British Standards Institution certifies the AI management system governing GRAVTY®'s pioneering Agentic Systems portfolio.
PALO ALTO, Calif., Sept. 25, 2026 /PRNewswire/ -- Global loyalty technology leader Loyalty Juggernaut today announced that it has achieved ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, which governs the development, deployment, oversight and continual improvement of AI capabilities within its GRAVTY® platform. The certified scope encompasses AI systems using supervised and unsupervised learning and large language models to support hyper-personalized engagement, fraud management, loyalty intelligence, autonomous decision-making and loyalty operations.
An internationally recognized management system standard, ISO/IEC 42001 provides a structured framework for managing AI-related risks while promoting responsible governance, transparency, accountability and security throughout the AI lifecycle.
Within this certified management system, GRAVTY® brings together six Agentic Systems designed to help loyalty programs continuously sense, analyze, decide, act and learn:
- Program Intelligence System: Transforms program data into actionable insights, forecasts and strategic recommendations.
- Personalization System: Orchestrates individualized offers and experiences at scale.
- Growth and Retention System: Identifies opportunities to acquire, engage, retain and grow customers.
- Commerce and Experience System: Connects loyalty, commerce and customer experiences across the loyalty ecosystem.
- Trust and Risk System: Detects anomalies, mitigates fraud and strengthens program integrity.
- Productivity and Workflow System: Automates complex operational workflows and augments human decision-making.
"Agentic AI marks a fundamental shift from systems that provide intelligence to systems that interpret conditions, recommend strategies, take coordinated action and learn from outcomes," said Kalpak Shah, Co-founder and Chief Technology Officer at Loyalty Juggernaut. "ISO/IEC 42001 certification validates the rigorous management system behind our AI innovation, giving clients greater confidence that GRAVTY®'s AI capabilities are developed and deployed with strong governance, transparency, security, accountability and human oversight."
"AI will play an increasingly important role in shaping the future of loyalty, but innovation must go hand in hand with trust and responsible governance," said Dr. Nejib Ben Khedher, Head of Emirates Skywards. "Loyalty Juggernaut's ISO/IEC 42001 certification provides an important level of assurance as we explore next-generation capabilities within GRAVTY®. Ultimately, our focus is on using AI to create greater value for our members while ensuring that transparency, accountability and trust remain at the heart of how we innovate."
The certification builds on Loyalty Juggernaut's broader commitment to enterprise-grade security, privacy, reliability and responsible innovation.
About Loyalty Juggernaut
Loyalty Juggernaut is the leading provider of enterprise loyalty technology. Its cloud-native, patented GRAVTY® platform enables brands to design, operate and continuously optimize sophisticated loyalty ecosystems at scale. Loyalty Juggernaut serves clients across airlines, hospitality, retail, financial services, telecommunications and diversified business groups worldwide.
About Emirates
Founded in 1985, Emirates is a global connector of people, places and economies. Based in Dubai, the airline's global network serves more than 146 destinations in 81 countries across six continents. Its luxurious amenities, regionally inspired gourmet cuisine, award-winning in-flight entertainment system and the unmatched hospitality of its iconic multilingual cabin crew have made Emirates one of the world's most recognized airline brands.
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Loyalty Juggernaut Advances Responsible AI with ISO/IEC 42001 Certification
With the Asian Games underway and less than a month until the Asian Para Games, Toyota highlights how sport can create opportunities, connect communities and move people forward across Asia.
- Seven Global Team Toyota Athletes from six markets have been confirmed to compete across the Aichi-Nagoya 2026 Asian Games and Asian Para Games
- Toyota Motor Asia continues to champion sport as a key expression of its regional Move Your World brand promise
- Through its support for athletes, communities and initiatives such as Move Your World Beat, Toyota demonstrates how movement can inspire participation, connection and progress in different forms
SINGAPORE, Sept. 25, 2026 /PRNewswire/ -- With the Aichi-Nagoya 2026 Asian Games taking place, and the Asian Para Games to follow in October, Toyota Motor Asia underscores its long-standing commitment to sport and its belief in the power of movement to bring people and communities together.
This year, seven Global Team Toyota Athletes have qualified to represent their respective nations at the Aichi-Nagoya 2026 Asian Games and Asian Para Games. The participating athletes will compete across six sporting disciplines:
- Muhammad Fadli Imamuddin, Indonesia, Para Cycling
- Muhammad Ammar Aiman Nor Azmi, Malaysia, Para Athletics
- Toh Wei Soong, Singapore, Para Swimming
- Carlos Yulo, The Philippines, Gymnastics
- Ernie Gawilan, The Philippines, Para Swimming
- Kunlavut Vitidsarn, Thailand, Badminton
- Lê Văn Công, Vietnam, Para Powerlifting
Their participation represents Toyota Motor Asia's continued partnership with athletes across the region, supporting them not only as they pursue sporting excellence, but also as they inspire others through their journeys on and beyond the field of play.
Sport as a Force That Moves People Forward
Sport has long been an important part of Toyota Motor Asia's Move Your World promise, reflecting the belief that movement is not only about travelling from one place to another, but also about having the opportunity to participate, pursue ambitions and progress.
Across moments of victory and defeat, the journeys of Toyota's athletes reflect this in various ways, from adapting to new sporting pathways and reaching new levels of competition, to inspiring the next generation and creating impact within their communities.
Through its partnerships with athletes and sporting communities, Toyota Motor Asia seeks to support this spirit of progress across the region. Since 2018, Toyota has partnered with more than 20 Global Team Toyota Athletes in Asia, supporting athletes across different markets, abilities and sporting disciplines as they work towards their goals on the international stage.
Toyota Group will also support the Games through a range of mobility solutions, providing more than 1,900 rental vehicles to transport athletes and officials, alongside 15 eco-vehicles and more than 100 small mobility units to support movement across competition venues.
"At Toyota Motor Asia, this belief is central to Move Your World and to our continued partnership with the Global Team Toyota Athletes. As they represent their countries at Aichi-Nagoya 2026, we are proud to stand alongside them, celebrate their journeys and support the communities they inspire," said Preston Tan, Vice President, Toyota Motor Asia.
Moving Through a Shared Beat
Sport is one of the most powerful ways to move people, but the feelings it creates—hope, excitement, belonging and shared pride—can extend beyond the sporting arena. Music carries a similar ability to transcend language, bring together different voices and create shared experiences across communities.
As part of Toyota Motor Asia's regional Move Your World brand platform, Move Your World Beat is a music-led activation that brings together six musicians from across Asia to explore self-expression, connection and collective identity through sound.
Toyota Motor Asia is bringing this idea to life through six original tracks, each created by a different artist using sounds sampled from Toyota vehicles and blending them with the musical influences, instruments and cultural identities of their respective markets. The result is six distinct interpretations of what it means to move, each shaped by a different voice and sense of place.
These individual tracks will ultimately come together in one regional collaboration, bringing different sounds and perspectives into a shared beat. By combining their individual contributions into one composition, Move Your World Beat shows how different voices can retain their distinct identities while contributing to something greater together.
The athletes' journeys demonstrate how sport can create opportunities, challenge perceptions and bring people together—and how movement, in its many different forms, can help move the world forward.
The Aichi-Nagoya 2026 Asian Games are taking place from 19 September to 4 October 2026, followed by the Asian Para Games from 18 to 24 October 2026.
About Toyota Motor Asia
Toyota Motor Asia is the regional corporate headquarters and subsidiary of Toyota Motor Corporation, based in both Singapore and Thailand.
Toyota Motor Asia leads and supports the Asia Pacific region in Sales and Marketing activities, Service Parts, Accessories and Customer Services, Product Planning, Production Control & Logistic, and Aftersales thus contributing to the overall development of auto industry and the growing economies in the region.
Toyota envisions the future mobility society to bring freedom of movement to all. Moving forward, Toyota will provide a diverse range of mobility services and transportation solutions to people around the world as we transform Toyota into a mobility company.
About Move Your World
Move Your World is Toyota's regional brand platform across Asia, built on the belief that mobility is more than movement — it is what allows people to participate, to belong and to thrive. Through music, sport and community, Move Your World invites everyone in Asia to look up, to join, and to move the world forward, together.
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Toyota Motor Asia Reaffirms The Power Of Sport As Global Team Toyota Athletes Take Part In Aichi-Nagoya 2026
