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Breathtaking views, shopping opportunities win hearts of int’l tourists eager to revisit China

China

China

China

Breathtaking views, shopping opportunities win hearts of int’l tourists eager to revisit China

2026-08-16 16:34 Last Updated At:08-17 00:46

International tourists have voiced high praise for China's diverse landscapes and quality products, with many expressing a strong willingness to revisit the country.

To make shopping easier and more convenient for overseas travelers, China further optimizes its departure tax refund measures.

At the departure tax refunds site in the Beijing Capital International Airport, Anna from Portugal showed sets of China cheongsam she had bought, and her companion picked up some electronics made by Chinese brands.

"For me, it's the best brand for this type of product. They also make drones that are very high quality. My watch, this is made in China. My phone, it's also from Xiaomi," her companion said.

Deeply immersive experiences in traditional Chinese culture have become a top priority for many international tourists. Among these, theatrical performances are proving to be a compelling and intuitive window into the cultural heart of China.

At an immersive theater complex in Zhongmu County of Zhengzhou, central China's Henan Province, an Austrian visitor exclaimed his fascination with the theater's architecture.

"It is absolutely a fantastic building and it is amazing that, actually, something like this exists," he said.

According to international travel agencies, many travelers to China are highly impressed with the experience of traveling around China by high-speed train.

"They love the speed, they love the cleanliness, they love the efficiency, they love how fast the train goes, because some of our customers have apps and they can see that they're traveling twice as fast as their trains in the UK," said Jimmy Macklin, a customer manager at a travel agency.

For visitors who are discovering the natural beauty and cultural charm for the first time, the ease of their travels -- enabled by visa-free policies and seamless mobile payment -- often draws them back for a return trip.

"I absolutely love China because it's an amazing, incredible country. My last visit was only in May. I went to Xi'an and did Xining overnight train to Lhasa which was a really nice experience and absolutely loved Tibet. And also the Yangtze River cruise. It's an absolutely incredible engineering feat. It's a credit to how the modern marvels are in China. Obviously, I'd like to do more traveling to China. I'm going to do the Silk Road in May next year again," said Urvil, a British tourist.

Breathtaking views, shopping opportunities win hearts of int’l tourists eager to revisit China

Breathtaking views, shopping opportunities win hearts of int’l tourists eager to revisit China

"The Heritage Guardian", a China Media Group (CMG) documentary featuring President Xi Jinping's deep concern for the inheritance and development of culture, began airing on mainstream media outlets in Azerbaijan on Friday.

"The Heritage Guardian" features vivid stories that reflect Chinese President Xi Jinping's deep concern for the inheritance and development of culture.

The program explains to international audiences the essence of Xi Jinping Thought on Culture and the solid cultural foundation underpinning his philosophy of governance.

Guests attending the launch event for the documentary said the Azerbaijani version of the documentary holds significant importance, as it is an excellent example of cultural dialogue between China and Azerbaijan, generating extensive resonance between the two countries in terms of protecting and inheriting outstanding historical and cultural heritage.

At the event, CMG also introduced a number of its programs to Azerbaijan Television, a state-controlled national television station in Azerbaijan, including China Flash Forward, Chinese Craftsmanship, Song of the Yellow River, Herbal Legacy, The Wisdom of Wellness, and Wok This Way, which aroused great interest among the guests present.

Chinese documentary "The Heritage Guardian" premieres on major media in Azerbaijan

Chinese documentary "The Heritage Guardian" premieres on major media in Azerbaijan

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