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VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

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VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027
Business

Business

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

2026-09-04 22:26 Last Updated At:22:45

The home improvement brand, already available across major European marketplaces, meets European consumers in person for the first time.

BERLIN and HOUSTON, Sept. 4, 2026 /PRNewswire/ -- VEVOR, a leading global home improvement brand serving more than 30 million households worldwide, is meeting European consumers in person for the first time at IFA Berlin 2026. The company, which already sells across Europe through its own website and marketplaces including Amazon, MediaMarkt Saturn, Kaufland, ManoMano and eBay, is presenting 20 products at Hall 11.1, Stand 111, from 4 to 8 September. VEVOR also confirmed it plans to open its first European store in France in 2027.

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VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

With approximately 15,000 SKUs sold in Europe, VEVOR now operates 22 European warehouses that ship across the continent. Its European business has grown at around 50 percent a year over the past three years.

"European customers have been buying VEVOR online for years, but they have never had the chance to pick a product up and try it. That is what this week is for," says Shirley Liu, Head of E-commerce at VEVOR Europe.

At the booth, VEVOR is presenting Smart Upgrades for Your Entire Home, spanning three key areas: garden and outdoor, tools and workshop, and home and kitchen. Each category is represented by products already sold across Europe's major marketplaces, now on display for hands-on testing for the first time, including:

  • Garden & Outdoor: The Retractable Garden Hose Reel XW40-1/2, whose steel spring is tested to withstand more than 3,000 open-close cycles and handles up to 600PSI, and the AI Smart Bird Feeder with 2K Camera & Dual Solar Panels. Its AI-powered recognition system can identify over 10,000 bird species and send instant notifications through the app, while a 2K Ultra HD camera captures garden visitors in vivid detail. A built-in 5,200 mAh battery and dual solar panels provide a constant power supply for convenient, low-maintenance birdwatching.
  • Tools & Workshop: The TISR Super-Resolution Thermal Camera, which reads temperatures from -20°C to 550°C across four thermal modes for spotting leaks, drafts and electrical faults early.
  • Home & Kitchen: The Smart Automatic Curtain Opener, a no-drill retrofit that runs up to six months per charge on its dual battery pack and integrates with Alexa and Google Assistant. Also on the stand, the new Chamber Vacuum Sealer makes its global debut ahead of its European launch this December. Designed to remove air and create an airtight seal to keep food fresher for longer, it adds three preset functions, including a Seal-Only Mode that seals bags up to 70% faster than the standard cycle, a Jar Vacuum Function and a Marinate Mode.

Across the range, VEVOR's approach is Pro-Level Performance Without the Pro-Level Price: the brand holds more than 160 product patents. Every purchase is backed by a 30-day hassle-free return policy and 24/7 customer support, reinforced by six after-sales service centres serving customers globally.

The in-person format echoes VEVOR's 32,000-square-foot (~3,000 m²) omnichannel flagship store, opened in Houston, Texas in March 2026, where customers browse the full catalogue, test products hands-on, and order anything not on the shelf for direct delivery.

"Europe is a long-term investment for us, and the France store marks an important next step," says Liu. "France is already one of our strongest markets in Europe, with a deeply rooted DIY and home improvement culture, making it a natural place for us to expand our physical retail presence."

Visit vevor.co.uk to explore VEVOR's full product range in the UK.

About VEVOR

VEVOR is a leading global home improvement brand serving more than 30 million households in over 50 countries. Built on the promise of Pro-Level Performance Without the Pro-Level Price, VEVOR designs and sells products across tools, garden and outdoor, automotive, storage and organization, and kitchen categories, supported by more than 200 warehouses and a catalogue of over 15,000 products. In March 2026, the company opened a 32,000-square-foot (2,973 m²) omnichannel flagship store in Houston, Texas.

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VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

VEVOR Steps Offline in Europe at IFA Berlin 2026, with First European Store Planned in France for 2027

Deeper integration with Xplan as part of latest evolution of FAYBL agentic platform 

Highlights

  • AI financial advisory platform FAYBL appoints Xplan co-founder and former Iress Chief Executive Andrew Walsh as President (International) of FAYBL
  • FAYBL is rolling out a deeper integration with Iress' Xplan
  • Rollout of FAYBL platform update - v2.5 - underway, with additional 6 firms onboarding

SYDNEY, Oct. 14, 2026 /PRNewswire/ -- FAYBL, the agentic AI platform for financial advisers, today announced the appointment of experienced financial industry executive Andrew Walsh as the company's President (International).

The appointment comes as FAYBL delivers deeper and richer integration with Iress' Xplan as part of the latest evolution of its platform.

Mr Walsh is the co-founder of Xplan, the advice platform used by financial advisory practices across Australia, the UK, New Zealand and other markets, and led Iress as Chief Executive for 13 years.

As President (International) of FAYBL, Mr Walsh will lead its work with licensees, platforms and advice firms as the company moves to firm-wide rollouts in Australia and internationally.

Speaking about his appointment, Mr Walsh said: "I've spent much of my career building the systems advisers rely on every day. What's changed now is that software can do more than store the work - it can help do it. FAYBL offers the capability to drive the adviser's existing systems, safely and with the adviser in control, thereby unlocking the scaling potential of practices."

Rollout of FAYBL V2.5 underway

Mr Walsh's appointment comes as FAYBL commences the rollout of its latest platform update, FAYBL v2.5.

As part of the update, FAYBL's AI agent (Faybl) now has the capability to work across client records, documents and file notes, tasks and workflow, the diary, portfolio, and modelling information.

Purpose-built for the highly regulated, high-trust environment of advice, Faybl integrates directly into existing software systems while maintaining strict guardrails that keep advisers and licensees in control. Moving beyond merely describing workflows to actively executing them, Faybl prepares models strategies, drafts documents, raises tasks, and records completed actions, with every action submitted for approval before any data is written back to other systems.

Chris Holmes of Wealth Laboratory said: "Faybl has brought the joy back to financial planning. The days of being weighed down by endless administration are gone, allowing me to focus on what I enjoy most - meeting with clients and developing meaningful strategies to help them achieve their goals. If the growing administrative and compliance burden is taking you away from your clients, I cannot recommend Faybl highly enough."

While basic AI is now common in financial advice, it is used mostly for meeting notes and simple tasks, and leaves the adviser's day largely unchanged.

By contrast, FAYBL V2.5 is an agent that effectively works with the adviser throughout the day. It will prepare client files before reviews, draft advice documents from the firm's own templates, pre-fill fact-finds and flag what it couldn't verify, and run the firm's processes the same way for every adviser.

"I'm excited to have Andrew join our leadership team," said Steven Goh, co-founder and CEO of FAYBL. "An AI agentic experience can transform the professional experience and economics of advice for the better. Andrew joining and V2.5 are big steps towards that."

FAYBL V2.5 is available now to Profile Financial Services, Financial Advice Matters, Transition Wealth, Knight Group, Obra Wealth, Wealth Laboratory and many others. Further firm launches will be announced in November. Advisers at Count.ed 2026 can see Faybl working with Xplan at the FAYBL stand.

About FAYBL

FAYBL (YBL.ai Inc.) builds Faybl, an agentic AI platform for financial advisers and their teams. Fay works inside the systems advisers already use, including Iress' Xplan, to carry out client and practice work under the adviser's direction and approval. FAYBL is led by co-founder and CEO Steven Goh, President (International) Andrew Walsh and President (Americas) Doug Bewsher. It serves advice practices in Australia, the United States and the United Kingdom. www.faybl.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

AI wealth advisory platform FAYBL bolsters leadership team, appoints Xplan co-founder Andrew Walsh as President

AI wealth advisory platform FAYBL bolsters leadership team, appoints Xplan co-founder Andrew Walsh as President

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