Far East Organization Unveils The Serra Residences

A Rare Freehold Home in Novena, District 11

Hero Perspective of The Serra Residences, showcasing the 28-storey tower set within the Novena residential enclave

Guide price starts from $3,120 psf, with a 710 sqft 2-bedroom with study unit commencing from $2.22 million.

Ms SHAW Lay See (苏丽茜), Chief Operating Officer (首席运营官) of Far East Organization's Sales & Leasing Group (房地产销售租赁部), shared, "When we brought the former Pastoral View and its neighbouring plot together, we saw an opportunity to create something seldom found in the city – an intimate community of 133 homes with the facilities of a much larger development. We raised every residence up above the street level, starting from Level 4 to maximise privacy and set aside generous space for a 50m lap pool, a full-sized tennis court and gardens woven through the tower. It is a home designed for families to grow into, and in a neighbourhood they value."

[Refer below for quotes from Joint Marketing Agents]

A Rare Freehold Address in District 11

Situated on a 51,396 sqft (4,774.80 sqm) freehold site, one of the more sizeable in the Bassein enclave, The Serra Residences arrives at a time of limited new freehold supply nearby. No other upcoming freehold launch has been identified in the vicinity nor are Government Land Sales sites in the area offered on 99-year leasehold tenure. It is also Novena's first Gross Floor Area (GFA)-harmonised freehold development, so buyers pay only for usable living space.

Mountain-Inspired Biophilic Architecture & Climate-Responsive Design

The Serra Residences' tower draws on the contours and rock strata of mountain terrain, expressed through vertical façade lines, stepped forms and earthy stone timber materials. It is oriented to reduce east-west sun and frame city skyline views to the south and greenery to the north.

Said Mr Kingsley NG (黄啟明), Architect and Director at P&T Consultants (巴马丹拿顾问), "We set out to explore how biophilic design can elevate modern central living. Inspired by the timeless character of mountain terrain, the tower is conceived as a sculpted urban landmark. Its vertical forms and distinctive silhouette expressing permanence and quiet elegance, while opening towards unblocked greenery and responding thoughtfully to the east–west sun. Like natural formations shaped over time, the tower is sculpted into layered voids that reveal elevated green terraces and communal spaces for residents to gather, retreat and connect with nature. The result is an architecture where form, landscape, community and climate come together in a quieter, more enduring expression of city living."

Thoughtfully Curated Homes for Every Stage of Family Life

The 133 homes span two tiers: Two-bedroom with study to four-bedroom units (Levels 4 to 16), and The Summit on levels 18 to 28, comprising larger four- and five-bedroom residences and two penthouses, with 22 units served by private lifts. For multi-generational households, children's facilities and family deck sit alongside a gym, spa pool, function room and BBQ pavilion, while the signature 50m lap pool on level 3 appears to float above the arrival courtyard.

An Established Neighbourhood in a Transforming Lifestyle & Healthcare Precinct

The Serra Residences is situated within a mature, well-served neighbourhood that is entering a new phase of growth:

• Everyday Convenience: Food lovers are spoilt for choice, with Michelin Bib Gourmand favourites across Whampoa, Balestier and Newton Food Centre, while Orchard Road is an eight-minute drive away. Established malls and office cluster at Square 2, Novena Square, Revenue House, Goldhill Plaza and United Square are close by.
• 2 Moulmein Road Lifestyle Destination, just minutes' walk away, is an expansive 985,350 sqft historic site comprising 44 conservation buildings is now being transformed into a park-like lifestyle destination with dining, sports, wellness, arts and pet-friendly spaces, targeted to open in Q1 2027.
• HealthCity Novena is a 17-hectare wellness precinct with integrated healthcare, medical education, and research. Its next phase will also introduce healing spaces, green corridors and walking trails. When completed, more than 30,000 people are expected to circulate through the precinct daily.
• Connectivity: Novena MRT station is an eight-minute walk away. The upcoming 21.5km North-South Corridor (NSC) will improve links between northern Singapore and the city centre, adding dedicated bus lanes, cycling trunk routes and green pedestrian paths.
• Schools: The Serra Residences sits within 1 to 2 km of premier institutions, including St. Joseph's Institution Junior, Anglo-Chinese School (Barker Road and Junior) and Hong Wen School.

Preview & Official Launch

The Serra Residences sales gallery at 11 Bassein Road, opens for previews from 2 October, Friday, with official sales launch slated for Friday, 16 October 2026. Appointments can be made with Far East Organization at 6534 8000.

The development is expected to obtain its Temporary Occupation Permit (TOP) in Q4 2030.

For more information on The Serra Residences, visit https://www.theserra.com.sg

• ERA Singapore's Chief Executive Officer (ERA产业总裁), Marcus Chu (朱泳强), on the transformation of the Novena Precinct

"Novena has long been one of Singapore's most established city-fringe residential districts, known for its strong healthcare ecosystem, excellent connectivity and comprehensive range of amenities. As Singapore's population ages, healthcare will become an increasingly important pillar of the economy, making the continued expansion of HealthCity Novena a significant long-term driver for the precinct.

Together with new lifestyle offerings in the area, these developments are expected to enhance both its liveability and its appeal to a broad and sustainable pool of residents and tenants, particularly among healthcare professionals and related industries. Against this backdrop, The Serra Residences offers buyers an opportunity to be part of a neighbourhood with well-established fundamentals and long-term potential."

• Huttons Asia's Chief Executive Officer, Mark Yip (叶润明) on Scarcity & Wealth Preservation

"Freehold land is extremely scarce in Singapore as the Government only releases residential land through its Government Land Sales programme on a 99-year leasehold tenure.

From 1Q 2024 to 2Q 2026, developers launched close to 4,000 units of new private non-landed residential homes in the CCR. Of these new non-landed homes in the CCR, only 287 or a mere 7% are freehold. This highlights the rarity of new freehold non-landed homes in the CCR.

The Serra Residences is one of the only 2 freehold launches in the CCR in 2026. It offers buyers an opportunity to own a freehold non-landed home in the CCR for both wealth preservation and legacy planning.

From 2015 to 2026 year to date, resale freehold non-landed homes in the CCR appreciated by 36% compared to 25% for 99-year leasehold non-landed homes, underscoring the ability of freehold non-landed homes to hold their value over the long term."

• PropNex's Chief Executive Officer, Kelvin Fong (冯景祥 ), on Market Outlook

"With a number of recent Core Central Region (CCR) launches achieving average prices above $3,000 psf, the market has demonstrated that buyers are willing to transact at these levels for well-located prime projects. Meanwhile, rising land costs are likely to place further upward pressure on future private home prices of 99-year leasehold projects in the CCR.

In this environment, The Serra Residences stands out for its combination of freehold tenure and an amenity-rich location — a relatively rare proposition in today's new-home market."

• SRI's Managing Partner, Ken Low (刘珉豪), on Strong Rental Demand

"Novena has an established and resilient rental market, supported by its proximity to HealthCity Novena and convenient connections to Orchard Road and the CBD. According to our research and URA data, more than 1,000 private residential rental contracts were signed in the Novena Planning Area every quarter from Q1 2025 to Q2 2026, with volumes rising about 13.5 per cent quarter on quarter to 1,262 in Q2 2026. Rents have also remained resilient, with two-bedroom units averaging S$4,506 a month in Q2 2026, the highest over the period. Demand spans a range of tenants, from healthcare professionals to families drawn to nearby schools, while larger four-bedroom homes continue to command significantly higher rents. This positions The Serra Residences well for investors seeking access to Novena's rental market."

Hashtag: #TheSerraResidences #FarEastOrganization #FarEastSpaces

https://www.fareast.com/
https://www.linkedin.com/company/fareastorganization
https://www.facebook.com/FarEastOrganization
https://www.instagram.com/fareastorganization
https://www.theserra.com.sg

The issuer is solely responsible for the content of this announcement.

About Far East Organization (www.fareast.com)

Far East Organization is a Christian Enterprise, which develops real estate and operates businesses by serving with grace, love, integrity and honesty. Together with its Hong Kong-based sister company Sino Group, they are one of Asia's largest real estate groups, with operations in Singapore, Malaysia, Australia, Japan, Hong Kong and China. Far East Organization is the largest private property developer in Singapore, having developed over 780 developments across all segments of real estate including more than 55,000 private homes in Singapore since its establishment in 1960. Far East Organization includes three listed entities: Far East Orchard Limited, Far East Hospitality Trust and Yeo Hiap Seng Limited. Far East Organization is the winner of 14 FIABCI World Prix d'Excellence awards, the highest honour in international real estate.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

HONG KONG SAR - Media OutReach Newswire - 2 October 2026 - UstarPay announced that it will co-host "Token2049 Networking Event with BitGo, HashKey & UstarPay" with BitGo and HashKey Cloud during TOKEN2049 Singapore. The event will take place in Singapore and will be subject to registration approval. The exact venue address will be provided to approved participants after registration.

The event will bring together industry participants from digital assets, fintech, payments, Web3 infrastructure, institutional services, and cross-border finance. It aims to provide a face-to-face networking platform for institutions, project teams, infrastructure providers, investors, and professionals. Discussions will focus on digital asset infrastructure, compliant payments, stablecoin use cases, wallet and card services, and how digital assets can enter real-world payment scenarios.

Event Details

Event Name: Token2049 Networking Event with BitGo, HashKey & UstarPay
Date & Time: Wednesday, 7 October, 18:00–21:00 GMT+8
Event Partners: BitGo, HashKey Cloud, UstarPay
Registration: Submit an application through the official Luma event page
Registration Link: https://luma.com/qjgwthvg
Entry: Approved participants may enter with a valid QR code

Please note that this event requires registration approval. All participants must submit an application through the official Luma event page. The hosts will review applications based on applicant background, industry relevance, and event capacity. Once approved, participants will receive an event QR code. Only approved participants with a valid QR code will be admitted to the event. An invitation or shared event information does not constitute official admission credentials.

Stablecoins Enter the Next Stage: From On-Chain Assets to Real-World Payments

In recent years, stablecoins have evolved from a funding tool primarily used in crypto trading into a payment and settlement medium within the global digital economy. As cross-border work, global freelancing, online subscriptions, e-commerce, and international trade continue to grow, the market demand for faster, more flexible, and geographically accessible payment methods has continued to increase.

However, for digital assets to truly enter everyday life, one core question remains: how can the speed of on-chain transactions be connected with the trust, compliance, and settlement systems required by the real world?

In traditional financial and payment networks, every movement of funds must address fundamental questions: who the user is, where the funds come from, whether the transaction is compliant, whether risk can be identified, and whether the settlement trail can be audited. For digital asset payments, these questions do not disappear simply because technology becomes faster. Instead, they become essential conditions for digital assets to move toward broader, scalable adoption.

UstarPay's role is to build the infrastructure that connects on-chain assets with real-world payment scenarios during this transition.

About UstarPay's Role in Real-World Digital Asset Use

UstarPay is a PayFi-focused infrastructure platform connecting supported digital assets with real-world spending and transaction use cases. Its core vision is to help digital assets move beyond trading, holding, or investment and become more practical for everyday and commercial use, subject to applicable requirements.

By connecting wallet, card, and related technology infrastructure, UstarPay helps eligible individuals and businesses access card and transaction solutions using supported digital assets. In applicable markets, and subject to supported assets, product settings, and relevant requirements, users may explore stablecoins and other supported digital assets for online shopping, travel and hotel spending, subscription services, cross-border purchases, in-store purchases, and, where applicable, ATM withdrawals.

For enterprises, UstarPay explores modular technology support connected to card applications, risk management, and settlement workflows. Relevant use cases may be considered for eligible platforms and businesses, subject to applicable laws, partner requirements, product scope, and case-by-case assessment.

UstarPay believes the future of digital asset use is not only about whether a transaction can be completed, but also whether relevant activity can be verified, monitored, risk-assessed, reviewed, and settled. Based on this view, UstarPay is exploring "Proof-of-Spend" as part of its digital asset application narrative. By connecting identity verification, AML processes, asset custody, on-chain risk assessment, transaction records, and settlement workflows, UstarPay is exploring how digital asset applications can be supported by more verifiable, monitorable, and traceable process foundations.

From a risk management and traceability perspective, UstarPay considers identity verification, on-chain transaction monitoring, asset custody, and settlement records as relevant components where applicable. The company may work with relevant technical service providers in these areas. This registration does not mean that all products, services, or markets are authorized or available. Relevant services remain subject to applicable laws and regulations, user eligibility, supported assets, product settings, partner requirements, and jurisdictional restrictions.

Guided by "Real Crypto, Real Life," UstarPay's long-term direction is to help supported digital assets move from on-chain holdings toward card and transaction applications that can be used in everyday and commercial contexts, subject to product configuration, applicable requirements, supported assets, and regional availability.

Event Significance: Connecting PayFi, Stablecoin Payments, and Institutional Infrastructure

The co-hosts of this event span digital asset custody, institutional infrastructure, PayFi, stablecoin payments, and on-chain yield. This reflects the digital asset industry's ongoing evolution from single-purpose trading scenarios toward more mature financial and payment infrastructure.

As stablecoins continue to become an important tool for value movement in the global digital economy, the market demand for compliant payment access, secure asset custody, risk control infrastructure, and cross-border settlement capabilities continues to grow. Through this event, UstarPay hopes to engage with more industry participants to discuss how digital assets can enter the real world in a safer, more compliant, and more practical way.

Hashtag: #UstarPay

The issuer is solely responsible for the content of this announcement.

About BitGo

BitGo (NYSE: BTGO) is the digital asset infrastructure company delivering custody, wallets, staking, trading, financing, stablecoins, and settlement services from regulated cold storage. Since 2013, BitGo has focused on accelerating the transition of the financial system to a digital asset economy. BitGo maintains a global presence and multiple regulated entities, including BitGo Bank & Trust, National Association, the first federally chartered digital asset trust bank owned by a publicly traded company. Today, BitGo serves thousands of institutions, including many of the industry's top brands, financial institutions, exchanges, and platforms, and millions of investors worldwide. For more information, visit www.bitgo.com.

About UstarPay

UstarPay is a PayFi-focused infrastructure platform designed to connect digital assets with real-world spending and transaction use cases. By connecting wallet, card, and related technology infrastructure, UstarPay helps eligible users and businesses access convenient card and transaction solutions using supported digital assets.

With a focus on compliance, transparency, and risk management, UstarPay is developing digital asset experiences designed to support traceability and transparency in supported markets. Guided by "Real Crypto, Real Life," the company is focused on making supported digital assets more practical and relevant to everyday life, subject to applicable requirements and availability. Relevant services remain subject to applicable laws and regulations, user eligibility, supported assets, product settings, and regional availability.

For more information, please visit www.ustarpay.com.

About HashKey Cloud

HashKey Cloud is the institutional staking and yield infrastructure of HashKey Group (HKEX: 3887). It focuses on providing secure, auditable multi-chain staking and yield services for global institutions, asset managers, and professional investors. Our services include ETF/DAT staking, prime VIP staking, API staking, and prime yield, empowering institutions to manage on-chain assets and returns with efficiency and confidence.

Disclaimer: Relevant services are subject to applicable laws and regulations, user eligibility, supported assets, partner requirements, and geographic restrictions. Not all services are available in all markets.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **