The horror screen icon stars in Govee's "Turn Up the Spooky. Slay Halloween." outdoor lighting campaign, bringing a little Hollywood drama to Halloween at home
LOS ANGELES, Oct. 3, 2026 /PRNewswire/ -- Govee, the No. 1 brand for household permanent outdoor lights in the U.S.*, today announced the nationwide launch of its new Halloween campaign, "Turn Up the Spooky. Slay Halloween.", starring actress and genre icon Sarah Michelle Gellar.
Known for some of the most recognizable horror and supernatural roles of her generation, Gellar brings a fitting dose of Halloween nostalgia to the campaign. In the new TVC, Govee Outdoor Lights help transform an everyday home into a more cinematic Halloween setting, playing with color, atmosphere and a little after-dark drama.
Bringing a Little Hollywood Home for Halloween
A memorable Halloween setup is rarely about a single decoration or light. It is about creating an atmosphere that carries across the entire property.
Govee's broad outdoor lighting portfolio gives homeowners the flexibility to build that experience from the roofline all the way to the yard. Permanent Outdoor Lights can define the architecture of the home and establish the overall mood, while Outdoor String Lights and Light Bulbs bring color and personality into porches, trees and gathering spaces. Outdoor Wall Lights and Pathway Lights can extend the scene to entrances, walkways and landscaping, adding depth and helping different areas of the exterior feel connected.
Sarah Michelle Gellar also brings her own take on creating atmosphere. "Instead of covering every inch of the exterior in light, choose one architectural or landscape feature to be the focus, such as the roofline, a tree or the front facade," says Gellar. "Leaving some areas darker will make the lit areas feel more dramatic."
Beyond Halloween, Govee's all-occasion outdoor lighting portfolio can evolve with the home throughout the year, shifting from spooky seasonal scenes to holiday celebrations, entertaining and everyday outdoor ambiance.
Set the Scene for a Smart Halloween
Govee's technology brings those individual lighting layers together into a more coordinated experience.
With DreamView, multiple Govee lights can work together as one connected lighting environment, synchronizing colors and effects across the home and with music for a more immersive experience.
Govee AI Lighting Bot 2.0 makes the creative process more intuitive. Powered by Govee's AI capabilities, it supports natural interactions through text, voice and image inputs, as well as multi-turn conversations that allow users to describe, refine and personalize their desired lighting experience.
A simple prompt such as "moonlit and mysterious," "classic and dramatic," or "playful and family friendly" can become the starting point for a customized Halloween look, making it easier to experiment with trendy colors, effects and seasonal themes while still creating something personal.
"Turn Up the Spooky. Slay Halloween." is rolling out nationwide now.
To explore Govee Outdoor Lights and create your own Halloween look, visit Govee.com.
*Source: Euromonitor International Co., Ltd., based on the sales value of household permanent outdoor lights in the USA across retail channels in 2025; household permanent outdoor lights refer to lighting fixtures designed for fixed, year-round installation on household building exteriors (such as eaves, facades, and decks); research completed in June 2026.
About Govee
Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee's smart home tech is not just visually stunning, but also functional - transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that users should "Life is Colorful" and push the boundaries of what lighting can do by blending design, and utility. To learn more about Govee, please visit govee.com.
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Govee Turns Up the Spooky With Sarah Michelle Gellar in New Nationwide Halloween Campaign
From 14 October, eligible Medibank members living with cancer can access Osara Health's Cancer Coach program for personalised support with the physical and emotional challenges of diagnosis and treatment.
SYDNEY, Oct. 14, 2026 /PRNewswire/ -- Osara Health has partnered with Medibank, one of Australia's largest private health insurers, to offer its evidence-based Cancer Coach program to Medibank members with cancer. The partnership makes the program available to more than 4 million Medibank customers, subject to eligibility.
Around 170,000 cases of cancer are diagnosed in Australia each year.1 Alongside their treatment, many are managing fatigue, poor sleep, reduced fitness and the emotional impact of a diagnosis, while also keeping up with work and family life.
Through the program, each participant works one-on-one with a dedicated health coach. Osara Health's coaches are exercise physiologists trained in health coaching. They help participants set personal health goals and give practical guidance on fatigue, sleep, physical activity, nutrition and emotional wellbeing. Participants also receive personalised education and access to the Osara Health app.
The program is delivered remotely over 6 to 12 weeks, so members can take part from home, including in regional and remote areas. It complements the care provided by each person's treating team, and participants keep access to the app and educational resources after their coaching ends.
"As a Radiation Oncologist, I saw how much of the cancer experience happens between appointments," said Dr Raghav Murali-Ganesh, Co-Founder and Chief Executive Officer of Osara Health. "Patients would leave the clinic and deal with exhaustion, worry and questions about work and family largely on their own. Our coaches help people manage those everyday challenges, and our partnership with Medibank means many more Australians with cancer can now get that support."
"When someone receives a cancer diagnosis, they need compassionate, responsive support. An important question is what happens beyond their hospital visits. Through our partnership with Osara Health, we can help members navigate that experience with dedicated cancer coaching alongside their medical care," said Dr Paul Eleftheriou, Chief Medical Officer, Medibank and AHM.
The Cancer Coach program is supported by peer-reviewed research. A study published in JMIR Cancer in 2026 found that people who took part reported, on average, clinically meaningful improvements in both their physical and mental health.2
Eligible Medibank members can join the program from 14 October 2026, subject to eligibility.
About Osara Health
Osara Health provides evidence-based cancer support through one-on-one health coaching, personalised education and digital tools. Founded by oncologists in 2016, Osara Health helps people affected by cancer understand their diagnosis and look after their health and wellbeing during and after treatment. It partners with insurers and employers in Australia, New Zealand, Canada and the United States, and its programs are backed by more than 10 peer-reviewed studies. For more information, visit osarahealth.com.
About Medibank
Medibank is a health company providing private health insurance and health services to millions of people across Australia through Medibank, ahm and Amplar Health. It is focused on helping people live better, healthier lives by giving everyone greater choice, better access and more value from the health system. Medibank works with health professionals, hospitals and governments to develop new approaches to care, expand health prevention programs and personalise health products and services.
MEDIA CONTACT
Paul Oganyan
Senior Marketing Manager, Osara Health
marketing@osarahealth.com
INTERVIEWS
Dr Raghav Murali-Ganesh, Radiation Oncologist and Chief Executive Officer of Osara Health, is available for interview.
References
1. Australian Institute of Health and Welfare. Cancer data in Australia: overview of cancer in Australia, 2025.
2. Lewis J, Wang S, Jue TR, Atkins T, Irwin SA, Nanda P, Sangar D, Mackenzie L, Murali-Ganesh R. Evaluating a telehealth coaching and mobile-based digital engagement intervention for people with cancer using the Patient-Reported Outcomes Measurement Information System Global Health: pilot questionnaire study. JMIR Cancer. 2026;12:e72647. https://doi.org/10.2196/72647
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Osara Health and Medibank partner to bring one-on-one cancer coaching to members
