HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 9 September 2026 – In 2024, East West Barbershop (Dong Tay Barbershop) opened its first branch in Hungary, marking a milestone in its journey to take a Vietnamese barbering brand global. For Chairman Nguyen Hoai Thanh, Europe represents a demanding test of the company's operational capabilities, technical expertise and adaptability.
Founded in Vietnam in 2018, East West Barbershop has grown from a local men's barbershop into a global men's grooming brand.
In less than a decade, the chain has expanded across Vietnam and into international markets, becoming one of Asia's prominent men's grooming brands.
While expansion in Vietnam has been driven by growing demand for men's grooming, operating in Europe presents a more complex challenge.
Tax regulations, business requirements, labor laws and working-hour rules are strictly regulated, while costs for premises, personnel and operations are significantly higher.
"Europe is a demanding market, with high service expectations and stringent regulations. To integrate into the market, we did not simply replicate our Vietnamese model in Europe.
I have traveled to Europe several times to study the market, adjust our operating procedures and enhance the customer experience," said Nguyen Hoai Thanh, Chairman of East West Barbershop Vietnam Joint Stock Company.
These efforts are beginning to yield results. Its Hungary branch has built a base of returning customers, demonstrating that a Vietnamese brand can earn trust in a demanding market by respecting local standards while leveraging its own strengths.
East West Barbershop brings Vietnamese and European barbers together to exchange expertise, share experiences and learn from one another, turning its international expansion into a two-way journey of professional growth.
This reflects the spirit behind the name "East West": Connecting professionals from different cultures to grow together.
From a haircut to an East-West cultural exchange
Vietnamese and European barbers differ in their professional cultures. In Vietnam, barbers often build close relationships with customers through everyday conversations, personalized advice and an ability to remember individual preferences.
East West Barbershop preserves these values internationally while adapting to European expectations of professionalism, precision, personalization and service consistency.
From popular styles such as fades, undercuts and hair tattoos to services including shampooing, facial shaving, ear cleaning and massage, the brand aims to create a personalized grooming experience.
Its stores also feature greenery, bookshelves and relaxation areas, turning a haircut into a genuine moment of leisure.
Today, East West Barbershop operates more than 130 branches globally, with over 1,000 employees.
Behind these figures remains a simple ambition: To take Vietnamese barbering further through the skill and dedication of its barbers.
East West Barbershop's European journey is more than opening another store. It demonstrates that a Vietnamese brand can enter international markets through craftsmanship, professionalism and a distinctive identity.
Hashtag: #EastWestBarbershop
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East West Barbershop brings Vietnamese craftsmanship and identity to Europe
East West Barbershop initially accepted losses to establish its foothold in Europe
BANGKOK, THAILAND – Media OutReach Newswire – 9 October 2026 – ONYX Hospitality Group, a leading hospitality management company in Asia-Pacific specialising in hotels, resorts, serviced apartments and luxury residences, is bringing its 60th anniversary campaign, "More of What You Love," to life through a series of collaborations designed to create new experiences for today's travellers.
Strategic collaborations with partners including ChaTraMue, Benzilla and Grab bring together Thai heritage, contemporary creativity and seamless travel experiences.
Bringing together Thai heritage, contemporary creativity and digital connectivity, ONYX Hospitality Group is collaborating with ChaTraMue, Thailand's iconic tea brand; internationally recognised Thai artist Benzilla; and Grab Thailand, a leading digital platform for mobility and everyday services. Each partnership adds a different dimension to the ONYX experience, spanning food and beverage, art, lifestyle and mobility, while connecting the Group's Thai roots and hospitality expertise with the way people travel, dine and discover today.
Two Thai Brands, One Shared Heritage
ONYX Hospitality Group and ChaTraMue unite two Thai brands with longstanding legacies and generations of consumer recognition. With a tea-making heritage dating back to 1925, ChaTraMue contributes one of Thailand's most familiar flavours, complemented by ONYX's expertise in hospitality, dining and experience creation.
The collaboration will introduce new menus, beverages and guest experiences that give a much-loved part of Thai culture a fresh expression across ONYX hotels and restaurants. From a familiar cup of Thai tea to new interpretations created for different occasions, the partnership invites guests to experience more of a flavour they already know and love.
OZO Meets the Creative World of Benzilla
For OZO, Thai artist Benzilla brings the brand's playful personality to life through a collection of four specially designed luggage stickers, turning the suitcase into a canvas for travel memories. Inspired by OZO's lively, youthful spirit and interpreted through Benzilla's bold contemporary style, the collection captures the fun and spontaneity at the heart of the brand. Designed to travel beyond the hotel, the stickers give guests a reminder of their journey while showing how Thai creative talent can translate OZO's personality into something personal, expressive and shareable.
Connecting Travel and Discovery with Grab Thailand
ONYX Hospitality Group's collaboration with Grab Thailand brings hospitality and digital convenience closer together, connecting Grab's ecosystem and consumer reach with ONYX hotels, restaurants and lifestyle experiences. By integrating transport, dining and destination discovery, the partnership helps make the guest journey more seamless while allowing travellers to engage with ONYX through a platform already part of their everyday lives. It also creates new opportunities for the Group to reach digitally active consumers before, during and beyond their stay, making its brands, dining and destinations easier to access and enjoy.
Different Strengths, More to Experience
While each initiative is distinct, they share a common idea: combining ONYX's hospitality expertise with the strengths of each partner to create meaningful value for today's guests.
Pornthip Paothong, Vice President, Brand and Marketing, ONYX Hospitality Group said: "Our 60th anniversary celebrates our Thai roots and the hospitality experience we have built over the past six decades, while also looking at what guests value today. 'More of What You Love' is about giving people more reasons to enjoy their time with us – from the hotels they stay in and the food they discover to the destinations they explore. Together, they allow us to create experiences that reflect how people live and travel today."
The collaborations form part of ONYX Hospitality Group's wider 60th anniversary campaign, creating new reasons for guests to engage with and return to its brands. Across Amari, OZO, Shama and Oriental Residence, ONYX Hospitality Group continues to develop experiences shaped around the distinct character of each brand, supported by its deep understanding of hospitality and destinations across Asia-Pacific.
As ONYX enters its seventh decade, the Group will continue to explore partnerships that connects its heritage with creativity and contemporary lifestyles, with further anniversary initiatives to be introduced throughout the year.
Hashtag: #ONYXHospitalityGroup
The issuer is solely responsible for the content of this announcement.
About ONYX Hospitality Group:
ONYX Hospitality Group is a leading hospitality management company in Asia-Pacific, with a complementary portfolio of brands comprising Amari, OZO, Shama and Oriental Residence. Together, these brands serve the diverse needs of business and leisure travellers across the region, where ONYX has deep market expertise. Beyond accommodation, the Group also operates spa and food and beverage businesses. Drawing on six decades of management experience, ONYX delivers innovative hospitality solutions across the region while upholding internationally recognised standards and maintaining operational agility. By building enduring relationships with like-minded business partners, ONYX Hospitality Group delivers distinctive experiences in a dynamic and competitive market, responding to the evolving needs of today's travellers.
More information: www.onyx-hospitality.com
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