LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

SEOUL, South Korea, Sept. 4, 2026 /PRNewswire/ -- As routines and lifestyles evolve across Europe, consumers are reassessing how their home appliances support everyday life and fit with the reality of limited living space. Recent industry research points to growing interest in smart major domestic appliances, while identifying energy efficiency, convenience, multifunctionality and space savings as important factors in purchasing decisions and product innovation.^*

At IFA 2026, LG Electronics (LG) is showcasing seven home appliances that reflect these evolving consumer needs. The company's booth highlights how advances in AI, energy efficiency and space-conscious design can support more convenient and efficient living across European homes.

Featured products include a refrigerator with voice recognition based on Large Language Model (LLM) technology, a washing machine that uses up to 70 percent less energy than the minimum requirement for an A-grade rating in Europe, an all-in-one laundry solution designed for European living spaces and more. Together, the lineup illustrates LG's approach to smarter, more efficient everyday home experiences.

#1. A Refrigerator That Understands Natural Language

(Next-Generation LG SIGNATURE Refrigerator With LLM Voice Recognition)

The next-generation LG SIGNATURE refrigerator brings LLM-based conversational AI to premium kitchens, offering a look at the expanding role of AI appliances in LG's AI Home vision. Through natural voice interactions, visitors to the booth can experience a range of intelligent features, including guidance on how to best store ingredients. A new 6.8-inch LCD display supports LG's AI-powered cooling management for optimal freshness, while AI Fresh monitors temperature fluctuations based on user patterns and can pre-cool the interior up to two hours before an anticipated door opening. 

#2. A Washer That Uses Up to 70 Percent Less Energy Than the A-Grade Rating Requirement

(LG Fit & Max Washer and Dryer Pair With High Energy Efficiency)

LG's latest washing machine, scheduled for a European launch this year, combines AI-powered fabric care with energy-efficient performance, using up to 70 percent less energy than the minimum requirement for an A-grade rating. It is paired with a premium dryer that achieves an A-grade rating under the latest energy standards. Powered by LG's Direct Drive Motor and Dual Inverter Heat Pump™ technology, the washer and dryer deliver high efficiency and dependable performance. Notably, LG's Direct Drive Motor technology has been independently certified by TÜV Rheinland for up to 30 years of operation. AI Wash and AI Dry further enhance fabric care by automatically detecting fabric types and adjusting cycles accordingly.

#3. An All-In-One Laundry Solution Tailored for European Homes

(25-Inch LG WashTower™)

LG's new flagship 25-inch WashTower expands the company's single-body washer-dryer lineup. The new size sits between LG's existing 24-inch and 27-inch models, providing an option tailored specifically for European living spaces and furniture configurations. Building on a WashTower lineup with global sales exceeding 3.2 million units, the new model features LG's Inverter Direct Drive™ technology in both the washer and dryer, delivering reliable performance, enhanced durability and precise fabric care.

#4. A Full-Capacity Refrigerator That Fits Your Space

(LG Fit & Max French-Door Refrigerator)

Designed for space-conscious kitchens, LG's new Fit & Max French-door refrigerator features a Zero Clearance design that enables a flush fit alongside cabinetry. A new 6.8-inch LCD display enhances usability, while the Full Convert Drawer offers flexible storage for refrigeration and freezing. Dual FRESHConverter+ further helps optimize food preservation with independently controlled compartments that can be set to different preset temperature modes for various food types. Recognized by the 2026 iF and Red Dot Design Awards, the appliance is featured in an interactive booth zone highlighting its versatile food storage capabilities.

#5. A Dishwasher That Cleans and Dries Dishes in Just One Hour

(LG Fit & Max Dishwasher Featuring 1-Hour Wash & Dry)

The Fit & Max dishwasher combines a seamless built-in design with a 1-Hour Wash & Dry cycle for efficient everyday use. QuadWash™ Pro uses micro-bubbles to help detergent penetrate food residue, while Hybrid Air Dry improves air circulation to shorten drying time and reduce energy consumption. AI SenseClean™ uses a digital turbidity sensor to detect soil levels, then automatically adjusts water temperature, cycle time and detergent amount to deliver optimized cleaning and energy efficiency. Key models across the new lineup, spanning both premium and volume segments, achieve an A-grade energy rating.

#6. The Hair Dryer That Combines Fast Drying With Advanced Hair Care

(LG AirDew Hair Dryer)

LG's first hair dryer combines fast drying with technologies designed to help protect hair from heat damage. Powered by LG's patented Triple Airfluidics™ technology, it generates a high-velocity, multi-dimensional airflow for quick results. Optimized temperature control and the AirGlide brush effect work together to retain moisture, minimize heat exposure and smooth hair during styling. The ergonomic, lightweight body is comparable in weight to a cup of coffee for everyday use, while a patented Rotating Plug™ offers easier power connection. Storage solutions include magnetic nozzles designed for one-handed attachment, a space-saving simple cradle and a Luxury Combo Case that serves as both a stand and storage case.

#7. The Kitchen Hood With Touch-Free Convenience

(Next-Generation LG SIGNATURE Downdraft Hood)

The downdraft hood captures smoke and odors directly at the cooking surface, while optimized airflow and motor control support effective extraction with quiet operation. A built-in motion sensor enables touch-free control of extraction power, and its minimalist front-glass design maintains a clean, open aesthetic in the kitchen, offering users an intuitive balance of practical performance and refined design. Its combination of discreet ventilation, touch-free control and minimalist design helps create more flexible and visually integrated kitchen environments, particularly in open-plan living spaces.

* Sources: Grand View Research (2026), Mordor Intelligence (2026) and NIQ/GfK (2025/2026)

About LG Electronics Home Appliance Solution Company

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LG.com/global/newsroom/.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

LG ELECTRONICS HIGHLIGHTS SEVEN HOME APPLIANCES AT IFA 2026

From 40-minute full-load washing and 59-minute oven cleaning to 30% longer freshness, Beko's global brand portfolio turns innovation into measurable benefits for everyday life.

ISTANBUL, Sept. 4, 2026 /PRNewswire/ -- Beko, a global leader in home appliances, showcases innovations from across its global brand portfolio, helping make everyday routines simpler, faster and more efficient.

Beko: Making everyday routines faster and easier

Beko delivers reliable performance and greater efficiency across everyday household routines, with technologies designed to make better use of time, energy and resources without compromising on results.

In laundry care, Beko combines proven cleaning performance with greater time and energy efficiency through its patented UltimateWash Technology, featured in the new Ultimate40' program. Ultimate40' delivers the same proven cleaning performance on a full load in just 40 minutes¹, powered by an enhanced inner drum paddle and an updated washing algorithm that dissolves detergent faster and spreads water more evenly through the drum. The result: everyday dirt is lifted quickly across the entire load, saving up to 35% in both time and energy² on daily programs.

In the kitchen, Beko's PyroPro Self-Cleaning Technology takes the effort out of oven maintenance. Using the intense heat of 420°C, it burns away grease and food residue, leaving only fine ash that wipes away easily, delivering a full clean in just 59 minutes while using up to 47% less energy³ than a standard pyrolytic cycle.

Beko is also bringing greater flexibility to refrigeration with its latest cabinet designs, combining food care technologies such as AeroFlow™, which supports stable temperatures throughout the refrigerator to keep food fresh for 30% longer.⁴

Our new high-capacity and energy-efficient bottom mount refrigerator range includes 54 cm built-in and 60 cm freestanding models. The 54 cm built-in combi comes with a B energy class, while the 60 cm combi features a sleek, ergonomically positioned display on the crisper, putting freshness control right at your fingertips.

The new +600L large-format range includes 91 cm 4-door multi-door and 91 cm side-by-side refrigerators, offering a more spacious, premium format for busy households. With an ice & water dispenser available on both models and up to 2 kg of ice made per day, refreshing drinks are always ready to enjoy.

Together, the updated cabinet range has been developed to help preserve freshness for longer, support more efficient storage and make refrigeration easier to integrate into different kitchen spaces.

Whirlpool: Intuitive technology meets refined design

Whirlpool is combining advanced technology with refined design to help consumers get more from their everyday appliances. With a clear focus on the premium segment, the brand brings together refined design, intuitive technology and personalized innovation to create appliances that deliver a more seamless everyday experience.

In laundry, Whirlpool washing machine technology operates 60%⁵ more efficiently than A energy class models, and with a 9 kg capacity, it delivers powerful cleaning performance while significantly reducing energy consumption.

In the kitchen, Whirlpool's MattProtect Technology combines refined design with lasting surface protection. Compared with standard glossy ceramic glass, matte glass delivers up to 3x greater scratch resistance, up to 3x more effortless cleaning and over 3x higher resistance to chipping⁶, so surfaces stay looking flawless for longer even under the daily intensity of real cooking.

Hotpoint: Over a century of trusted expertise

Since 1911, Hotpoint has been a trusted partner at home, with care at the heart of the brand. Its technologies are designed to bring greater care and convenience to everyday life, helping consumers protect the things they value most.

Its FabricCare™ Technology, featured in the brand's tumble dryers, optimizes drum movement so that clothes experience less friction and gentler contact during drying, delivering up to 2x gentler drying⁷ and helping favorite clothes last longer.

Hotpoint is also bringing restaurant-style results into the home with its pizza function. A dedicated high-heat pizza function delivers a crispy crust, even browning and perfectly cooked toppings in just 3 minutes⁸, with three intensity levels to suit different dough types and pizza styles.

Ragıp Balcıoğlu, Chief Marketing and Strategy Officer at Beko, said: "Innovation is not only about introducing new technologies. It is about understanding how people live and turning technology into solutions that deliver real benefits in everyday life. Across our brands, our latest innovations combine technology, performance and thoughtful design to save time in laundry and drying, simplify food preparation and cleaning, and help keep food fresh for longer. Powered by our global experience across markets and brands, strong R&D capabilities and design expertise, we continue to develop solutions that make everyday life simpler, more efficient and more enjoyable, while supporting a more sustainable way of living."

About Beko

Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of around 45,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko is the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.7 billion Euros in 2025. Beko's 28 R&D and Design Centers & Offices across the globe are home to over 2,000 R&D employees and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the seventh consecutive year (based on the results dated 16 October 2025).** The company has been recognized as the 89^th most sustainable company on TIME Magazine and Statista's 2026 list of the World's Most Sustainable Companies and has been the sector leader for three consecutive years. Beko's vision is 'Respecting the World, Respected Worldwide.'   

www.bekocorporate.com   

*Licensee limited to certain jurisdictions.   
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.  

¹ Based on a third-party test report comparing the Beko Ultimate40' program using UltimateWash Technology with Beko's fastest 40°C cotton program without this technology.

² In addition to achieving up to 35% lower energy consumption, the Cottons, Synthetics, Mix, GentleCare, Wool, Hand Wash, Duvet, Outdoor/Sports, Dark Care, Drum Clean and 20°C programs also provide up to 35% time savings compared to the Beko WML 91433 NP washing machine, without compromising washing performance.

³ Based on the new Beko pyrolytic oven's 59-minute program with graphite enamel, compared to the 120-minute program.

⁴ Weight loss and sensory evaluation tests based on the parameter "overall acceptability", used for the determination of the shelf-life, were conducted by Intertek on carrot, fresh-cut iceberg, fresh-cut tomato, strawberry, salami, and kashar cheese samples stored in the AeroFlow™ refrigerator and control refrigeration (without the AeroFlow™ technology) for a 12-day period. The results were evaluated by comparing samples stored on the bottom front shelf of refrigerators.

⁵ (Whirlpool WPM 912G ADS IT) 60% more efficient (EEI of 20.8) than A energy class (EEI limit of 52) as defined by EU regulation 2019/2014.

⁶ Based on tests performed by TÜV Rheinland under controlled laboratory conditions comparing matte and glossy ceramic glass: cleaning performance was evaluated by the number of sponge strokes required to remove standardized food residues; chipping resistance was assessed through repeated soiling-and-cleaning cycles until more than two visually detectable chips appeared; scratch performance was assessed under equal stroke counts by comparing the applied pressure required to achieve the same level of scratch visibility.

⁷ Tested by SGS, comparing drying performance of a Hotpoint dryer with FabricCare Technology to a comparable model without FabricCare under the same test conditions. Results show up to 2x gentler care.

⁸ According to internal tests developed and validated by the Food Tech Lab: fresh pizza was baked at low, medium and high power levels using a fixed 20-minute preheat, with doneness assessed by weight loss (%) and crust browning intensity measured by image analysis.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Beko lets the numbers tell the story of easier everyday living

Beko lets the numbers tell the story of easier everyday living

Beko lets the numbers tell the story of easier everyday living

Beko lets the numbers tell the story of easier everyday living

Beko lets the numbers tell the story of easier everyday living