BERLIN--(BUSINESS WIRE)--Sep 3, 2026--
IFA Berlin 2026 brings the global consumer technology industry together, offering retailers and buyers an early look at the products, technologies and brands shaping the next retail cycle while creating new opportunities for sustainable growth.
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At IFA 2026, TVCMALL, a leading one-stopmobile accessories wholesalerin Europe, will showcase how its integrated wholesale and supply chain capabilities help retailers simplify sourcing, discover new product opportunities and build competitive assortments through one platform.
A key focus of the showcase will be TVCMALL’s One-Stop Wholesale Solution, designed for independent online retailers, marketplace sellers, retail chains and professional buyers worldwide. Built on 18 years of B2B wholesale experience, the solution combines product selection, sourcing support, customization services, quality control, logistics solutions and dedicated 1-on-1 VIP services to help customers improve procurement efficiency and reduce supply chain complexity.
With access to 1.2M+ SKUs across mobile accessories, consumer electronics and emerging technology categories, TVCMALL enables retailers to explore more opportunities in fast-changing markets. Backed by 10,000+ new products added weekly and 95% of products available without MOQ, buyers can test new categories, respond faster to market trends and optimize their product selections with greater flexibility.
Beyond wholesale sourcing, TVCMALL will also highlight its Brand Distribution Solution, featuring leading mobile accessories brands including RHINOSHIELD,TORRAS,JOYROOM, AULUMU, CASEME, CASEKOO and DUX DUCIS. By bringing trusted brand resources together on one platform, TVCMALL helps B2B buyers access differentiated products, expand their assortments and identify new business opportunities more efficiently.
As AI continues to influence consumer technology and retail trends, TVCMALL is exploring AI-powered product recommendation services to support smarter product selection. The showcase will feature emerging AI consumer electronics, including the Q17 AI Voice Thermal Printer, S20 Pro AI Translator with ChatGPT connectivity and L805 AI Smart Camera Glasses. It will also present accessories prepared for upcoming devices such as the iPhone 18 series.
Visitors can also discover a curated selection of mobile accessories and consumer electronics at Booth H3.2-159, including phone protection products, charging solutions, cables, smart accessories and trend-driven products.
Looking ahead, TVCMALL will continue strengthening its product resources, supply chain capabilities and digital services to help global retailers achieve smarter sourcingand sustainable growth.
TVCMALL Empowers Online Retailers with One-Stop Wholesale and Brand Distribution Solutions at IFA 2026
LONDON--(BUSINESS WIRE)--Sep 3, 2026--
Global shipments of XR headwear declined 38.7% year-on-year to 1.9 million units in the first half of 2026, according to the latest data from Omdia. While XR glasses are gaining traction, their growth from a small base was insufficient to counter a steep drop in XR headset shipments. By 2025, the market had recorded its fourth consecutive year of decline following the pandemic-induced peak in 2021.
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In 1H26, XR glasses expanded their share of total shipments to 25.8% – up from 10.2% in 1H25. Tethered display glasses drove almost all of this growth, with RayNeo, VITURE, and XREAL collectively capturing 93.1% of the tethered display glasses segment. Strong demand for devices such as the RayNeo Air 4 and VITURE Beast series propelled RayNeo and VITURE into second and third place, respectively, in the overall XR headwear market, with shares of 9.9% and 8.6%.
“XR glasses are gaining momentum because consumers are increasingly willing to trade some immersion for less friction,” said Qiran Ju, Senior Analyst at Omdia. “Lighter designs and familiar use cases such as video viewing and gaming are lowering the barriers to adoption.”
Meta, meanwhile, retained the overall market lead despite its share dropping sharply from 71.3% in 1H25 to 48.2% in 1H26, as demand for the Meta Quest 3 and 3S continued to weaken.
“Meta poured massive resources into headsets, but has struggled to replicate the breakout success of the Quest 2,” said George Jijiashvili, Senior Principal Analyst at Omdia. “Despite the Quest 3 and 3S offering better specs at accessible prices, they have failed to drive a major upgrade cycle or meaningfully expand the audience. The ongoing slump across the headset market reinforces that bulky headwear remains a tough sell beyond a core enthusiast base.”
From a regional perspective, North America remained the largest XR headwear market with a 43.9% shipment share in 1H26, followed by Western Europe at 23.8%. Greater China recorded the largest increase in global shipment share, going from 11.9% in 2025 to 16.3% in 1H26, surpassing Rest of Asia-Pacific as the third-largest regional market, supported by strong domestic uptake of tethered glasses.
“The next phase of XR evolution will be less about requiring people to enter isolated virtual environments, and more about embedding AI and spatial capabilities naturally into everyday wear,” noted Jijiashvili. “Moving away from occasional, closed-off sessions to frequent, light-touch interactions will be the key to breaking out of the current enthusiast niche.”
ABOUT OMDIA
Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.
Global XR headwear vendor ranking and market share, 1H26
Global XR headwear shipments by form factor, 1H23 to 1H26
