HONG KONG, Sept. 11, 2026 /PRNewswire/ -- Cheerble today announced the launch of Wickedbone Air, an app-controlled interactive dog toy that gives owners an active role in the chase. Building on the original Wickedbone, introduced in 2018, the new model combines joystick control and automatic play with a replaceable E-TPU shell, a lighter body and updated Bluetooth connectivity.
Launching during Cheerble's tenth anniversary year, Wickedbone Air incorporates years of user feedback to make shared play and everyday upkeep easier.
Two Ways to Play, with Owners Part of the Experience
In Drive Mode, owners use the Cheerble App's virtual joystick to steer the toy in real time, changing direction and responding to their dog's movements. The result is a shared game in which owners guide the chase rather than simply watch.
Auto Mode combines built-in movement behaviors and touch responses for play without continuous steering, while owners remain nearby to supervise.
Built-in sound effects add an audible element to play. A separate Find Device feature activates a sound cue through the app to help owners locate the toy beneath furniture.
A Lighter Build with a Replaceable Outer Shell
The E-TPU outer shell is designed to absorb impact and help reduce noise on hard floors. At 8.7 oz (246 g), Wickedbone Air weighs 54 g less than the original model.
Owners can replace a worn shell separately while retaining the inner unit, making routine upkeep more practical. The modular design separates the replaceable exterior from the working core, allowing owners to refresh the surface their dog plays with without discarding the entire toy when that cover wears out.
A recessed charging port also eliminates the original model's separate removable cap.
Updated Connectivity and Continuous Automatic Play
Wickedbone Air offers a specified Bluetooth range of 20–50 meters, compared with under 20 meters for the original. App control uses a local Bluetooth connection; actual range varies with the environment.
Once Auto Mode is running, play continues if Bluetooth disconnects, so an automatic session does not require immediate reconnection.
Pricing and Availability
Following the opening of pre-orders on September 7, 2026, Wickedbone Air officially launches at cheerble.com on September 11 at an introductory price of USD 59.99 (MSRP: USD 65.99). Replacement shells are available separately at an MSRP of USD 19.99.
About Cheerble
Founded in 2016, Cheerble develops smart pet products for interactive play and daily care, including the Wicked Ball and Wickedbone toy families. Its products are designed to help pets and their owners enjoy everyday life together. Learn more at www.cheerble.com.
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Cheerble Launches Wickedbone Air with App-Controlled Play and a Replaceable E-TPU Shell
Newly formed luxury watch company brings together three businesses and their complementary expertise, with plans to build a leading office-based watch dealership in Singapore and Asia
SINGAPORE, Sept. 11, 2026 /PRNewswire/ -- WorthyTime Holdings Pte Ltd announced its entry into Singapore's luxury watch market, bringing together three previously independent businesses under a single company focused on creating a more welcoming and memorable experience for luxury watch buyers and collectors.
Established in 2026, WorthyTime represents the combination of three private limited companies whose founders identified an opportunity to bring their complementary strengths together. While WorthyTime itself is newly formed, Co-Founder Mr Feng Wei said the individuals behind the business each bring approximately five years of experience in the watch market.
The launch marks a new chapter for Mr Feng and his partners as they seek to establish WorthyTime as a destination for customers looking to buy, sell and trade luxury watches in Singapore.
The company has also set a long-term ambition of becoming one of the largest office-based watch dealers in Singapore and, eventually, across Asia over the next decade.
"We want to be a safe space for people to buy their luxury watches, and we want to make it fun, enjoyable and memorable for them as well," said Mr Feng Wei, Co-Founder of WorthyTime Holdings Pte Ltd.
Bringing Three Businesses Together Under WorthyTime
The formation of WorthyTime follows the decision by three previously separate businesses to combine their capabilities after recognising that their individual strengths could complement one another.
For Mr Feng, this collaboration has already become one of the company's most important early achievements.
"I think we have managed to produce an output that is more than what we would have created individually," Mr Feng said. "Usually one plus one equals two, but for us, one plus one plus one is more like four because of the synergy that we have managed to create."
The newly consolidated business provides customers with access to a mix of pre-owned and unworn watches, bringing together the complementary experience and expertise of the businesses behind WorthyTime.
A Different Kind of Luxury Watch Experience
Alongside announcing the company's formation, WorthyTime is introducing a customer experience built around making luxury watch transactions feel less intimidating and less overtly sales-driven.
Mr Feng said the business was created in response to what he saw as an opportunity to provide customers with a comfortable environment in which the experience of purchasing a watch could become part of the memory attached to the timepiece itself.
"We tried to make it less salesy. We want it to be a friendly environment, so that they enjoy the process, they remember us and they come back to us more in the future," he said.
This approach extends beyond first-time purchases.
WorthyTime aims to develop long-term relationships with customers as their collections evolve, providing a place where they can return to purchase another watch or explore opportunities to sell or trade existing pieces.
"We want people to enjoy their visit with us," Mr Feng said. "We want returning customers to smile, to know that this is the place to be when they want to buy, sell or trade their watches."
From Personal Passion to Entrepreneurship
The launch of WorthyTime also represents the latest stage in Mr Feng's own entrepreneurial journey.
His interest in watches began as a passion while he was at university. After graduating, he entered a conventional nine-to-five career but continued pursuing his interest in watches outside of his full-time employment.
His enjoyment of watches and interacting with customers eventually encouraged him to pursue the industry more seriously and build something of his own for the long term.
WorthyTime did not, however, emerge from Mr Feng's first attempt at entrepreneurship.
Mr Feng describes the business as his fourth attempt at starting a watch dealership. Previous attempts gave him experience in identifying suitable watches, markets and customer demographics—lessons that he believes contributed to the development of WorthyTime.
That experience has shaped the persistence he now associates with entrepreneurship.
"If it's something that you're passionate about, you should give it a shot," Mr Feng said. "Always be consistent and don't give up."
Early Momentum for the Newly Launched Brand
Although WorthyTime was only established in 2026, the company has begun seeing early signs of growing brand awareness.
Mr Feng points to the development of WorthyTime's social media presence as one of the milestones he is most proud of since launching the company.
The increased visibility has resulted in people approaching the business for interviews and making enquiries about employment opportunities developments Mr Feng sees as encouraging indications that the WorthyTime name is beginning to gain recognition.
For Mr Feng personally, building WorthyTime has also meant adapting from life as an employee to the responsibilities of leading a company.
"Coming from a nine-to-five background, now individually I don't have somebody telling me what to do," he said. "I need to be the one that takes charge and takes initiative."
The transition, he added, has brought greater accountability and responsibility for determining how the company develops.
WorthyTime Sets Its Sights on Singapore and Asia
With the company now established, WorthyTime is looking beyond its initial launch.
Mr Feng's longer-term vision is to develop WorthyTime into one of Singapore's leading office-based luxury watch dealers before expanding its presence and recognition more broadly across Asia.
The company is approaching that ambition through a combination of industry experience, the complementary capabilities of its founders and a customer experience designed around relationships rather than individual transactions.
For WorthyTime, that means creating a business where buying a first luxury watch can mark the beginning of a longer relationship that may continue as customers buy, sell and trade watches throughout their collecting journey.
"We want to be one of, if not the largest office-based watch dealer in Singapore and in Asia, hopefully in the next 10 years," Mr Feng said.
About WorthyTime Holdings Pte Ltd
WorthyTime Holdings Pte Ltd is a Singapore-based luxury watch company established in 2026 following the combination of three previously independent businesses. Bringing together complementary experience in the watch market, WorthyTime offers pre-owned and unworn luxury watches and provides customers with opportunities to buy, sell and trade timepieces.
The company is focused on creating a friendly, comfortable and memorable luxury watch experience while building long-term relationships with collectors and customers.
WorthyTime Holdings Pte Ltd
Website: https://worthytime.com/
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WorthyTime Holdings Pte Ltd Announces Launch in Singapore's Luxury Watch Market
