ARLINGTON, Va.--(BUSINESS WIRE)--Sep 24, 2026--
Tampa, FL, and Columbus, OH, are among the top-performing small-bay markets, according to an updated ranking from CoStar, the leading global provider of online real estate marketplaces, information, and analytics in the property markets.
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Based on a Z-score analysis of the largest 54 markets in the U.S., Tampa ranked at the top of the small-bay sector due to exceptional rate growth and some of the strongest leasing momentum among small-bay tenants nationally. The market ranked third in leasing activity growth and first in rent growth in the latest report.
“Leasing activity for small-bay industrial space in Tampa remains substantially higher than pre-pandemic levels, reflecting continued demand from construction, manufacturing, logistics and service-oriented businesses,” said Juan Arias, national director of industrial analytics at CoStar Group. “At the same time, Tampa's small-bay inventory has remained relatively constrained, with only a limited amount of new space added compared with many competing Sun Belt markets. The strongest tenant interest remains concentrated in smaller, newer industrial buildings, and developers have increasingly shifted their focus to smaller projects as demand for space in large speculative facilities cools.”
Columbus’ second-place spot among the small-bay sector was due to strong leasing activity and elevated rent increases. The Ohio capital ranked seventh for leasing growth and 15th for vacancy expansion, while maintaining balanced market conditions despite several years of increased industrial development.
“The strongest demand for small bay space in Columbus was largely concentrated in two CoStar-defined submarkets, Airport and Hilliard, infill locations that have benefitted from increased population and demand for last-mile distribution space,” said Arias. “Limited construction has helped keep availability relatively low, allowing landlords to maintain rent-pricing power despite broader economic uncertainty.”
The updated market rankings suggest that while national industrial fundamentals have weakened, demand for small bay industrial spaces remains closely tied to population growth, local business formation, and scarce infill supply.
Small-bay analysis
The four variables analyzed were: leasing activity for sub-50,000-square-foot spaces in the last two years, compared to the pre-pandemic average since 2015, to assess tenant demand performance; Vacancy rate expansion for industrial properties between 10,000 to 100,000 square feet, to quantify how tight the small bay market has remained over the last few years; Inventory growth since 2015 of properties measuring 100,000 square feet or smaller, to assess the ease of building new small bay supply; and rent increases for small bay spaces from pre-pandemic average levels, to average levels seen since 2023, to assess asking rental gains.
The full small-bay analysis can be found here.
For more information about the company and its products and services, please visit costargroup.com.
About CoStar Group
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Zonda, a leading provider of data, analytics, software, and marketplace solutions for the residential construction industry; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.
CoStar Group’s websites attracted over 118 million average monthly unique visitors in the second quarter of 2026, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.
Small-bay industrial performance ranking, top 20 markets
MINNEAPOLIS--(BUSINESS WIRE)--Sep 24, 2026--
Betty Crocker has been part of birthday celebrations for 105 years. Now, America’s No. 1 cake mix* is getting a party of its own. Betty Crocker is teaming up with MUSEUM OF ICE CREAM to bring the ultimate birthday pairing — cake and ice cream — together for a month of exclusive treats, joy-filled experiences and playful ways for fans to join Betty’s birthday celebration.
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“Birthdays have always been an important part of Betty Crocker, so celebrating 105 years gives us a unique opportunity to create a birthday experience worthy of the occasion,” said Luke Niethammer, Business Unit Director for Betty Crocker at General Mills. “We see consumers reaching for Betty Crocker when we lean into shareable moments and relevant collaborations. Partnering with MUSEUM OF ICE CREAM for Betty’s birthday in a fun, unexpected way gives fans something new to enjoy.”
Betty Brings the Festivities to MUSEUM OF ICE CREAM
For Betty’s entire birthday month, each U.S. MUSEUM OF ICE CREAM location — Las Vegas, New York City, Miami, Boston and Chicago — will serve Betty’s Birthday Cake Ice Cream — a rich, creamy exclusive ice cream flavor inspired by the classic combination of the brand’s best-selling Betty Crocker Yellow Cake Mix and Chocolate Frosting. Each scoop delivers a delightful bite of soft yellow cake pieces and finished with fudge swirls, delivering the nostalgic taste fans know and love from Betty Crocker.
Beyond the scoop, MUSEUM OF ICE CREAM will put its own spin on Betty’s birthday with Betty Crocker-inspired room takeovers and photo-worthy moments that celebrate joy through dessert and play. Each location will have unique experiences such as new Cake Box TV channels in the Boston and Miami Living Rooms; life-size cake photo moments in Chicago, Las Vegas and New York; Betty Crocker utensils and props in NYC’s Sundae Kitchen; and cake-themed dress up moments in Las Vegas.
MUSEUM OF ICE CREAM’s year-round Sprinkle Party Bundle is getting a limited-time Betty Crocker glow-up for October birthdays. Available as an add-on to any visit, the bundle includes birthday sprinkles, a sundae treat and a special “crown magic” celebration moment, plus a co-branded Betty Crocker birthday crown and button throughout October. The first guest to check in with a verified October 21 birthday at MUSEUM OF ICE CREAM Las Vegas will receive a coveted, sold-out Cake Slice Purse from Betty Crocker’s Betty Ate line.
New York City and Las Vegas will turn up the birthday fun with special one-day events. On Wednesday, October 14, Christina Tosi — two-time James Beard Award-winning chef — will join Betty and MUSEUM OF ICE CREAM NYC in SoHo for an intimate ‘Cake Crafting’ workshop. The workshop pairs Betty Crocker's nostalgic, homemade sweetness with MUSEUM OF ICE CREAM's maximalist imagination, guiding participants through sprinkle embroidery, decorative stenciling and the art of transforming a vanilla-frosted quarter-sheet cake into a personalized creation. Cake-and-ice-cream lovers can follow along with @museumoficecream and @bettycrocker for a chance to win a ticket to the workshop.
Then, on Betty’s official birthday, Wednesday, October 21, MUSEUM OF ICE CREAM Las Vegas will host Betty’s Birthday Bash in the museum’s iconic Little Pink Chapel. The celebration will include a wonderful, whimsical birthday party full of cake, ice cream, birthday games and surprise giveaways to spark nostalgic, colorful and analog fun.
“Celebration is one of the most powerful ways people connect, and cake and ice cream have always been at the center of those moments,” said Manish Vora, Co-Founder and CEO of Museum of Ice Cream. “Betty Crocker has helped generations turn ordinary days into something worth celebrating. Together, we’re transforming that shared ritual into an experience guests can step inside, taste and enjoy together at every Museum of Ice Cream location across the United States.”
Celebrating More than a Century of Betty Crocker
The Museum of Ice Cream takeover marks the latest chapter in Betty Crocker’s Bettier Than Ever era, which features unexpected ways for fans to engage with the brand beyond the kitchen — from the sold-out Betty Ate Collection of statement cake slice handbags and playful Super Moist merch to community baking experiences like Cake Picnic.
Betty Crocker’s story began in 1921, when a Gold Medal Flour promotion prompted hundreds of letters from home cooks seeking trusted baking advice. Betty Crocker was created as a friendly, reliable voice to answer them, and what began with letters eventually expanded into cookbooks, radio, television and today’s digital platforms — all while helping generations of bakers find confidence and joy in the kitchen.
Now, 105 years later, Betty Crocker is celebrating the way it knows best — with cake, ice cream and plenty of room for everyone at the party.
For more information, visit BettyCrocker.com and follow @BettyCrocker on Instagram and TikTok. To purchase tickets for these experiences, visit museumoficecream.com.
*Based on 52 Weeks of Nielsen Sales Data for Dry Cake Mixes ending 6/6/26
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
ABOUT MUSEUM OF ICE CREAM (MOIC)
MUSEUM OF ICE CREAM is the global experiential brand known for creating award-winning, first-of-their-kind, multi-sensory experiums. With locations in New York City, Chicago, Miami, Boston, and Singapore, and new flagships opening in Las Vegas, Los Angeles, and Orlando, MUSEUM OF ICE CREAM has welcomed millions of guests into immersive environments designed to spark imagination, inspire play, and create meaningful moments of cone-ction through the universal power of ice cream.
Betty Crocker’s best-selling Betty Crocker Yellow Cake Mix gets the scoop treatment in a birthday inspired exclusive ice cream flavor created with MUSEUM OF ICE CREAM.
