HONG KONG SAR - Media OutReach Newswire - 19 August 2026 - #legend today announced the next phase of its digital growth strategy under Chairman Bruce Rockowitz, with a clear focus on expanding audience engagement, deepening premium multimedia storytelling, and opening new avenues for luxury brands to connect with culturally engaged consumers across Hong Kong, Thailand, and Asia at large.
The announcement marks a meaningful new chapter for a publication that has spent a decade building its reputation as Hong Kong and Thailand's premier print and digital destination for culture, watches and jewelry, fashion, beauty, and lifestyle. This next phase sharpens that editorial and commercial identity, with a renewed commitment to high-quality digital storytelling, audience development, and brand collaboration that genuinely reflects the world its readers inhabit.
Under Rockowitz's leadership, #legend is placing fresh emphasis on multimedia content and cross-platform engagement, creating an environment where culturally relevant stories reach readers wherever they choose to consume them. Alongside this, the company is strengthening its offering for premium brand partners through offline content experiences that bring luxury storytelling to life in ways that go beyond the page and the screen.
The strategy draws on #legend's established editorial foundation and its international creative network of photographers, stylists, writers, and contributors. The combination of sharp local cultural insight and a broader regional perspective is what the publication believes will make its content more dynamic and compelling, for readers and brand partners alike.
With more than a decade in the market, over 500,000 monthly readers, more than 100 cover stories, and upwards of 150 brand partners, #legend enters this next phase from a position of real strength. These foundations are what make continued investment in editorial development, digital reach, and new storytelling formats not just possible, but purposeful.
"#legend was created to tell stories where culture meets lifestyle, and this next phase reflects how we plan to grow that vision in a more connected digital media environment," said Bruce Rockowitz, Chairman of #legend. "We see strong opportunities to deepen engagement with our audience, expand our multimedia capabilities, and create more value for luxury brands looking to reach consumers through trusted and culturally relevant content."
The announcement reinforces #legend's place at the heart of Hong Kong's premium publishing landscape and signals its ambition to grow that influence across the region. With storytelling, creativity, and audience relevance at the center of everything it does, the company is well positioned to make its editorial impact and commercial opportunities count in the years ahead.
Bruce Rockowitz and AI Development
Bruce Rockowitz has spoken openly about the growing role of artificial intelligence as a practical business tool across wellness, dining, and media. He describes AI as an enabler of revenue growth, customer engagement, operational efficiency, forecasting, personalization, and subscription retention, while remaining clear that technology should support rather than replace human creativity, judgement, and the relationships that sit at the heart of great publishing.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong's premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city's most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
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- Appointment reinforces SNP's commitment to one of the world's fastest-growing enterprise software and AI transformation markets
- Supports SNP's growth ambitions in Asia Pacific through its partner-first, software-led strategy
- Enables organizations to accelerate SAP transformation and build AI-ready data foundations to reduce downtime and deliver faster, more secure modernization
MUMBAI, INDIA - Media OutReach Newswire - 19 August 2026 - SNP SE, a leading provider of software for AI-enabled digital transformation, automated data migration and data management in the SAP environment, announced the appointment of Neeraj Athalye as Managing Director, India. Based in Mumbai, Athalye will be responsible for leading SNP's expansion helping customers build the data foundations for business AI using SNP's Kyano® platform and Bluefield® approach.
SNP appoints Neeraj Athalye as Managing Director for India strengthening its partner‑first and best-data-for business-AI strategy
Athalye brings with him more than 30 years of experience across enterprise software, SAP, cloud technologies and business leadership, having held senior positions at SAP, MatrixOne (Dassault Systèmes), Honda, John Deere, SUSE and, most recently, Icertis. His track record in building partner ecosystems, scaling high‑growth businesses, and driving customer‑centric innovation positions him perfectly to lead SNP's next phase of expansion in India.
The appointment comes as SNP expands its presence in Asia Pacific and continues to invest in AI-enabled capabilities for SAP transformations. At its annual flagship event "Transformation World" in Heidelberg, Germany, in July, SNP introduced new capabilities for its Kyano platform to customers, partners and experts from across the global SAP ecosystem. Kyano brings together software for data management, migration and continuous assessment of SAP landscapes, supporting organizations throughout their SAP transformation journey. The platform also supports migrations from different ERP source systems and integrates partner capabilities through its ecosystem and Marketplace.
Among the new capabilities is Kyano Lorna, an Agentic AI Layer that draws on more than 30 years of SNP's data transformation expertise to provide real-time insights and project-specific recommendations. Embedded directly into transformation projects it helps customers execute transformations faster while maintaining the highest levels of accuracy, reliability and compliance. Kyano Oros extends the platform to unstructured data which accounts for approximately 80% of enterprise data volumes and has largely remained inaccessible to traditional transformation tools. This provides a critical foundation for preparing enterprise data landscapes for modern AI applications. Together, these capabilities help India's organizations accelerate and simplify SAP transformations while preparing their data for business AI.
India continues to see growing demand for SAP transformation projects, driven by cloud adoption, digital transformation initiatives and increasing investment in AI. This makes the country an important market within SNP's Asia Pacific strategy. Following its partner-first approach, SNP plans to further expand its ecosystem of consulting, hyperscaler and technology partners, combining Kyano with local delivery and industry expertise to support customers throughout their transformation projects and accelerate time-to-value.
Phillip Miltiades, President & Managing Director, Asia Pacific & Japan, SNP Group: "We see significant growth potential in India and across the Asia Pacific region. India represents one of the most exciting opportunities for SNP, with growing demand for solutions that simplify complex SAP transformation programs while minimizing business disruption. Neeraj's experience will help us further expand our market presence and strengthen our partner-first strategy to deliver scalable, software-led transformation outcomes."
Hashtag: #SNP
The issuer is solely responsible for the content of this announcement.
About SNP
SNP (ticker: SHF.DE) is the global technology platform leader and trusted partner for companies seeking unparalleled data-enabled transformation capabilities and business agility. SNP's Kyano® platform integrates all necessary capabilities and partner offerings to provide comprehensive software-based experience in data migration and management. Combined with the Bluefield® approach, Kyano sets a comprehensive industry standard for restructuring and modernizing enterprise data faster and more securely while harnessing AI-driven innovations based on over 30 years of experience.
The company works with more than 3,000 customers of all sizes and in all industries in over 80 countries, including numerous DAX 40 and Fortune 500 companies. The SNP Group has more than 1,700 employees worldwide at over 34 locations in 22 countries. The company is headquartered in Heidelberg, Germany, and generated revenues of around EUR 297 million in the 2025 fiscal year.
More information is available at www.snpgroup.com
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