KUALA LUMPUR, Malaysia, Sept. 21, 2026 /PRNewswire/ -- The Hong Kong Trade Development Council (HKTDC) today announced the launch of its inaugural Hong Kong Shopping Festival in Malaysia, marking the first time the event has expanded into an ASEAN market.
The festival runs from 21 to 27 September 2026, spotlighting some 100 brands and more than 350 featured products from Hong Kong across Beauty & Personal Care, Fashion, Food & Supplement, Fun & Smart Living, and Senior Wellness Essentials. Malaysia consumers can explore participating brands and products through Shopee, Lazada and the official Hong Kong Shopping Festival website.
Themed "Hong Kong Highlights, One Click Away", the campaign brings the energy and variety of Hong Kong SAR's shopping scene closer to Malaysia consumers. From familiar household names to emerging brands and new finds, it offers shoppers a fresh way to experience the breadth of Hong Kong products while reconnecting with favourites they already know and love. Participating brands include Lee Kum Kee, CATALO, Chow Tai Fook, Chow Sang Sang, Wai Yuen Tong and Chicks, alongside a wider selection of brands and products.
Malaysia marks the first step into ASEAN
The Malaysia launch forms part of the initiative's first expansion into ASEAN, with Malaysia and Singapore serving as its initial target markets. Following previous editions focused on the Chinese Mainland, the move marks a new phase for the programme as HKTDC looks to connect Hong Kong businesses with new consumers and markets across the region.
Supported by the HKSAR Government, the event gives consumers a trusted way to explore a curated selection of quality Hong Kong products. Throughout the week, shoppers can enjoy limited-time discounts of up to 50%, shopping vouchers and exclusive livestream offers as they discover participating brands across various online platforms.
Mr. Leung Kwan Ho, Regional Director, Southeast Asia & South Asia, HKTDC, said, "Hong Kong SAR has always had a strong connection with Malaysia consumers, from the brands they grew up with to the new products they continue to discover. Through the Hong Kong Shopping Festival, we hope to bring that experience closer to shoppers here, giving them an easy way to rediscover familiar favourites, uncover new brands and experience the diversity of what Hong Kong has to offer today."
Bringing the shopping experience to life
Beyond browsing, the online shopping event will feature more than 30 hours of livestream shopping content led by popular livestream hosts and influencers in Malaysia and Singapore, giving consumers a more interactive way to engage with participating brands.
Through product demonstrations, first-hand reviews and real-time interaction, viewers can get a closer look at featured products and learn more about the brands behind them, while selected livestream sessions will also feature exclusive offers.
Dedicated campaign pages on Shopee and Lazada will also bring selected products and promotions together in one place, while the official festival website will feature participating brand information, promotional offers and curated recommendations throughout the week.
The Hong Kong Shopping Festival is the flagship annual event under HKTDC's E-Commerce Express programme, which aims to help Hong Kong companies expand their cross-border e-commerce business and reach new markets. Through collaborations with leading e-commerce platforms, livestream promotions, and integrated marketing activities, HKTDC aims to help participating businesses enhance market visibility, gain practical cross-border e-commerce experience, and explore opportunities arising from the continued growth of ASEAN's digital economy and e-commerce market.
The Hong Kong Shopping Festival (ASEAN) runs from 21 to 27 September 2026. For more information about the event, please visit Hong Kong Shopping Festival (ASEAN).
HKTDC's Malaysia Office
Kenix Chua
Tel: (603) 2381 1061
Email: kuala.lumpur.office@hktdc.org
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Hong Kong Shopping Festival Marks Malaysia Debut with 100 Brands and Over 350 Products to Discover
- Partnership brings regulated, multi-currency payments into everyday HR workflows, supporting companies as they scale teams, payroll and operations
SEATTLE, Wash. and LONDON, Sept. 21, 2026 /PRNewswire/ -- Convera, a global leader in commercial payments, and JustLogin, an AI-Powered Singapore-based human resource cloud platform operating for the last 26 years, today announced a partnership that brings embedded cross-border payroll and business payment capabilities directly into the HR workflows.
The partnership is designed to support companies operating and expanding across Singapore and Southeast Asia where hiring, managing and paying teams across multiple countries and currencies is now a prerequisite for regional growth. Through the integration, JustLogin customers will be able to initiate payroll and employee-related payments in up to 16 currencies from within the JustLogin platform, while Convera manages the underlying cross-border payment execution.
The result: faster salary disbursement, improved visibility, and reduced operational complexity for companies managing distributed workforces across the region.
"Growing companies should not have to choose between regional expansion and payroll confidence. By embedding Convera's global payments capabilities directly into JustLogin's HR platform, we're making it easier for businesses to hire, pay and scale across Southeast Asia with greater speed, visibility and control", said Patrick Gauthier, Group CEO of Convera, "This partnership reflects a broader shift we're seeing in the market, as payments become more deeply embedded into the platforms businesses already use to run their operations."
As businesses across Southeast Asia build more distributed and regional workforces, payroll is becoming more than an administrative function. It is increasingly connected to employee experience, operational resilience, and the ability to expand into new markets with confidence. The Convera and JustLogin partnership brings together HR technology and embedded financial services to help businesses manage this complexity through a single, integrated experience.
Designed for regulated environments, the integration allows payment activity to be initiated within JustLogin, with essential transaction data shared securely with Convera at the point of payment. Payment status and confirmations are then returned to the JustLogin dashboard, giving HR and finance teams visibility without disrupting existing workflows. As the licensed payment processor, Convera conducts customer onboarding and KYC checks and operates under the oversight of more than 60 regulators worldwide
Cross-border payroll and B2B payouts represent a significant and growing segment of Southeast Asia's payments landscape, with the regional B2B payments market estimated at approximately USD 44.5 billion in 2024 and projected to exceed USD 105 billion by 2033. As Singapore-based and multinational businesses expand across the region, navigating multiple currencies, payment rails, and regulatory regimes has become an increasing challenge. Embedding regulated cross-border payments into HR platforms helps remove a major barrier into regional expansion.
"As our customers expand across markets, payroll and payments have become a critical part of both employee experience and corporate reputation," said KC Kwa, CEO, JustLogin. "In an environment marked by regulatory change and currency volatility, this partnership provides the governance, resilience, and confidence our customers need to keep payroll compliant, accurate, and seamless – without compromising trust."
The solution also leverages select government-backed fast payment rails to accelerate salary disbursement across the region, including Singapore's FAST, Malaysia's DuitNow, and InstaPay in the Philippines.
The Convera and JustLogin integration is available to JustLogin customers in Singapore and across supported Southeast Asian markets, helping businesses build, manage and pay regional workforces through a more connected HR and payments experience.
Additional Resources
About Convera
Convera is a global leader in commercial payments. With an unrivaled regulatory footprint and a financial network spanning more than 140 currencies and 200 countries and territories, Convera is reimaging the future of business payments. We combine tech-led payment solutions with deep expertise in foreign exchange, risk management, and compliance. From small businesses to CFOs and treasurers, we're helping our customers grow with confidence. Convera makes business payments simple, smart, and secure.
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Convera and JustLogin Partner to Enable Cross-Border Payroll and Payments Across Singapore and Southeast Asia
