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Stick with the Good Vibes: OZO and Benzilla Turn Travel Memories into Collectable Luggage Art

Asia Pacific

Stick with the Good Vibes: OZO and Benzilla Turn Travel Memories into Collectable Luggage Art
Asia Pacific

Asia Pacific

Stick with the Good Vibes: OZO and Benzilla Turn Travel Memories into Collectable Luggage Art

2026-08-19 13:35 Last Updated At:13:52

BANGKOK, THAILAND – Media OutReach Newswire – 19 August 2026 – Every journey leaves a story behind – sometimes in photographs, sometimes in the scratches, tags and stickers collected on our luggage along the way. OZO is turning those travel memories into something guests can take with them, teaming up with acclaimed Thai street artist Benzilla to launch four exclusive OZO x BENZILLA luggage stickers inspired by the character and energy of its destinations.

Stick with the Good Vibes: OZO and Benzilla Turn Travel Memories into Collectable Luggage Art

Stick with the Good Vibes: OZO and Benzilla Turn Travel Memories into Collectable Luggage Art

Featuring Benzilla's signature LOOOK character, the limited-edition designs invite travellers to add a new story to their luggage with every OZO stay. The collaboration forms part of ONYX Hospitality Group's 60th anniversary celebrations under More of What You Love, bringing OZO's Unpack Good Vibes philosophy and Local Pulse brand pillar to life through art, travel and destination-inspired experiences.

OZO, ONYX Hospitality Group's upper-midscale lifestyle hotel brand, is built around its Unpack Good Vibes philosophy and three brand pillars: Rest to Rise, helping guests recharge; Feel the Buzz, embracing fun and social experiences; and Local Pulse, connecting travellers with the people, culture and character of each destination.

The collaboration grew out of OZO's Local Pulse concept, with Benzilla using his distinctive visual style and LOOOK character to interpret the personality of four OZO destinations.

Guests booking directly with participating OZO hotels will receive one limited-edition OZO x BENZILLA luggage sticker per room, per stay at check-out. The offer applies to bookings made by 30 April 2027, for stays completed by 30 June 2027, while stocks last.

OZO Hotels in Thailand

  • OZO North Pattaya puts guests close to North Pattaya Beach, local restaurants, lifestyle attractions and the energy of the city. After a day exploring Pattaya, guests can cool off at the SPLASH swimming pool, recharge at TONE or unwind over food and drinks at EAT and THIRST - making it an easy base for combining city experiences with time to relax.
  • OZO Phuket is just moments from Kata Beach, one of Phuket's best-known beach and surfing spots. With a lagoon pool, children's pool, water slides and play areas, the hotel works particularly well for families, while its location makes it easy to experience Phuket's beaches, water activities and island lifestyle. Guests can also dine at EAT and Prego, relax at CHILL or recharge at TONE.
  • OZO Chaweng Samui sits directly on Chaweng Beach, placing the sea at the heart of the stay. Guests can spend their days enjoying the beach and SPLASH swimming pool, discover Koh Samui at their own pace, or simply settle into the island atmosphere with drinks at the BEACH BAR and burgers at STACKed Burger Samui.

OZO Hotels in Malaysia

  • OZO George Town Penang offers a contemporary base for exploring UNESCO-listed George Town, from its famous street art and heritage streets to the food and multicultural influences that have shaped Penang. Back at the hotel, guests can take in city views from the rooftop SPLASH swimming pool, enjoy Malaysian and international dishes at EAT on the 21st floor, or relax and reconnect at CONNECT.
  • OZO Medini is well placed for families and travellers exploring Johor's growing leisure district, with attractions including LEGOLAND Malaysia, Horizon Hills Golf & Country Club and X Park nearby. After a day of adventures, guests can return for a swim at SPLASH, a meal at EAT or poolside refreshments at THIRST before recharging for the next day.

Bringing OZO's Local Pulse pillar to life in a playful and tangible way, the collaboration turns the character of each destination into something guests can carry beyond their stay. Because while a trip may end at check-out, the Good Vibes – and the stories collected along the way – can travel on to the next destination.

Hashtag: #ONYXHospitality #OZO #Benzilla




The issuer is solely responsible for the content of this announcement.

About ONYX Hospitality Group:

ONYX Hospitality Group is an established hospitality management company in the Asia-Pacific region, operating a comprehensive yet complementary portfolio of brands – Amari, OZO, Shama and Oriental Residence – designed to meet the distinctive needs of discerning business and leisure travellers across a region in which the Group has deep expertise. Beyond its brand portfolio, ONYX Hospitality Group also offers hospitality services spanning spas and food and beverage. Drawing on six decades of management experience, the company delivers innovative solutions throughout the region while upholding internationally recognised standards and ensuring optimum operational flexibility. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving needs of travellers.

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The transaction follows the landmark property’s March 2026 debut and marks the completion of the joint venture transformation of the Lake Como site into a five-star EDITION hotel

BANGKOK, THAILAND – Media OutReach Newswire – 9 September 2026 – Bain Capital, a leading global private investment firm, and Omnam Group, a Europe-based hospitality real estate developer and investor, recently announced the sale of The Lake Como EDITION to Sansiri Capital, the hospitality trophy asset fund of Sansiri Public Company Limited, a leading Thai real estate developer with more than 40 years of experience. The transaction marks the culmination of the partners' transformation of the landmark Lake Como property into one of Italy's most significant new luxury hospitality destinations. The transaction is expected to be completed in the next several weeks. Completion remains subject to customary closing conditions and required third-party approvals. Financial terms were not disclosed.


Set on the shores of Cadenabbia, the property occupies a rare waterfront position opposite Bellagio, with access to Milan and Malpensa International Airport in approximately one hour. The landmark 19th-century palazzo was acquired by Bain Capital and Omnam Group in late 2021. An extensive redevelopment began in April 2022, reimagining the historic property as The Lake Como EDITION. The hotel opened in March 2026, just under six months ago, as part of Marriott International's EDITION Hotels portfolio, introducing a new expression of contemporary luxury to one of Italy's most iconic destinations.


At acquisition, Bain Capital and Omnam identified an opportunity to create a new luxury hospitality offering in a market characterized by strong international demand, limited five-star supply and significant barriers to new lakeside development. Acquiring the property with vacant possession enabled the partners to undertake a comprehensive repositioning rather than an incremental refurbishment.

The sale reflects growing international investor interest in distinctive, experience-led European hospitality assets and marks Sansiri's strategic expansion into Europe's luxury hospitality sector through the Sansiri Capital fund, further strengthening its portfolio of trophy assets. For Bain Capital and Omnam Group, the transaction demonstrates the value created by combining real estate investment, development expertise and leading hospitality partners to reposition a complex asset.

The redevelopment substantially reconfigured the property, reducing the former hotel's room count from nearly 300 to 148 larger rooms and suites and creating a new spa and wellness building, alongside an extensive food and beverage and leisure offering. The transformation also incorporated the property's distinctive waterfront amenities, including its floating pool and beach club.


Ali Haroon, a Partner and Head of Europe Real Estate for Bain Capital, said:

"Lake Como is a strong example of how we approach real estate investing in Europe. We focus on sectors supported by long-term structural demand and opportunities where our capital, local relationships and hands-on capabilities can fundamentally transform an asset. Together with Omnam, we have taken a highly underinvested property in an irreplaceable location and created a contemporary luxury destination for the international market. This is exactly the type of complex, execution-led opportunity we seek across our Europe Real Estate strategy."


David Zisser, CEO and Founder of Omnam Group, said:

"The Lake Como EDITION has been an ambitious undertaking from the outset. Our vision was to take a remarkable historic property in one of the world's most iconic destinations and give it new relevance through architecture, design and hospitality, while remaining deeply connected to the character of Lake Como.

Together with Bain Capital and an exceptional group of partners, we have taken that vision from acquisition and development through to the opening of a landmark new hotel. We are immensely proud of what has been created. The completion of this transaction is a significant milestone for Omnam and a testament to the strength of our development approach, while marking the beginning of an exciting new chapter for The Lake Como EDITION."

The sale of The Lake Como EDITION marks the latest chapter in Omnam Group's expanding presence across Europe, where an ambitious pipeline of projects is currently underway in Florence, Venice, Puglia and Sicily — each reimagining distinctive properties into internationally relevant lifestyle destinations.

The acquisition also marks a significant international investment for Sansiri Public Company Limited, bringing one of Lake Como's newest luxury hospitality assets into its trophy-asset portfolio through Sansiri Capital, the hospitality trophy-asset investment arm.

Napat Thavisin, President of International Operations, Sansiri Public Company Limited and Managing Director of Sansiri Capital, said:

"The acquisition of The Lake Como EDITION marks a significant milestone in advancing Sansiri's New S-Curve strategy. It strengthens our financial resilience and diversifies risk across our global hospitality portfolio. We remain focused on ultra-luxury trophy assets in gateway cities and high-demand leisure destinations—markets characterised by robust demand and inherently constrained supply. This disciplined capital-allocation approach is designed to maximise long-term shareholder value.

As Thailand's No.1 most trusted luxury real estate developer, with 40 year of experience, Sansiri brings a proven record in global markets from The Manner SoHo, New York to the growth of Standard International prior to its acquisition by Hyatt Hotels Corporation. Leveraging this expertise, we look forward to stewarding this exceptional investment in The Lake Como EDITION under Sansiri Capital's ownership, in collaboration with Marriott International, which will continue to operate the hotel, while further diversifying our revenue streams across major global currencies. Looking ahead, Sansiri will actively pursue trophy-asset investments in premier leisure and gateway destinations worldwide, reinforcing our position as a fully integrated global real estate and lifestyle investment platform."

Hashtag: #Sansiri

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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