The expanded lineup debuts the brand's first-ever Heated Comforter, a Target-exclusive Heated Throw with one-touch control, and a faster-heating second-generation Heated Blanket, and
NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Bedsure, a leading cozy everyday lifestyle brand, today announced its expanded 2026 winter heated bedding collection. Designed to deliver targeted, energy-efficient warmth throughout the home, the new lineup features three core innovations: the category-defining Bedsure HeatX™ Heated Comforter, Target-exclusive Bedsure ComfortIQ™ Heated Throw with CozyClick™ Controller, and the upgraded Bedsure HeatX™ Heated Blanket.
[NEW ARRIVAL] Bedsure HeatX™ Heated Comforter [link here]
Solving the winter dilemma of choosing between a plush comforter and an active heating layer, the Bedsure HeatX™ Heated Comforter combines both into a single sleep solution. It integrates a subtle heating system directly into a lofty, five-layer down-alternative comforter, providing all-night warmth without heavy layering.
- Tailored Warmth: Features 10 heat settings, an auto-off timer up to 8 hours, and a one-touch preheat option to warm the bed before turn-in.
- Dual-Zone Comfort: Queen and King sizes include dual independent controllers, allowing partners to customize their ideal temperatures on their respective sides.
- All-Season Versatility: Unplug the detachable cord, and it transforms into a breathable, machine-washable everyday comforter compatible with standard duvet covers.
- Safety & Quality: OEKO-TEX® Standard 100 certified for skin-friendly materials.
[NEW ARRIVAL] Bedsure ComfortIQ™ Heated Throw with CozyClick™ Controller: Exclusively at Target.com [link here]
Designed to make staying warm more effortless, the new Bedsure ComfortIQ™ Heated Throw combines intuitive control, generous coverage, and elevated plush style for everyday comfort. Available exclusively at Target, it's made for everything from working from home and lounging on the sofa to winding down at night.
- CozyClick™ Comfort at Your Fingertips: Easy to find, read, and use, the silicone controller features a clear digital display for heat levels and timer hours, plus 6 heat settings, 4 timer options, and a memory function for personalized comfort.
- More Coverage, Even Warmth: Generously sized at 50" x 70"—larger than standard 50" x 60" heated throws—it offers more full-body coverage, with an optimized heating system that distributes warmth evenly across the larger surface.
- Gets Cozy, Faster: Reaches 104°F in as little as 25 minutes, delivering cozy warmth with less waiting.
- Plush Enough to Leave on Display: Available in Bubble Plush and Ribbed Plush textures and six versatile colors, its ultra-soft, double-sided design brings warmth and style to any living space.
For added peace of mind, the throw features built-in overheat protection and auto shut-off, is machine washable after removing the controller, meets ETL and FCC certification standards, and is backed by a five-year warranty.
Upgraded Bedsure HeatX™ Heated Blanket: Faster, Even Warmth [link here]
Engineered for ultimate couch relaxation and cold-desk WFH days, the next-generation Bedsure HeatX™ Heated Blanket is powered by patented ReflexHeat™ technology. It heats up 30% faster than standard electric blankets while eliminating uncomfortable hot and cold spots.
- "Less-Wire" Comfort: Crafted with 240 gsm flannel, a 40 gsm heat-reflective layer, and 220 gsm lambswool, it is 25% thicker & heavier—than electric blankets from other brands. The internal wiring is perfectly concealed, providing an experience where you "less wire feel" and a "Softness" cloud-like touch. Even when unplugged, it can be used as a luxurious and comfortable "real blanket" for everyday relaxation.
- Built-In Safety: Equipped with NTC overheat protection, smart auto-off timers, and dual FCC and OEKO-TEX® certifications.
- User-Friendly Controls: Features a clear, large-font display and single-touch preheat, which is ideal for users of all ages.
- Easy Care: 100% machine washable with a quick-detach controller.
The Bedsure HeatX™ Heated Comforter (starting at $79.99) and Bedsure HeatX™ Heated Blanket (starting at $49.99) are available at Heated Essential Page. The Bedsure ComfortIQ™ Heated Throw ($55.99) is available exclusively on Target.com. For more information, visit bedsurehome.com or follow @bedsurehome on social media.
About Bedsure
Bedsure is a cozy everyday lifestyle brand creating bedding and soft home essentials for real life. Rooted in nearly five decades of textile expertise, Bedsure brings together thoughtfully selected materials, practical design, and consistent quality across core bedding, sleep solutions, style collections, naturally sourced picks, and pet products. Guided by its promise, Get Cozy, Bedsure helps make everyday life at home feel softer, easier, and more your own.
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Bedsure Unveils New Heated Bedding Collection to Redefine Winter Comfort
LOS ANGELES, Oct. 2, 2026 /PRNewswire/ -- Momcozy, a leading global brand supporting women and families through pregnancy and motherhood, has partnered with Postpartum Support International (PSI) to establish a $100,000 scholarship fund designed to expand access to professional perinatal mental health training for frontline healthcare providers.
Through the Momcozy × PSI Scholarship Fund, 50 U.S.-based healthcare professionals will receive full scholarships covering 100% of the coursework and examination fees associated with the Perinatal Mental Health Certification (PMH-C). A portion of the scholarships will be dedicated to eligible midwives and nurses within the American College of Nurse-Midwives (ACNM) network, with a focus on clinicians serving communities where access to maternal mental health resources is limited.
The initiative reflects a shared commitment from Momcozy and PSI to strengthen the network of trained professionals equipped to identify, support, and respond to perinatal mental health needs in communities across the United States.
"At Momcozy, we believe that every parent, no matter where they live, deserves access to compassionate, professional mental health support," said Athena, Founder and CEO of Momcozy. "This partnership with PSI is a meaningful step toward building a healthier future for families by investing in the clinicians who are there to support them. By helping remove the financial barriers to specialized training, we hope to empower more professionals to bring critical perinatal mental health resources directly into their communities."
"Experiencing a perinatal mental health disorder is stressful, and many people experience fear, shame, or embarrassment. It can be difficult to find a place where you know providers will understand," said Wendy Davis, PhD, PMH-C, President and CEO of Postpartum Support International. "We are thrilled that Momcozy is making the PMH-C certification more accessible to providers via scholarship. The PMH-C makes it easier for affected parents to choose a provider they know will help them get better, and Momcozy is helping us grow the number of trained providers ready to help."
The scholarship program is open to US based licensed healthcare providers who are currently practicing in or serving underrepresented communities or areas identified as maternal mental health resource deserts.
Applications open on October 1 and close on October 31. Applicants will be evaluated based on their professional background, experience serving high-need communities, and their completed application form. The selection process will be conducted according to the program's published eligibility and selection criteria, and selected scholarship recipients will be announced on November 6.
Healthcare professionals interested in applying can learn more about the Momcozy × PSI Scholarship Fund and submit an application at momcozy-care-program. The scholarship is part of Momcozy's broader commitment to expanding access to practical, professional support for mothers across the pregnancy and postpartum journey.
About Momcozy
Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life's most meaningful and demanding transitions.
Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Chosen by more than 6 million moms and families across 80 countries and regions, Momcozy holds the global #1 market share in wearable breast pump2 and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.
Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn't a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.
Momcozy's products are sold directly on the brand's website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy, visit www.momcozy.com
1. Momcozy global sales data as of June 2026. "Moms and families" is used to describe our brand audience.
2. Based on global market share of wearable breast pumps, Grand View Research 2025.
Momcozy is ranked No. 1 Globally in Wearable Breast Pump Sales Volume for Five Consecutive Years, 2021–2025.
Source: Frost & Sullivan research.
About Postpartum Support International
Founded by a new mother in 1987 to increase awareness among public and professional communities about the emotional difficulties parents can experience during and after pregnancy, Postpartum Support International (PSI) offers a wealth of resources for a wide range of needs, situations, and audiences to give families the strongest and healthiest start possible through support and community. PSI offers support, resources, best-practice training, and certification for healthcare professionals and volunteer coordinators nationwide and in more than 30 countries. PSI is committed to eliminating stigma and ensuring that compassionate, high-quality care and support are available to all families. Need help? Call or text 1-800-944-4PPD (4773), visit Postpartum.net, or download the Connect by PSI app. For prescribing providers in the U.S., PSI operates a free perinatal psychiatric consultation program, at consultation@postpartum.net, staffed by PSI perinatal psychiatric experts who are specialists in the treatment of perinatal mental health disorders.
Program Details and Eligibility Notice
Eligibility is open to U.S.-based licensed healthcare providers, including Registered Nurses, Certified Nurse-Midwives (CNMs), IBCLCs, and Doulas currently practicing in or serving underrepresented or mental health resource-desert areas. Candidates are selected based on clinical background, service to high-need communities, and a 500-word motivation essay.
Momcozy and PSI may update program terms from time to time for legal, operational, or other legitimate program needs. Material changes affecting eligibility, selection criteria, deadlines, or scholarship terms will be posted on the application page. Unless required by law or necessary to protect the integrity of the program, material changes will not retroactively alter the criteria applicable to applications already submitted. Momcozy and PSI reserve the right to suspend or discontinue the scholarship program if required by law, regulatory requirements, or circumstances beyond their reasonable control.
Applicants should not include patient names, medical records, or other information that could identify a patient or other third party in their application materials. Applicants should review the applicable Privacy Policy before submitting an application.
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Momcozy Announces $100,000 Scholarship Fund to Expand Access to Perinatal Mental Health Certification
