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SNP appoints Neeraj Athalye as Managing Director for India strengthening its partner‑first and best-data-for business-AI strategy

Asia Pacific

SNP appoints Neeraj Athalye as Managing Director for India strengthening its partner‑first and best-data-for business-AI strategy
Asia Pacific

Asia Pacific

SNP appoints Neeraj Athalye as Managing Director for India strengthening its partner‑first and best-data-for business-AI strategy

2026-08-19 14:00 Last Updated At:08-20 11:41

  • Appointment reinforces SNP's commitment to one of the world's fastest-growing enterprise software and AI transformation markets
  • Supports SNP's growth ambitions in Asia Pacific through its partner-first, software-led strategy
  • Enables organizations to accelerate SAP transformation and build AI-ready data foundations to reduce downtime and deliver faster, more secure modernization

MUMBAI, INDIA - Media OutReach Newswire - 19 August 2026 - SNP SE, a leading provider of software for AI-enabled digital transformation, automated data migration and data management in the SAP environment, announced the appointment of Neeraj Athalye as Managing Director, India. Based in Mumbai, Athalye will be responsible for leading SNP's expansion helping customers build the data foundations for business AI using SNP's Kyano® platform and Bluefield® approach.

SNP appoints Neeraj Athalye as Managing Director for India strengthening its partner‑first and best-data-for business-AI strategy

SNP appoints Neeraj Athalye as Managing Director for India strengthening its partner‑first and best-data-for business-AI strategy

Athalye brings with him more than 30 years of experience across enterprise software, SAP, cloud technologies and business leadership, having held senior positions at SAP, MatrixOne (Dassault Systèmes), Honda, John Deere, SUSE and, most recently, Icertis. His track record in building partner ecosystems, scaling high‑growth businesses, and driving customer‑centric innovation positions him perfectly to lead SNP's next phase of expansion in India.

The appointment comes as SNP expands its presence in Asia Pacific and continues to invest in AI-enabled capabilities for SAP transformations. At its annual flagship event "Transformation World" in Heidelberg, Germany, in July, SNP introduced new capabilities for its Kyano platform to customers, partners and experts from across the global SAP ecosystem. Kyano brings together software for data management, migration and continuous assessment of SAP landscapes, supporting organizations throughout their SAP transformation journey. The platform also supports migrations from different ERP source systems and integrates partner capabilities through its ecosystem and Marketplace.

Among the new capabilities is Kyano Lorna, an Agentic AI Layer that draws on more than 30 years of SNP's data transformation expertise to provide real-time insights and project-specific recommendations. Embedded directly into transformation projects it helps customers execute transformations faster while maintaining the highest levels of accuracy, reliability and compliance. Kyano Oros extends the platform to unstructured data which accounts for approximately 80% of enterprise data volumes and has largely remained inaccessible to traditional transformation tools. This provides a critical foundation for preparing enterprise data landscapes for modern AI applications. Together, these capabilities help India's organizations accelerate and simplify SAP transformations while preparing their data for business AI.

India continues to see growing demand for SAP transformation projects, driven by cloud adoption, digital transformation initiatives and increasing investment in AI. This makes the country an important market within SNP's Asia Pacific strategy. Following its partner-first approach, SNP plans to further expand its ecosystem of consulting, hyperscaler and technology partners, combining Kyano with local delivery and industry expertise to support customers throughout their transformation projects and accelerate time-to-value.

Phillip Miltiades, President & Managing Director, Asia Pacific & Japan, SNP Group: "We see significant growth potential in India and across the Asia Pacific region. India represents one of the most exciting opportunities for SNP, with growing demand for solutions that simplify complex SAP transformation programs while minimizing business disruption. Neeraj's experience will help us further expand our market presence and strengthen our partner-first strategy to deliver scalable, software-led transformation outcomes."
Hashtag: #SNP

The issuer is solely responsible for the content of this announcement.

About SNP

SNP (ticker: SHF.DE) is the global technology platform leader and trusted partner for companies seeking unparalleled data-enabled transformation capabilities and business agility. SNP's Kyano® platform integrates all necessary capabilities and partner offerings to provide comprehensive software-based experience in data migration and management. Combined with the Bluefield® approach, Kyano sets a comprehensive industry standard for restructuring and modernizing enterprise data faster and more securely while harnessing AI-driven innovations based on over 30 years of experience.

The company works with more than 3,000 customers of all sizes and in all industries in over 80 countries, including numerous DAX 40 and Fortune 500 companies. The SNP Group has more than 1,700 employees worldwide at over 34 locations in 22 countries. The company is headquartered in Heidelberg, Germany, and generated revenues of around EUR 297 million in the 2025 fiscal year.

More information is available at

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Born and grown in Malaysia, the 19-year-old brand marks the milestone at IOI Mall Puchong and welcomes new franchise partners

PUCHONG, MALAYSIA – Media OutReach Newswire – 10 October 2026 - Big Apple Donuts & Coffee, the donut and coffee brand born and grown in Malaysia, today opened its 100th store in Malaysia at IOI Mall Puchong, marking a major milestone in its 19-year journey.

Left to right: Mr. Mohammad Fadzli B. Zainurdin, General Manager, Big Apple Donuts & Coffee; Mr. Takashi Horii, Chief Financial Officer, Big Apple Donuts & Coffee; Mr. Yasuo Mizoguchi, Managing Director, Big Apple Donuts & Coffee; Mr. Ron Poon, Director, Big Apple Donuts & Coffee; Mr. Nilamegan, Operations Manager, IOI Mall Puchong; and Mr. Edward Yong, Senior Manager, FO Design, at the opening of Big Apple Donuts & Coffee's 100th store in Malaysia at IOI Mall Puchong on 10 October 2026.

Left to right: Mr. Mohammad Fadzli B. Zainurdin, General Manager, Big Apple Donuts & Coffee; Mr. Takashi Horii, Chief Financial Officer, Big Apple Donuts & Coffee; Mr. Yasuo Mizoguchi, Managing Director, Big Apple Donuts & Coffee; Mr. Ron Poon, Director, Big Apple Donuts & Coffee; Mr. Nilamegan, Operations Manager, IOI Mall Puchong; and Mr. Edward Yong, Senior Manager, FO Design, at the opening of Big Apple Donuts & Coffee's 100th store in Malaysia at IOI Mall Puchong on 10 October 2026.

The official announcement took place at 1.00pm, and the new store at EFK-03, 1st Floor, South Court, IOI Mall Puchong, 47170 Puchong, Selangor opened to the public the same day.

To celebrate, Big Apple is offering its two pandan donuts, Ola Pandan and Dreamy Pandan, at RM1 each at all outlets nationwide until 31 October 2026, while stocks last. Each store offers 100 pieces a day, with no limit per customer. The offer is for in-store purchases only and is not available on delivery apps.

"Big Apple was born in Malaysia 19 years ago, and every one of our 100 stores was built on the support of Malaysian customers, our team and our franchise partners. This milestone belongs to them, and we are deeply grateful," said Mr. Yasuo Mizoguchi, Managing Director of Big Apple Donuts & Coffee.

Big Apple opened its first store at The Curve, Mutiara Damansara, Petaling Jaya, in 2007, and will celebrate its 20th anniversary in 2027.

"We wanted to say thank you in a way every Malaysian can enjoy. Pandan is a flavour close to Malaysian hearts, so for the rest of October, Ola Pandan and Dreamy Pandan are RM1 at every outlet," he said.

Ola Pandan has a fragrant pandan glaze topped with a creamy vanilla swirl. Dreamy Pandan has a sweet pandan glaze with a dreamy, creamy vanilla topping and drizzle.

Big Apple's network in Malaysia includes both company-owned and franchised stores, and the brand welcomes new franchise partners.

"The F&B scene keeps changing, and customers have more choice than ever. To stay relevant, we keep listening to them. One hundred stores is a milestone, not a finish line. We will continue to grow and evolve into a brand that is loved by more customers and brings even greater happiness to their everyday lives," he added.

"Looking ahead to 2027, we plan to open another 10 stores across Malaysia as part of our continued expansion. Our ambition is to strengthen our presence nationwide and work towards becoming the number one donut brand in Malaysia," he said.

Big Apple Donuts & Coffee products are halal-certified. More information is available at https://www.bigappledonuts.com/big-apple-donuts-100th-store-malaysia/

Key facts

  • Milestone: 100th Big Apple Donuts & Coffee store in Malaysia
  • Opened: Saturday, 10 October 2026, at IOI Mall Puchong, Selangor
  • Offer: Ola Pandan and Dreamy Pandan at RM1 each, all outlets nationwide, until 31 October 2026, while stocks last (100 pieces per store per day, in-store only)
  • Heritage: first store opened in 2007 at The Curve, Mutiara Damansara
  • Franchise: Big Apple welcomes new franchise partners
  • 2027 plans: another 10 stores across Malaysia

Hashtag: #BigAppleDonuts #OneSweetMilestone #BigApple100 #Donuts #Malaysia #FnB







The issuer is solely responsible for the content of this announcement.

About Big Apple Donuts & Coffee

Big Apple Donuts & Coffee is a donut and coffee brand born and grown in Malaysia. Since opening its first store at The Curve, Mutiara Damansara, in 2007, the brand has grown to 100 stores in Malaysia and 10 in Cambodia, serving freshly made donuts and coffee for 19 years. Its products are halal-certified, and the brand welcomes new franchise partners. For store locations, visit .

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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