Xsolla Unveils Integrated Commerce Strategy at gamescom dev and gamescom 2026 With New Tools and Innovations

COLOGNE, Germany--(BUSINESS WIRE)--Aug 25, 2026--

Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced it is set to return to gamescom dev and gamescom 2026, the world’s premier event for computer and video games, taking place August 24th to August 30th in Cologne, Germany, EU.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260825332614/en/

At this year’s event, Xsolla will showcase major releases from the past several weeks spanning creator marketing, global payments, backend infrastructure, and new distribution channels, all built to help developers launch, grow, and monetize with less friction:

"gamescom brings together the most innovative minds and creative projects in gaming,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. "We’re excited to be part of those conversations, connecting with developers and publishers who are shaping the future of player experiences, and giving them all the things they need to grow and succeed in 2026 and beyond. This year in Cologne, we're showing up with new products, from creator marketing to more local payments to AI-assisted integration, built to solve the specific problems developers have been telling us about all year.”

Attendees can visit Xsolla at Hall 2.2, Booth #A030-B035, where live demonstrations of Xsolla’s Payments and Web Shop, along with the latest product releases, will be held throughout the event. Xsolla’s global team of experts will be available to answer questions, provide insights, and discuss how these tools can be tailored to meet the unique needs of each developer and publisher.

For more information, connect and book meetings with Xsolla at gamescom dev and gamescom 2026, visit: xsolla.com/events/gamescom-2026

To learn more about what speaking events Xsolla is participating in during gamescom 2026, visit: https://luma.com/xsollaevents

About Xsolla

Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 70% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

For more information, visit xsolla.com

© 2026 Xsolla. All rights reserved.

Berkley Egenes, Chief Marketing & Growth Officer at Xsolla

Graphic: Xsolla

MELBOURNE, Australia (AP) — Australia’s recorded music industry will bar tracks wholly generated by artificial intelligence from official charts as burgeoning generative technologies threaten artists’ livelihoods, a representative said on Tuesday.

The crackdown comes as a variation of Madonna’s pop hit “Like a Prayer” created by an Australian producer using AI-generated vocals and drums has spent 16 weeks in the Australian top 20, stoking debate about generative AI’s place in music. It peaked at number two on the Australian Record Industry Association’s top 20 Australian singles chart in May and remained in fourth place on Tuesday.

Wholly AI-generated tracks will be banned from the ARIA charts from Monday next week, but some AI-assisted music will remain eligible, an ARIA statement said.

Tracks can be eligible only if “humans wrote the song and performed the lead vocal and the primary instruments,” among other requirements, the statement said.

AI-generated music would also be ineligible for the Australian industry’s prestigious ARIA awards.

ARIA chief executive Annabelle Herd said: “These changes reflect our intent to remain dynamic and promote the human nature of artistry in what is — to say the least — a rapidly developing space.”

“The ARIA Charts will always remain a transparent measurement of the music Australia consumes, but a chart that rewards unlicensed AI output would undercut the very basis of the recorded music we exist to represent,” Herd added.

Eligible music must also be produced using legal AI services. Music was appearing on streaming services that had apparently been developed with AI tools trained on artists’ music without authorization.

The Australian rules are in step with new principles released in July by the London-based International Federation of the Phonographic Industry. The federation represents the recording industry worldwide.

The international guidelines state that to qualify for official music charts, a track must be “substantially human made.”

Sydney Conservatorium of Music composer and lecturer Alexis Weaver told Australian Broadcasting Corp. the debate around AI in music was “exceptionally fraught and very emotional for a lot of musicians and so everyone will have a different opinion.”

Weaver applauded ARIA’s move as a “wonderful step forward” that sent a message ARIA wanted to “prioritize and value human creativity.”

“It can be quite hard to avoid AI tools in the current landscape,” Weaver said. “There is a way to use it while you’re still steering the ship and making the main creative choices.”

FILE - Madonna poses before the Saint Laurent Spring/Summer 2026 collection presented in Paris, on Sept. 29, 2025. (AP Photo/Aurelien Morissard, File)