STING Revs Up Race Season as Official Partner of Formula 1®

Making its Formula 1® partnership debut in Malaysia, STING is set to bring race-season excitement closer to fans across Malaysia and Singapore.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 28 September 2026 – What does Formula 1® sound like? For STING, it sounds like speed, energy and an unmistakable "STINGGGGGG". As an Official Partner of Formula 1®, PepsiCo's STING Energy Boost™ drink is bringing its global motorsport partnership to life in Malaysia for the first time with "F1® Sounds Like STING", a race-season campaign that taps into the sounds and excitement surrounding Formula 1®.

STING Revs Up Race Season as Official Partner of Formula 1®

Leading up to the action at FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2026 in Malaysia, STING is giving Malaysians multiple ways to get closer to Formula 1® through high-energy consumer activations, promotions and opportunities to win their way to the race. In Singapore, STING will also have pouring rights as an official partner, extending the brand's Formula 1® presence across both markets.

Bringing a Global Formula 1® Partnership Closer to Home

STING's presence in Malaysia and Singapore builds on PepsiCo's multi-year global partnership with Formula 1®, bringing together two brands synonymous with high energy, excitement and a fast-moving generation of fans.

"Formula 1® is one of the biggest stages in global sport, and this partnership gives STING an exciting opportunity to connect with consumers through something they are genuinely passionate about," said Aditya Sheoran, General Manager, Malaysia, Philippines, Singapore (MYPHSG), PepsiCo. "For Malaysia, this is especially exciting as it marks STING's first major Formula 1® activation here. We want to translate the scale of our global partnership into experiences that fans can enjoy locally, while building on the excitement surrounding Formula 1® across Malaysia and Singapore."

From Malaysia to Singapore, STING Turns Up the Race Energy

The Formula 1® momentum will extend across both Malaysia and Singapore, creating a regional celebration of racing culture and bringing STING closer to fans throughout the season.

In Singapore, STING will have pouring rights as an official partner, strengthening the brand's presence around one of the region's most anticipated Formula 1® moments. Fans can also look forward to STING's wider Formula 1® campaign, including limited-edition F1® packs and "The Sting Within Me," its F1®-inspired anthem created with global DJ and producer Alan Walker.

The momentum will culminate at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2026 in Sepang International Circuit, where STING will have an on-ground presence throughout race weekend. Fans will also be able to experience and purchase STING alongside other PepsiCo brands across the circuit, supported by F&B partners serving PepsiCo products throughout the event.

"As an Official Partner of Formula 1®, we want to bring a partnership of this scale closer to fans by ensuring our products are available wherever they are enjoying the race," said Joy Goh, Head of Franchise, Malaysia & Singapore, PepsiCo. "By working closely with our F&B partners and vendors at Sepang International Circuit, fans will be able to enjoy STING and other PepsiCo brands throughout race weekend, while allowing us to strengthen our presence on-ground and support our partners in delivering a seamless experience for racegoers."

F1® Sounds Like STING

The campaign will come to life across multiple consumer touchpoints in Malaysia in the lead-up to race weekend. Consumers can immerse themselves in a series of Formula 1®-inspired experiences, from powering a race car with their loudest "STINGGGG!" in the Sting Speed Rush Game, to moving to the beat of Sting's Alan Walker track in an interactive dance challenge. Fans can also capture memorable race-inspired moments at the Sting photo experience, while enjoying product sampling throughout the activation.

Adding to the excitement, STING is also giving Malaysians the opportunity to get closer to the race itself. Beginning 30 September, fans tuning in to ERA Fm can take on the "Longest STINGGGGGG" challenge, putting their energy and lung power to the test for a chance to win tickets to experience the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2026 in Malaysia.

"Formula 1® already brings incredible energy to Malaysia, and we wanted STING to be part of that adrenaline," said Jennifer Lee, Head of Marketing, Malaysia & Singapore, PepsiCo. "With 'F1® Sounds Like STING,' we've built a campaign around the sounds, speed and spontaneity fans love about race weekend, from the 'Longest STINGGGGGG' challenge to moments designed to get fans hyped before they even reach Sepang. It's about making sure the buzz of Formula 1® stays with them all season, not just on race day."

More details on STING's upcoming Formula 1® activations in Malaysia and Singapore will be announced throughout race season. For the latest updates, follow [STING Malaysia's Instagram and Facebook or visit https://www.etikaholdings.com/ETIKA%20html/Brands/Sting.html][KK1]

Hashtag: #STING

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About STING

STING is PepsiCo's energy drink brand, available across Malaysia and Southeast Asia. In 2026, STING became the Official Energy Drink of Formula 1® as part of a multi-year global partnership between PepsiCo and Formula 1.

About F1

The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trademarks of Formula One licensing BV, a Formula 1 company. All rights reserved.

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Banyan Group Residences records 900 per cent year-on-year rise in luxury sales value, underlining the widening gap between prime and mass-market residences

PHUKET, THAILAND – Media OutReach Newswire – 28 September 2026 – Phuket's residential property market is becoming increasingly polarised. Genuinely differentiated luxury residences continue to attract strong demand, while lower-priced, investment-led segments are showing signs of saturation and, in some areas, oversupply. Banyan Group Residences, whose luxury sales value in Phuket rose 900 per cent year-on-year to nearly US$50 million, illustrates the resilience of well-located, high-quality residences even as conditions become tougher elsewhere in the market.

Phuket's residential market splits in two as luxury demand builds while lower-tier supply outpaces demand

The divide is becoming more pronounced. There is a clear distinction between genuinely differentiated luxury residences and more commoditised products built for short-term speculation. Premium buyers continue to commit capital to prime locations, trusted brands and long-term lifestyle value, while a wave of new, commoditised supply aimed largely at short-term investment has outpaced demand at the lower end, intensifying competition and, in some cases, leaving units unsold.

Among Banyan Group Residences' results, sales of the exclusive luxurious Banyan Tree Beach Residences projects Oceanus, Varuna, Aegir and Nammu have recorded an increase in sales of 900 percent year-on-year including what is believed to be the most expensive condominium transaction recorded in Phuket to date.

Bangtao and the wider Laguna Phuket area have emerged as the island's most sought-after residential locations, combining west-coast beaches with an established international community and a growing concentration of restaurants, schools, wellness and lifestyle amenities - characteristics of a mature international market rather than an emerging one.

Continued interest from high-net-worth buyers seeking to diversify wealth into tangible, personally enjoyable assets amid currency depreciation, inflation and market volatility is also supporting demand at the top of the market. Today's luxury buyer is acquiring a home that supports their family's lifestyle and serves as a long-term store of value - not a speculative purchase based on short-term rental projections, the kind of buying that has fuelled much of the oversupply at the lower end.

Thailand's political stability, established tourism economy and relative distance from regional conflicts continue to support demand from buyers across Europe, Asia, the Middle East and beyond, though unevenly across price tiers.

As supply increases across the wider market, buyers are expected to place greater emphasis on developers' track record, construction quality, professional management and reputable services. The market is not weakening uniformly - it is becoming more polarised, with well-positioned luxury developments continuing to perform strongly while oversupplied, lower-tier projects face a longer period of adjustment, encouraging higher standards, greater transparency and a stronger focus on sustainable development across the industry.

Banyan Group Residences will continue to focus on prime locations, distinctive high-quality design and the creation of residential communities that deliver lasting value for owners.

Hashtag: #BanyanGroupResidences

https://www.banyangroupresidences.com/

The issuer is solely responsible for the content of this announcement.

About Banyan Group Residences

Banyan Group Residences forms part of Banyan Group, one of the world's leading independent hospitality groups. Its residential portfolio is supported by the group's experience developing and operating hotels, resorts, residences, spas and integrated destinations worldwide. At Laguna Phuket, residents benefit from access to one of Asia's most established integrated resort communities, comprising hotels, restaurants, spas, an 18-hole golf course, wellness and leisure facilities, retail services and extensive beachfront surroundings.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **