Klook shows how easy it is to turn influence into impact, with new Kreator Shops feature for an always-on, customizable storefront that transforms travel inspiration into actionable bookings more seamlessly.
SINGAPORE, Sept. 1, 2026 /PRNewswire/ -- Got a knack for telling stories and sharing the world's best travel experiences with your community? Klook wants to help you turn that into income. At KREATORVERSE 2026, Klook's annual global creator summit in Phu Quoc, Vietnam, Klook rolled out its upgraded Kreator Shops feature to every one of its 30,000+ Kreators across 88 markets at once.
Where earning from travel content used to mean a separate affiliate link for every post, Kreator Shops gives you one link that holds your entire slate of recommendations from attractions, tours, hotels, F&B, transport and more, across any destination. You curate what you want, while fans browse and book anytime.
"Influence isn't disappearing, but what it means to be influential is changing. Our Kreators aren't just sharing travel content, they're actively inspiring movement. Follower counts and reach are only one aspect of influence, with trust being the key currency that actually drives action," says Marcus Yong, Vice President of Global Marketing at Klook.
"We've seen this evolution first-hand through the Klook Kreator Program. Our role is to give Kreators the tools, access and opportunities to build on that trust, while giving them more ownership over how they curate, share and earn."
Klook Kreator Shops: Closing the gap between discovery and booking
- One link, endless recommendations: no more attaching an individual link to every post. Kreator Shops holds your full range of experience picks in a single, always-on storefront page.
- Seamless content-to-booking: embed social-native content into your Kreator Shops, creating a direct bridge from online social platforms to your storefront, and allow your audience to book experiences seamlessly.
- Open to every Kreator: whether you're a seasoned travel creator or just posting your first video, Kreator Shops is live and ready for you to match your content to Klook's range of experiences.
- Customizable to suit everyone: Kreator Shops is universally adaptable to suit each Kreator's own content style and audience.
Klook's Travel Pulse 2026 study shows why this matters: four in five travelers have booked a travel experience because a creator recommended it, and more than a third point to a micro or niche creator, not a celebrity, as the reason they booked. The data shows it's not about the size, but about the trust that moves audiences from discovery to booking.
More than a storefront: growing with the Kreator community
Klook has continually been investing in social commerce and its creator ecosystem since 2023, with the launch of the Kreator Program with personalized affiliate links. Today, that's grown to 30,000+ Kreators across 88 markets. Klook data shows a steadily growing trajectory, with creator-led travel bookings rising 246% in 2025, and average bookings per active Kreator up 36% since the launch of Kreator Shops.
And we keep growing with you. Klook Kreator's Picks gives Kreators first-hand access to experiences to feature in their content, now offering over 1,500 experiences and things to do across eight key destinations, with Mainland China and Vietnam the newest additions in 2026.
Klook's KREATORVERSE events are also scaling further: from one global inaugural event in 2024 to five editions in 2026, giving Kreators across markets the opportunity to connect, learn from each other, and be part of the community to spotlight the best of the destination.
"And commerce is only half of it. We're constantly dialing up on community-building to keep making this a program Kreators actually want to stay in," adds Yong.
Find out more about the Klook Kreator Program at @klookkreator on Instagram, and at the page here.
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About Klook:
Klook is a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations.
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Klook Takes Creator Commerce Beyond Influence With Kreator Shops
SINGAPORE, Sept. 1, 2026 /PRNewswire/ -- MDRT welcomes Clay Gillespie, CFP, CLU, as MDRT President and Brad J. Myers, ChFC, as Secretary. As leaders of The Premier Association of Financial Professionals®, they and others on the Executive Committee will spend the next 12 months supporting MDRT members in personal and professional development to serve their clients with the highest standards of ethics, knowledge, service and productivity.
Gillespie succeeds John F. Nichols, MSM, CLU, who will serve as MDRT's 2027 Immediate Past President. Aurora L. Tancock, CFP, FLMI, and Simon D. Lister, Dip PFS, will assume new roles as First Vice President and Second Vice President, respectively.
MDRT and its 2027 Executive Committee will continue to focus on MDRT members' access to digital resources and opportunities to learn and grow together. One aspect of this is MDRT Learn which helps member advisors reach new levels of performance through on-demand courses, articles, videos, in-person events and more, supporting professional development throughout their careers.
The Executive Committee will continue to oversee another digital education tool that was launched at the 2026 MDRT Annual Meeting in June: ChatMDRT. This AI-powered knowledge assistant, designed exclusively for MDRT, provides insights from MDRT resources, not generic internet search results, with responses to queries delivered in more than 150 languages. ChatMDRT supports the organization's commitment to providing a wealth of learning opportunities in multiple formats to meet member needs.
Members can learn about these tools and much more at the 2027 MDRT Annual Meeting, June 6–9, in Orlando, Florida, USA, and at the 2027 MDRT Global Conference, August 22–25, in Singapore. The Global Conference returns to Singapore in MDRT's centennial year, bringing the association's regional community together in a market with one of the largest MDRT member bases in Asia. Attending these events is a highlight for many MDRT members, as they look forward to fostering connections with their global community, gathering new insights applicable to their business and reigniting their passion for providing premier client service.
"MDRT has been a transformational experience for members like me to improve both their personal and professional lives," Gillespie said. "Our strength comes from connections across borders, cultures and experiences. I look forward to continuing to create learning opportunities that improve client service and help financial professionals leverage the community of members ready to support their growth."
2027 marks MDRT's 100th anniversary of advancing the financial services profession. As the organization celebrates a century of progress, the mission remains the same: MDRT will continue to guide the future of the profession and empower the leaders who drive it forward.
Throughout MDRT's centennial year, the Executive Committee will continue to champion the MDRT Family of Brands, showcasing opportunities for financial professionals at all career stages to gain new insights and expand their potential. The MDRT Academy supports advisors aspiring to MDRT-level production, and the MDRT Center for Field Leadership empowers field and home office leaders to pursue lifelong learning and build an MDRT culture of excellence in their teams.
A 25-year MDRT member, Gillespie assumes the presidency with 23 Court of the Table and 22 Top of the Table qualifications. He has served in various roles on the Executive Committee since 2024. Previously, he served as 2019 Top of the Table Global Council Member and Advisory Board Chair, and Global Council Member of MDRT's Finance Division in 2023.
A 24-year MDRT member, Myers has 15 Court of the Table and six Top of the Table qualifications. Before joining the MDRT Executive Committee, he served as 2026 Chair of the Court of the Table Committee. He has also provided longtime volunteer support for Program General Arrangements, including serving as its Divisional Vice President at the 2022 MDRT Annual Meeting.
About MDRT
Founded in 1927, MDRT® (Million Dollar Round Table®), The Premier Association of Financial Professionals®, is a global, independent association of the world's leading life insurance and financial services professionals from more than 80 nations and territories and nearly 700 companies. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognized internationally as the standard of excellence in the life insurance and financial services business. For more information, please visit mdrt.org.
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2027 MDRT Executive Committee drives expanded educational opportunities for members
