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MIHAS Knowledge Hub Expands into Year-Round Platform to Power Export Growth in Global Halal Markets

Asia Pacific

MIHAS Knowledge Hub Expands into Year-Round Platform to Power Export Growth in Global Halal Markets
Asia Pacific

Asia Pacific

MIHAS Knowledge Hub Expands into Year-Round Platform to Power Export Growth in Global Halal Markets

2026-09-08 09:00 Last Updated At:09:06

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 8 September 2026 – To accelerate the global competitiveness of Malaysian exporters, the MIHAS Knowledge Hub has evolved into a year-round trade intelligence platform since 2021. Moving beyond the traditional four-day exhibition framework, the initiative introduces AI-driven content curation, year-long digital programming, and modern multimedia formats to deliver real-time, actionable market insights directly to local businesses.

The Yayasan Pembangunan Ekonomi Islam Malaysia (YAPEIM) has joined this year's strategic initiative to uplift the 2026 platform, bridging the gap between market intelligence and export action. It features four distinct knowledge-sharing pillars designed for every stage of the exporter journey:

  • Prelude & "Meet the Experts" Webinars: A digital-first series starting as early as August 2026 to guide exporters through market entry requirements, compliance, and international trade facilitation mechanisms.
  • Pocket Talk: Concise, high-impact physical sessions focused on emerging industry trends, rapid innovation, and practical market solutions delivered live by Halal trade experts.

  • #SembangBlog / #SembangSantai Podcast: A new flagship live podcast format bringing a conversational edge to MIHAS 2026, featuring industry pioneers, leaders, and changemakers sharing real-world business journeys and bold ideas for the future Halal economy.

  • Power Talk (The Finale): Taking place on 23 September 2026 at 10:00AM at MITEC Kuala Lumpur, this flagship session features corporates leaders from DHL Express, UOB Malaysia, and Farm Fresh. The panel will address supply chain resilience, e-commerce fulfilment, trade financing, and strategies for navigating geopolitical headwinds.


The expansion builds on the success of the 2025 edition, which drew 2,000 participants across 23 physical sessions and 16 international "Meet the Experts" webinars that featured 74 industry experts, connecting local businesses directly with trade experts across ASEAN, East Asia, the Middle East, Europe, and the Americas.

Beyond strategy, the platform acts as a direct preparation runway for MATRADE's flagship International Sourcing Programme (INSP), equipping local sellers with the market data and confidence required to convert B2B meetings into signed export contracts.

MATRADE Chief Executive Officer, YBhg. Dato' Indera Abu Bakar Yusof said, "Export success today depends not only on having quality products and services, but also on understanding international market dynamics, buyer expectations, regulatory requirements, and emerging trends. These are key success factors in gaining market access globally."

"The MIHAS Knowledge Hub helps businesses bridge that gap by connecting them with industry experts, buyers, and policymakers who provide practical, actionable insights. By introducing more accessible formats such as live podcasts alongside our technical sessions, we are making critical market intelligence easier to engage with and apply," he added.

MIHAS 2026 takes place from 23 to 26 September 2026 at MITEC, Kuala Lumpur. Malaysian exporters, SMEs, and industry stakeholders are invited to register early to access exclusive trade insights, expert networks, and global business opportunities via the official MIHAS website.

Hashtag: #MIHAS

The issuer is solely responsible for the content of this announcement.

Malaysia External Trade Development Corporation (MATRADE)

The Malaysia External Trade Development Corporation (MATRADE) is the national trade promotion agency under the Ministry of Investment, Trade and Industry (MITI), mandated to develop and promote Malaysia's exports to the world. Through its network of domestic and overseas offices, MATRADE supports Malaysian companies in building export capabilities, accessing new markets, and strengthening Malaysia's position in international trade.

MIHAS Knowledge Hub

MIHAS Knowledge Hub is the knowledge and thought leadership platform of the Malaysia International Halal Showcase (MIHAS). Through webinars, expert forums, market briefings, and digital content, the platform provides businesses with insights and practical knowledge to support export growth and participation in the global halal economy.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

DUISBURG, GERMANY – Media OutRech Newswire – 8 September 2026 – The 2026 Duisburg China Festival kicked off here on Friday afternoon, with participation from some Chinese and German cities, aimed at strengthening ties between the two countries.

At the opening gala of the 2026 Duisburg China Festival, artists from the Wuhan Song and Dance Theatre performed the dance piece "White Clouds and Yellow Crane Are My Hometown."

At the opening gala of the 2026 Duisburg China Festival, artists from the Wuhan Song and Dance Theatre performed the dance piece "White Clouds and Yellow Crane Are My Hometown."

The three-day festival features a wide range of cultural booths and interactive zones showcasing traditional Chinese cuisine, culture and contemporary art.

On Friday evening, top-tier performing arts troupes from Wuhan, capital city of central China's Hubei Province, jointly staged the festival's opening gala. Nearly 40 artists presented more than a dozen distinctive programs spanning Peking opera, Hanju opera, Chuju opera, acrobatics, and ethnic song and dance.

The Duisburg China Festival is a vivid expression of exchange between China and Germany, allowing Germans to experience and understand China up close, said Chang Haitao, acting consul general of the Chinese Consulate General in Dusseldorf.

In 1982, Duisburg and Wuhan became sister cities, the first of its kind between Germany and China. The two cities have maintained close people-to-people and economic exchanges, forging a bond between them ever since.

Impressed by the performance of the Chinese artists, Duisburg Mayor Soeren Link said that the opening gala was unforgettable for its standard, quality, richness, and the many different facets it presented.

Duisburg attaches great importance to its sister-city relationship with Wuhan and hopes to continue strengthening German-Chinese friendship as well as exchange and dialogue between the two sides, said Link.

Markus Teuber, commissioner for China affairs at the Mayor's Office of Duisburg, said the rich array of theatrical, song and dance performances brought by Wuhan offered German audiences an excellent window into Chinese culture, and expressed hope that the two cities will continue to deepen cultural exchange in the future.

For Yang Jing, deputy director of the Wuhan Municipal Bureau of Culture and Tourism, the presence of Wuhan city at the festival "marks an important step in Wuhan culture's global outreach."

The Duisburg China Festival is an annual signature cultural event for the city, injecting fresh grassroots momentum into the development of German-Chinese friendship.

Hashtag: #DuisburgChinaFestival

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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