HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 9 September 2026 – In 2024, East West Barbershop (Dong Tay Barbershop) opened its first branch in Hungary, marking a milestone in its journey to take a Vietnamese barbering brand global. For Chairman Nguyen Hoai Thanh, Europe represents a demanding test of the company's operational capabilities, technical expertise and adaptability.
Founded in Vietnam in 2018, East West Barbershop has grown from a local men's barbershop into a global men's grooming brand.
In less than a decade, the chain has expanded across Vietnam and into international markets, becoming one of Asia's prominent men's grooming brands.
While expansion in Vietnam has been driven by growing demand for men's grooming, operating in Europe presents a more complex challenge.
Tax regulations, business requirements, labor laws and working-hour rules are strictly regulated, while costs for premises, personnel and operations are significantly higher.
"Europe is a demanding market, with high service expectations and stringent regulations. To integrate into the market, we did not simply replicate our Vietnamese model in Europe.
I have traveled to Europe several times to study the market, adjust our operating procedures and enhance the customer experience," said Nguyen Hoai Thanh, Chairman of East West Barbershop Vietnam Joint Stock Company.
These efforts are beginning to yield results. Its Hungary branch has built a base of returning customers, demonstrating that a Vietnamese brand can earn trust in a demanding market by respecting local standards while leveraging its own strengths.
East West Barbershop brings Vietnamese and European barbers together to exchange expertise, share experiences and learn from one another, turning its international expansion into a two-way journey of professional growth.
This reflects the spirit behind the name "East West": Connecting professionals from different cultures to grow together.
From a haircut to an East-West cultural exchange
Vietnamese and European barbers differ in their professional cultures. In Vietnam, barbers often build close relationships with customers through everyday conversations, personalized advice and an ability to remember individual preferences.
East West Barbershop preserves these values internationally while adapting to European expectations of professionalism, precision, personalization and service consistency.
From popular styles such as fades, undercuts and hair tattoos to services including shampooing, facial shaving, ear cleaning and massage, the brand aims to create a personalized grooming experience.
Its stores also feature greenery, bookshelves and relaxation areas, turning a haircut into a genuine moment of leisure.
Today, East West Barbershop operates more than 130 branches globally, with over 1,000 employees.
Behind these figures remains a simple ambition: To take Vietnamese barbering further through the skill and dedication of its barbers.
East West Barbershop's European journey is more than opening another store. It demonstrates that a Vietnamese brand can enter international markets through craftsmanship, professionalism and a distinctive identity.
Hashtag: #EastWestBarbershop
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East West Barbershop brings Vietnamese craftsmanship and identity to Europe
East West Barbershop initially accepted losses to establish its foothold in Europe
Expanding satellite and hybrid IoT connectivity services across the Belt and Road Regions
HONG KONG SAR – Media OutReach Newswire – 9 September 2026 – HKT (SEHK: 6823) - PCCW Global, the international telecommunications service provider under HKT, and Druid Technology Co., Ltd. (Druid Technology), a Chinese mainland provider of intelligent IoT solutions, today signed a Memorandum of Understanding (MoU) at the 11th Belt and Road Summit in Hong Kong. Under the MoU, the two companies plan to jointly deliver one-stop IoT solutions that combine satellite and hybrid connectivity in the Chinese Mainland, Hong Kong, Macao, and Belt and Road regions.
Frederick Chui, CEO, PCCW Global (left) and Li Guozheng, Founder and CEO, Druid Technology (right) signed an MoU at the Belt and Road Summit.
As a provider of intelligent IoT terminals and solutions, Druid Technology will leverage its expertise in device design, multi-network adaptation, data processing and platform integration, together with PCCW Global's worldwide network services including roaming and cellular IoT to deliver one-stop, ready-to-deploy IoT solutions based on satellite and hybrid (satellite and cellular) connectivity. These solutions will support IoT applications such as remote tracking and monitoring for sectors including transportation, logistics, livestock farming and environmental management in remote locations and areas beyond the reach of conventional terrestrial networks.
Frederick Chui, CEO of PCCW Global, said: "PCCW Global is committed to delivering reliable connectivity and technology solutions through our extensive global network infrastructure. We are delighted to collaborate with Druid Technology and combine its expertise in intelligent IoT solutions with our own capabilities to strengthen our offering of one-stop IoT solutions for enterprise customers in both public and private sectors. Through this collaboration, we look forward to advancing the adoption of satellite and hybrid IoT solutions across Belt and Road markets, helping to meet the growing demand for reliable IoT connectivity and end-to-end solutions in remote and cross-border environments."
Li Guozheng, Founder and CEO of Druid Technology, said: "We are pleased to become an integrated solutions provider for PCCW Global. By combining Druid Technology's full-stack capabilities in intelligent IoT terminals, multi-system integration and physical world AI with PCCW Global's leading global network infrastructure, we will provide customers with more comprehensive one-stop IoT solutions. We believe this collaboration will enable customers to deploy intelligent IoT applications more quickly and reliably, even in remote locations and other challenging environments."
The solutions will cover terminal devices, network connectivity, data management and technical support. Leveraging its extensive global operational experience, PCCW Global will help accelerate the deployment of the solution across Chinese Mainland, Hong Kong, Macao, the Belt and Road regions and global markets.
Hashtag: #HKT #PCCWGlobal
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About PCCW Global
PCCW Global is a leading digital infrastructure provider, empowering businesses with agile, scalable and secure connectivity solutions. By combining a best-in-class network with our award-winning on-demand platform Console Connect, we help businesses navigate the network complexities of the digital world with ease. With extensive reach across international markets, we make it simple to connect and move data between clouds, apps, data centres and devices. At the core of our business is a belief that automated, high-performance network infrastructure has the power to elevate business and society. For more information, visit www.pccwglobal.com.
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