QWEEN Launches Hyper-Realistic 3D Jewellery Virtual Try-On for Indian Shoppers with Perfect Corp.

NEW YORK--(BUSINESS WIRE)--Sep 2, 2026--

Perfect Corp. (NYSE: PERF), the global leader in AI and AR technology, today announced a partnership with QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, offering 100% natural diamonds and gemstones and 7 Colours of Gold, to launch an immersive 3D Virtual Try-On experience across QWEEN’s digital platform. Powered by Perfect Corp.’s Web Consultation Mode for Jewellery, the experience allows shoppers to see rings, earrings and bracelets on themselves in real time, helping them better understand how each piece looks, catches the light and complements their personal style before purchase.

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Raising the Bar for Digital Jewellery Discovery in India

QWEEN’s deployment supports up to 2,300 Virtual Try-On-enabled SKUs and uses a ready-made UX/UI framework adapted to the brand’s website and mobile web experience. Built on Physically Based Rendering (PBR), the technology recreates material textures, reflections, light scattering and natural movement to present gold, diamonds and gemstones with true-to-life detail. The Virtual Try-On experience is available directly on QWEEN’s domain, creating a consistent and intuitive journey across desktop and mobile.

Giving QWEEN Speed and Control with Self-Service 3D Authoring

QWEEN’s team can upload industry-standard 3D files and product imagery directly to Perfect Corp.’s console. The 3D Authoring Tool enables the team to apply material textures, preview renderings in real time, and transform product assets into AR-ready Virtual Try-On experiences without waiting for individual SKUs to undergo manual production. This self-service workflow gives QWEEN greater control over its digital merchandising and allows new designs to be added efficiently as its collections expand.

Building Confidence in a High-Consideration Purchase

Jewellery is a deeply personal and considered purchase, yet scale, proportion, movement and material finish can be difficult to assess through static product imagery. Virtual Try-On closes this gap by transforming online discovery into an interactive experience. For QWEEN, the realistic representation of colour, texture and reflection is particularly important, given the brand’s breadth of 100% natural diamonds and gemstones and its 7 Colours of Gold. The solution allows customers to move from simply viewing a piece to experiencing it on themselves, supporting more informed and confident purchase decisions.

Speaking about how the partnership responds to the evolving expectations of jewellery customers, Alice Chang, Founder and CEO of Perfect Corp., said, “India’s jewellery market is rooted in craftsmanship, personal expression and trust, and shoppers increasingly expect digital experiences that reflect those same qualities. By combining hyper-realistic AR try-on with a scalable 3D authoring workflow, QWEEN can bring the material detail and personality of each piece to life online while retaining the speed and control needed to grow its digital assortment.”

Adding to this, Amit Kumar, CEO and Co-Founder, QWEEN, highlighted how the partnership supports QWEEN’s larger vision of giving customers greater freedom throughout the jewellery discovery journey. He said, “The jewellery-buying journey has traditionally offered consumers limited freedom to explore a piece independently before it is presented to them across a counter. At QWEEN, we are changing that by giving every woman greater information, control and confidence throughout the discovery process. Perfect Corp.’s experience with some of the world’s leading luxury and fashion houses gives us the confidence that it can deliver the realism, precision and sophistication expected of the QWEEN experience.”

Elaborating on the technological capabilities required to translate QWEEN’s diverse material palette into a realistic digital experience, Suyash Motarwar, Co-Founder and CTPO, QWEEN, said, “Virtual Try-On is valuable only when it can represent proportion, movement, colour and material finish accurately. That realism is particularly important for QWEEN because our portfolio spans 7 colours of gold, 100% natural diamonds and a wide range of 100% natural gemstones. Perfect Corp.’s PBR-enabled technology gives us the visual precision required for luxury jewellery, while its self-service authoring capabilities give us the flexibility to scale the experience as our assortment grows.”

About QWEEN:

QWEEN is India’s first self-discovery experiential luxury jewellery brand, redefining jewellery shopping for the modern Indian woman by replacing intimidation with the joy of exploration. Through accessible, open displays, 100% natural gemstones and diamonds across 16+ collections and 3,000+ SKUs, and full mine-to-market transparency, the brand challenges antiquated norms that kept jewellery occasion-bound and restricted behind glass counters. With Rosy Blue as its single supply chain partner, alongside luxury jewellery house Kashikey Co. Ltd. and strategic investors Aamir Khan and Ranbir Kapoor, QWEEN is building a culturally relevant luxury universe rooted in trust, design, and the evolving identity of the contemporary Indian woman.

For more information, visit www.qween.com.

About Perfect Corp.

Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, redefining creativity across beauty, fashion, skincare, and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit, and express themselves through photo, video, and generative AI tools. The YouCam platform also includes a powerful web-based editor and a suite of developer APIs, providing creators, brands, and technology partners with seamless access to content creation capabilities across platforms.

For brands and professionals, Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences for makeup, hair, jewelry, watches, and fashion accessories, as well as AI-powered skin and hair analysis.

With a brand portfolio that includes YouCam and Skincare Pro, and a network of over 800 global brand partners, Perfect Corp. is transforming the beauty experience through personalized, immersive, and intelligent innovation.

For more information, visit perfectcorp.com and follow @Perfect-Corp.

QWEEN Launches Hyper-Realistic 3D Jewellery Virtual Try-On for Indian Shoppers with Perfect Corp

KYIV, Ukraine (AP) — Russian aerial attacks overnight and during daylight Wednesday killed two civilians and wounded six in a central Ukraine city, local officials said, while the Kyiv and Odesa regions bore the brunt of Moscow's latest attacks.

The air war between Russia and Ukraine has intensified as the conflict stretches into its fifth year following Moscow’s invasion of its neighbor. The front line in eastern and southern Ukraine remains largely deadlocked, and U.S. efforts to negotiate a settlement have yet to produce a path to peace.

Russian President Vladimir Putin and Ukrainian President Volodymyr Zelenskyy exchanged threats late Tuesday over what their next steps might be.

Zelenskyy warned foreign airlines that the skies over Russia are not safe for flights because of Ukrainian long-range drone attacks, saying that “Russian airspace will effectively be closing.” The military pressure aims to compel Russia to accept peace negotiations, he said.

Putin accused Zelenskyy of “state terrorism” and said: “We don’t negotiate with terrorists.”

Putin’s comments got short shrift from Ukraine’s Center for Countering Disinformation, a government body, which said the remarks were a flagrant attempt by the Russian leader to shift the blame away from Moscow.

“A state that itself unleashed this war, that daily commits terror against Ukrainian civilians and destroys cities, is again trying to portray itself as a ‘victim,’” the center said.

Russian Transport Minister Andrey Nikitin dismissed any travel concerns, saying that authorities are constantly strengthening flight safety.

“We will not allow any significant disruptions to civil aviation,” he told reporters, according to Russian news agency Interfax.

At a late-night news conference on the sidelines of the Shanghai Cooperation Organization summit in Kyrgyzstan, Putin also addressed reports that the Ukrainian military had used British-made drones to strike targets inside Russia.

Asked whether Russia would strike British military facilities if the U.K. government continues to provide Ukraine with weaponry, Putin declined to rule it out. With a small smile, he told reporters that is “a military secret.”

China and North Korea, meanwhile, have provided military support for Russia, as has Iran in previous years.

The Russian and Ukrainian leaders' comments came as European officials weigh their response to the latest in what they say is Moscow’s campaign of continental sabotage and disruption aimed at weakening support for Ukraine. Germany on Tuesday blamed Russia for an attempted attack at Leipzig/Halle Airport last month using a drone laden with explosives.

Russia fired 174 attack drones, about half of them jet-powered drones that are hard to stop and are increasingly being deployed by Moscow, as well as two ballistic missiles and two plane-launched missiles at Ukraine overnight, according to the Ukrainian air force.

Russian strikes on the city of Dnipro in central Ukraine killed a man and a woman, local officials said.

The assault hit food warehouses belonging to a Dnipro retail chain, wounding at least six people, said Oleksandr Hanzha, head of the Dnipropetrovsk regional military administration.

Moscow’s forces have recently hit other food storage depots, leaving some supermarket shelves empty. Russian forces have targeted civilian facilities in what Ukrainian officials say is an effort to disrupt daily life and sap public morale.

“Unfortunately, there has been far too little response from the world and its most influential leaders to this latest Russian escalation of strikes,” Zelenskyy said on social media Wednesday. “Every partner knows what is needed: air defense for Ukraine, sanctions against Russia, and a significant increase in defense production.”

Officials in the southern Ukraine region of Odesa reported that the attack damaged a 24-story residential building, destroying apartments on several floors and wounding eight people, including a child.

A man and a woman were wounded by shrapnel in morning attacks on the Kyiv region, according to Tymur Tkachenko, head of the regional military administration.

It was the seventh straight day Kyiv came under attack, although the latest barrage wasn’t as heavy as in previous days.

Russian air defenses destroyed 130 Ukrainian drones overnight, Russia’s Defense Ministry said Wednesday. The drones were shot down over 11 Russian regions, as well as the annexed Ukrainian peninsula of Crimea and the Black Sea, it said.

Ukrainian drone attacks killed two people in Russia’s Belgorod border region and wounded 16 more, acting Gov. Alexander Shuvayev said. Ukrainian forces hit the region 140 times over the course of 24 hours, he said.

Ukraine’s domestically developed long-range drones have repeatedly targeted Russia's oil sector, hoping to dent the economy, and the warehouses of online retailers, to make the Russian public feel the effects of war.

The Russian army’s effort to drive deeper into Ukraine has lost its momentum, according to Western analysts and officials.

Russian advances in August were “a fraction” of Moscow’s gains during the same month last year, the Institute for the Study of War said late Tuesday.

Russia’s spring-summer offensive has failed to smash Ukraine’s front-line defenses, the Washington-based think tank said.

“Russian gains remain slow and limited,” it said.

Hatton reported from Lisbon, Portugal.

Follow the AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

Firefighters put out a fire at warehouse stores after a Russian air attack in Kyiv, Ukraine, Wednesday, Sept. 2, 2026. (AP Photo/Efrem Lukatsky)

In this photo provided by the Ukrainian Emergency Service, firefighters put out a fire in a warehouse following a Russian drone attack near Kyiv, Ukraine, Wednesday, Sept. 2, 2026. (Ukrainian Emergency Service via AP)

In this photo provided by the Ukrainian Emergency Service, firefighters put out a fire in a warehouse following a Russian drone attack near Kyiv, Ukraine, Wednesday, Sept. 2, 2026. (Ukrainian Emergency Service via AP)

In this photo provided by the Ukrainian Emergency Service, firefighters arrive to put out a fire in a residential building after a Russian drone attack in Odesa, Ukraine, Wednesday, Sept. 2, 2026. (Ukrainian Emergency Service via AP)