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From Vietnam to China: East West Barbershop Redefines Men’s Grooming

Asia Pacific

From Vietnam to China: East West Barbershop Redefines Men’s Grooming
Asia Pacific

Asia Pacific

From Vietnam to China: East West Barbershop Redefines Men’s Grooming

2026-09-04 08:30 Last Updated At:08:42

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire – 4 September 2026 – As more men place greater emphasis on their personal image, getting a haircut is no longer simply a matter of "when your hair gets long, it's time to get a trim." Hairstyles, appearance, personal style and service quality are increasingly becoming important aspects of modern men's everyday lives.


A well-suited hairstyle can transform a person's appearance. A relaxing environment can turn an hour at a barbershop into genuine time for care and relaxation. And a barber who truly understands a customer can transform an ordinary haircut into a more personalized experience.

This shift is driving the barbershop model in a new direction: from a place that simply provides haircuts to a space that brings together men's grooming, relaxation and lifestyle.

This is the experience that East West Barbershop (Dong Tay Barbershop) - a Vietnamese men's grooming brand is bringing to the Chinese market.

From Vietnam to China: East West Barbershop (Dong Tay Barbershop) Brings a Proven Model to a New Market

Starting with its first store in 2018, East West Barbershop (Dong Tay Barbershop) has gradually expanded its network, standardized its operating processes and built a professional team in the men's grooming sector.

After years of development in Vietnam, East West Barbershop (Dong Tay Barbershop) began expanding into international markets, with China becoming one of the important markets in its international journey.

In 2024, East West Barbershop (Dong Tay Barbershop) opened its first store in China, marking a transition from a brand developed primarily in Vietnam to one with an international presence.

But entering a new market does not mean simply replicating an existing model.

The Chinese market represents the next step in taking a model developed in Vietnam to the international stage.

The Chinese market represents the next step in taking a model developed in Vietnam to the international stage.

For a service brand, one of the greatest challenges of internationalization is ensuring that an experience developed in one market can resonate with consumers in another.

East West Barbershop (Dong Tay Barbershop) has chosen to preserve the core values of its model: A strong focus on customer experience, professional barbering expertise, thoughtfully designed spaces and a diverse service ecosystem.

At the same time, it adapts and localizes its approach to meet the needs and consumption habits of Chinese consumers.

East West Barbershop (Dong Tay Barbershop) brings with it the experience accumulated through years of hands-on operations and applies it to a new market, where the model can be further tested, refined and developed.

This is also how East West Barbershop (Dong Tay Barbershop) approaches internationalization: Building its model in Vietnam, then testing and localizing it in the Chinese market.

For Chinese consumers, this creates another option in an increasingly diverse men's grooming market: A barbershop experience originating from Southeast Asia, yet designed around the needs of today's modern customers.

When a Haircut Becomes Part of a Lifestyle

For many years, the criteria for evaluating a barbershop were relatively simple: Whether the haircut was quick and neat, whether the style met expectations, and whether the price was reasonable. But for younger consumers, these criteria are gradually changing.

They may spend more time researching hairstyles that suit them. They are also paying greater attention to a barber's technical expertise, consultation and communication, as well as the overall experience throughout the service.

In particular, as the pace of urban life continues to accelerate, having time dedicated to oneself is increasingly becoming part of the consumption experience.

As a result, the question a modern barbershop needs to answer is no longer simply, "How can we give customers a good haircut?" but rather: "How can we deliver the best overall experience for our customers?"

East West Barbershop (Dong Tay Barbershop) is pursuing precisely this approach. Its customer experience is built around more than just haircuts.

Customers can choose from services including haircuts, shampooing, facial and neck massage, hair restoration, perming, coloring, nail care and shoe cleaning.

At some stores, the spaces are designed with facilities such as pianos, billiard tables, chess boards, reading areas, bars and fresh ice cream machines, creating a more diverse leisure environment where customers can relax before, during and after their services.

In the future, as men become increasingly attentive to appearance, personal style and service quality, the boundaries between a traditional "barbershop" and a dedicated "men's grooming space" are likely to become increasingly blurred. This is precisely the direction East West Barbershop aims to continue exploring.

From Vietnam to China, East West Barbershop (Dong Tay Barbershop)'s international journey is about more than simply opening another store overseas.

More importantly, it represents the process of a men's grooming model developed in Vietnam adapting, evolving and creating new experiences for male consumers in China.

Hashtag: #EastWestBarbershop

The issuer is solely responsible for the content of this announcement.

East West Barbershop Vietnam Joint Stock Company

  • Established: 2018
  • Country: Vietnam
  • Number of stores: 130+ across Vietnam, Thailand, China, Uzbekistan and Hungary
  • Head Office: 23rd Floor, Landmark81 Tower, Ho Chi Minh City, Vietnam
  • Email:
  • Official Website: dongtaybarbershop.com
  • Hotline: +84 19004737
  • Mobile: +84 901 602 902

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

East West Barbershop (Dong Tay Barbershop) is creating a distinction between simply "getting a haircut" and "experiencing a barbershop."

East West Barbershop (Dong Tay Barbershop) is creating a distinction between simply "getting a haircut" and "experiencing a barbershop."

Via the integration with EBANX, Canva becomes the first merchant on Capitec Pay’s new recurring A2A payment

SYDNEY, AUSTRALIA, SINGAPORE, and STELLENBOSCH, SOUTH AFRICA – Media OutReach Newswire – 4 September 2026 – Canva, the global visual communication platform, has become the first international company to offer recurring subscription payments to South African customers via Capitec Pay, the account-to-account payment method built by South Africa's largest personal bank — Capitec. The milestone is made possible through Canva's ongoing partnership with EBANX, a global technology company specializing in payment services for emerging markets.


The announcement represents a shift in how global subscription businesses can reach South African consumers. Credit card penetration in the country ranges between 8% and 10% of the adult population, according to the South African Reserve Bank and the World Bank. This limitation has historically restricted the reach of traditional card-on-file subscription models, excluding 44 million people in South Africa who do not own credit cards.

Instead of needing a credit card, Capitec Pay lets clients approve a recurring payment once in the Capitec app. After that, participating businesses can collect future subscription payments automatically. Canva is the first international subscription service to offer recurring payments with Capitec Pay.

Capitec is South Africa's largest personal bank by customer base, with 26 million clients and over 16 million app users. According to Capitec, one in three South African adults uses its mobile app. "For Canva, going live as the first global merchant on this infrastructure is a removal of a structural barrier that was preventing a large portion of South Africans from accessing our platform at all," said Bianca Sibiya, Canva Africa Lead.

The offering of recurring payments through Capitec Pay by Canva in South Africa is possible thanks to its partnership with EBANX, which helped enhance the solution and became the first global payment service provider (PSP) to integrate it into cross-border payment flows.

"For years, card-based billing has been treated as the default model for global subscription products, but that default was built around consumer behavior in the United States and Western Europe, not South Africa," explained Wiza Jalakasi, Commercial Lead for Africa and the Middle East at EBANX.

EBANX has become a leading enabler of recurring alternative payment methods (APMs) in cross-border digital commerce across the world. Including South Africa, the company supports recurring APMs across 12 emerging markets, enabling global merchants to reach more than 1 billion consumers, many of whom lack access to credit or debit cards.

"Capitec's philosophy is to ensure that our clients experience simple, affordable and innovative services. Recurring payments through Capitec Pay is just one of the many ways we bring that simplicity to life, offering clients a payment experience they already know and trust. Through this partnership with Canva, we are expanding our trusted payment experience and giving clients access to international merchants in an accessible way," said Francois Viviers, Group Executive of Marketing and Client Experience at Capitec.

South Africa's digital commerce market continues to grow rapidly, reaching 74% of adults and annual growth projected at 20% through 2028, according to Payments and Commerce Market Intelligence (PCMI) data analyzed by EBANX. By that year, South Africa's e-commerce market is expected to represent a USD 23 billion opportunity, based on PCMI insights featured in EBANX's Beyond Borders study.

Hashtag: #EBANX #Canva #Capitec #Fintech #Payments


The issuer is solely responsible for the content of this announcement.

About EBANX

EBANX is the leading technology platform connecting global businesses to the world's fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, the platform enables global businesses to offer hundreds of local payment methods and streamline cross-border payments across Latin America, Africa, and Asia. With a global footprint, it established a technology and regulatory headquarters in Singapore in 2026. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end users alike.

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About CANVA

Launched in 2013, Canva is a free online visual communications and collaboration platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful.

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About CAPITEC

Capitec Limited (JSE: CPI) is South Africa's largest retail bank by active client numbers, serving 26 million active clients. It is recognized as the country's leading digital bank, with 16 million active app users. Capitec offers simple, affordable and transparent banking solutions through innovative technology and personalized service via its app, online banking, and a network of 866 branches and 8,771 ATMs and cash-accepting devices. The Group uses data and technology to understand client needs and provide tailored solutions across Personal Banking, Business Banking, value-added services, insurance, and international consumer lending through its subsidiary AvaFin. Capitec aims to make a meaningful difference and unlock growth opportunities for all.

For further information, please visit:

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** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

South Africa: a USD 23 billion e-commerce market, largely cardless.

South Africa: a USD 23 billion e-commerce market, largely cardless.

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