BEYOND THE CANVAS: JEFF KOONS REIMAGINES TIME WITH HUBLOT

NYON, Switzerland, Sept. 9, 2026 /PRNewswire/ -- Hublot proudly announces an extraordinary collaboration with world-renowned artist Jeff Koons. A partnership made to take shape. Both Koons and Hublot operate on the same principle: transforming tension into form; contradiction into harmony; excess into precision. What appears playful is meticulously engineered. What feels effortless is the result of absolute mastery. And both legacies trace their breakthrough moment back to 1980, the year Hublot first disrupted watchmaking and Koons began redefining contemporary art.

Since 2011, Hublot has worked with artists, from architects to painters, from street to contemporary artists to designers, icons who reshape culture and challenge perception, turning creation into a statement of identity. Today, the Swiss luxury watchmaker is proud to announce one of the most prominent, commercially successful and polarizing figures in contemporary art as its new Hublot Ambassador: Jeff Koons. For over four decades, he has transformed everyday objects into cultural icons. Balloon Dog, Rabbit, Puppy: simple forms elevated through scale, craftsmanship and attention to detail. What looks light is structurally complex. What feels spontaneous is highly constructed. This is where Hublot and Koons meet.

Like Koons, Hublot believes that craftsmanship should be felt. Through design, proprietary materials, in-house movements, technical innovation and uncompromising execution, Hublot transforms engineering into emotion and complexity into clarity. Both share the same discipline: nothing is accidental. Every surface serves a purpose. Every detail is intentional. Every curve, finish and proportion exist for a reason.

"Hublot and I have always shared fascination for the material sciences. As an artist, I always want to be able to try to transcend an object, a material, into having the viewer be able to find more meaning in the finished work than just its individual parts, Hublot uses all the technology of making master timepieces, and also uses the material sciences to transcend the object into representing something that all of us can find even more relevance and meaning. Hublot is a manufacture of depth, where materials are reinvented, movements refined and design reengineered with purpose," stated Jeff Koons.

"We are proud to collaborate with Jeff Koons. Few artists have transformed contemporary culture, turning everyday objects into global icons through scale, precision and uncompromising execution, in the way that Jeff Koons has done. This partnership reflects exactly where Hublot stands today: substance. It is great to share with Jeff what Hublot has always thrived on: tension between tradition and disruption, mechanics and emotion, innovation and craftsmanship, revealing that beneath the boldness lies extraordinary discipline; beneath the surface lies mastery." stated Julien Tornare, CEO of Hublot.

This collaboration is not about surface. It is about what lies beneath it. Together, Hublot and Koons give volume to icons with craftsmanship, meaning and emotion.

JEFF KOONS

Few artists have transformed popular culture into iconography as profoundly as Jeff Koons. For over forty years, he has redefined contemporary art by taking everyday objects and elevating them through scale, transformation of material, craftsmanship with great precision and care. Known for works such as Balloon Dog, Rabbit and Puppy, Koons turns the ordinary into the extraordinary, the ephemeral into the permanent and the playful into the monumental. Beneath the reflective surfaces and universally recognizable forms lies a discipline rooted in the experience of feelings and sensation and a commitment to realizing a vision through execution. Behind their playful appearance lies a profound connection to human experience and our communal history, along with a celebration of this moment in time. His work revolves around themes of self-acceptance, empowerment, and transcendence. Mirror-polished surfaces, industrial precision and obsessive attention to detail have become his signature, transforming ephemeral objects into timeless iconic symbols.

HUBLOT

In 1980 and for the first time, a watch dared to put a gold case on a rubber strap, turning the luxury watch world upside down in the process. Named for the porthole-shaped bezel with its exposed screws, Hublot was born and with it, the Art of Fusion.

In 2005 the brand took this exercise in creative thinking to a new level with the Big Bang and its iconic design, size and layered construction case. That same year, Hublot received the Best Design award at the Grand Prix d'Horlogerie de Genève. Since then, spurred by this revolutionary mindset, the Big Bang has never stopped reinventing itself. The twenty-first century has its first watch Icon.

The concept of fusion is omnipresent, the guiding principle for every collection. Big Bang timepieces reshape the geometries of time; Classic Fusion balances boldness and restraint, while the Exceptional Timepieces overwrite expectations to create unprecedented horological objects. With its disruptive approach of challenging convention, Hublot's DNA is transcribed in the Unico, Meca-10 and tourbillon in-house calibers, to add another tier of meaning to the Art of Fusion.

Since 2026, Hublot's commitment to technical excellence has been backed by an evolved warranty structure for eligible timepieces purchased from January 1, 2026 onwards, featuring a 5-year basic warranty and the possibility of an additional 5-year extension for eligible timepieces through the Hublotista program, provided the basic warranty is still active at the time of registration. This would extend the coverage up to ten years.

Alchemy is ingrained into Hublot and not just at La Manufacture. Magic can take place on a football pitch, producing partnerships with major events (UEFA Champions League and UEFA Euro^TM). Sometimes it happens at a concert, a basketball match, an artistic performance or at a unique gastronomic experience with Hublot's family of starred Chefs. And so, the Hublot Vibes come to life, through shared moments of exaltation amongst the Hublotistas, its very own community of proud Hublot owners. The Art of Fusion goes beyond the tangible. It is a way of being, the Hublot way of life.

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BEYOND THE CANVAS: JEFF KOONS REIMAGINES TIME WITH HUBLOT

New Generation, New Cinematic Language: Osmo Pocket 4P Sparks a New Conversation About Storytelling, Creative Freedom, and Professional Tools.

VENICE, Italy, Sept. 9, 2026 /PRNewswire/ -- DJI, the global leader in civilian drones and creative camera technology, hosted the "Filmmakers & Visionaries Session," a professional forum during Venice Production Bridge at the 83rd Venice International Film Festival. The gathering brought together emerging directors and cinematographers to explore a question the industry is only beginning to answer: when a cinema camera fits in the palm of your hand, how does the language of film itself change?

From Cannes to Venice: A Unified Vision

The Venice Production Bridge session continued the creative journey that the Osmo Pocket Series began this year. Following the global unveiling at Cannes in May, DJI entrusted the Osmo Pocket 4P to two of cinema's most distinctive visual voices, each working independently on separate continents. The results revealed a striking convergence.

In "FAMILIARITÉ," Cannes- and Venice-honored actress Isabelle Huppert starred in and creatively directed an original meditation on literature and memory, shot entirely on the Osmo Pocket 4P. Concurrently, acclaimed Japanese cinematographer Mikiya Takimoto conceived and directed "Looking for Her"—a road-movie-style narrative set in a historic silver-mining town that traces a quiet search for human connection—also entirely on the Osmo Pocket 4P. What emerged from these two independent creative processes was a unified conviction: a camera lightweight enough to disappear into one's hand carries no compromise to emotional depth or technical precision. Both films demonstrate the full capabilities of cinematic storytelling compressed into a pocketable form. At Venice, this private creative truth became a public industry question.

Screening the Future: From Theory to Practice

The session is structured as a genuine industry dialogue, rooted entirely in filmmaking practice rather than product demonstration. Four short films created by an international group of emerging cinematographers were screened: Gabriele Mencaroni and Alessandro Tempestini (Italy), Liu Yadi (China/France), and Zhou Chengzhou (China/Netherlands). Their collective work spanned experimental film, commercial production, and festival-recognized documentaries—a diversity reflecting a generation operating across traditional creative boundaries.

Following the screening and a live shooting demonstration, three internationally acclaimed cinematographers provided rigorous professional critique: Valentin Vignet, a French cinematographer known for his work on Faces Places and the Oscar-nominated short Nefta Football Club; Cristiano Di Nicola, an award-winning Italian cinematographer represented in Venice with "L'Estranea" in Official Competition; and Michele D'Attanasio, a two-time David di Donatello Award winner known for films including Veloce come il vento, Freaks Out, and L'ombra di Caravaggio. All three, experienced in commanding large-scale productions, evaluated the young directors' visual storytelling against the uncompromising standards of professional cinema, demonstrating that the technical sophistication of the work met, rather than compromised, traditional cinematography benchmarks.

The Roundtable: Industry Discussion of Reframing Cinema

The centerpiece was a roundtable discussion: "How is a new generation reframing cinema?" The conversation wove together the distinct perspectives of veteran cinematographers and emerging directors, organically exploring four fundamental dimensions: how compact, gimbal-stabilized tools reshape the relationship between the camera, the performer, and the environment; whether lighter, more flexible equipment democratizes professional filmmaking while demanding greater visual discipline; how production workflows and on-set dynamics transform with lightweight setups; and ultimately, whether a tool can actually change cinematic language itself, or if the visual idea must always come first.

Valentin Vignet reflected on the mental shift when the massive camera rig disappears from set: the performer no longer accommodates the apparatus, and the camera becomes a witness rather than an obstacle. "What struck me most about these four short films is that none of the filmmakers needed to compromise on quality to use a more lightweight camera," said Cristiano Di Nicola. "There were so many shots that I didn't even think were possible before, and that's because the Osmo Pocket 4P frees you as a filmmaker. We can focus more on how to tell the story, specifically on how to get closer to the action than on the setup."

For cross-cultural cinematographers like Liu Yadi and Zhou Chengzhou, the emphasis shifted: How do young cinematographers maintain truly cinematic expression within the tight constraints of limited budgets and skeleton crews? The answer emerged organically through the dialogue: professional standards—color science, dynamic range, stabilization precision—are now decoupled from equipment scale. A cinematographer working alone in a confined space can deploy the same technical sophistication as a Hollywood crew. The barrier to entry has been lowered not by sacrificing quality, but by redistributing where that quality can reside.

The Venice Production Bridge session hosted by DJI crystallizes a moment when cinema's fundamental question shifts from "What equipment do we need?" to "What becomes possible when equipment stops being an obstacle?" The Osmo Pocket 4P is DJI's answer: professional imaging power untethered from industrial scale, empowering every storyteller in any environment—from Tokyo's narrow streets to a canoe on a quiet garden lake—to bring the full technical and emotional weight of cinema to their vision. This is a new era defined by accessibility, making cinema-quality tools available to more visionaries, enabling more creative freedom in how they tell their stories. With smaller cinema cameras, the true power of imaging technology emerges: not as a constraint on imagination, but as liberation.

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DJI Hosts Filmmakers & Visionaries Session at Venice Production Bridge During the 83rd Venice International Film Festival