BANGKOK, Sept. 25, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) today announced the official shortlist for the SMARTIES™ Thailand 2026 awards. The prestigious list features the nation's most impactful marketing campaigns, selected from a highly competitive pool of entries that successfully integrate technology, localized creativity, and measurable business impact. View the full shortlist here.
This year's Thailand shortlist reflects a dynamic shift in both the local consumer and marketing landscapes. As Thai audiences rapidly adapt to new digital realities, shifting expectations, and omnichannel experiences, marketers are evolving their strategies far beyond traditional boundaries. The nominated campaigns demonstrate how brands are successfully navigating these complex changes mastering the booming social commerce ecosystem and driving tangible business outcomes through agile, insight-driven marketing.
"What stands out in Thailand's 2026 shortlist is the profound maturation of the market, where world-class creativity now intersects with rigorous business growth," said Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES™. "The caliber of submissions has surged this year, with Thai brands delivering highly effective, scalable campaigns that set a new benchmark for the marketing community."
The selection process was guided by a diverse jury panel of industry leaders and experts from across Thailand through a rigorous two-stage evaluation process.
Rohit Dadwal added: "The strategic depth and execution of this year's entries made the judging highly competitive. The shortlisted campaigns stood out for their ability to deliver measurable growth in a rapidly changing environment."
Winning a SMARTIES™ award offers industry recognition on a global scale. Victorious campaigns will be featured in the MMA SMARTIES Business Impact Index, which highlights the best in marketing worldwide. Furthermore, they will be added to the WARC 100 ranking, as well as RECMA's global scoring of media agencies.
The winners of the SMARTIES™ Thailand 2026 will be officially announced at the highly anticipated Gala Night on October 26, 2026. The ceremony will take place at the Hyatt Regency Bangkok Sukhumvit, starting at 6:00 PM. This celebratory event provides a unique opportunity for industry leaders to network, celebrate their achievements, and honor the campaigns that have made the most significant impact over the past year.
Tickets for the Gala Night can be reserved here.
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance is the global non-profit community of CMOs advancing marketers' ability to create value, with 825+ members across 16 countries. mmaglobal.com
About SMARTIES™
SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.
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SMARTIES Thailand 2026 Shortlist Announced: Showcasing Innovation and Business Impact in a Dynamic Market
With the Asian Games underway and less than a month until the Asian Para Games, Toyota highlights how sport can create opportunities, connect communities and move people forward across Asia.
- Seven Global Team Toyota Athletes from six markets have been confirmed to compete across the Aichi-Nagoya 2026 Asian Games and Asian Para Games
- Toyota Motor Asia continues to champion sport as a key expression of its regional Move Your World brand promise
- Through its support for athletes, communities and initiatives such as Move Your World Beat, Toyota demonstrates how movement can inspire participation, connection and progress in different forms
SINGAPORE, Sept. 25, 2026 /PRNewswire/ -- With the Aichi-Nagoya 2026 Asian Games taking place, and the Asian Para Games to follow in October, Toyota Motor Asia underscores its long-standing commitment to sport and its belief in the power of movement to bring people and communities together.
This year, seven Global Team Toyota Athletes have qualified to represent their respective nations at the Aichi-Nagoya 2026 Asian Games and Asian Para Games. The participating athletes will compete across six sporting disciplines:
- Muhammad Fadli Imamuddin, Indonesia, Para Cycling
- Muhammad Ammar Aiman Nor Azmi, Malaysia, Para Athletics
- Toh Wei Soong, Singapore, Para Swimming
- Carlos Yulo, The Philippines, Gymnastics
- Ernie Gawilan, The Philippines, Para Swimming
- Kunlavut Vitidsarn, Thailand, Badminton
- Lê Văn Công, Vietnam, Para Powerlifting
Their participation represents Toyota Motor Asia's continued partnership with athletes across the region, supporting them not only as they pursue sporting excellence, but also as they inspire others through their journeys on and beyond the field of play.
Sport as a Force That Moves People Forward
Sport has long been an important part of Toyota Motor Asia's Move Your World promise, reflecting the belief that movement is not only about travelling from one place to another, but also about having the opportunity to participate, pursue ambitions and progress.
Across moments of victory and defeat, the journeys of Toyota's athletes reflect this in various ways, from adapting to new sporting pathways and reaching new levels of competition, to inspiring the next generation and creating impact within their communities.
Through its partnerships with athletes and sporting communities, Toyota Motor Asia seeks to support this spirit of progress across the region. Since 2018, Toyota has partnered with more than 20 Global Team Toyota Athletes in Asia, supporting athletes across different markets, abilities and sporting disciplines as they work towards their goals on the international stage.
Toyota Group will also support the Games through a range of mobility solutions, providing more than 1,900 rental vehicles to transport athletes and officials, alongside 15 eco-vehicles and more than 100 small mobility units to support movement across competition venues.
"At Toyota Motor Asia, this belief is central to Move Your World and to our continued partnership with the Global Team Toyota Athletes. As they represent their countries at Aichi-Nagoya 2026, we are proud to stand alongside them, celebrate their journeys and support the communities they inspire," said Preston Tan, Vice President, Toyota Motor Asia.
Moving Through a Shared Beat
Sport is one of the most powerful ways to move people, but the feelings it creates—hope, excitement, belonging and shared pride—can extend beyond the sporting arena. Music carries a similar ability to transcend language, bring together different voices and create shared experiences across communities.
As part of Toyota Motor Asia's regional Move Your World brand platform, Move Your World Beat is a music-led activation that brings together six musicians from across Asia to explore self-expression, connection and collective identity through sound.
Toyota Motor Asia is bringing this idea to life through six original tracks, each created by a different artist using sounds sampled from Toyota vehicles and blending them with the musical influences, instruments and cultural identities of their respective markets. The result is six distinct interpretations of what it means to move, each shaped by a different voice and sense of place.
These individual tracks will ultimately come together in one regional collaboration, bringing different sounds and perspectives into a shared beat. By combining their individual contributions into one composition, Move Your World Beat shows how different voices can retain their distinct identities while contributing to something greater together.
The athletes' journeys demonstrate how sport can create opportunities, challenge perceptions and bring people together—and how movement, in its many different forms, can help move the world forward.
The Aichi-Nagoya 2026 Asian Games are taking place from 19 September to 4 October 2026, followed by the Asian Para Games from 18 to 24 October 2026.
About Toyota Motor Asia
Toyota Motor Asia is the regional corporate headquarters and subsidiary of Toyota Motor Corporation, based in both Singapore and Thailand.
Toyota Motor Asia leads and supports the Asia Pacific region in Sales and Marketing activities, Service Parts, Accessories and Customer Services, Product Planning, Production Control & Logistic, and Aftersales thus contributing to the overall development of auto industry and the growing economies in the region.
Toyota envisions the future mobility society to bring freedom of movement to all. Moving forward, Toyota will provide a diverse range of mobility services and transportation solutions to people around the world as we transform Toyota into a mobility company.
About Move Your World
Move Your World is Toyota's regional brand platform across Asia, built on the belief that mobility is more than movement — it is what allows people to participate, to belong and to thrive. Through music, sport and community, Move Your World invites everyone in Asia to look up, to join, and to move the world forward, together.
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Toyota Motor Asia Reaffirms The Power Of Sport As Global Team Toyota Athletes Take Part In Aichi-Nagoya 2026
