Creator Commerce's Next Disruptor: MuseSelect Helps Turn Influencers Into Brand Owners

As U.S. social commerce is set to top $100 billion, the AI-powered fashion platform connects creators directly with manufacturers, helping them move beyond affiliate selling to build brands of their own

LOS ANGELES, Sept. 10, 2026 /PRNewswire/ -- MuseSelect today launched its U.S. Creator Fashion Market at CoCreate LA, featuring more than 5,000 fall and winter looks from over 100 fashion brands. MuseSelect also introduced Muse 1000, a program designed to help 1,000 creators build fashion labels of their own.

The debut follows MuseSelect's beta launch earlier this year and comes as social commerce continues to reshape how consumers discover and buy products. U.S. social commerce sales are projected to pass $100 billion this year, according to eMarketer, while creator revenue is expected to grow 16.2% to $20.6 billion. More than half of U.S. adults, 58%, have bought something because a creator endorsed it.

Affiliate marketing accounts for 8.2% of what U.S. creators earn, compared with 59% from sponsored content, according to eMarketer. Under both arrangements, the brand typically retains the customer relationship and the margin. MuseSelect is built to give creators a larger economic stake in the products and brands they help bring to market.

"Creators have become one of the most powerful forces shaping what consumers discover and buy, while the infrastructure required to build a fashion business remains difficult to access," said Ricky Xie, CEO, MuseSelect. "MuseSelect connects creators directly with products, manufacturers and commerce infrastructure, giving them a way to test ideas with their communities, build demand and ultimately create brands they can own. With Muse 1000, we want to help create a new generation of fashion companies built around creator taste, audience trust and ownership."

Commissions can reach 25%, approximately double the prevailing affiliate rates in fashion. MuseSelect offers a 15% base commission, with creators able to earn an additional 5%-10% tied to savings generated by eliminating traditional sample shipping and photography costs.

From Affiliate Sales to Creator-Owned Labels

MuseSelect gives creators multiple ways to participate, from affiliate selling to developing products and building a brand of their own. The platform connects creators with both cross-border and U.S. supply, including overseas manufacturers, emerging brands and domestic suppliers.

• Sell. Creators can earn affiliate commissions with no follower minimum and no requirement to purchase samples. Fulfillment is handled through the platform.
• Create. MuseSelect offers AI tools to generate on-model product imagery and other content assets, reducing the need to ship physical samples for every potential collaboration. Creators retain control over what they select, how it is presented and what ultimately gets published.
• Own. Through Museland, MuseSelect's AI-powered product creation tool, creators can choose garment silhouettes, develop original graphics and turn those ideas into products sold through MuseTopia, the company's consumer marketplace. Creators earn commissions plus an ongoing 3% royalty on designs they originate.
• Store. Each creator gets a storefront where their selections, content and audience activity can accumulate over time, providing a foundation for developing a larger brand.

Creator Selection Helps Validate Demand

MuseSelect's model is designed to give creators and their communities a role earlier in the product cycle. Creators can test styles with their audiences and use community pre-sales to validate interest before production scales.

That feedback gives brands and suppliers an earlier signal about which products resonate, helping them make more informed production decisions and reduce exposure to excess inventory. The model also shortens the path between product selection and manufacturing by connecting creators more directly with the suppliers producing the goods.

On the Floor at CoCreate LA

The Creator Fashion Market spans 2,000 square meters at the Los Angeles Convention Center over two days. Creators move through guided 120-minute sessions in small groups, beginning with a brand briefing and product selection before moving into fittings, content creation and final edit confirmation.

Two zones demonstrate the production chain. Make Your Product Real follows an AI-generated pattern through to a finished garment. Make Your Brand Real shows how MuseSelect can assemble a first storefront draft from a creator's selections and audience profile by MUSE AI Agent.

"What I love most is that Museland lets you visualize your ideas with AI," said Tiko Kvinikadze, a fashion creator on the platform.

Early Results

About 10,000 creators have registered with MuseSelect over the past two months. In a U.S. pilot, 10 creator storefronts generated close to $300,000 over three months. One of the top creators has generated over $100,000 in sales.

Muse 1000 will open in waves, with the first group selected by invitation. The company expects the program to support the launch of 1,000 creator-owned labels within three years.

"The next generation of commerce will be shaped by a much closer connection between product creation, audience demand and supply," said Ricky Xie, CEO, MuseSelect. "MuseSelect brings that entrepreneurial energy closer to manufacturers and commerce infrastructure, while giving suppliers a clearer signal about what consumers want. That combination can help creators build businesses of their own and give the industry a more responsive way to bring new products to market."

About MuseSelect

MuseSelect is an AI-powered creator commerce platform operated by Musetech Inc. It connects product discovery, content creation, affiliate sales, product co-creation and creator storefronts in one workflow, with fulfillment through its consumer marketplace, MuseTopia. More information is available at museselect.com.

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Creator Commerce's Next Disruptor: MuseSelect Helps Turn Influencers Into Brand Owners

Creator Commerce's Next Disruptor: MuseSelect Helps Turn Influencers Into Brand Owners

Creator Commerce's Next Disruptor: MuseSelect Helps Turn Influencers Into Brand Owners

ELEGOO brings community together with the launch of its annual celebration, featuring the enhanced $1 Million Creator Fund, Make It Real Challenge, new model generators and special offers.

SHENZHEN, China, Sept. 10, 2026 /PRNewswire/ -- ELEGOO, a rapidly developing brand in global smart manufacturing, today announces ELEGOO DAY 2026, its annual celebration of the community, ideas and possibilities shaping the future of 3D printing. This year's campaign highlights ELEGOO's efforts to build a more connected ecosystem that helps people turn inspiration into creation and real-world impact.

At the center of ELEGOO DAY 2026 is Nexprint, ELEGOO's growing 3D model community and creative platform. Through creator incentives, creative challenges and model generators, Nexprint is designed to make 3D creation more accessible and help creators share, connect and grow.

Turning 2D Inspiration into 3D Reality

As part of ELEGOO DAY, Nexprint will launch the Make It Real Challenge from September 10 through October 30, inviting creators to transform 2D ideas, images and inspiration into 3D models.

Without a fixed theme, the challenge encourages creators to freely explore ideas, from turning visual inspiration into decorative models to designing new creations. Creators can also use Nexprint's upcoming Text & Image to 3D Generator, along with Vase and Nameplate Generators, to simplify the journey from concept to printable model.

Winning creations will be announced on November 20, with selected creators eligible to receive ELEGOO coupons worth up to $300. Creators can learn more and participate through the Make It Real Challenge. Creators can also join through social media for a chance to win ELEGOO's flagship FDM or LCD 3D printer, including the Centauri Carbon 2 Combo and Saturn 4 Ultra 16K. Full participation details are available on the ELEGOO DAY 2026 page.

ELEGOO is also introducing an upgraded $1 Million Creator Fund, designed to recognize and reward creators for contributing models to Nexprint. Creators can earn up to $100 per model, with additional incentives bringing potential rewards up to $300. Milestone rewards, rankings and other community incentives further encourage creators to participate and grow with Nexprint.

Extending the Impact of 3D Printing

For ELEGOO, building an ecosystem is more than adding features to a platform. It means creating more opportunities for people to create, explore and turn ideas into reality. This philosophy also drives ELEGOO's ongoing support for schools, young makers and nonprofit organizations worldwide.

At Alconbury Church of England Primary School in the UK, an ELEGOO Neptune 3 Pro has supported a 3D Design & Printing Workshop, helping students develop digital design skills and apply 3D printing in STEM learning. ELEGOO will continue developing programs to support schools, educators and the next generation of creators.

Beyond education, ELEGOO's technology is also helping individuals and organizations create meaningful impact. British maker Luke Hedley uses ELEGOO's Centauri Carbon 2 Combo and filament support to scale production of safety whistles that have contributed to rescue efforts, while nonprofit Manitas para TO2 in Mexico uses ELEGOO printers to produce free adaptive prosthetic arms for people in need.

Together, these initiatives reflect ELEGOO's broader belief that 3D printing can be a tool for creativity, accessibility and meaningful social impact.

Celebrating the Community with ELEGOO DAY Offers

To mark ELEGOO DAY, ELEGOO is also running a limited-time ELEGOO DAY Sale from September 8–29, with discounts of up to 54% on selected products. Popular models such as the Saturn 4 Ultra 16K, Centauri Carbon 2 Combo and Mars 5 Ultra are also included in the promotion. Offers vary by region and are available through the ELEGOO DAY Sale page.

Looking ahead, ELEGOO will continue expanding its product and creator ecosystem, with further technology innovations and offline community activities planned for Q4. Upcoming events include New York Comic Con, Maker Faire Rome, SPIEL Essen and Formnext Frankfurt, where ELEGOO will continue engaging with creators, makers and industry communities worldwide.

About ELEGOO

Founded in 2015, ELEGOO is a rapidly developing brand in the global smart manufacturing industry, specializing in R&D, manufacturing, and sales of consumer-grade 3D printers, laser engravers, STEM kits, and other smart technology products. Located in Shenzhen, the Silicon Valley of China, the company has sold millions of products across more than 150 countries and regions. In 2025, the company's total sales revenue surpassed 300 million USD, with more than 1000 employees and over 430,000 square meters of office and manufacturing area. With a focus on programming and 3D printing technology, ELEGOO provides unique and smart creation spaces for diverse consumers to enhance personalized experiences.
Visit: www.elegoo.com

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ELEGOO DAY 2026: Building a More Connected Ecosystem Where Ideas Become Real