Founded by Ms Mavis, the Singapore nail studio is evolving beyond nail services with plans to strengthen its education offering, broaden its services and build a community centred on craftsmanship and knowledge.
SINGAPORE, Sept. 11, 2026 /PRNewswire/ -- What began as a small home-based passion project is entering a new chapter as Pallyynails, founded by Ms Mavis, sets its sights on becoming more than a traditional nail studio.
Established in 2019 from a small corner of Mavis' home, Pallyynails has grown from a home-based operation into a studio with a team of nail artists, students and an expanding education platform. At the heart of that growth is a mission to elevate nail artistry through craftsmanship, education and a highly personalised approach to the client experience.
"For us, it's not just about getting your nails done," said Ms Mavis, Founder of Pallyynails. "We believe in the details of the artistry, technique, quality of work and how clients feel when they come through our doors and when they leave."
From Home-Based Passion to a Growing Brand
Pallyynails' journey began modestly. As a polytechnic student, Mavis started doing nails from a corner of her bedroom, initially as a way to earn additional pocket money while pursuing something she enjoyed.
Over time, she developed her clientele, refined her technical skills and became increasingly intentional about the type of brand she wanted Pallyynails to become. A significant milestone came in March 2025, when the business moved into its studio space marking, for Mavis, its transition from a side venture into an established business with a clearer long-term vision.
Today, Pallyynails operates not only as a nail studio but also as an education platform, with classes and opportunities for aspiring artists to develop their skills through practical guidance.
The company is now preparing for its next phase of growth, with plans to expand its service offering and conduct more classes. The intention is to build Pallyynails around four core areas: artistry, education, knowledge and community.
Rethinking the Traditional Nail Salon Experience
Central to the Pallyynails approach is the belief that beauty services can be more personal and intentional rather than purely transactional.
Instead of applying an identical procedure to every customer, the team conducts consultations to understand factors such as a client's lifestyle, daily activities and nail condition. Techniques can then be adjusted accordingly, with the aim of creating an experience suited to the individual.
This philosophy extends to the way services are sold. Pallyynails operates on a pay-per-service model rather than selling prepaid packages, an approach intended to give customers the freedom to return because they value the service rather than because they are committed to a package.
Transparency is also an important part of the client experience. Rather than simply performing a treatment, Pallyynails artists aim to explain what they are doing and why, helping clients better understand the techniques and products being used on their nails.
Mavis believes that greater client awareness can help consumers make more informed decisions about nail care and the services they receive.
Building Nail Artists, Not Just Teaching Techniques
Education is another key pillar of Pallyynails' growth strategy.
Mavis identified a challenge faced by aspiring nail artists who complete short courses but may lack continued guidance once formal training ends. Pallyynails seeks to address this through classes, practical learning opportunities and apprenticeship-style support designed to help artists continue developing beyond their initial training.
Students can receive additional guidance and practical opportunities to work with models, allowing them to apply techniques while receiving feedback. For Mavis, education is not simply about teaching a particular nail technique; it is also about developing confidence, professionalism and the ability to grow within the industry.
As Pallyynails grows, Mavis also wants to create an environment where members of her team can develop professionally and personally. Her role as founder has consequently evolved from building her own technical capabilities and clientele to thinking more deeply about leadership, communication, team development and creating a supportive working environment.
Responding to a More Informed Beauty Consumer
According to Mavis, expectations surrounding nail services have changed considerably since she started the business in 2019. Clients are increasingly informed about nail styles and are using nail art as a form of personal expression.
Pallyynails has observed growing interest in intricate nail art, improved nail care and more considered service experiences.
The company intends to respond to these expectations by continuing to focus on technical detail, education and personalisation while expanding the range of experiences available to clients and aspiring artists.
The next stage of expansion is expected to include additional services such as pedicures, alongside more educational classes and opportunities for artists to deepen their knowledge.
A Founder Growing Alongside Her Business
For Mavis, the development of Pallyynails has also been a personal journey.
The challenges she faced evolved as the business grew from acquiring technical knowledge and learning how to work with clients to managing a studio and leading a team. Those experiences have influenced the way she approaches communication, trust and leadership today.
"Pallyynails grows, I grow," said Mavis. "I don't see difficult experiences as simply bad experiences. There is always something to learn from them."
Her advice to aspiring entrepreneurs reflects the patience behind her own journey: keep going.
"It takes time to build a business," Mavis said. "If you believe that what you are building works and solves a problem for people, continue pushing forward. Slowly, you start to see the results."
For Pallyynails, that perseverance is now translating into a broader ambition: to build a nail brand where artistry is supported by education, clients understand the services they receive, and both artists and customers can become part of a growing community.
About Pallyynails
Founded in 2019 by Ms Mavis, Pallyynails is a Singapore-based nail studio and education platform focused on nail artistry, craftsmanship, personalised client experiences and professional development. Beginning as a home-based business, Pallyynails has grown into a studio with a team of artists and educational offerings for aspiring nail professionals. The brand is entering its next stage of development with plans to broaden its services and expand its education initiatives.
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Pallyynails Enters Its Next Chapter, Expanding Its Vision for Nail Artistry, Education and Client Experience
150+ Global Brands, Smart Technologies and Low-Carbon Solutions Set to Shape the Industry's Sustainable Future
BANGKOK, Sept. 11, 2026 /PRNewswire/ -- IMPACT Exhibition Management Co., Ltd., together with its public- and private-sector partners, has announced its full readiness for Building Construction Technology Expo 2026 (BCT Expo 2026), a leading regional exhibition and business platform for the building, construction and mining industries in Southeast Asia. Now in its sixth consecutive edition, BCT Expo 2026 will be held under the theme "Empowering Net Zero in Construction & Mining", highlighting the industry's transition toward a low-carbon future and supporting the development of more sustainable construction and mining practices in Thailand and across the region. The event will take place from September 16–18, 2026, from 10:00 a.m. to 6:00 p.m. at Hall 7, IMPACT Exhibition and Convention Center, Muang Thong Thani.
Mr. Loy Joon How, General Manager of IMPACT Exhibition Management Co., Ltd., said the preparations for BCT Expo 2026 are well underway across all key areas, from the exhibition floor and technology showcase to industry conferences and professional training programmes. "BCT Expo 2026 is fully prepared to serve as a regional platform connecting industry professionals, technology providers, experts and decision-makers. This year, the exhibition will bring together technologies and solutions from more than 150 leading brands worldwide, alongside in-depth conferences and professional training programmes. We expect to welcome more than 4,000 industry professionals, experts and decision-makers to exchange knowledge, develop business networks and explore new technologies and solutions that can support the construction and mining industries in achieving sustainable growth."
"The exhibition comes at a time when Thailand's construction sector continues to expand. According to Krungsri Research, Thailand's construction investment grew by 6.1% year-on-year in the first quarter of 2026, reaching approximately THB 365 billion, while full-year growth is projected at around 2.5–2.7%, driven in part by major infrastructure projects. At the same time, the country's Net Zero target for 2050 is expected to accelerate the transformation of industrial sectors. According to SCB EIC, carbon-intensive construction materials, particularly steel and cement, will face increasing pressure to adopt more environmentally responsible production processes and technologies."
Mr. Panotsan Suchayanon, Deputy Director-General of the Department of Primary Industries and Mines (DPIM), highlighted the importance of sustainable resource management and the circular economy in supporting the transformation of the industrial sector. "DPIM places strong emphasis on the efficient and sustainable management of raw materials and mineral resources for the industrial sector. Advancing the circular economy can improve resource efficiency, reduce waste and help Thailand's construction and mining industries respond more effectively to global environmental challenges."
Mr. Qirui Zhong, General Manager of Zoomlion Heavy Industry (Thailand) Co., Ltd., one of the exhibitors at BCT Expo 2026, said: "Zoomlion is committed to bringing world-class construction machinery and technologies to the Thai and regional markets, with solutions designed to enhance operational efficiency while reducing environmental impact. We are proud to contribute to the transformation of Thailand's and the region's construction industry toward a more sustainable Net Zero future."
6 Must-See Highlights at BCT Expo 2026
- Advanced Machinery and Technologies from 150 Leading Brands Worldwide
Discover a comprehensive range of construction and mining machinery, materials, equipment, technologies, innovations and solutions, covering AI, robotics and smart construction from leading manufacturers and distributors from Thailand and around the world. Featured exhibitors include Zoomlion, Daehan Heavy Industry LLC, SIRIM BERHAD, Pinsiam, Topcon Positioning Asia (Thailand) and Japan Mass Timber Overseas Promotion Council, among others.
- Innovations for a More Sustainable Industry
Explore technologies and solutions specifically designed to support more sustainable construction and mining operations, from greenhouse gas reduction technologies to carbon management systems, helping businesses respond to the global transition toward Net Zero and raise environmental standards across the industry.
- Built Environment & Construction Lighting Pavilion
For the first time, BCT Expo will introduce a dedicated pavilion showcasing innovative lighting solutions for the built environment and construction sector. The pavilion will feature technologies directly from leading manufacturers and technology developers in Zhejiang Province, China, providing Thai businesses with opportunities to connect and conduct direct business discussions with manufacturers.
- DPIM Circular Economy
In collaboration with the Department of Primary Industries and Mines (DPIM) as a strategic partner, BCT Expo 2026 will present a dedicated exhibition showcasing practical models of the Circular Economy, alongside the "DPIM Circular Economy" conference programme. The programme will explore approaches to maximizing resource efficiency, reducing waste and minimizing environmental impacts across industrial operations.
- 30+ Free Industry Conference Sessions
Stay ahead of emerging trends and gain practical insights from leading industry organisations and experts, including RITTA, SCG, PTT, SCB EIC and the Association of Siamese Architects under Royal Patronage. Conference topics will cover key issues including Net Zero Construction, Green Building, Digital Construction, BIM and AI for Engineering.
- Free Professional Training with CPD Credits
Enhance professional knowledge through specialised training sessions led by experienced academics and industry experts, including Asst. Prof. Dr. Thanet Weerasiri, the Council of Engineers, the Chonburi Occupational Safety Officers Club, and the Association of Lifting, Crane and Heavy Machinery Engineering.
Licensed professional engineers registered with the Council of Engineers can earn Continuing Professional Development (CPD) credits upon completion of eligible training sessions.
Business Opportunities and B2B Matchmaking
Beyond technology showcases and educational programmes, BCT Expo 2026 will feature a dedicated Business Matching Programme, providing buyers, decision-makers and industry professionals with opportunities to arrange one-on-one business meetings, identify potential partners and expand their business networks across the region.
NOTES TO EDITORS: Download the high-resolution images at this link: https://drive.google.com/drive/folders/1W_yJP7IFNij_nY5o96jy0GMFVIp5-7-1?usp=sharing
Event Information
Building Construction Technology Expo 2026 (BCT Expo 2026)
Date: September 16–18, 2026
Time: 10:00 a.m.–6:00 p.m.
Venue: Hall 7, IMPACT Exhibition and Convention Center, Muang Thong Thani
Admission: Free of charge
Visitors can register to attend the exhibition:
Visitor Registration https://evcnx.co/fWlGs
PR Newswire is the Official Media Partner of BCT Expo 2026.
About the organiser
IMPACT Exhibition Management Co. Ltd.
IMPACT Exhibition Management Co., Ltd. is the leading exhibition organiser in Thailand. We organise and manage professional trade and public exhibitions, conferences, meetings and training, working in hand with international trade associations, organisers, and corporations across a broad spectrum of industries.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
BCT Expo 2026 Puts Net Zero at the Heart of Construction & Mining
