QWEEN Launches Hyper-Realistic 3D Jewellery Virtual Try-On for Indian Shoppers with Perfect Corp.

NEW YORK--(BUSINESS WIRE)--Sep 7, 2026--

Perfect Corp. (NYSE: PERF), the global leader in AI and AR technology, today announced a partnership with QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, offering 100% natural diamonds and gemstones and 7 Colours of Gold, to launch an immersive 3D Virtual Try-On experience across QWEEN’s digital platform. Powered by Perfect Corp.’s Web Consultation Mode for Jewellery, the experience allows shoppers to see rings, earrings and bracelets on themselves in real time, helping them better understand how each piece looks, catches the light and complements their personal style before purchase.

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Raising the Bar for Digital Jewellery Discovery in India

QWEEN’s deployment supports up to 2,300 Virtual Try-On-enabled SKUs and uses a ready-made UX/UI framework adapted to the brand’s website and mobile web experience. Built on Physically Based Rendering (PBR), the technology recreates material textures, reflections, light scattering and natural movement to present gold, diamonds and gemstones with true-to-life detail. The Virtual Try-On experience is available directly on QWEEN’s domain, creating a consistent and intuitive journey across desktop and mobile.

Giving QWEEN Speed and Control with Self-Service 3D Authoring

QWEEN’s team can upload industry-standard 3D files and product imagery directly to Perfect Corp.’s console. The 3D Authoring Tool enables the team to apply material textures, preview renderings in real time, and transform product assets into AR-ready Virtual Try-On experiences without waiting for individual SKUs to undergo manual production. This self-service workflow gives QWEEN greater control over its digital merchandising and allows new designs to be added efficiently as its collections expand.

Building Confidence in a High-Consideration Purchase

Jewellery is a deeply personal and considered purchase, yet scale, proportion, movement and material finish can be difficult to assess through static product imagery. Virtual Try-On closes this gap by transforming online discovery into an interactive experience. For QWEEN, the realistic representation of colour, texture and reflection is particularly important, given the brand’s breadth of 100% natural diamonds and gemstones and its 7 Colours of Gold. The solution allows customers to move from simply viewing a piece to experiencing it on themselves, supporting more informed and confident purchase decisions.

Speaking about how the partnership responds to the evolving expectations of jewellery customers, Alice Chang, Founder and CEO of Perfect Corp., said, “India’s jewellery market is rooted in craftsmanship, personal expression and trust, and shoppers increasingly expect digital experiences that reflect those same qualities. By combining hyper-realistic AR try-on with a scalable 3D authoring workflow, QWEEN can bring the material detail and personality of each piece to life online while retaining the speed and control needed to grow its digital assortment.”

Adding to this, Amit Kumar, CEO and Co-Founder, QWEEN, highlighted how the partnership supports QWEEN’s larger vision of giving customers greater freedom throughout the jewellery discovery journey. He said, “The jewellery-buying journey has traditionally offered consumers limited freedom to explore a piece independently before it is presented to them across a counter. At QWEEN, we are changing that by giving every woman greater information, control and confidence throughout the discovery process. Perfect Corp.’s experience with some of the world’s leading luxury and fashion houses gives us the confidence that it can deliver the realism, precision and sophistication expected of the QWEEN experience.”

Elaborating on the technological capabilities required to translate QWEEN’s diverse material palette into a realistic digital experience, Suyash Motarwar, Co-Founder and CTPO, QWEEN, said, “Virtual Try-On is valuable only when it can represent proportion, movement, colour and material finish accurately. That realism is particularly important for QWEEN because our portfolio spans 7 colours of gold, 100% natural diamonds and a wide range of 100% natural gemstones. Perfect Corp.’s PBR-enabled technology gives us the visual precision required for luxury jewellery, while its self-service authoring capabilities give us the flexibility to scale the experience as our assortment grows.”

About QWEEN:

QWEEN is India’s first self-discovery experiential luxury jewellery brand, redefining jewellery shopping for the modern Indian woman by replacing intimidation with the joy of exploration. Through accessible, open displays, 100% natural gemstones and diamonds across 16+ collections and 3,000+ SKUs, and full mine-to-market transparency, the brand challenges antiquated norms that kept jewellery occasion-bound and restricted behind glass counters. With Rosy Blue as its single supply chain partner, alongside luxury jewellery house Kashikey Co. Ltd. and strategic investors Aamir Khan and Ranbir Kapoor, QWEEN is building a culturally relevant luxury universe rooted in trust, design, and the evolving identity of the contemporary Indian woman.

For more information, visit www.qween.com.

About Perfect Corp.

Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, redefining creativity across beauty, fashion, skincare, and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit, and express themselves through photo, video, and generative AI tools. The YouCam platform also includes a powerful web-based editor and a suite of developer APIs, providing creators, brands, and technology partners with seamless access to content creation capabilities across platforms.
For brands and professionals, Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences for makeup, hair, jewelry, watches, and fashion accessories, as well as AI-powered skin and hair analysis.
With a brand portfolio that includes YouCam and Skincare Pro, and a network of over 800 global brand partners, Perfect Corp. is transforming the beauty experience through personalized, immersive, and intelligent innovation.
For more information, visit perfectcorp.com and follow @Perfect-Corp.

QWEEN Launches Hyper-Realistic 3D Jewellery Virtual Try-On for Indian Shoppers with Perfect Corp.

KYIV, Ukraine (AP) — Ukraine’s access to Starlink and Starshield satellite links has been restored to the speeds it had before restrictions that disrupted front-line operations for more than a week, Ukrainian President Volodymyr Zelenskyy said Saturday.

“The speeds are now where they need to be,” Zelenskyy wrote on X, adding that restoration began overnight and were sufficient by Saturday morning, improving front-line logistics and defense against Russian jet-powered Shahed drones.

The restoration follows a new U.S. diplomatic push to end the war. Russia agreed Wednesday to resume three-way negotiations with Washington and Kyiv next month. On Friday, Kyiv and Moscow also agreed to a localized ceasefire brokered by first lady Melania Trump around Oleshky, a war-ravaged, Russian-occupied town in Ukraine’s southern Kherson region.

Restrictions imposed last week on Starshield — SpaceX’s military-grade version of the Starlink satellite internet service and the backbone of Ukraine’s drone operations and communication — alarmed the country’s military and government officials, with commanders reporting lost drones and disrupted missions.

The episode added to tensions between Kyiv and Washington, a relationship already strained by President Donald Trump’s reported deal with Moscow on Russian diesel imports, which Ukraine viewed as a betrayal.

Ukraine's Defense Minister Yevhenii Khmara credited “direct dialogue” and Zelenskyy’s diplomacy with Washington, adding that the outcome mattered most “for our front, for the military, the work of drones, logistics and communications.”

Zelenskyy on Friday said Ukraine was still experiencing Starlink and Starshield speed limits.

Questions have persisted since last week about who ordered the interruptions to the Elon Musk-made satellite internet system that Ukraine has relied on for years to counter Moscow’s attacks.

Trump has maintained that he didn’t make the call, while also saying Musk should not be blamed. Vice President JD Vance has hinted at White House coordination with Musk, while Secretary of State Marco Rubio and Defense Secretary Pete Hegseth have denied any administration involvement.

Meanwhile, a man was killed and two others wounded in a missile attack on the city of Lozova in Ukraine's Kharkiv region, local officials said Saturday.

Moscow-installed authorities in cities across Russia-occupied Crimea reported power blackouts Saturday following overnight Ukrainian attacks.

Ukraine’s General Staff said Saturday that its forces hit a chemical plant in the Russian city of Tolyatti, which produces materials used in rocket fuel. Tolyatti Mayor Ilya Sukhikh said the overnight attack damaged industrial facilities in the city.

Ukrainian forces also hit an electronics plant in the city of Oryol, Ukraine’s General Staff confirmed Saturday. Local officials in Oryol said Saturday that three people were killed in Friday’s attack. The General Staff said the plant makes components for the cruise and ballistic missiles Russia fires at Ukrainian cities.

Morton reported from London.

Follow the AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

Ukraine's President Volodymyr Zelenskyy answers media questions before his meeting with Finnish Prime Minister Petteri Orpo in Kyiv, Ukraine, Thursday Oct. 22, 2026. (AP Photo/Efrem Lukatsky)