COPENHAGEN, Denmark--(BUSINESS WIRE)--Sep 1, 2026--
Global sportstech company NewC Sport, a key behind-the-scenes player in international elite football since 2009, has appointed Christian Sørensen as new CEO from September 2026. He will lead the company’s transformation from a technology vendor into a strategic growth partner for sports clubs globally.
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Building on its strong foundation in ticketing, access control, and fan engagement across markets like the UK, Brazil, Portugal, and Denmark, NewC Sport will now expand its role. Driven by data analytics and insights into audience behavior, the company aims to help clubs unlock their commercial potential through subscription models and data-driven engagement.
Mikkel Skou, co-founder and outgoing CEO, highlights the strategic shift:
"In an era marked by uncertainty, sports clubs and their communities are more vital than ever. Over many years, we have built a robust technological foundation and an in-depth understanding of fan behavior. The next step is converting these insights into stronger relationships, richer experiences, and meaningful communities — delivering substantial, long-term value for the clubs."
Driving Growth Through Stronger Communities
Christian Sørensen brings extensive leadership experience from F.C. Copenhagen, North, Astralis, and Better Collective. He looks forward to strengthening clubs’ commercial revenue streams:
"Sports clubs share exceptionally strong bonds with their fans. Our goal is to deepen these connections and leverage data to design tailored infrastructures, such as next-generation membership models. We have already seen how this methodology delivers standout results, and I am excited to realise this potential globally," says Christian Sørensen.
About NewC Sport
NewC Sport is a global sportstech company delivering digital infrastructure across ticketing, access control, and membership models. As a dedicated strategic growth partner, the company helps clubs, leagues, and organisations strengthen fan relationships and maximise their commercial potential. This is achieved through deep fan insight, data-driven fan engagement, and innovative membership models. Headquartered in Denmark, the company currently operates across markets including Denmark, the UK, Portugal, and Brazil.
Read more: https://newcsport.com/
Christian Sørensen, CEO NewC Sport
MIAMI (AP) — Tropical Storm Edouard formed Monday in the Gulf of Mexico and was expected to gain strength before bringing potentially heavy rains and flooding into parts of Texas and Louisiana.
The storm was upgraded Monday night from a tropical depression and forecasters with the National Hurricane Center expect it will make landfall in Texas on Tuesday.
Early Tuesday the storm was about 85 miles (135 kilometers) southeast of Cameron, Louisiana, and 115 miles (185 kilometers) southeast of Port Arthur, Texas, with maximum sustained winds of 40 mph (65 kph) while moving west-northwest at 7 mph (11 kph).
Texas Gov. Greg Abbott said the biggest problem expected from the storm is flooding. Forecasters are anticipating 3-6 inches (7-15 centimeters) of rain in the greater Houston area, with some areas of the state's upper coast getting up to 9 inches (22 centimeters). More than 4 inches (10 centimeters) per hour could fall and will likely cause flash flooding in low-lying and urban areas, according to the National Hurricane Center.
“This is our first big storm of the season, and I’ll tell you, Texas is prepared,” Orlando Alanis of the Texas Division of Emergency Management said during a news conference.
Crews worked Monday to clear dry vegetation that could ignite from a lightning strike and cause fast-spreading fires, Abbott said.
Meanwhile, the remnants of Hurricane Dolly brought rain and thunderstorms to parts of Haiti and the Dominican Republic, the Turks & Caicos, and the Bahamas, the hurricane center said.
In the Pacific Ocean on Monday evening, Tropical Storm Lowell was about 690 miles (1,110 kilometers) southeast of Hilo, Hawaii, and moving west with maximum sustained winds of 70 mph (110 kph) while moving west at 10 mph (17 kph). Forecasters said Lowell could rapidly intensify and become a major hurricane by Wednesday.
Elsewhere in the Pacific, Hurricane Karina became a hurricane Sunday, fueled by warm waters far from any shore, and strengthened Monday into a powerful Category 4 storm. But it did not threaten land, forecasters said.
On Monday evening, Karina remained a Category 4 hurricane and was centered 1,135 miles (1,830 kilometers) west-southwest of the southern tip of the Baja California peninsula of Mexico with maximum sustained winds of 130 mph (215 kph) while moving west-northwest at 9 mph ((15 kph), the center said.
This satellite image released by NOAA shows Potential Tropical Cyclone Five forming over the Gulf of Mexico on Monday, Aug. 31, 2026. (NOAA via AP)
This satellite image released by NOAA shows Tropical Storm Lowell over the Pacific Ocean, Monday, Aug. 31, 2026. (NOAA via AP)
This satellite image released by NOAA shows Hurricane Karina strengthening off the southern tip of Baja California on Sunday, Aug. 30, 2026. (NOAA via AP)
