The Hyper3D world-generation model expands AI 3D generation from individual objects to complete scenes, combining individual 3D assets, spatial relationships and estimated physical properties for robotics simulation, filmmaking, game development and spatial computing.
LOS ANGELES, Sept. 9, 2026 /PRNewswire/ -- Hyper3D, an internationally leading 3D generative AI company, recently announced the launch of WorldGen, a world-generation model that turns a single image into a 3D scene composed of independent, editable and interactive objects. The release expands Hyper3D's generative 3D capabilities from standalone assets to complete scenes that can be used in simulation and creative production workflows.
Users can upload a scene image and let WorldGen identify its main objects automatically, or draw bounding boxes to select specific objects for generation. The generated assets can be edited, replaced and moved individually, giving users control over individual assets and the overall scene layout.
Generating 3D Objects, Spatial Relationships and Physical Properties
WorldGen advances CAST (Component-Aligned 3D Scene Reconstruction from an RGB Image), research developed by the Hyper3D team that received a Best Paper Award at SIGGRAPH 2025, the leading international conference on computer graphics and interactive techniques. Following that research, the team continued developing the models, algorithms and engineering systems that underpin WorldGen's multistage generation process.
The system generates object geometry, inferring plausible shapes for portions hidden from view, and builds a graph of relationships such as contact, support and suspension. It estimates each object's position, scale and orientation in a shared 3D space, along with collision geometry, mass and friction.
WorldGen uses a hybrid 3D representation. Objects intended for editing and interaction are generated by Hyper3D's Rodin model as separate mesh assets with complete geometry and estimated physical properties. Background environments use 3D Gaussian splatting to preserve visual detail and immersion.
From photographs to robot-training environments
For robotics teams, WorldGen turns real-world photographs into simulation training environments for embodied AI. Building such environments has traditionally required manual scene modeling, which is slow and costly; WorldGen generates interactive, physically grounded scenes directly from images, giving robot training a faster way to produce diverse, task-ready simulation data.
WorldGen extends Hyper3D's NVIDIA Isaac Sim workflow from individual assets to entire scenes. Hyper3D, a member of NVIDIA Inception, previously introduced Sim-Ready capabilities for Rodin through NVIDIA Omniverse and Isaac Lab, along with an Isaac Sim plug-in.
In July, Hyper3D announced a joint robotics simulation workflow with D-Robotics and Motphys. In the workflow, WorldGen reconstructs interactive scenes from photographs, while Motphys and D-Robotics contribute physics simulation and computing infrastructure respectively, connecting scene generation, simulation, data collection and model training.
Teams can vary lighting, layouts, obstacles and object states to create different environments for the same task. The workflow spans scene reconstruction, simulation, training and policy validation, including deployment to physical robots for testing and iteration. The partners are continuing to refine the solution and expand its use in robot training.
A controllable 3D foundation for AI filmmaking
For filmmakers, WorldGen provides an editable 3D scene for planning compositions, camera angles and object placement. Creators can set camera angles, move objects, replace assets and adjust layouts, then use rendered views or camera sequences from the scene as visual references for AI video generation.
WorldGen can be used in workflows with video-generation models such as Seedance 2.5. WorldGen supplies stable spatial structure, camera relationships and controllable, untextured 3D scenes; the video model adds character performance, materials, lighting and visual style. The approach is designed to improve control and consistency across complex scenes and multiple shots, supporting advertising, concept films and previsualization. Projects using WorldGen are already in production, with releases to follow.
Bringing Generated 3D Assets into Creative Tools and Game Engines
3D assets generated in WorldGen can be brought into Blender, Unity, PlayCanvas, Unreal Engine and Unity's Tuanjie Engine for material editing, rigging, level design and performance optimization. Users can generate their starting scene assets in WorldGen, then continue working in familiar software and production pipelines.
In July, Hyper3D and Unity's Tuanjie Engine announced a collaboration to connect 3D generation with real-time game applications. WorldGen was also demonstrated at the Tuanjie Engine 2.0 launch.
Extending generated scenes into XR
WorldGen-generated scenes can also serve as the basis for experiences on XR devices such as Apple Vision Pro. Users can explore a reconstructed space from different positions and viewpoints and inspect objects up close. Further editing can support changes to layouts, object replacements and interactions with selected assets. Potential applications include interior design, immersive education, spatial presentations and XR content creation.
About Hyper3D
Hyper3D develops generative AI models and tools for creating 3D assets and scenes. Its core products include Hyper3D Rodin for individual 3D assets and WorldGen for scene-level generation, serving nearly ten million users worldwide. Hyper3D supports workflows across gaming, film production, industrial design, embodied AI and more.
Learn more about Hyper3D at https://hyper3d.ai/
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Hyper3D Launches WorldGen to Turn Single Images into Editable 3D Scenes
NYON, Switzerland, Sept. 9, 2026 /PRNewswire/ -- Hublot proudly announces an extraordinary collaboration with world-renowned artist Jeff Koons. A partnership made to take shape. Both Koons and Hublot operate on the same principle: transforming tension into form; contradiction into harmony; excess into precision. What appears playful is meticulously engineered. What feels effortless is the result of absolute mastery. And both legacies trace their breakthrough moment back to 1980, the year Hublot first disrupted watchmaking and Koons began redefining contemporary art.
Since 2011, Hublot has worked with artists, from architects to painters, from street to contemporary artists to designers, icons who reshape culture and challenge perception, turning creation into a statement of identity. Today, the Swiss luxury watchmaker is proud to announce one of the most prominent, commercially successful and polarizing figures in contemporary art as its new Hublot Ambassador: Jeff Koons. For over four decades, he has transformed everyday objects into cultural icons. Balloon Dog, Rabbit, Puppy: simple forms elevated through scale, craftsmanship and attention to detail. What looks light is structurally complex. What feels spontaneous is highly constructed. This is where Hublot and Koons meet.
Like Koons, Hublot believes that craftsmanship should be felt. Through design, proprietary materials, in-house movements, technical innovation and uncompromising execution, Hublot transforms engineering into emotion and complexity into clarity. Both share the same discipline: nothing is accidental. Every surface serves a purpose. Every detail is intentional. Every curve, finish and proportion exist for a reason.
"Hublot and I have always shared fascination for the material sciences. As an artist, I always want to be able to try to transcend an object, a material, into having the viewer be able to find more meaning in the finished work than just its individual parts, Hublot uses all the technology of making master timepieces, and also uses the material sciences to transcend the object into representing something that all of us can find even more relevance and meaning. Hublot is a manufacture of depth, where materials are reinvented, movements refined and design reengineered with purpose," stated Jeff Koons.
"We are proud to collaborate with Jeff Koons. Few artists have transformed contemporary culture, turning everyday objects into global icons through scale, precision and uncompromising execution, in the way that Jeff Koons has done. This partnership reflects exactly where Hublot stands today: substance. It is great to share with Jeff what Hublot has always thrived on: tension between tradition and disruption, mechanics and emotion, innovation and craftsmanship, revealing that beneath the boldness lies extraordinary discipline; beneath the surface lies mastery." stated Julien Tornare, CEO of Hublot.
This collaboration is not about surface. It is about what lies beneath it. Together, Hublot and Koons give volume to icons with craftsmanship, meaning and emotion.
JEFF KOONS
Few artists have transformed popular culture into iconography as profoundly as Jeff Koons. For over forty years, he has redefined contemporary art by taking everyday objects and elevating them through scale, transformation of material, craftsmanship with great precision and care. Known for works such as Balloon Dog, Rabbit and Puppy, Koons turns the ordinary into the extraordinary, the ephemeral into the permanent and the playful into the monumental. Beneath the reflective surfaces and universally recognizable forms lies a discipline rooted in the experience of feelings and sensation and a commitment to realizing a vision through execution. Behind their playful appearance lies a profound connection to human experience and our communal history, along with a celebration of this moment in time. His work revolves around themes of self-acceptance, empowerment, and transcendence. Mirror-polished surfaces, industrial precision and obsessive attention to detail have become his signature, transforming ephemeral objects into timeless iconic symbols.
HUBLOT
In 1980 and for the first time, a watch dared to put a gold case on a rubber strap, turning the luxury watch world upside down in the process. Named for the porthole-shaped bezel with its exposed screws, Hublot was born and with it, the Art of Fusion.
In 2005 the brand took this exercise in creative thinking to a new level with the Big Bang and its iconic design, size and layered construction case. That same year, Hublot received the Best Design award at the Grand Prix d'Horlogerie de Genève. Since then, spurred by this revolutionary mindset, the Big Bang has never stopped reinventing itself. The twenty-first century has its first watch Icon.
The concept of fusion is omnipresent, the guiding principle for every collection. Big Bang timepieces reshape the geometries of time; Classic Fusion balances boldness and restraint, while the Exceptional Timepieces overwrite expectations to create unprecedented horological objects. With its disruptive approach of challenging convention, Hublot's DNA is transcribed in the Unico, Meca-10 and tourbillon in-house calibers, to add another tier of meaning to the Art of Fusion.
Since 2026, Hublot's commitment to technical excellence has been backed by an evolved warranty structure for eligible timepieces purchased from January 1, 2026 onwards, featuring a 5-year basic warranty and the possibility of an additional 5-year extension for eligible timepieces through the Hublotista program, provided the basic warranty is still active at the time of registration. This would extend the coverage up to ten years.
Alchemy is ingrained into Hublot and not just at La Manufacture. Magic can take place on a football pitch, producing partnerships with major events (UEFA Champions League and UEFA EuroTM). Sometimes it happens at a concert, a basketball match, an artistic performance or at a unique gastronomic experience with Hublot's family of starred Chefs. And so, the Hublot Vibes come to life, through shared moments of exaltation amongst the Hublotistas, its very own community of proud Hublot owners. The Art of Fusion goes beyond the tangible. It is a way of being, the Hublot way of life.
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BEYOND THE CANVAS: JEFF KOONS REIMAGINES TIME WITH HUBLOT
