ALL IT Hypermarket Returns with Tech The Emissions Down 2026 - Now Powered by Atome and Blueshark in Malaysia's Most Impactful Tech Retail ESG Campaign

Second edition of the groundbreaking e-waste and green mobility campaign offers Malaysians the chance to win a Blueshark Solo 1C EV Bike and MacBook Neo - simply by recycling their unwanted electronics.

KUALA LUMPUR, Malaysia, Aug. 21, 2026 /PRNewswire/ -- ALL IT Hypermarket Sdn Bhd proudly presents the second edition of Tech The Emissions Down (TTED), now running until 31 December 2026, co-powered by Atome and Blueshark Malaysia. There is still plenty of time to join the green movement.

Returning with Purpose: A Response to Overwhelming Support

The inaugural TTED 2025 exceeded all expectations, drawing over 120,000 participants across Malaysia and generating significant awareness.

As a technology retailer, ALL IT recognises a responsibility beyond selling the next device. Improperly disposed electronics release toxic materials into landfills - and TTED was built on the belief that tech retail can be a force for good.

"Malaysians genuinely care about the environment - they just need a platform that makes it easy and rewarding to act. We are in the business of technology, and with that comes a responsibility to ensure it does not burden our planet. By partnering with Atome and Blueshark, we are building something that goes far beyond a campaign - a long-term commitment to a greener Malaysia."

- Cagen Tan, Head of Marketing, ALL IT Hypermarket Sdn Bhd

 

Atome Joins as Preferred BNPL Partner - Making Green Choices More Accessible

TTED 2026 is co-branded as Atome x TTED by ALL IT, with Atome as Preferred BNPL Partner. Through Atome's 0% interest instalment plan, Malaysians can invest in green technology without financial barriers.

"At Atome, we believe that financial flexibility and sustainability go together. When we make green choices more affordable and accessible, we empower more Malaysians to make smarter and more responsible choices. Our partnership with ALL IT through TTED 2026 is a meaningful step in that direction - connecting our platform's reach with a campaign that truly matters. We are proud to play our part in driving positive environmental impact, one purchase at a time,"

- Danny Lim, Head of BNPL, Atome Malaysia

 

Blueshark Malaysia Champions Green Mobility as Official EV Bike Partner

As Official EV Bike Partner, Blueshark Malaysia brings its Solo 1C EV Bike as the campaign's Grand Prize. Two lucky winners will be announced on 8 January 2027.

"Meaningful change happens when sustainable choices become the easiest choices. That's why this partnership is such a natural fit for Blueshark. Together with ALL IT and Atome, we're proudly mobilising that shift by bringing technology, retail and smart mobility together to encourage more Malaysians to make everyday decisions that collectively have a lasting impact. Whether it's recycling an old device, choosing cleaner, smarter transport or simply becoming more conscious of our footprint, every small action matters. We hope TTED 2026 inspires more Malaysians to take that first step towards smarter, more sustainable living."

- Eric Lim, Head of Marketing Strategy & Communications, Blueshark Malaysia

 

E-Waste Drop-Off Available at All ALL IT Outlets Nationwide

ALL IT Hypermarket provides convenient e-waste collection points at all its retail outlets across Malaysia, channeling all collected items to authorised recycling partners for responsible processing.

Win a Blueshark Solo 1C EV Bike or MacBook Neo - Just by Going Green

Participants can earn lucky draw entries by recycling e-waste at any ALL IT outlet (1 free entry, no purchase required), spending a minimum of RM200 in a single receipt (1 stamp entry), or paying with Atome (1 additional bonus entry). Sign up as an ALL IT Rewards Lite Member (FREE) via the ALL IT Rewards web-app to collect and track stamps digitally.

Prizes: 2 x Blueshark Solo 1C EV Bike - Grand Prize, 2 winners announced on 8 January 2027. 3 x Apple MacBook Neo (512GB) - Bi-Monthly Prize, 1 winner each in August, October and December 2026. Terms and conditions apply.

For more information on the Atome x Tech The Emissions Down 2026 campaign, e-waste drop-off locations and prize details, visit ALL IT Hypermarket's official website and social media channels:

Website: www.allithypermarket.com.my
Facebook & Instagram: @allithypermarket

 

About ALL IT Hypermarket

ALL IT Hypermarket Sdn Bhd is Malaysia's largest IT retail chain, with over 14 outlets across the Klang Valley. Established in 2002, ALL IT offers a wide range of consumer electronics, computing products and smart devices, complemented by its ALL IT Rewards loyalty programme and a growing digital presence through its official webstore.

About Atome

Atome is one of Asia's leading Buy Now, Pay Later platforms, offering consumers flexible and interest-free installment payment options across a wide network of retail and online partners across Asia.

About Blueshark Malaysia

Now part of PETRONAS Dagangan Berhad, Blueshark is an innovation-driven electric mobility company redefining everyday transportation through smart, connected two-wheel mobility solutions. Proudly assembled in Malaysia, Blueshark combines advanced vehicle technology, intelligent connectivity and practical ownership solutions to make electric mobility more accessible for consumers, businesses and
fleet operators alike.

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ALL IT Hypermarket Returns with Tech The Emissions Down 2026 - Now Powered by Atome and Blueshark in Malaysia's Most Impactful Tech Retail ESG Campaign

The event brings together customers, partners, and industry leaders to advance endpoint security, resilience, and secure workspace delivery.

MELBOURNE, Australia, Aug. 21, 2026 /PRNewswire/ -- IGEL®, a global software company delivering the IGEL Adaptive Secure Endpoint Platform™, today announced it is bringing the IGEL Now & Next® Workspace & Endpoint Security Summit to Melbourne, Australia, for a showcase on September 17, 2026, at Park Hyatt Melbourne. The one-day program will bring together IT and security leaders to examine the endpoint security, resilience, and workspace delivery priorities shaping enterprise strategy across the region.

The Melbourne event extends IGEL's flagship Now & Next® series following its five-city European roadshow earlier this year. It arrives as organizations across healthcare, government, transportation, and critical infrastructure weigh the cost of replacing endpoint hardware against the need to keep operations running through disruption.

"What we are hearing from customers is consistent: organizations want stronger control at the endpoint, greater resilience when disruption occurs, and a practical path to support both current and emerging workspace models," said Klaus Oestermann, CEO of IGEL. "The Now & Next® summit roadshow is designed to bring those conversations closer to home, together with the customers and ecosystem partners, helping define the next phase of endpoint strategy."

The summit will bring together IGEL leaders, customers, and ecosystem partners to share perspectives on secure endpoint strategy, resilience, and the future of digital work. IGEL executives and technical leaders will anchor the program, with Klaus Oestermann, CEO, and Matthias Haas, Managing Director and CTO, leading sessions on IGEL strategy and the IGEL Adaptive Secure Desktop® in contact center and healthcare environments. Sterling Wilson, Field CTO for BC&DR, will address endpoint resilience and business continuity, while James Millington, Field CTO for Healthcare, EMEA, will explore clinical workspace delivery and IT/OT convergence.

Complementing the IGEL-led sessions, customers and ecosystem partners will bring real-world perspectives and expertise to the program, including event sponsors Nutanix, NVIDIA, Omnissa, and UltrArmor.

"As organizations rethink the endpoint as a more controlled, resilient, and centrally governed part of the security architecture, the discussion is shifting from device management alone to recovery, governance, and continuity," Oestermann added. "That is the conversation we want to lead in Melbourne."

The summit runs from morning sessions through the afternoon customer panel and networking happy hour at Park Hyatt Melbourne, 1 Parliament Square. Attendance is open to enterprise IT and security leaders across Australia and New Zealand.

To review the full agenda, explore speakers, and register, visit the event page.

About IGEL

IGEL® is a global software company delivering the IGEL Adaptive Secure Endpoint Platform™, a trusted and governed endpoint platform for secure access to cloud, VDI, DaaS, SaaS, Secure Browsers, enterprise applications, as well as OT endpoints. At its foundation is IGEL OS, an immutable operating system that helps reduce endpoint attack surface, preserve a known-good endpoint state, and support secure access across distributed work environments. Through the IGEL Preventative Security Model®, the platform adds attested workload delivery, centralized governance, and contextual enforcement, aligning endpoint security with Zero Trust and SSE/SASE architectures from key IGEL Ready partners.

IGEL Business Continuity & Disaster Recovery™ (BC&DR) helps organizations restore secure access on Windows endpoints affected by ransomware, other cyberattacks, or outages. Founded in 2001, IGEL is headquartered in Germany with U.S. offices in San Francisco and Fort Lauderdale, working with an ecosystem of 130 leading technology brands. Learn more at www.igel.com.

Windows is a trademark of the Microsoft group of companies.

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IGEL Brings Now & Next Workspace & Endpoint Security Summit to Melbourne, Australia