Golden Week 2026 Fuels Extended Breaks and New Travel Routes: Trip.com Group Reveals Rising Destinations and Regional Trends

• Outbound departures peak before official Golden Week holidays, as Chinese travellers seek respite with nature escapes and cultural exploration
• Seoul ranks as the top overseas holiday destination globally, with 91% YoY increase in flight bookings made

SINGAPORE, Sept. 21, 2026 /PRNewswire/ -- Chinese travellers are gearing up for one of the busiest travel periods, as Trip.com Group's latest data reveals earlier departures and longer trips planned this Golden Week. By taking three days off this year, workers can extend their holiday into a 13-day break, combining their Golden Week and Mid-Autumn Festival holidays into one. Outbound departures are expected to spike as early as September 25th, with an average trip length of over nine days.

Earlier Departures and Longer Trips

With the Mid-Autumn Festival landing the Friday before the Golden Week holidays in October this year, Chinese travellers are shifting their vacations earlier to avoid the holiday rush. More than half of the outbound flight bookings made are for departures before the official holiday begins on October 1st, with daily departure volume peaks on September 25th and 30th.

Chinese tourists are not just departing earlier, they are also making use of the extended break to take longer and further trips beyond the region. Bookings for hotel stays of seven nights and more are seeing a year-on-year (YoY) jump of 123%, and even faster growth is seen for bookings in major European cities like London and Paris. Similarly, long-haul flight bookings are set to see double-digit YoY growth, with demand concentrating among gateway cities in Europe, Australia and the United States.

One Trip, Multiple Destinations

As Chinese travellers venture further, multi-destination trips are experiencing a surge in demand. Bookings for multi-destination itineraries have risen by 84% YoY, reflecting a growing trend to maximise long-haul travel across multiple cities. Southeast Asia and Europe are some of the top destinations for multi-stop journeys, and popular combinations include Singapore - Bali (Southeast Asia), Hong Kong - Sydney, and Amsterdam - Milan (Europe)^[1].

Rising Hotspots: Nature Escapes and Cultural Heritage Immersion

Mountain landscapes and coastal retreats are where Chinese audiences are headed to this Golden Week, with searches for "scenic trips" and "nature getaways" up by 53% YoY. Coastal and high-altitude cities, including Qingdao, Lhasa and Kashgar, are among the fastest-growing domestic holiday destinations by flight, while mountainous areas like Xiangxi, Zhangjiajie, and Guilin are rapidly gaining popularity among domestic rail travellers.

Meanwhile, island holidays are in high demand among outbound Chinese travellers, with Jeju and Bali ranking among the top 10 most booked flight destinations. Popular beach destinations in Southeast Asia are also seeing a sharp rise in interest from Chinese visitors, with YoY flight bookings to Cebu and Phuket up by 111% and 78% respectively. Europe is a popular choice for long-haul vacations, with cultural hotspots like Brussels and Athens seeing significant increases in YoY flight bookings this year.

Millennials and Gen Zs are leading this trend, with those aged 18 to 24 showing the highest YoY growth in bookings across age groups. Known for its natural landscapes, New Zealand is an emerging destination among Gen Z travellers, with Queenstown and Auckland capturing a YoY rise in flight bookings of 314% and 276% respectively. Secondary cities, including Incheon and Chiang Mai, are also growing rapidly in popularity among this age group^[2].

Inbound Tourism Growth as Asia Celebrates Mid-Autumn

With the Mid-Autumn Festival widely celebrated across Asia, and China's growing appeal among international travellers, inbound tourism is showing strong signs of growth.

Lesser-known Chinese cities such as Yanji, Dunhuang and Hailar are experiencing some of the fastest increases in flight bookings, while major cities like Shanghai, Beijing and Guangzhou continue to attract strong inbound travel flows, popular with visitors from Hong Kong SAR, South Korea, Singapore, Malaysia, as well as Australia.

With its rich cultural heritage and myriad attractions, China is fast becoming a popular holiday destination across all ages. One of the top-booked attractions among overseas visitors this Golden Week is the Mutianyu Great Wall, which travellers can experience via Trip.com's free layover tour, Beijing Express. Launched in December 2024, the tour offers international travellers with over 8 hours of layover time to explore Beijing's top attractions, including Mutianyu Great Wall, Temple of Heaven and Tiananmen Square. Based on Trip.com's Express Tours latest data, Mutianyu Great Wall route accounts for more than half of all Beijing Express bookings, and is the most popular choice among overseas visitors during the extended Golden Week holidays. Other popular attractions include the Shanghai Disney Resort, Emperor Qinshihuang's Mausoleum Site Museum and Zhangjiajie National Forest Park, all ranked on Trip.Best's 2026 global list of recommendations on 'Best Things to Do'^[3].

Long Holidays Drive Intra-Asia Travel

Globally, Seoul ranks as the top holiday destination during Golden Week this year, with 91% YoY growth in international flight bookings. Beyond the bustling capital, global flight bookings to Busan, Cheongju and Daegu are also showing three-digit YoY growth, revealing South Korea's multifaceted appeal as a travel destination. Meanwhile, Japan remains a popular destination for many Asian travellers, including those from Malaysia, Thailand and South Korea^[4].

This year's Mid-Autumn Festival also coincides with one of the most important holidays in South Korea, Chuseok, fuelling further travel exchanges within the region. Similar to Chinese tourists, South Korean travellers can extend their Chuseok holiday by taking three days off (September 19-27), and Trip.com Group's data shows that this is driving travel growth, with flight bookings to Fukuoka and Shanghai seeing YoY increases of 70% and 68% respectively. Japanese and Chinese travellers are the primary drivers of this travel growth, highlighting strong exchanges in demand within the region^[5].

Together, these patterns reflect robust travel growth across Asia, boosted by long and overlapping holidays.

About Trip.com Group

Trip.com Group is a global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.

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[1] Based on Trip.com Group data from September 25 - October 7, 2026. Year-on-year growth is calculated by comparing the daily volume averages between the extended Golden Week 2026 travel period (September 25 - October 7, 2026) and Golden Week 2025 travel period (October 1-8, 2025).

[2] Based on Trip.com Group data from October 1-7, 2026. Year-on-year growth is calculated by comparing the daily volume averages between the core Golden Week 2026 travel period (October 1-7, 2026) and Golden Week 2025 travel period (October 1-8, 2025).

[3] Based on Trip.com data from September 25 - October 7, 2026.

[4] Based on Trip.com Group data from October 1-7, 2026. Year-on-year growth is calculated by comparing the daily volume averages between the core Golden Week 2026 travel period (October 1-7, 2026) and Golden Week 2025 travel period (October 1-8, 2025).

[5] Based on Trip.com data from September 19-27, 2026. Year-on-year growth is calculated by comparing the daily volume averages between the extended Chuseok 2026 travel period (September 19-27, 2026) and Chuseok 2025 travel period (October 3-9, 2025).

^[1] Based on Trip.com Group data from September 25 - October 7, 2026. Year-on-year growth is calculated by comparing the daily volume averages between the extended Golden Week 2026 travel period (September 25 - October 7, 2026) and Golden Week 2025 travel period (October 1-8, 2025).

^[2] Based on Trip.com Group data from October 1-7, 2026. Year-on-year growth is calculated by comparing the daily volume averages between the core Golden Week 2026 travel period (October 1-7, 2026) and Golden Week 2025 travel period (October 1-8, 2025).

^[3] Based on Trip.com data from September 25 - October 7, 2026.

^[4] Based on Trip.com Group data from October 1-7, 2026. Year-on-year growth is calculated by comparing the daily volume averages between the core Golden Week 2026 travel period (October 1-7, 2026) and Golden Week 2025 travel period (October 1-8, 2025).

^[5] Based on Trip.com data from September 19-27, 2026. Year-on-year growth is calculated by comparing the daily volume averages between the extended Chuseok 2026 travel period (September 19-27, 2026) and Chuseok 2025 travel period (October 3-9, 2025).

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Golden Week 2026 Fuels Extended Breaks and New Travel Routes: Trip.com Group Reveals Rising Destinations and Regional Trends

Golden Week 2026 Fuels Extended Breaks and New Travel Routes: Trip.com Group Reveals Rising Destinations and Regional Trends

Golden Week 2026 Fuels Extended Breaks and New Travel Routes: Trip.com Group Reveals Rising Destinations and Regional Trends

Golden Week 2026 Fuels Extended Breaks and New Travel Routes: Trip.com Group Reveals Rising Destinations and Regional Trends

Golden Week 2026 Fuels Extended Breaks and New Travel Routes: Trip.com Group Reveals Rising Destinations and Regional Trends

Golden Week 2026 Fuels Extended Breaks and New Travel Routes: Trip.com Group Reveals Rising Destinations and Regional Trends

CHATTOGRAM, Bangladesh, Sept. 21, 2026 /PRNewswire/ -- Malaysia Healthcare Travel Council (MHTC) deepened its engagement in Bangladesh through Malaysia Healthcare Week in Bangladesh, held from 16 to 21 September, bringing Malaysian hospitals and healthcare stakeholders together across Dhaka and Chattogram as demand for healthcare travel from Bangladesh continues to grow. The programme marked MHTC's expansion beyond Dhaka to Chattogram, where it conducted its first Malaysia Healthcare activation in the city.

Malaysia Healthcare's engagement with the Bangladesh market has gained strong momentum in recent years. In 2025, close to 70,000 Bangladeshi healthcare travellers visited Malaysia, generating approximately RM50 million in healthcare travel revenue, a 24% increase from the previous year. The continued growth reinforces the importance of strengthening the professional networks, referral pathways and corporate relationships that connect Bangladeshi patients with healthcare providers in Malaysia.

The programme was structured across two cities, with Dhaka serving as the main platform for corporate and consumer engagement, while Chattogram extended Malaysia Healthcare's reach to healthcare professionals, media and corporate stakeholders in a new market area. The Dhaka programme began with a corporate networking dinner on 16 September, held in conjunction with Malaysia Day and in collaboration with the High Commission of Malaysia in Bangladesh, connecting participating Malaysian hospitals with corporate stakeholders, healthcare referral agencies and industry representatives. From 17 to 19 September, the hospitals continued their engagement with the public and industry stakeholders at the 13th Asian Tourism Fair at the International Convention City Bashundhara (ICCB) in Dhaka, showcasing their medical specialities and services.

The programme then moved to Chattogram on 20 September, marking Malaysia Healthcare's first activation in the city. The two-day engagement opened with a media session and networking dinner, followed on 21 September by a luncheon with doctors and healthcare professionals, and a corporate networking dinner with the PHP Family. MHTC CEO Dato' Suriaghandi Suppiah said: "The growth of healthcare travel from Bangladesh shows that patients are increasingly looking beyond their home country when they require specialised treatment. Our role is to build the connections that make that journey more informed and coordinated, from the referring doctor and healthcare professional to the hospital and corporate network. By engaging both Dhaka and Chattogram, we strengthened our understanding of the market while making Malaysia Healthcare more accessible to patients who are considering treatment in Malaysia."

Five Malaysian hospitals took part. Alpha IVF, IHH Healthcare, KL Fertility and Sunway Medical Centre joined the programme in both cities, while KPJ Ampang Puteri Specialist took part in Dhaka.

Malaysia Healthcare Week in Bangladesh was part of Malaysia Year of Medical Tourism 2026 (MYMT 2026), themed Healing Meets Hospitality, which brings together Malaysia's healthcare expertise and patient experience to reinforce its positioning as a preferred healthcare destination. The Bangladesh programme reflected this approach by combining clinical engagement with the professional relationships and support networks that shape the healthcare traveller's journey.

For media enquiries and further information, please contact:

Muhammad Rasydan Ma'at
Head of Unit, Communications
+603 8776 6168
rasydan.m@mhtc.org.my

Mohamad Shahizam Fauzi
Head, Communications
+603 8776 6168
shahizam.f@mhtc.org.my

About Malaysia Healthcare Travel Council

Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the "Malaysia Healthcare" brand. MHTC enhances, coordinates and promotes Malaysia's healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 91 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation's first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia's world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry's significant contribution to the national economy.

MHTC's website: https://www.malaysiahealthcare.org.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

MALAYSIA HEALTHCARE DEEPENS BANGLADESH PRESENCE AS MEDICAL TOURISM DEMAND GROWS