New Global Aesthetics Report: Eyelid Surgery, Liposuction, and Breast Augmentation Rank as Top Surgical Procedures

Aesthetic Procedures Over 35 Million in 2025.

• Download the Global Survey Report isaps-global-survey_2025.pdf

LEBANON, N.H., Sept. 29, 2026 /PRNewswire/ -- The International Society of Aesthetic Plastic Surgery (ISAPS) released the results of its annual Global Survey on Aesthetic/Cosmetic Procedures today, showing nearly 17.9 million surgical procedures performed by plastic surgeons and 17.3 million non-surgical procedures. Over the last four years, the overall increase is 9.2%.

Eyelid surgery is again the most common surgical procedure, followed by liposuction, breast augmentation, breast lift, and abdominoplasty. The most popular non-surgical procedures were botulinum toxin, hyaluronic acid (filler), non-surgical skin tightening, and hair removal.

Face and head procedures showed growth from 2024, with more than 7.6 million procedures and a 3.2% increase. Top procedures were eyelid surgery with more than 2.4 million, rhinoplasty with over 1 million, and fat grafting (face) with 0.9 million procedures. There were 4.7 million breast procedures (+5.7%) and 5.4 million body and extremities procedures (-8.9%).

For the first time, eyelid surgery was the most common surgical procedure for women and men, followed by breast augmentation and liposuction for women, and gynecomastia and rhinoplasty for men. 85.6% of all surgical and 84.8% of non-surgical procedures were performed on women, with 14.4% of surgical and 15.2% of non-surgical being performed on men.

Most breast augmentations (49.5%), external genital surgeries—all types—(45.2%), and rhinoplasties (57%) took place on 18–34-year-olds, whereas botulinum toxin injectables (47%) and liposuction (44%) were most popular among those aged 35–50. Non-surgical fat reduction was distributed quite evenly among both age groups.

Botulinum toxin remained the most common non-surgical procedure for men and women—among all age groups—with 7.3 million procedures performed by plastic surgeons worldwide. In second place were hyaluronic acid (filler) procedures with 4.7 million.

Once again, the US performed the most procedures with over 5.4 million (first in non-surgical with over 3.2 million procedures), followed by Brazil with 3.2 million (first in surgical procedures with 2.3 million) and China (2.8 million). On average, the countries seeing the highest proportion of foreign patients are the Dominican Republic, Tunisia, and Mexico.

Dr. Amin Kalaaji, Chair of ISAPS' Global Survey Committee and plastic surgeon in Norway, said, "The survey highlights major shifts across 51 international markets, led by mastopexy (breast lift) achieving the highest percentage surge with a 48% increase, while eyelid surgery generated the highest overall numeric growth among surgical procedures. In contrast, we observed a significant decline in non-surgical treatments—most notably a 25% decrease in hyaluronic acid injectables for both men and women."

Patient Safety

Dr. Naveen Cavale, Chair of ISAPS' Communications Committee and plastic surgeon in the UK, said, "Although it is elective, aesthetic cosmetic surgery is actual surgery that involves risks and possible side effects. Safety should be the priority, and we encourage patients to choose a board-certified, specialized plastic surgeon, trained and experienced in the procedure."

About ISAPS – The International Society of Aesthetic Plastic Surgery (ISAPS) is the world's leading professional body for board-certified aesthetic plastic surgeons with the mission to inspire and nurture Aesthetic Education Worldwide^® for the safety of patients.

For a copy of the survey's results, visit www.isaps.org/discover/media-centre

For patient guidelines, visit www.isaps.org/discover/patients-home

For media inquiries: media@isaps.org.

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New Global Aesthetics Report: Eyelid Surgery, Liposuction, and Breast Augmentation Rank as Top Surgical Procedures

PARIS, Sept. 29, 2026 /PRNewswire/ -- JB Hi-Fi, Australia's leading consumer electronics retailer, and Vusion, the global leader in AI-powered digitalization solutions for physical commerce, today announce a new rollout plan to accelerate the digital transformation of JB Hi-Fi's stores.

Under the agreement, JB Hi-Fi plans to deploy Vusion's digital shelf-edge technology across its stores, following a successful pilot phase, as well as a full rollout across JB Hi-Fi's New Zealand store network.

This next stage will further advance the retailer's connected store strategy while preserving JB Hi-Fi's distinctive in-store experience. By bringing its recognizable shelf-edge communication style into a connected platform, Vusion will help combine the retailer's strong merchandising culture with greater pricing and product information, faster in-store execution, easier access to product information for store teams, and greater operational efficiency.

Vusion's platform also supports store teams by giving team members easier access to richer product information directly at the shelf edge, including through contactless interactions with store PDAs. This helps teams provide customers with more relevant product details, such as available models, colors, financing information and expanded product content, while reducing repetitive manual tasks and improving consistency between online and in-store information.

"JB Hi-Fi is focused on innovation that delivers efficiencies to our store operations and supports our teams in serving customers," said Cameron Trainor, MD of JB Hi-Fi Australia. "Our collaboration with Vusion gives us a scalable technology platform to support store teams, strengthen execution and advance the next phase of our strategy."

"We are very proud to support JB Hi-Fi as it takes this important step toward a more connected store network," said Pierre Demoures, SEVP & COO of Vusion. "Australia is a key market for Vusion and JB Hi-Fi is one of the region's most distinctive retailers. This agreement shows how connected store infrastructure can help leading retailers modernize operations while preserving the store experience that makes them unique."

Through Vusion's native integration with Cisco Meraki, JB Hi-Fi will connect the Vusion platform to the existing wireless infrastructure already deployed in its stores, reducing additional infrastructure requirements while simplifying rollout and helping limit both operational costs and the environmental footprint of the deployment.

About JB Hi-Fi

JB Hi-Fi is one of Australia's most trusted and best-known retailers of consumer electronics, technology, entertainment, and home appliances. 

The first JB Hi-Fi store opened in 1974 by John 'JB' Barbuto with a simple philosophy to deliver a specialist range of Hi-Fi at Australia's lowest prices. Today, JB Hi-Fi Australia is part of the JB Hi-Fi Group, alongside JB Hi-Fi New Zealand, The Good Guys and e&s. The Group employs more than 17,000 team members in Australia and New Zealand across 355 store locations, home distribution centres and support office.

The JB Hi-Fi Group offers an extensive range of consumer electronics, whitegoods, appliances and home entertainment at great prices, with outstanding customer service from their knowledgeable, passionate team. In addition to their 355 stores in Australia and New Zealand and its websites, the Group also services the commercial, insurance and education sectors.

About Vusion

Vusion is the global leader in AI-powered digitalization solutions for physical commerce, serving over 350 major retail groups in the world.

More information on www.vusion.com

 

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Australian Retailer JB Hi-Fi Selects Vusion to Advance its Connected Store Strategy