HUDA BEAUTY AND CARDI B TURN UP THE SNATCH WITH THE NEW ULTRA SNATCHED COLLECTION

Huda Beauty takes its iconic Easy Bake franchise to the next level with its brightest pink-and-lilac powders yet.

DUBAI, UAE, Aug. 31, 2026 /PRNewswire/ -- Today, Huda Beauty teams up with global superstar Cardi B to launch Ultra Snatched, a bold new expansion of the brand's iconic Easy Bake franchise.

Starring Huda Kattan and Cardi B, the launch introduces a fresh pink-and-lilac color story designed to take brightening, lifting and blurring to the next level across the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders.

Inspired by Huda and Cardi's shared love of bold, transformative glam, Ultra Snatched pairs complexion-brightening pinks with cool lilacs for a visibly brighter, lifted look. The result? Huda Beauty's signature airbrushed finish, turned all the way up.

THE SNATCHED BADDIES CAMPAIGN

To launch Ultra Snatched, Huda Beauty joins forces with Cardi B for "Snatched Baddies" — a playful, high-energy campaign bringing together two beauty icons known for doing glam their own way.

Cardi helped shape the creative alongside Huda, bringing her signature baddie energy to the campaign: confident, unapologetic, playful and always down for a full beat. The partnership brings together Huda and Cardi's distinct worlds through their shared belief that beauty should be fun, expressive and never afraid to be extra.

The cinematic campaign plays with the ultimate switch-up: Huda and Cardi trading lives. As their worlds collide, the campaign showcases the transformative power of the Ultra Snatched routine — with plenty of personality, humor and major glam along the way.

Rolling out across social, digital and in-store, "Snatched Baddies" brings a new attitude to one of Huda Beauty's most iconic franchises.

THE COLLECTION

Easy Bake Loose Setting Powder Duos | $43

The iconic Easy Bake formula gets an Ultra Snatched upgrade. Each duo features two complementary, ultra-fine loose powders that can be worn alone or blended together to customize your brightening effect. An adjustable selector makes it easy to choose your shade — or mix both.

The formula delivers up to 18 hours of wear with a flashback-free, airbrushed finish.

• Cherry Lilac — fair to light skin tones: Cherry Blossom Cake (sheer soft pink), NEW Lilac Muffin (soft, cool-toned lilac) and a soft pinky-lilac blend when mixed.
• Pink Ube — medium to tan skin tones: Pink Velvet Cookie (deep rosy pink), Ube Birthday Cake (electric lilac) and a rosy-mauve blend when mixed.

Easy Bake Pressed | $40

Easy Bake Pressed gets the Ultra Snatched treatment with two brightening shades designed to instantly lift and perfect the complexion.

The superfine, portable powder delivers up to 12 hours of shine control with a smooth, airbrushed matte finish that never looks cakey.

• Ube Birthday Cake: Medium with cool lilac undertones.
• Pink Velvet Cookie: Tan with warm pink undertones.

GET ULTRA SNATCHED

Using Huda Beauty's Snatch Map technique, strategically apply Easy Bake Loose Setting Powder Duo to brighten and lift the complexion. Layer Easy Bake Pressed on top to turn up the brightness and lock in that smooth, lifted, airbrushed finish.

 

Media Contact:  

Andrew Durling
andrew.durling@hudabeauty.com 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

HUDA BEAUTY AND CARDI B TURN UP THE SNATCH WITH THE NEW ULTRA SNATCHED COLLECTION

HUDA BEAUTY AND CARDI B TURN UP THE SNATCH WITH THE NEW ULTRA SNATCHED COLLECTION

HUDA BEAUTY AND CARDI B TURN UP THE SNATCH WITH THE NEW ULTRA SNATCHED COLLECTION

HUDA BEAUTY AND CARDI B TURN UP THE SNATCH WITH THE NEW ULTRA SNATCHED COLLECTION

SYDNEY, Aug. 28, 2026 /PRNewswire/ -- CBTW, a global technology solutions company operating across 21 countries, has standardised its governed AI engineering model across its Asia-Pacific delivery teams, embedding common AI-assisted workflows, reusable engineering accelerators, human review and client-approved processing environments into regional engineering engagements.

For Australian businesses, the model provides visibility and control over how AI is used by external engineering teams.

The approach spans software engineering, quality engineering, and data and business intelligence. Membership in Anthropic's Claude Partner Network and an active Claude Code certification programme support consistent application across its engineering organisation.

For Australian enterprises building dedicated engineering teams in Vietnam, and businesses across the broader APAC region, these practices are embedded from the beginning of an engagement. Where a centre progresses to full client ownership through CBTW's Build-Operate-Transfer model, engineering practices, technical knowledge and operating governance transfer with the team.

CBTW has completed more than 25 Build-Operate-Transfer engagements and transferred more than 1,000 engineers into client-owned operations.

Governed AI across the engineering lifecycle

Across software delivery, CBTW uses AI-assisted workflows to identify bottlenecks, strengthen coordination and reduce rework. Across its delivery engagements, these practices have contributed to improvements of up to 25 per cent in delivery predictability.

In quality engineering, agentic testing, automated frameworks and AI-assisted test design strengthen release confidence. These approaches have achieved reductions of up to 50 per cent in production incidents in applicable engagements.

Across data and business intelligence, natural language interfaces enable users to query enterprise data and receive answers, summaries and visualisations, reducing reliance on analysts for requests.

Certified teams applying a common AI methodology

CBTW's active Claude Code certification programme targets more than 650 engineers, including more than 330 in APAC and 320 in Europe.

Engineers are trained and certified to use Claude Code for code generation, review, refactoring, documentation and quality assurance within client-approved environments. Client code is processed exclusively within environments approved by each client, supported by CBTW's ISO 27001-certified delivery environment, documented tooling policies, human review requirements and governance controls.

An established regional delivery model with AI built in

CBTW applies these capabilities across regional engineering engagements, including Vietnam-based teams serving Australian businesses. National Australia Bank and Ansarada are among the Australian enterprises that have assumed full ownership of engineering centres established through CBTW's Build-Operate-Transfer model.

The approach supports long-term centres managed by CBTW and centres intended for eventual client ownership. When an engagement progresses to ownership, the team's technical knowledge, delivery processes, AI-enabled ways of working and operating governance move with it.

"Enterprise AI delivers value when it is applied consistently across the engineering lifecycle, with clear traceability and accountability for how it is used," said Pieter van Diermen, CBTW Founder and CEO APAC. "Our standardised delivery practices, governance controls and certification programme give engineering teams a common methodology from the outset."

Supporting Australia's evolving governance expectations

For Australian organisations, AI within software engineering introduces practical questions around which tools external teams use, where code and data are processed, how outputs are reviewed and who remains accountable.

APRA Prudential Standard CPS 230 requires APRA-regulated entities to manage operational risks arising from service providers. New Privacy Act transparency obligations commencing on 10 December 2026 will also require certain APP entities using personal information in automated decision-making to provide relevant information in their privacy policies.

CBTW's delivery controls are designed to help businesses demonstrate how AI is managed across externally delivered engineering work.

For Australian businesses, CBTW's regional delivery model combines APAC engineering capability with standardised AI practices, certified teams and an established pathway to client ownership.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

CBTW Brings Governed AI Engineering to Australian Businesses Through APAC Delivery Teams