Cellboy Partners with Anchanto to Modernize Omnichannel Retail Operations Across 200+ Stores Nationwide

1. Philippines' leading mobile phone and gadget retailer, Cellboy, has selected Anchanto's Order Management System to unify its warehouse operations, retail stores and online platforms into a single system with real-time visibility, strengthening its position as a trusted destination for tech-savvy Filipino shoppers.
2. From warehouse to storefront, Cellboy can now deliver a faster, more consistent shopping experience across every store and sales channel.
3. Through this partnership, Cellboy is modernizing its retail footprint and eliminating manual, after-the-fact processing, giving customers a smoother shopping experience while giving the business real-time visibility and a stronger foundation for growth.  

QUEZON CITY, Philippines, Sept. 16, 2026 /PRNewswire/ -- Cellboy, a premier retail brand with 17 years in the industry and a network of more than 200 stores nationwide, has officially announced its strategic partnership with Anchanto, a leading Singapore-based provider of omnichannel commerce technology. 

The partnership is driven by Cellboy's need for an advanced, unified system architecture capable of seamless data synchronization across its online and offline channels. This enables a consistent and connected customer experience across every touchpoint, while driving faster decision-making and greater operational efficiency. 

While Cellboy already relies on an effective Warehouse Management System for its internal hub operations, the company faced challenges achieving real-time visibility across its physical store locations, with store-level tracking previously dependent on manual processes that impacted financial and inventory reporting. 

To solve this, Cellboy is deploying Anchanto's cloud-based Order Management System (OMS) across all its retail operations, ensuring that every transaction from purchase to final delivery is fully automated and updated instantly. The integration bridges Cellboy's warehouse and storefront operations, giving teams accurate, real-time inventory data and reducing manual data entry and reconciliation. 

Alvin Teng, CEO at Cellboy, said, "One of our biggest challenges was the lack of real-time visibility. Transaction data was only updated after processing, making it hard to get an accurate view of inventory and act quickly. Anchanto changed that, giving us real-time visibility, faster reporting, and far less manual reconciliation work. By connecting our warehouse, stores and online channels, we now give customers accurate stock information and a consistent experience across every touchpoint." 

Vaibhav Dabhade, CEO of Anchanto, added, "Cellboy is a well-established name in the Philippine retail space, and we're proud to support their next phase of growth. Our platform's proven track record with multinational enterprises means Cellboy is building on infrastructure already trusted by leading retailers around the world. Together, we look forward to helping Cellboy strengthen its omnichannel capabilities and deliver world-class retail execution to its customers." 

About Anchanto 

Anchanto is a global B2B SaaS technology company equipping Logistics Service Providers, Brands, and Retailers with enterprise-grade omnichannel commerce and supply chain capabilities. Headquartered in Singapore, Anchanto supports businesses through local teams in the Philippines, and 11 other countries in Southeast Asia, Middle East and Europe. The platform offers ready integrations with more than 200 logistics providers, marketplaces, and commerce systems. 

Contact:
Charles PY
Chief Marketing Officer – Anchanto
Charles.py@anchanto.com

QUEZON CITY, Philippines, Sept. 16, 2026 /PRNewswire/ -- Cellboy, a premier retail brand with 17 years in the industry and a network of more than 200 stores nationwide, has officially announced its strategic partnership with Anchanto, a leading Singapore-based provider of omnichannel commerce technology. 

The partnership is driven by Cellboy's need for an advanced, unified system architecture capable of seamless data synchronization across its online and offline channels. This enables a consistent and connected customer experience across every touchpoint, while driving faster decision-making and greater operational efficiency. 

While Cellboy already relies on an effective Warehouse Management System for its internal hub operations, the company faced challenges achieving real-time visibility across its physical store locations, with store-level tracking previously dependent on manual processes that impacted financial and inventory reporting. 

To solve this, Cellboy is deploying Anchanto's cloud-based Order Management System (OMS) across all its retail operations, ensuring that every transaction from purchase to final delivery is fully automated and updated instantly. The integration bridges Cellboy's warehouse and storefront operations, giving teams accurate, real-time inventory data and reducing manual data entry and reconciliation. 

Alvin Teng, CEO at Cellboy, said, "One of our biggest challenges was the lack of real-time visibility. Transaction data was only updated after processing, making it hard to get an accurate view of inventory and act quickly. Anchanto changed that, giving us real-time visibility, faster reporting, and far less manual reconciliation work. By connecting our warehouse, stores and online channels, we now give customers accurate stock information and a consistent experience across every touchpoint." 

Vaibhav Dabhade, CEO of Anchanto, added, "Cellboy is a well-established name in the Philippine retail space, and we're proud to support their next phase of growth. Our platform's proven track record with multinational enterprises means Cellboy is building on infrastructure already trusted by leading retailers around the world. Together, we look forward to helping Cellboy strengthen its omnichannel capabilities and deliver world-class retail execution to its customers." 

About Anchanto 

Anchanto is a global B2B SaaS technology company equipping Logistics Service Providers, Brands, and Retailers with enterprise-grade omnichannel commerce and supply chain capabilities. Headquartered in Singapore, Anchanto supports businesses through local teams in the Philippines, and 11 other countries in Southeast Asia, Middle East and Europe. The platform offers ready integrations with more than 200 logistics providers, marketplaces, and commerce systems. 

Contact:
Charles PY
Chief Marketing Officer – Anchanto
Charles.py@anchanto.com

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Cellboy Partners with Anchanto to Modernize Omnichannel Retail Operations Across 200+ Stores Nationwide

• A strategic partnership strengthening the region's leading destination for Korean beauty
• ⁠Bringing globally loved Korean skincare closer through a seamless customer experience
• ⁠A long-term vision to shape the next chapter of K-Beauty in the Middle East

HAWALLY, Kuwait, Sept. 16, 2026 /PRNewswire/ -- Korea Town by Boutiqaat proudly announces the official launch of AXIS-Y, one of Korea's most recognized skincare brands, marking another milestone in its mission to bring the latest innovations in Korean beauty closer to customers across the GCC and the Middle East. Renowned for its ingredient-focused philosophy and climate-inspired formulations, AXIS-Y further reinforces Korea Town's position as the region's premier K-beauty destination.

Korea Town's expansion strategy continues to gain momentum with nine stores in Kuwait, the recent opening of its flagship in The Avenues, Bahrain, and the upcoming launch of a new store in Qatar. As part of this regional growth, AXIS-Y will be introduced across additional Korea Town locations, ensuring greater accessibility for skincare enthusiasts throughout the Gulf.

Looking ahead, Korea Town by Boutiqaat aims to expand its regional presence by the end of 2027 through new store openings, strategic K-beauty partnerships, and stronger offline-to-online customer experiences, building the GCC's most connected and inspiring K-beauty ecosystem.

Souha Hasan, General Manager of Korea Town by Boutiqaat, said: "Our partnership with AXIS-Y represents more than a brand launch—it reflects Korea Town's long-term vision of making authentic Korean beauty more accessible across the GCC and the Middle East. As we continue expanding our retail footprint, we remain committed to delivering an integrated omnichannel experience that connects customers with the very best of K-Beauty."

The partnership introduces AXIS-Y through a seamless customer journey combining immersive retail experiences, brand activations, and digital accessibility. Customers can discover the brand across Korea Town stores while also shopping the full AXIS-Y range online through Boutiqaat, expanding convenient access across the GCC and the Middle East.

Globally recognized for its innovative skincare and hero products such as the Dark Spot Correcting Glow Serum, AXIS-Y delivers targeted solutions for dark spots, uneven skin tone, sensitivity, dehydration, and skin barrier health. Its climate-conscious approach makes the brand highly relevant to today's discerning beauty consumers and a new generation of skincare enthusiasts.

Contact:
kt.distribution@boutiqaat.com 

 

HAWALLY, Kuwait, Sept. 16, 2026 /PRNewswire/ -- Korea Town by Boutiqaat proudly announces the official launch of AXIS-Y, one of Korea's most recognized skincare brands, marking another milestone in its mission to bring the latest innovations in Korean beauty closer to customers across the GCC and the Middle East. Renowned for its ingredient-focused philosophy and climate-inspired formulations, AXIS-Y further reinforces Korea Town's position as the region's premier K-beauty destination.

Korea Town's expansion strategy continues to gain momentum with nine stores in Kuwait, the recent opening of its flagship in The Avenues, Bahrain, and the upcoming launch of a new store in Qatar. As part of this regional growth, AXIS-Y will be introduced across additional Korea Town locations, ensuring greater accessibility for skincare enthusiasts throughout the Gulf.

Looking ahead, Korea Town by Boutiqaat aims to expand its regional presence by the end of 2027 through new store openings, strategic K-beauty partnerships, and stronger offline-to-online customer experiences, building the GCC's most connected and inspiring K-beauty ecosystem.

Souha Hasan, General Manager of Korea Town by Boutiqaat, said: "Our partnership with AXIS-Y represents more than a brand launch—it reflects Korea Town's long-term vision of making authentic Korean beauty more accessible across the GCC and the Middle East. As we continue expanding our retail footprint, we remain committed to delivering an integrated omnichannel experience that connects customers with the very best of K-Beauty."

The partnership introduces AXIS-Y through a seamless customer journey combining immersive retail experiences, brand activations, and digital accessibility. Customers can discover the brand across Korea Town stores while also shopping the full AXIS-Y range online through Boutiqaat, expanding convenient access across the GCC and the Middle East.

Globally recognized for its innovative skincare and hero products such as the Dark Spot Correcting Glow Serum, AXIS-Y delivers targeted solutions for dark spots, uneven skin tone, sensitivity, dehydration, and skin barrier health. Its climate-conscious approach makes the brand highly relevant to today's discerning beauty consumers and a new generation of skincare enthusiasts.

Contact:
kt.distribution@boutiqaat.com 

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Korea Town by Boutiqaat Welcomes AXIS-Y, Accelerating the Future of K-Beauty Across the GCC and the Middle East