WASHINGTON (AP) — Melania Trump rang the opening bell at the New York Stock Exchange on Wednesday to promote her new initiative to help women become leaders and achieve economic power.
It's called Imperia, and its members include CEOs, founders, innovators, entrepreneurs and others.
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First lady Melania Trump, third from left, rings the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
First lady Melania Trump signs the guest book as she prepares to ring the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
First lady Melania Trump, third from left, rings the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
First lady Melania Trump, right, shakes hands as she prepares to ring the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
First lady Melania Trump prepares to ring the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
A lot of the first lady's attention has been on children, but, with Imperia, she is leaning on her business skills to encourage women to harness their economic power and help others understand women's role in a global economy.
“For generations, women fought for a seat at the table,” she told a meeting of the group. “The next chapter is about owning, growing and making space for the women who come next."
She said that means owning businesses, equity, real estate, capital and investment assets, along with “our ideas, our intellectual property and our economic future.”
“People still do not fully understand the full scale of women's power in the global economy,” she continued. “Women are not just part of the marketplace, simple participants. We are its foundation, and we are its infrastructure.”
In a rare television interview earlier Wednesday on Fox News Channel's “Fox & Friends” to promote Imperia, the first lady addressed several other subjects, including this week's state visit of Chinese President Xi Jinping, her efforts to reunite children separated from their families by Russia's war against Ukraine, her new docuseries and the extent of her public engagements.
Some recent news reports have said the first lady is appearing in public less often than during President Donald Trump's first term.
Melania Trump said the difference is that she is more focused on getting results.
“You don’t see me everywhere, but behind the scenes I’m working nonstop,” she said, citing as an example the preparations for her events in New York this week on the sidelines of the U.N. General Assembly and for Xi’s visit. “I’m working on so many projects ... in the future. So stay tuned.”
She was deeply involved in the planning for Xi's visit in her role as first lady. She said her husband decided to personally greet China's leader after his plane lands because of their “great relationship.” President Trump typically greets leaders at the White House.
As of July, Melania Trump had helped reunite five groups of Ukrainian and Russian children with their families, work that underscores the more global approach she has taken during the Republican president's second term. She said that she has a “direct channel” with leaders from the warring countries and that her team is working on another reunification.
“This is ongoing, and we want to reunite as many children as possible,” the first lady said. “And that's my focus as well. What they’re going through, it’s heartbreaking. And it’s nothing better to see than a child reunite with the parents, right?”
The first lady also rang the opening bell at the NYSE in January before the release of her Amazon documentary, “Melania,” about her life in the weeks leading up to Donald Trump's inauguration for a second term in office. A new two-part docuseries featuring her will be released in the fall. She said it will be different from the documentary and teased that it will include some surprises.
“It’s more conversation, one on one with me,” the first lady said. “So when I was traveling and doing all of the filming, the director was asking me questions, and there are some private questions that I will answer that people never heard before. So it’s kind of exciting.”
Follow the AP's coverage of first lady Melania Trump at https://apnews.com/hub/melania-trump.
First lady Melania Trump, third from left, rings the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
First lady Melania Trump signs the guest book as she prepares to ring the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
First lady Melania Trump, third from left, rings the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
First lady Melania Trump, right, shakes hands as she prepares to ring the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
First lady Melania Trump prepares to ring the opening bell at the New York Stock Exchange Wednesday, Sept. 23, 2026, in New York. (AP Photo/Seth Wenig)
RIO DE JANEIRO (AP) — Vote-counting resumed in Brazil’s polarizing presidential runoff between incumbent President Luiz Inácio Lula da Silva and Flávio Bolsonaro after voting hours were extended following requests by both candidates for an extension based on issues with voting in their respective stronghold.
The extension had caused confusion at many polling stations. Some had already shut down when the decision — made by a Supreme Court justice three minutes before poll close time — was relayed to them several minutes after they’d already shut down, and results were paused until the end of the two-hour window.
The decision set the stage for possible legal challenges no matter who wins. Lula’s camp said it was already looking into taking legal action because of “interference in the electoral process,” said Edhinho Silva, chairman of Lula’s Workers Party.
Bolsonaro’s campaign had yet to comment. Bolsonaro ally Nikolas Ferreira is saying the decision that came from the Supreme Court justice, who is also Lula’s ex-lawyer, is an attempt to contest Bolsonaro’s likely win.
The contest will determine whether the U.S. will significantly expand its growing influence in Latin America. A win for Bolsonaro would signify a pivot to the right by Latin America’s most populous country and its largest economy, in a year when Trump allies have scored victories in Chile, Peru and Colombia. A victory for Lula would leave Brazil and Mexico with left-of-center leaders.
Polls showed the two candidates, who need more than 50% of the vote to become Brazil’s next leader in January, in a neck-and-neck race. The election pits the left-of-center veteran politician Lula against Bolsonaro, an ally of U.S. President Donald Trump and the son of imprisoned former President Jair Bolsonaro.
As polls were closing, Brazilian Supreme Court justice Cristiano Zanin ruled to extend voting nationwide for two hours following candidates' requests. Lula’s request came after issues with buses that provide transportation to polls in Sao Paulo and Salvador, two cities that tend to favor the incumbent. A state electoral judge ordered the arrest of the Pablo Souza, mobility secretary of the Bahia state capital, Salvador, in relation to the case after at least 75 public buses were prevented from leaving municipal garages Sunday.
Bolsonaro’s request was due to heavy rains in Brazil’s south, where he is favored.
The extension threatened to cause logistical problems with some polls likely having closed before they got the order to stay open.
In Brasilia, volunteers who oversaw the vote count at a school debated whether they needed to stay after the announcement to extend voting, but most left 15 to 20 minutes after polls closed and they had given count information to electoral authorities. At a polling station in Rio de Janeiro, the voting machines had already been switched off minutes after polls were set to close and couldn’t be turned back on.
Supreme Court Justice Zanin later clarified the decision is valid for wherever polls were still open.
The electoral mission for the Organization of American States said in a statement that it is monitoring reports of public transportation issues.
Bolsonaro bested Lula by more than 2.2 million votes in the first round of the election earlier this month. However, more than 33 million voters out of nearly 160 million did not turn out.
Bolsonaro and Lula have opposing ideological views on issues ranging from U.S.-Brazil relations and climate change to social welfare.
In many ways, Brazil’s runoff vote is another tight rematch between the country’s two polarized political forces that trigger passion as much as loathing. Four years ago, Lula beat Bolsonaro’s father by the narrowest margin since the country’s return to democracy in 1985.
Lula, who first governed Brazil between 2003 and 2010, has faced a tough reelection battle because of concerns about the cost of living and security. Bolsonaro made a tough-on-crime approach the cornerstone of his campaign and pledged to bring down food costs while Lula, trying to lure undecided voters, has invested in costly incentives.
Both have been hit by corruption suspicions involving family members and allies, with Bolsonaro implicated in a sprawling scandal rocking Brazil. Lula previously spent more than a year in prison on corruption convictions that were eventually annulled.
Lula voters turned out Sunday driven by his history of supporting marginalized people and working to lift Brazilians out of poverty.
“Lula is a man of the people and he knows what it’s like to be poor,” Luzia da Souza, who runs a bar in Rio de Janeiro, said. "I find it impossible not to vote for him.”
Anderson Falcão, a 43-year-old journalist in Brasilia, said he worried about Bolsonaro’s long-term political vision, which he called “exclusionary.”
“It’s a project that harms the less fortunate, harms the worker, women, the forest, the Amazon,” he said.
Bolsonaro voters, many of whom wore yellow and green Brazil jerseys in support of the senator, said they want change.
“Things are really expensive and taxes are too high,” Fabianne Borges Santoro, a 45-year-old physiotherapist in Rio de Janeiro, said. She added that she once voted for Lula’s party but now associates it with corruption.
Kelvin Gomes Pimental, a 28-year-old data analyst in Brasilia, voted for a third-party candidate in the first round, making his vote for Lula a decisive one in this election.
“It’s not even about Flávio himself. It’s also very much about the management of the other Bolsonaro government. He wanted to stage a coup,” he said. “These issues scare me a little.”
Diogo Furtado, a 35-year-old Uber driver in Rio de Janeiro, didn’t vote the first time because of his work, but said he'll vote blank on Sunday. He said that neither candidate convinced him.
“Brazil needs a new candidate,” Furtado said. “But unfortunately our country has become dominated by two names: Lula and Bolsonaro."
Lula criticized the U.S. president before Brazil's election, speaking about the risks of U.S. intervention in Brazilian elections after the Trump administration imposed high tariffs against Brazilian exports and classified drug-trafficking groups as foreign terrorist organizations. Experts say the moves may have been intended to make Lula look soft on crime.
Flávio Bolsonaro has touted his proximity to the White House and insisted that Brazil needs to strike better deals with the Trump administration, including in the rare minerals economy. Brazil estimates that its deposits hold up to 21 million tons, second only to China. He denies he's being helped by the U.S. government.
Trump said Sunday that he is watching the election but declined to endorse a candidate.
Savarese reported from Sao Paulo. Brigida reported from Brasilia.
Follow AP’s coverage of Latin America and the Caribbean at https://apnews.com/hub/latin-america
Opposition presidential candidate Sen. Flávio Bolsonaro flashes a victory sign as he arrives in Brasilia, Brazil, on the day of the presidential runoff election, Sunday, Oct. 25, 2026. (AP Photo/Eraldo Peres)
President Luiz Inacio Lula da Silva, who is seeking reelection, waves after voting in the presidential runoff in Sao Bernardo do Campo, Brazil, Sunday, Oct. 25, 2026. (AP Photo/Andre Penner)
Opposition presidential candidate Sen. Flavio Bolsonaro and his wife Fernanda Bolsonaro give a thumbs during the runoff presidential election in Rio de Janeiro, Sunday, Oct. 25, 2026. (AP Photo/Silvia Izuierdo)
People walk along the beach during the presidential runoff in Rio de Janeiro, Sunday, Oct. 25, 2026. (AP Photo/Lucas Landau)
President Luiz Inacio Lula da Silva, who is seeking reelection, waves after voting in the presidential runoff in Sao Bernardo do Campo, Brazil, Sunday, Oct. 25, 2026. (AP Photo/Andre Penner)
President Luiz Inacio Lula da Silva, who is seeking reelection, wears glasses given to him by a supporter after voting in the presidential runoff in Sao Bernardo do Campo, Brazil, Sunday, Oct. 25, 2026. (AP Photo/Natacha Pisarenko)
Voters line up at a polling station during the presidential runoff in Brasilia, Brazil, Sunday, Oct. 25, 2026. (AP Photo/Eraldo Peres)
President Luiz Inacio Lula da Silva, who is seeking reelection, displays a Brazilian flag before voting in a presidential runoff in Sao Bernardo do Campo, Brazil, Sunday, Oct. 25, 2026. (AP Photo/Andre Penner)
Voters line up at a polling station during the presidential runoff in Brasilia, Brazil, Sunday, Oct. 25, 2026. (AP Photo/Eraldo Peres)
Voters line outside a polling station up during the presidential runoff in Rio de Janeiro, Sunday, Oct. 25, 2026. (AP Photo/Bruna Prado)
A supporter of President Luiz Inacio Lula da Silva, who is seeking reelection, lines up at a polling station during a presidential runoff in Brasilia, Brazil, Sunday, Oct. 25, 2026. (AP Photo/Eraldo Peres)
Opposition presidential candidate Sen. Flavio Bolsonaro and his wife Fernanda Bolsonaro give a thumbs during the runoff presidential election in Rio de Janeiro, Sunday, Oct. 25, 2026. (AP Photo/Silvia Izquierdo)
Voters wait to cast their ballots during a presidential runoff in Rio de Janeiro, Sunday, Oct. 25, 2026. (AP Photo/Lucas Landau)
Red T-shirts depicting Brazilian President Luiz Inacio Lula da Silva, who is running for reelection, and yellow T-shirts depicting opposition presidential candidate Sen. Flavio Bolsonaro hang for sale outside a building ahead of Brazil's presidential runoff election in Autazes, Amazonas state, Brazil, Saturday, Oct. 24, 2026. (AP Photo/Edmar Barros)
Brazilian President Luiz Inacio Lula da Silva, right, who is running for reelection, and his running mate Geraldo Alckmin raise their arms in unison at the end of their final campaign rally, a day ahead of the presidential runoff election in Sao Paulo, Brazil, Saturday, Oct. 24, 2026. (AP Photo/Natacha Pisarenko)
Opposition presidential candidate Sen. Flavio Bolsonaro, center, leaves after his final campaign rally a day ahead of the presidential runoff election in Rio de Janeiro, Saturday, Oct. 24, 2026. (AP Photo/Bruna Prado)
Supporters of opposition presidential candidate Sen. Flavio Bolsonaro cheer during his final campaign rally a day ahead of the presidential runoff election in Rio de Janeiro, Saturday, Oct. 24, 2026. (AP Photo/Lucas Landau)
A girl standing on a man's shoulders reaches out amid a crowd of supporters of Brazilian President Luiz Inacio Lula da Silva, who is running for reelection, during his final campaign rally, a day ahead of the presidential runoff election in Sao Paulo, Brazil, Saturday, Oct. 24, 2026. (AP Photo/Natacha Pisarenko)
