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GLIDDEN Paint Takes on Blue, Naming Artifact the 2027 Color of the Year

Business

GLIDDEN Paint Takes on Blue, Naming Artifact the 2027 Color of the Year
Business

Business

GLIDDEN Paint Takes on Blue, Naming Artifact the 2027 Color of the Year

2026-09-14 21:18 Last Updated At:21:30

CRANBERRY TWP., Pa.--(BUSINESS WIRE)--Sep 14, 2026--

For homeowners craving a reset without a complete overhaul, GLIDDEN ® paint’s 2027 Color of the Year, Artifact (PPG10-16), answers the call. A warm, smoky blue, Artifact sweeps in with a calming energy that adds to a room’s character or personal style.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260914747118/en/

In 2027, Artifact pushes drama to the wayside, calling for simplicity. It makes way for homeowners’ personality to shine through and simplify what they live with. It turns off the pressure of perfection to give a simple color reset, zero renovation stress required.

According to Ashley McCollum, Glidden paint color marketing manager, Artifact is for DIYers who want to transform a space without starting over.

“Not every home update needs to be dramatic to feel different,” said McCollum. “Artifact is that perfect ‘hit reset’ color. Not a reinvention—just a fresh realignment. It’s confidence without the drama and calm without the snooze. It’s the color of reset, but without erasing your personality. It’s fresh, optimistic and lets people design a space that reflects who they actually are, and not who they’re expected to be.”

A mix of classic and modern, this warm, rich blue represents a shift away from using cool grays as neutrals toward emerging colors that feel welcoming, personal and timeless. McCollum describes Artifact as bringing clarity without coldness and freshness without flash to create spaces that feel comfortable, upbeat and easy to live in. Calm and effortless, Artifact is the best case of the blues.

“Consumers today want color that feels like their call, not a design rule. A smoky blue like Artifact behaves like a modern ‘choose your own adventure’ color that doesn’t force a story or a specific design style onto you. It lets you shape your own story depending on what you choose to pair it with,” said McCollum.

McCollum recommends Artifact to reset high-impact surfaces including interior walls, exteriors, ceilings, accents, doors and cabinets. Try Artifact in spaces such as:

DIYers can find Artifact in any Glidden brand paint or sheen. Available at THE HOME DEPOT ® and WALMART ® locations across the U.S., independent retailer locations nationwide and AMAZON ®, the Glidden brand provides authentic and simplified solutions for everyday paint projects around the home. Learn more about Glidden paint at Glidden.com.

For more information on the 2027 Color of the Year, visit https://www.glidden.com/2027-color-of-the-year.

The Glidden brand, celebrating 150 years of legacy and expertise, is part of The Pittsburgh Paints Company, a leading producer of interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals in the United States.

About the PITTSBURGH PAINTS CO.™

With 150 years of product innovation, Pittsburgh Paints Co.’s portfolio includes some of the industry’s most iconic and respected brands: Glidden, OLYMPIC ®, PITTSBURGH PAINTS & STAINS ™, LIQUID NAILS ®, HOMAX ®, PITTSBURGH PAINTS™ TRU-INDUSTRIAL™ and FLOOD ®. Products are available at The Home Depot, Walmart, MENARDS ®, LOWE’S ®, independent retailers, and 500+ Pittsburgh Paints Co. company stores in the U.S. Pittsburgh Paints Co.’s headquarters is in Cranberry Township, Pennsylvania, located 20 minutes northeast of Pittsburgh, Pennsylvania. Learn more at pittsburghpaintsco.com and follow us on LinkedIn.

Pittsburgh Paints & Stains, Pittsburgh Paints, Pittsburgh Paints Co., and Tru-Industrial are trademarks, and Glidden, Olympic, and Flood are registered trademarks of The Pittsburgh Paints Co .
Liquid Nails and Homax are registered trademarks of A-Paint Specialty, Inc.
The Home Depot is a registered trademark of Home Depot Product Authority, LLC.
Walmart is a registered trademark of Walmart Apollo, LLC.
Amazon is a registered trademark of Amazon Technologies, Inc.
Menards is a registered trademark of Menard, Inc.
Lowe’s is a registered trademark of LF, LLC.

A warm, smoky blue, Artifact sweeps in with a calming energy that adds to a room’s character or personal style.

A warm, smoky blue, Artifact sweeps in with a calming energy that adds to a room’s character or personal style.

MINNETONKA, Minn. & REHOVOT, Israel--(BUSINESS WIRE)--Sep 14, 2026--

Stratasys Ltd. (NASDAQ: SSYS) today announced a new showcase of its longstanding collaboration with General Motors (GM), highlighting how one of the world's most advanced manufacturers is leveraging Stratasys additive manufacturing solutions to reduce manufacturing lead times and costs while improving operational performance across its production operations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260914828439/en/

GM team members are leveraging Stratasys FDM® additive manufacturing solutions to rapidly produce tooling, fixtures, jigs, factory aids and end-use parts, with facilities reporting significant savings.

Stratasys combines industrial FDM production systems, production-grade materials, software and application expertise to design, build and integrate qualified additive manufacturing solutions into existing workflows and processes. Manufacturing teams across multiple GM production facilities in North and South America have deployed Stratasys platforms to support dozens of manufacturing applications spanning tooling, quality, safety, and ergonomics for years.

Stratasys F900® FDM industrial production printers enable manufacturing teams to share and scale proven applications across facilities, while achieving rapid returns on investment through lower tooling costs, reduced lead times and improved operational efficiency.

"General Motors demonstrates what becomes possible when additive manufacturing is fully integrated into production operations," said Yoav Zeif, Chief Executive Officer of Stratasys. "Together, we've created an approach that turns factory-floor innovation into enterprise-wide business value, helping manufacturing teams improve performance, reduce costs and scale proven solutions across their operations."

Across its manufacturing network, GM uses Stratasys additive manufacturing solutions to produce ergonomic production aids, quality-control tools, fixtures, protective components, tooling and replacement parts that help improve productivity, reduce downtime and accelerate problem-solving. Manufacturing teams are able to develop solutions locally, validate them quickly and share successful applications wherever they are needed across the organization.

"Our greatest asset is our people," said Doneen McDowell, Manufacturing Vice President, GM North America Full Size Truck and Large SUV Assembly Operations, General Motors. "If we can give people the tools so they can own the outcome within their footprint, and then take those solutions and replicate them across our footprint where they apply, we'll get the best outcome."

GM's deployment demonstrates how additive manufacturing can transform factory-floor innovation into enterprise-wide manufacturing performance. By combining empowered teams, standardized technology and proven applications, manufacturers can accelerate problem-solving, reduce costs and improve operational efficiency across their production networks.

Experience the Full Story at IMTS 2026

Visitors to the Stratasys booth at IMTS 2026 will be among the first to view the new video showcasing how General Motors is leveraging additive manufacturing across its production operations to improve performance, reduce costs and scale manufacturing innovation. Filmed across multiple GM facilities in North America, the video provides an inside look at how manufacturing teams are using Stratasys hardware, materials, software and application expertise to solve production challenges and create measurable business value.

Attendees can:

Showcase link: https://www.stratasys.com/en/resources/videos/general-motors-3d-printed-tooling/

About Stratasys

Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries including aerospace, automotive, consumer products, and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage of the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

To learn more about Stratasys, visit www.stratasys.com, the Stratasys blog, X/Twitter, LinkedIn, or Facebook. Stratasys reserves the right to utilize any of the foregoing social media platforms, including Stratasys’ websites, to share material, non-public information pursuant to the SEC’s Regulation FD. To the extent necessary and mandated by applicable law, Stratasys will also include such information in its public disclosure filings.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Those forward-looking statements are based on current information that is, by its nature, subject to potential change, due to risks and uncertainties faced by the Company, including those risks described in Item 3.D “Key Information - Risk Factors” of Stratasys’ annual report on Form 20-F for the year ended December 31, 2025, which Stratasys filed with the SEC on March 5, 2026, and in other reports and documents that Stratasys files with or furnishes to the SEC from time to time, which are designed to advise interested parties of the risks and factors that may affect Stratasys’ business, financial condition, results of operations and prospects. Any forward-looking statements made in this press release are made as of the date hereof, and Stratasys undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Stratasys Additive Manufacturing Solutions to Roll Out Across 20+ GM Manufacturing Facilities

Stratasys Additive Manufacturing Solutions to Roll Out Across 20+ GM Manufacturing Facilities

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