LTK Brings Creator Marketing Into the Agentic Era With New Expanded Brand Platform Experience

DALLAS--(BUSINESS WIRE)--Aug 26, 2026--

LTK, the pioneer of Creator Commerce™, today introduced a new agentic experience for the AI-native LTK Brand Platform that changes how marketers build and scale creator campaigns. Through a conversational interface, brands can describe what they want to accomplish and LTK intelligence helps plan campaigns, identify the right creators, launch and optimize programs and determine what to do next. The experience is also always working proactively in the background, continuously applying LTK’s creator commerce intelligence to surface emerging opportunities, trends and recommended actions for brands.

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The first wave of AI in creator marketing has primarily helped marketers complete individual tasks - from searching and analyzing to generating. LTK is building on those capabilities in the brand platform with a new agentic layer designed to work across multiple steps of the creator marketing workflow. Built on more than 15 years of creator commerce data, the new experience can understand an objective, reason across multiple steps and help turn that objective into action.

Built for the Next Era of Creator Marketing

Creator marketing has become one of the fastest-growing channels for brands, with U.S. creator ad spend projected to reach $44 billion this year*. What began largely as individual campaigns is increasingly becoming an always-on marketing channel requiring brands to activate and manage much larger networks of creators. LTK research shows the number of creators brands invest in has increased by more than 275%, creating a new operational challenge for marketers: more creators, more campaigns, more decisions and greater complexity.

Creator marketing has reached a scale that requires a new way of working.

Today, more than 3,700 brands use the LTK Brand Platform to manage and scale creator programs across discovery, campaign management, gifting, Quick Collabs and performance measurement in a single platform. Now, as creator marketing becomes more complex, brands need more than speed and efficiency. They need intelligence that can help them determine what to do next.

From AI That Assists to AI That Acts

Marketers simply start with a goal, such as launch a campaign to drive sales of our new skincare launch, help me reach Gen Z consumers with a $100,000 budget, or which creators should we work with for holiday and why.

LTK’s agentic experience interprets the objective, applies its intelligence and determines how to move forward - from recommending campaign structure and creators to identifying the next best action. The experience does not depend solely on a marketer asking the right question - it can also proactively surface recommendations based on what it is seeing across creators, consumers, products and campaign performance, helping brands recognize emerging trends, high-potential creators and actions that could drive stronger results.

Through the agentic experience, marketers can:

Every recommendation is designed to help marketers move faster while staying in control of every decision.

Powered by 15 Years of Proprietary Creator Commerce Intelligence

The experience is powered by LTK's proprietary commerce intelligence graph, built from more than 100 billion commerce signals across 15 years of creator, consumer, brand and transaction behavior. That foundation allows LTK to go beyond generalized AI outputs, and apply an understanding of what creators drive action, what consumers respond to, how products perform and what campaign approaches generate business outcomes to the recommendations it makes.

“The first wave of LTK AI helped marketers complete individual tasks with individual tools: search, analyze, summarize, generate and recommend,” said Amber Venz Box, co-founder and president of LTK. “Now, we’re introducing an agentic creator marketing experience that lets a brand move from a business objective toward a launch-ready campaign through conversation, replacing hours or even weeks of searching, configuring and coordinating with an intelligent workflow. This changes how creator marketing teams can operate, allowing them to focus on strategy and growth. By removing friction, we’re giving marketers more leverage to turn business objectives into the right creator campaigns with greater speed, confidence and measurable impact.”

LTK will begin a limited beta in September with several brand partners ranging from major retailers and brands across beauty, luxury fashion and apparel. Broader availability is planned for Q4 2026.

This launch advances LTK's vision to build the intelligence layer powering the future of creator marketing - helping brands move from managing the work to predictive intelligence that scales their efforts with greater speed, confidence, and measurable business impact.

To learn more about the LTK Brand Platform, book a demo here.

About LTK

LTK is the global creator commerce platform that turned creator influence into a worldwide economy. Founded in 2011 by Amber Venz Box and Baxter Box, LTK is a three-sided marketplace with dedicated platforms for creators, brands, and consumers.

LTK empowers creators to retain, nurture and grow direct relationships with their audiences through their LTK profiles, creating lasting businesses. For brands, LTK is a full-funnel, performance channel that scales globally, and turns creators into a retailer’s tech-enabled power partner. Today, LTK powers over $6B in annual retail sales, supports 60,000+ creator-brand collaborations each year, and enables more than 8,000 retailers to scale through creator-led marketing. LTK’s mission to empower creator success has led to over $3B invested in creators and helped over 440 women become self-made millionaires. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK to discover and follow trusted creators, fueling the platform’s 44M+ monthly users.

Headquartered in Dallas, TX, LTK operates across five continents. Download the LTK app in the App Store or Google Play. For updates, follow @ltk.hq on Instagram and @shopltk on X and LTK on LinkedIn.

*according to IAB

The new LTK Brand Platform experience adds an intelligent, conversational layer that can help take a marketer from business objective to actionable campaign in minutes, while continuously looking across LTK’s creator commerce intelligence for opportunities to improve performance.

Through a conversational interface, brands can describe what they want to accomplish and LTK intelligence helps plan campaigns, identify the right creators, launch and optimize programs and determine what to do next.

A federal judge on Wednesday lifted a major obstacle to President Donald Trump’s executive order limiting mail voting, but the decision will only clear the path for more legal challenges.

The decision to lift an injunction against Trump's directive came shortly after a group of Democratic state officials filed a fresh lawsuit against it, underscoring how a Supreme Court ruling earlier this week was already injecting confusion into the midterm elections. The first mailed ballots are set to be sent out next week.

In her decision Wednesday, U.S. District Judge Indira Talwani in Boston, an appointee of former Democratic President Barack Obama, agreed to remove her previous injunction prohibiting the U.S. Postal Service from carrying out Trump’s order for November’s elections. She did so after the Supreme Court’s conservative majority ruled that a similar injunction Talwani had placed on the federal government in a separate case against the mail voting order was premature.

Talwani said the Supreme Court’s Monday decision “compelled” her to toss out the injunction. She nevertheless said the executive order could unleash “chaos” and referred to it as “likely unconstitutional.”

The administration can now move forward and implement a Postal Service rule published late Friday. It would require states to follow a uniform style for the envelopes used for mail ballots and give the Postal Service a list of voters eligible to receive them. Talwani found on Tuesday that the issuance of the rule technically violated her injunction, but she declined to penalize the administration over it.

The new lawsuit, filed by about two dozen Democratically controlled states against the U.S. Postal Service, marked a new phase in the high-stakes litigation just two days after the Supreme Court ruled against them in a separate case, but did not say Trump’s order was legal.

The high court majority found the Democratic lawsuit was premature, but that was before the Republican administration issued a rule governing Postal Service delivery of mail ballots. Election officials warn it will be impossible to implement in the days before the first wave of mail ballots are sent out next week.

“Across the country, states are already deep into preparations for the 2026 elections. Now, at the last moment, the federal government is attempting to meddle in those preparations and potentially threaten countless Americans’ right to vote,” New York Attorney General Letitia James, one of 25 Democratic attorneys general filing the lawsuit, said in a statement. “USPS has no authority to decide who can and cannot vote by mail.”

Trump’s executive order remains barred from taking effect under a separate injunction that the administration argues needs to be immediately rescinded in light of the high court’s ruling in the previous Democratic state lawsuit. It also had succeeded in a third case filed in May in the District of Columbia, convincing a judge that it was too early to prevent its implementation of the executive order.

All previous challenges were filed before the administration published its mail ballot rule Friday night. The rule says that if states want their mail ballots delivered, they will need federal approval of the design of their envelopes and must give the Postal Service a list of voters eligible to receive them.

White House spokesperson Lauren Bis on Wednesday said the Postal Service’s proposals were “commonsense measures that protect the security of mail-in ballots” and that the administration would continue to work to implement them to boost “the safety and security of our elections.”

The Postal Service said it would not comment because of the pending lawsuit.

National Democrats on Tuesday cited the rule in asking the federal judge in the Washington case to block Trump’s order after he declined to do so last spring, saying the administration at the time had not taken concrete action. In Boston, U.S. District Judge Indira Talwani also found that the administration moving forward with the mail ballot rule had violated a separate injunction she had placed on the Postal Service prohibiting it from enacting Trump’s order, although she did not take any action against the government.

Talwani, who was nominated by Democratic President Barack Obama, had issued the injunction against Trump’s executive order in the prior Democratic state case, which is the one the Supreme Court overturned on Monday. She has yet to act on the administration’s urging her to revoke her second injunction. It was issued Aug. 11 in a case against the executive order and was filed by the League of Women Voters and other voting rights groups while the Supreme Court was considering the administration’s appeal of the judge's first order.

Trump has long targeted mail voting, which he falsely blames for his 2020 election loss and is disproportionately used by Democrats as a result of Trump’s condemnations. Since returning to power, Trump has tried to claim authority over election rules, saying he thinks Republicans should “take over” vote counting in Democratic areas.

He issued his first election executive order just months after retaking office, attempting to require documentary proof of citizenship to vote, among other changes. He has also been pushing a sweeping election bill that has stalled in the Senate amid opposition from Democrats and even some within his own party.

FILE - A worker sorts ballots at the L.A. County Ballot Processing Center during the California primary election, June 2, 2026, in City of Industry, Calif. (AP Photo/William Liang, File)

President Donald Trump listens during a back to school event in the Rose Garden of the White House, Monday, Aug. 24, 2026, in Washington. (AP Photo/Alex Brandon)

An election worker sorts vote-by-mail ballots at the Miami-Dade County Supervisor of Elections Office for the Florida primary election in Doral, Fla., Tuesday, Aug. 18, 2026. (AP Photo/Lynne Sladky)

An election worker places a vote-by-mail ballot into a secure bin at the Miami-Dade County Supervisor of Elections Office during the Florida primary election in Doral, Fla., Tuesday, Aug. 18, 2026. (AP Photo/Lynne Sladky)