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ONYX Hospitality Group Strengthens Sustainable Hotel Operations Through Strategic Partnership with SP Group

Asia Pacific

ONYX Hospitality Group Strengthens Sustainable Hotel Operations Through Strategic Partnership with SP Group
Asia Pacific

Asia Pacific

ONYX Hospitality Group Strengthens Sustainable Hotel Operations Through Strategic Partnership with SP Group

2026-09-15 11:15 Last Updated At:12:39

BANGKOK, THAILAND – Media OutReach Newswire – 15 September 2026 – ONYX Hospitality Group, one of Asia Pacific's leading hospitality management companies, has strengthened its commitment to more sustainable hotel operations through a strategic partnership with SP Group (SP), one of the region's leading sustainable energy solutions providers.

ONYX Hospitality Group Strengthens Sustainable Hotel Operations Through Strategic Partnership with SP Group

ONYX Hospitality Group Strengthens Sustainable Hotel Operations Through Strategic Partnership with SP Group

The collaboration marks a significant milestone in ONYX Hospitality Group's Sustainability Framework and will see both organisations explore the deployment of innovative energy solutions across suitable hotel developments in Thailand, helping reduce carbon emissions, improve operational efficiency and deliver long-term value for hotel owners.

Under a newly signed Memorandum of Understanding (MOU), the partnership will focus on rolling out energy-efficient technologies, including Cooling-as-a-Service (CaaS) and renewable energy solutions. This marks SP's inaugural partnership with a hospitality brand in Thailand. The initiative aims to optimise energy performance, lower operating costs and reduce environmental impact while maintaining the high standards of comfort and service guests expect.

The agreement builds on SP's successful delivery of ONYX Hospitality Group's first Cooling-as-a-Service (CaaS) project in Thailand at Amari Don Muang Airport Bangkok, a 429-key hotel located just minutes from Don Mueang International Airport. Designed to serve both business and leisure travellers, the hotel offers extensive meetings and events facilities for up to 800 delegates.

The project involves replacing the existing chiller with high-efficiency equipment while integrating it with an advanced chiller plant management system. This system automates control and optimises energy usage, allowing for better resourcing and greater efficiency.

With a cooling capacity of 1,195 refrigeration tonnes (RT), the new system is expected to achieve more than 40 per cent reduction in energy when operational, as compared to previously. This is equivalent to a reduction of 900,000 kilowatt-hour (kWh) of electricity annually, which translates to around THB 4 million in savings a year. Over the 15-year contract, the hotel will also enjoy savings of approximately THB 25.5 million in operating costs while reducing its carbon emissions by 449 tonnes annually – equivalent to removing over 400 cars from the road.

The CaaS project demonstrates how advanced sustainable technologies can significantly improve operational performance while maintaining guest comfort and reliability.

"At ONYX Hospitality Group, sustainability is an integral part of how we operate and grow our business. As cooling represents one of the largest sources of energy consumption in hotels, improving its efficiency is a meaningful step towards reducing our environmental footprint while maintaining the high standards of comfort our guests expect," said Mr. Somchai Kittikraisak, Vice President, Technical Services, ONYX Hospitality Group.

"Our partnership with SP Group demonstrates how collaboration and innovation can accelerate the adoption of practical sustainability solutions across our portfolio. Beyond improving operational efficiency, this initiative supports our broader ambition to create more responsible hotel operations while delivering long-term value for our owners, guests and communities."

Mr. Benjamin Tay, Chairman, Singapore Power Energy (Thailand) Limited, added: "We are pleased to partner with ONYX Hospitality Group to advance the adoption of energy-efficient, lower-carbon cooling solutions across its properties in Thailand. As businesses increasingly prioritise energy performance, operational efficiency and sustainability, we look forward to leveraging SP Group's expertise and regional experience to support ONYX Hospitality Group in achieving its environmental and operational objectives."

"SP Group's expertise in green cooling solutions was an important consideration for us. As reliable cooling and heating are essential to hotel operations, improving energy efficiency is an important part of our sustainability efforts. This partnership allows us to enhance the efficiency of our operations while maintaining the comfort our guests expect." said Mr. Marck Elmenzo, General Manager, Amari Don Muang Airport Bangkok.

Following the successful implementation at Amari Don Muang Airport Bangkok, both organisations will continue exploring opportunities to deploy sustainable energy solutions across suitable properties in Thailand.

The collaboration supports ONYX Hospitality Group's Sustainability Framework by accelerating the adoption of innovative technologies that improve operational resilience, reduce environmental impact and contribute to a more sustainable future for Thailand's hospitality sector.

Hashtag: #ONYXHospitalityGroup #Sustainability #SPGroup




The issuer is solely responsible for the content of this announcement.

About ONYX Hospitality Group

ONYX Hospitality Group, a reputable force in the Asia-Pacific hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers across the region where it has deep expertise. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food & beverage. With six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.

More information: www.onyx-hospitality.com

Find us on social media:
Instagram: https://www.instagram.com/onyxhospitalitygroup/
LinkedIn: https://www.linkedin.com/company/onyx-hospitality-group/
Facebook: https://www.facebook.com/ONYXHospitalityGroup

About SP Group

SP Group is a leading utilities provider in Asia Pacific, empowering the future of energy through low-carbon, smart solutions. It owns and operates electricity and gas transmission and distribution networks in Singapore and Australia. As Singapore's national grid operator, SP Group serves approximately 1.7 million industrial, commercial, and residential customers with world-class transmission, distribution, and market support services.

Beyond traditional utilities, SP Group delivers integrated sustainable energy solutions across Singapore, China, Thailand, and Vietnam. These solutions include district cooling and heating, renewable energy, EV charging infrastructure, and digital energy platforms tailored for districts, communities, and commercial and industrial customers. Since 2022, the company has been supporting Thailand's green energy transition, with a successful deployment of a district cooling project at the Government Complex Centre Zone C in collaboration with Banpu NEXT, and integrated energy solutions at Rangsit University.

For more information, please visit spgroup.com.sg or follow us on , and .

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

BANGKOK, THAILAND - Media OutReach Newswire - 15 September 2026 - The Tourism Authority of Thailand (TAT) celebrates the success of the "Amazing Thailand Ambassador" project, which generated more than 448 million impressions across media and digital channels. The initiative reflects TAT's efforts to evolve how Thailand is communicated as a destination in response to today's changing traveller behaviours and digital landscape, using contemporary stories, content, and perspectives to connect audiences with Thailand's unique charm. As part of the initiative, LISA, as the Amazing Thailand Ambassador, helped showcase Thailand's stories and perspectives to travellers through the "Feel All the feelings" campaign, sparking widespread conversation and inspiring people to experience and discover Thailand for themselves.

TAT Celebrates the Success of the Amazing Thailand Ambassador Campaign, Sparking a Viral "Feel All the feelings" Phenomenon with Over 448 Million Impressions

TAT Celebrates the Success of the Amazing Thailand Ambassador Campaign, Sparking a Viral "Feel All the feelings" Phenomenon with Over 448 Million Impressions

Ms. Thapanee Kiatphaibool, Governor of the TAT, said: "The Amazing Thailand Ambassador project was initiated with TAT's intention to explore new ways of communicating Thailand in line with the behaviours of today's travellers. Travel decisions are no longer driven solely by searches for destination information. They are increasingly influenced by stories, content, and experiences that inspire people and create an emotional connection even before the journey begins.

"TAT reinforced this approach through the 'Feel All the feelings' campaign, introducing new perspectives on Thailand through people and stories that can resonate with audiences across different cultures. As the Amazing Thailand Ambassador, LISA helped convey Thailand's charm through a contemporary, authentic, and more accessible perspective for younger audiences. The campaign also demonstrated how Thai identity can connect naturally and creatively with tourists, while highlighting the many destinations across Thailand that each possess their own distinctive character and charm, waiting to welcome travellers to experience and share their memorable journeys."

The official launch of the Amazing Thailand Ambassador at Wat Arun Ratchawararam Ratchawaramahawihan captured the attention of media, creators, travellers, and online audiences, driving widespread conversations about Thailand. The launch generated a PR value of up to THB 409 million. TAT then introduced a key activation that transformed communication into participation under the theme "Feel All the feelings, Seeking Thailand's Wonders," inviting people to embark on journeys inspired by the charm of Thailand and discover its stories, experiences, and unique character alongside LISA. The initiative turned on-screen inspiration into real-life travel experiences. Throughout the project, TAT emphasised the power of communication to amplify Thailand's stories, build awareness, and encourage meaningful participation. The results reflected the campaign's broad reach, generating more than 448 million impressions across media and various channels, over 89.4 million total TVC views, and more than 464 million media engagements, while generating a total PR value of over THB 567 million.

The campaign's success also translated into travel behaviour and economic activity across destinations. According to Traveloka, in 2026, demand for travel to Thailand among international travellers increased by 10%, while demand among Thai travellers increased by 25%. Meanwhile, accommodation bookings in Thailand by travellers from Southeast Asia grew by more than 30% compared with the previous year. Several destinations also gained increased attention from travellers inspired to follow LISA's journey as the Amazing Thailand Ambassador, including Red Lotus Sea in Udon Thani, Wat Chedi Luang Varavihara in Chiang Mai, Wat Arun Ratchawararam Ratchawaramahawihan in Bangkok, and Koh Talu in Rayong. Red Lotus Sea in Udon Thani recorded a 79.66% increase in tourist visits and a 208.07% increase in tourism revenue in February 2026. Khao Sok National Park also welcomed 34% more visitors between February and June 2026. These figures reflect growing interest in a wider range of destinations and travel experiences across Thailand. At the regional level, tourism revenue also grew between January and May 2026, increasing by 8.48% in Phayao, 3.11% in Chiang Rai, and 2.83% in Lampang. The figures highlight growing interest in destinations beyond major tourist cities and opportunities for tourism to generate economic value across communities with distinctive local identities and experiences.

The Governor of the TAT added, "What we have seen throughout the project demonstrates that tourism communication today is no longer simply about telling people what Thailand has to offer. It is about inspiring people to want to travel and discover it for themselves.
As the Amazing Thailand Ambassador, LISA has helped showcase the charm of Thailand through a contemporary perspective, inviting travellers to experience the country in ways that feel fresh, vibrant, and naturally connected to diverse cultures."

In 2027, TAT will mark an important turning point for Thailand's tourism industry under the concept of 'The Year of Transformation,' shifting the focus from volume-driven growth to value-driven growth. This will build on the many stories of Amazing Thailand still waiting to be discovered—from destinations and people to culture and distinctive experiences found along different travel routes. TAT will continue to create new forms of communication and travel experiences to encourage visitors to explore beyond Thailand's major cities and discover secondary destinations across the country. Through this approach, TAT aims to position Thailand as Asia's No. 1 High-Value & Meaningful Destination, encouraging travellers from around the world to return and experience the country again and again.

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org

VERVE Public Relations
Khianthong Ngernphum (Thonghom)
Tel: +66 80 561 9511
E-mail: khianthong.ngernphum@vervethailand.com

Jirachaya Jaiyen (Linda)
Tel: +66 94 876 4938
E-mail: jirachaya.jaiyen@vervethailand.com

Reference Link: https://www.tatnews.org/2026/09/tat-celebrates-the-success-of-the-amazing-thailand-ambassador-campaign-sparking-a-viral-feel-all-the-feelings-phenomenon-with-over-448-million-impressions/
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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