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Thailand Signals Decisive Pivot to High-Income Status as Bangkok Business Summit 2026 Concludes with Public-Private Execution Pact

Asia Pacific

Thailand Signals Decisive Pivot to High-Income Status as Bangkok Business Summit 2026 Concludes with Public-Private Execution Pact
Asia Pacific

Asia Pacific

Thailand Signals Decisive Pivot to High-Income Status as Bangkok Business Summit 2026 Concludes with Public-Private Execution Pact

2026-09-07 10:00 Last Updated At:10:02

Deputy Prime Minister Ekniti Nitithanprapas outlined an investment-led blueprint anchored by an upgraded Joint Public Private Committee (JPCC), private-sector syndication, and World Bank alignment ahead of the 2026 Annual Meetings and 2028 ASEAN Chairmanship.

BANGKOK, THAILAND – Media OutReach Newswire – 7 September 2026 – Thailand is ready to cross into "new horizons" — achieving high-income status and driving a more resilient ASEAN, declared Deputy Prime Minister and Minister of Finance Dr. Ekniti Nitithanprapas as he delivered the closing address at the Bangkok Business Summit 2026 today,


Detailing the strategic "why, how, and design" of the national transition, Dr. Ekniti stated that entering new horizons is an unavoidable global imperative. While ASEAN is uniquely positioned to capture emerging opportunities, the region must guard against severe geopolitical, technological, and climate risks with proactive, unified action.


"The goals must be clear, and we are completely on the same page: Thailand must achieve high-income status," said Dr. Ekniti.

"The recipe provided by the World Bank aligns directly with what our business leaders have outlined. An investment-led growth policy, private-sector-centred endeavours, and persistent implementation are what the government and business community are now executing together. Think of the seven new growth engines as our forwards on the pitch. The government acts as both coach and midfielder — spearheading investment, driving trade, empowering SMEs, unlocking regulatory friction, and cultivating human capital. Meanwhile, fiscal and financial stability serves as our steadfast defensive backline."

Dr. Ekniti affirmed that the Joint Public and Private Committee (JPPC) will no longer function as a purely advisory body, but will operate as an executive economic steering council mandated to enact structural reforms and track execution against the World Bank's recommendations.

"We will not be the same old Thailand. We will be driving the global agenda. Thailand will enter new horizons, empower people, and build resilience," Dr. Ekniti emphasised. "In the next two years, Thailand will assume the Chairmanship of ASEAN. We will establish a long-term, multi-year agenda for a stronger, more resilient ASEAN. If this new model of public-private partnership carries on, we will decisively reinvent Thailand."

Key leaders representing the Joint Standing Committee on Commerce, Industry, and Banking (JSCCIB) delivered strategic sector priorities to anchor the transition.


Payong Srivanich, Chairman of the JSCCIB and the Thai Bankers' Association, underscored that reinventing the economy requires modernising legacy industries while creating space for future engines.

"From three core challenges - structural, competitiveness, and public-sector efficiency - came the White Paper outlining the seven industries of the future," stated Mr. Payong. "This time, the government has presented a credible policy framework based on collaborative public-private partnership. Thailand must address fundamental security—whether in food, energy, or low-carbon growth. We are declaring to the world that we are done with planning and on the same page. Now we are geared up for execution."

Dr. Poj Aramwattananont, Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand, stressed that amid geopolitical friction, geoeconomics, and regional conflict, growth must be anchored in ASEAN's 600-plus million people which serve as both supply and demand networks.

Adapting to international trading rules is inseparable from Thailand's targeted accession to the OECD by 2028. The accession process acts as the structural catalyst to modernise domestic legislation, corporate governance, transparency, and fair market competition to premier global standards—lowering compliance costs and solidifying investor confidence.

Pimjai Leeissaranukul, Chairwoman of the Federation of Thai Industries, insisted that Thailand must build its own brand; it can no longer afford to be just the world's OEM. She called for a decisive departure from labor-cost competition toward high productivity, automation, AI, and green sustainability. She advocated expanding target sectors—such as next-generation electric vehicles, smart electronics, automation, and wellness—while enforcing enhanced public procurement.

Carlos Felipe Jaramillo, Vice President for East Asia and Pacific at the World Bank, observed that the eyes of the financial world will be on Bangkok next month as it hosts the 2026 IMF–World Bank Group Annual Meetings, providing Thailand with a premier global stage to show that it is advancing on a credible pathway to attain high-income status by 2037.

"The World Bank has presented a series of structural reforms that Thailand can pursue to reach high-income status, creating more and better-paying jobs for young Thais in the future," Mr. Jaramillo stated. "The plan deliberately puts the private sector at the center, because experience has taught us that the private sector is the primary engine of employment. This reform agenda is multifaceted, requiring coordinated national effort, and, more importantly, relentless persistence in implementation."

The Bangkok Business Summit 2026 concluded with a clear consensus: today's closing discussions mark the formal launch of sustained, institutionalised execution across the public sector, private enterprise, and multilateral institutions to ensure Thailand stands as a resilient economic anchor for the wider ASEAN region.

Hashtag: #JSCCIB

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Dr. Ekniti Nitithanprapas, Deputy Prime Minister and Minister of Finance, at the closing panel of the Bangkok Business Summit 2026.

Dr. Ekniti Nitithanprapas, Deputy Prime Minister and Minister of Finance, at the closing panel of the Bangkok Business Summit 2026.

Representatives of the Joint Standing Committee on Commerce, Industry and Banking (JSCCIB) share Thailand's strategic economic direction.

Representatives of the Joint Standing Committee on Commerce, Industry and Banking (JSCCIB) share Thailand's strategic economic direction.

Public and private sector leaders at the closing of the Bangkok Business Summit 2026, Queen Sirikit National Convention Center.

Public and private sector leaders at the closing of the Bangkok Business Summit 2026, Queen Sirikit National Convention Center.

Born and grown in Malaysia, the 19-year-old brand marks the milestone at IOI Mall Puchong and welcomes new franchise partners

PUCHONG, MALAYSIA – Media OutReach Newswire – 10 October 2026 - Big Apple Donuts & Coffee, the donut and coffee brand born and grown in Malaysia, today opened its 100th store in Malaysia at IOI Mall Puchong, marking a major milestone in its 19-year journey.

Left to right: Mr. Mohammad Fadzli B. Zainurdin, General Manager, Big Apple Donuts & Coffee; Mr. Takashi Horii, Chief Financial Officer, Big Apple Donuts & Coffee; Mr. Yasuo Mizoguchi, Managing Director, Big Apple Donuts & Coffee; Mr. Ron Poon, Director, Big Apple Donuts & Coffee; Mr. Nilamegan, Operations Manager, IOI Mall Puchong; and Mr. Edward Yong, Senior Manager, FO Design, at the opening of Big Apple Donuts & Coffee's 100th store in Malaysia at IOI Mall Puchong on 10 October 2026.

Left to right: Mr. Mohammad Fadzli B. Zainurdin, General Manager, Big Apple Donuts & Coffee; Mr. Takashi Horii, Chief Financial Officer, Big Apple Donuts & Coffee; Mr. Yasuo Mizoguchi, Managing Director, Big Apple Donuts & Coffee; Mr. Ron Poon, Director, Big Apple Donuts & Coffee; Mr. Nilamegan, Operations Manager, IOI Mall Puchong; and Mr. Edward Yong, Senior Manager, FO Design, at the opening of Big Apple Donuts & Coffee's 100th store in Malaysia at IOI Mall Puchong on 10 October 2026.

The official announcement took place at 1.00pm, and the new store at EFK-03, 1st Floor, South Court, IOI Mall Puchong, 47170 Puchong, Selangor opened to the public the same day.

To celebrate, Big Apple is offering its two pandan donuts, Ola Pandan and Dreamy Pandan, at RM1 each at all outlets nationwide until 31 October 2026, while stocks last. Each store offers 100 pieces a day, with no limit per customer. The offer is for in-store purchases only and is not available on delivery apps.

"Big Apple was born in Malaysia 19 years ago, and every one of our 100 stores was built on the support of Malaysian customers, our team and our franchise partners. This milestone belongs to them, and we are deeply grateful," said Mr. Yasuo Mizoguchi, Managing Director of Big Apple Donuts & Coffee.

Big Apple opened its first store at The Curve, Mutiara Damansara, Petaling Jaya, in 2007, and will celebrate its 20th anniversary in 2027.

"We wanted to say thank you in a way every Malaysian can enjoy. Pandan is a flavour close to Malaysian hearts, so for the rest of October, Ola Pandan and Dreamy Pandan are RM1 at every outlet," he said.

Ola Pandan has a fragrant pandan glaze topped with a creamy vanilla swirl. Dreamy Pandan has a sweet pandan glaze with a dreamy, creamy vanilla topping and drizzle.

Big Apple's network in Malaysia includes both company-owned and franchised stores, and the brand welcomes new franchise partners.

"The F&B scene keeps changing, and customers have more choice than ever. To stay relevant, we keep listening to them. One hundred stores is a milestone, not a finish line. We will continue to grow and evolve into a brand that is loved by more customers and brings even greater happiness to their everyday lives," he added.

"Looking ahead to 2027, we plan to open another 10 stores across Malaysia as part of our continued expansion. Our ambition is to strengthen our presence nationwide and work towards becoming the number one donut brand in Malaysia," he said.

Big Apple Donuts & Coffee products are halal-certified. More information is available at https://www.bigappledonuts.com/big-apple-donuts-100th-store-malaysia/

Key facts

  • Milestone: 100th Big Apple Donuts & Coffee store in Malaysia
  • Opened: Saturday, 10 October 2026, at IOI Mall Puchong, Selangor
  • Offer: Ola Pandan and Dreamy Pandan at RM1 each, all outlets nationwide, until 31 October 2026, while stocks last (100 pieces per store per day, in-store only)
  • Heritage: first store opened in 2007 at The Curve, Mutiara Damansara
  • Franchise: Big Apple welcomes new franchise partners
  • 2027 plans: another 10 stores across Malaysia

Hashtag: #BigAppleDonuts #OneSweetMilestone #BigApple100 #Donuts #Malaysia #FnB







The issuer is solely responsible for the content of this announcement.

About Big Apple Donuts & Coffee

Big Apple Donuts & Coffee is a donut and coffee brand born and grown in Malaysia. Since opening its first store at The Curve, Mutiara Damansara, in 2007, the brand has grown to 100 stores in Malaysia and 10 in Cambodia, serving freshly made donuts and coffee for 19 years. Its products are halal-certified, and the brand welcomes new franchise partners. For store locations, visit .

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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