MALMÖ, Sweden--(BUSINESS WIRE)--Oct 1, 2026--
AXS, a global leader in ticketing technology and services, and Malmö Arena today announced a new partnership that will make AXS the Arena’s official ticketing partner beginning January 1, 2027.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261001029695/en/
The partnership brings AXS’s full suite of ticketing technology and services to one of Sweden’s leading entertainment and sports venues, while establishing a broader collaboration focused on enhancing the fan experience, developing premium and hospitality offerings, increasing revenue opportunities and attracting new events and audiences to Malmö Arena.
Located in Sweden’s third-largest city and within easy reach of Denmark, Malmö Arena is one of the region’s premier destinations for live entertainment and sports. The venue welcomes approximately 400,000 ticketed guests across roughly 110 events annually, with capacity for 15,500 guests for concerts and 12,600 for sporting events.
“We see AXS as the ideal partner for the next chapter of Malmö Arena,” said Saša Vejzović, CEO of Malmö Arena. “This is about much more than changing ticketing platforms. Together, we want to create the best possible experience for our guests, build new opportunities for the Arena and event organizers, and help Malmö’s live event landscape continue to grow.”
Through AXS, fans will have a seamless digital experience across the event journey, from purchasing and accessing tickets to upgrades, add-ons and secure resale, all within a single platform. Malmö Arena and AXS will also work closely on VIP, premium and hospitality offerings designed to improve the guest experience and create additional value for the venue and its event partners.
The companies will collaborate to attract new events and audiences from across Sweden and neighboring Denmark, further establishing Malmö as a destination for major music, sports and entertainment experiences.
“Partnering with Malmö Arena is an important milestone for AXS in Sweden and a significant step in our continued expansion across the Nordics,” said Henrik Berndtson, Managing Director, AXS Sweden. “Malmö Arena is an exceptional venue with an ambitious vision for its future. We’re excited to bring together our technology, people and expertise to help grow audiences, enhance the fan experience and create new opportunities for the Arena and its partners.”
Malmö Arena hosts major national and international entertainment, including Melodifestivalen and Disney On Ice, and has welcomed artists including Britney Spears, Lady Gaga, Bob Dylan, Rush, Rammstein and Jean-Michel Jarre.
AXS will begin powering ticketing for Malmö Arena on January 1, 2027.
About AXS
AXS is a trusted leader in advanced ticketing and live event technology, operating across North America, Europe, and Asia-Pacific, providing access to some of the world’s most iconic venues, sports teams, festivals, and global tours. With customized ticketing solutions, innovative technology, and dedicated customer service, AXS, owned by AEG, partners with over 1,600 of the most recognized brands in sports and entertainment — including the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, First Avenue, The O2 Arena, BNP Paribas Open, WM Phoenix Open, and Stagecoach Country Music Festival. AXS’s primary and secondary marketplaces, along with its proprietary AXS Mobile ID technology, deliver one of the easiest and most secure ways for fans to buy, sell, and manage tickets.
About Malmö Arena
Malmö Arena is one of Sweden’s leading venues for sports, concerts and live entertainment. Located in Malmö with convenient connections to Copenhagen and the wider Öresund region, the Arena hosts major national and international artists, sporting events, family entertainment and other live experiences, with capacity for up to 15,500 guests.
AXS and Malmö Arena today announced a new partnership
PHILADELPHIA--(BUSINESS WIRE)--Oct 1, 2026--
SimpleTire, a top-ranked online tire retailer that is part of the Dealer Tire Family of Companies, is celebrating Fall Car Care Month alongside Hankook Tire, helping drivers prepare for changing road conditions with practical tire-care education, innovative tire solutions, and special opportunities to save and win throughout October.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261001934231/en/
This year’s Fall Car Care Month is especially meaningful for SimpleTire, which is celebrating 15 years in business this October. To mark the milestone, SimpleTire and Hankook are encouraging drivers to Get Road Ready by paying closer attention to the part of their vehicle that connects them to the road: their tires.
“Celebrating 15 years during Fall Car Care Month gives us a great opportunity to get back to something that has always been central to SimpleTire: helping drivers understand their tires and making it easier to find the right ones for their needs,” said Rob Crutchley, Director, Consumer Digital Marketing at SimpleTire. “We’ve spent our anniversary year giving back, showing up for the communities that have supported us, and building something unforgettable of our own. We’re excited to have Hankook Tire join us as we unveil the year-long transformation of our 1993 Jeep YJ, the ‘SimpleYJ,’ and give even more drivers the chance to get Road Ready with a new set of tires as we head into winter.”
Get Road Ready This Fall
As temperatures drop and driving conditions begin to change, fall is an ideal time for drivers to inspect their tires and address potential issues before winter.
SimpleTire and Hankook Tire recommend drivers pay particular attention to tire pressure, tread condition, and signs of uneven wear or damage. Proper inflation and adequate tread help maintain traction and vehicle control, especially as roads get wet or slippery. Drivers should also remember that colder temperatures can affect tire pressure, making regular checks increasingly important as the seasons change.
Tire selection matters, too. Different vehicles, climates, and driving styles place different demands on tires, which is why SimpleTire and Hankook Tire are highlighting three tire solutions during Fall Car Care Month.
EV Ready: Hankook iON evo
Designed specifically for electric vehicles, the Hankook iON evo addresses one of the biggest considerations for EV drivers: efficiency. Hankook’s Opti Cure Technology is designed to reduce rolling resistance, helping reduce energy loss as the tire rolls and supporting greater driving range.
For EV drivers, understanding rolling resistance can be an important part of choosing replacement tires. Lower rolling resistance means less energy is required to keep a vehicle moving, helping drivers get more from each charge.
Adventure Ready: Hankook Dynapro AT2 Xtreme
For drivers whose adventures extend beyond the pavement, the Hankook Dynapro AT2 Xtreme combines off-road capability with everyday on-road comfort.
Its aggressive shoulders, high-depth sidewall blocks, and cross-combined shoulder scoops are designed to enhance off-road traction and help protect against cuts and abrasions, while tie-bars and staged block edges help reduce road noise and support a quieter, more comfortable ride on pavement. The tire is also Three-Peak Mountain Snowflake rated for severe snow conditions.
SimpleTire is putting that capability into action this fall, outfitting its restored 1993 Jeep YJ, the “SimpleYJ,” with Hankook Dynapro AT2 Xtreme tires for an off-roading trip in Utah before showcasing the build at a local Cars & Coffee event.
Weather Ready: Hankook Weatherflex GT
Changing seasons can mean dramatically different road conditions, sometimes within a matter of weeks. The Hankook Weatherflex GT is designed as an all-weather solution providing year-round performance across snowy, wet, and dry roads.
The Weatherflex GT is Three-Peak Mountain Snowflake certified and incorporates features designed to support snow traction, wet-road drainage, and handling across changing conditions. Hankook Tire backs the tire with a 70,000-mile limited treadwear warranty. Additionally, Customers also benefit from a 30-day free trial and road hazard protection—subject to applicable terms and conditions.
Fall Car Care Month is an important reminder that the right tire can help drivers feel prepared for the changing conditions ahead,” said KC Jensen, Vice President of PC/LT Sales at Hankook Tire. “From the EV-focused technology of iON to the all-terrain capability of Dynapro and year-round confidence of Weatherflex, our portfolio is designed around the evolving needs of today’s drivers. We’re proud to join SimpleTire as it celebrates 15 years and helps drivers Get Road Ready this fall.”
Celebrating 15 Years with Savings and a Fall Car Care Giveaway
To celebrate SimpleTire’s 15th anniversary and encourage more drivers to Get Road Ready, SimpleTire and Hankook Tire are offering shoppers 20% off a set of four or more Hankook tires at SimpleTire.com throughout October with promo code ROADREADY20. The offer expires Oct. 31, 2026.
SimpleTire is also celebrating with its Fall Car Care Giveaway, offering two winners the chance to take home prizes from SimpleTire, Hankook Tire, and eBay.
Consumers can enter through SimpleTire’s official Instagram account, @ simple_tire, during the Sweepstakes Period. No purchase is necessary. Full eligibility requirements, alternative method of entry, prize details, and Official Rules are available at SimpleTire.com/carcare-rules. This Sweepstakes is not sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc.
Adventure Ready. EV Ready. Weather Ready. Get Road Ready with SimpleTire and Hankook Tire.
About SimpleTire
Based in Philadelphia, SimpleTire is an online tire retailer dedicated to relentlessly reinventing tire replacement to make it "way simple, way better." The company's business model connects independent tire distributors and 25,000+ installation partners nationwide into a seamless e-commerce network, offering customers access to an unparalleled inventory of tires from hundreds of brands and a comprehensive tire replacement experience. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various specialties. For more information, visit www.simpletire.com.
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About Hankook Tire America Corp.
Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing, and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tenn., Hankook Tire America Corp. markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires as well as medium truck and bus tires in the United States. Hankook Tire America Corp. is a subsidiary of Hankook Tire & Technology Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea.
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SimpleTire and Hankook Tire celebrate Fall Car Care Month with tire safety tips, special savings, and a giveaway as SimpleTire marks 15 years.
