MONTREAL--(BUSINESS WIRE)--Sep 15, 2026--
HGreg INEOS Grenadier Laval will celebrate INEOS Automotive’s ninth anniversary with a week-long event featuring test drives, exclusive offers and special promotions from September 17 to 22. The special celebration—dubbed the Born in a Pub event—will give customers an opportunity to discover the Grenadier and take advantage of several offers, including a $15,000 cash discount on 2025 models. Attendees will also have a chance to win a Montreal getaway package featuring a memorable evening spent in the city, complete with the use of a Grenadier.
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Eligible customers who trade in a vehicle (2018 or newer) can also take advantage of a $5,000 conquest bonus when purchasing a Grenadier. Those who complete a test drive during the event will also receive a $919 credit applicable towards INEOS accessories with the purchase or lease of a new vehicle. The dealership will also be offering a free Grenadier shovel to the first guests to complete a test drive.
“The Grenadier’s story is indeed a unique one, and this anniversary is the perfect opportunity for people to go beyond merely looking at the vehicle in the showroom and truly discover it for themselves,” explains Jessyca Ducharme, Director of Operations at INEOS Grenadier. “A test drive gives customers a firsthand understanding of the Grenadier’s distinctive design, exceptional driving experience and the capabilities that set it apart in its class.”
As part of the event, the dealership will host the “INEOS Ultimate Date Night” contest. The winner will receive the use of a Grenadier for a weekend getaway, two tickets to Andrea Bocelli’s concert at the Bell Centre on December 13, and a gourmet dinner for two at Auberge Saint-Gabriel. Fuel and parking will also be included in the prize package.
Test drives from September 17 to 22
Throughout the event, test drives will be available at the INEOS Grenadier dealership in Laval, located at 100-1950 Boulevard Chomedey, by appointment and subject to availability. The first participants to complete a test drive will also receive a Grenadier shovel.
The event is part of the celebrations marking INEOS Automotive’s ninth anniversary—a milestone that reflects the brand’s unconventional beginnings. What started as a conversation in an English pub ultimately led to the creation of a new 4x4 built for drivers seeking a vehicle that combines utility, distinctive design and true off-road capability.
Serving customers across Quebec since June 2026, HGREG INEOS Grenadier Laval provides sales and service for INEOS Grenadier vehicles throughout the province. For more information, visit hgregoireineosgrenadier.com.
About HGreg
Established in 1993, HGreg is committed to simplifying the car-buying process through its core values of excellence, transparency, smart use of technology and a refreshing customer-focused philosophy. Supported by a passionate team of car enthusiasts, HGreg operates dealerships in Quebec and the U.S., offering both new and pre-owned vehicles. For more information, visit www.hgregoire.com.
HGreg INEOS Grenadier Laval will celebrate INEOS Automotive’s ninth anniversary with a week-long event featuring test drives, exclusive offers and special promotions from September 17 to 22, 2026.
BARCELONA, Spain (AP) — Real Madrid stars Kylian Mbappé and Vinícius Júnior have found themselves in the middle of a supercharged political and social debate in Spain about migration and the country’s relations with Morocco.
The reason is their decision to cover up part of the message on a T-shirt in support for Ceuta — a small Spanish city located on the north African coast — that players for both Madrid and Elche were supposed to wear before their league game on Tuesday. Ceuta was overwhelmed by a mass crossing of some 80,000 people, mostly from neighboring Morocco, in late July.
While Mbappé and Vinícius and teammate Ibrahima Konaté put on the shirts, they wore them rolled up to their chests so that some of the words were obscured. They then removed their shirts before they shook hands with the Elche players and referees ahead of kickoff.
The players did not speak about it after the match, which Madrid won 3-2.
But their gesture has generated an outpouring of comments in Spanish media and social media, with some arguing that the players were showing solidarity with the plight of the migrants while others criticized them for not fully supporting the Spanish citizens of Ceuta. Others blamed the business group which organized the shirt initiative for putting the players on the spot.
Jorge Calabrés, a journalist with the online newspaper El Español, wrote that “I am outraged by Mbappé, Vinícius and Konaté. You are in Real Madrid, not just any club. Support for Ceuta is not a political or religious issue.”
Sports commentator Santiago Segurola backed the players.
“The businessmen behind this are idiots,” Segurola said on Onda Cero radio. “They are completely out of bounds and put the players in an awkward situation, making them position themselves. Now people are holding the players accountable.”
The shirts were made and distributed by a business association representing companies the eastern region of Valencia. La Liga said it approved the gesture in accordance with the standard procedure applicable to any ceremonial gesture before a match. Elche and Madrid also gave their approval.
Madrid said the shirts were to “show support for Ceuta,” which is still struggling to provide for several thousand migrants who remain the city.
The shirts read “Todos somos caballas,” which means in local Ceuta slang “We are all from Ceuta."
Caballa, “mackerel” in Spanish, is used locally to also mean a resident of the Spanish exclave.
Vinícius is used to being at the center of social debates. The Brazilian has been at the heart of fierce debate in Spain about racism in soccer after he was repeatedly targeted with racist slurs by opposing fans.
Mbappé's mother is of Algerian descent, while his father immigrated from Cameroon to France, where the striker was born in Paris.
The night before Madrid visited Elche, the players taking the field for Real Betis’ game at Villarreal also all wore the shirts.
Real Betis forward Abde Ezzalzouli, who plays for Morocco, was harshly criticized by some Moroccan fans on social media when images of him wearing the shirt in support of Ceuta began to circulate.
Abde, who moved with his family to Spain when he was a child, said on social media that he wouldn’t apologize for wearing a shirt that he said had no political aim nor intended to show “disdain for the Moroccan people.”
“It was a shirt with a social message of support for a city and its inhabitants, who, regardless of their nationality, are going through a complicated situation,” he wrote. “I will continue to hold my head high and represent my roots with pride and a sense of sacrifice.”
The Ceuta crisis, during which some 140 people died crossing the frontier via the sea, has become the dominant political talking point in Spain. The far-right and conservative opposition parties are hoping they can leverage it in national elections next year and oust the left-wing, pro-legal migration government.
It has also led many in Spain to question the government’s policy of moving closer to Rabat in recent years, all with the backdrop of the two countries preparing to host the 2030 World Cup along with Portugal.
Ceuta is one of two Spanish territories on the north African coast along with Melilla. Ceuta has been in Spanish possession since 1580. Christians and Muslims, Spanish and Moroccan residents and day workers all live there in relative harmony behind a border fence that many migrants from across Africa attempt to cross or swim around for a better life in Europe.
See AP’s full soccer coverage here
Real Madrid's players line up for the Spanish La Liga soccer match between Elche and Real Madrid in Elche, Spain, Tuesday, Sept. 15, 2026. (AP Photo/Alberto Saiz)
Real Madrid's Vinicius Junior warms up for the Spanish La Liga soccer match between Elche and Real Madrid in Elche, Spain, Tuesday, Sept. 15, 2026. (AP Photo/Alberto Saiz)
Real Madrid's Kylian Mbappe runs on the pitch during the Spanish La Liga soccer match between Elche and Real Madrid in Elche, Spain, Tuesday, Sept. 15, 2026. (AP Photo/Alberto Saiz)
