HONG KONG SAR – Media OutReach Newswire – 5 October 2026 – NAMAA has announced the launch of Future Foods and Picnic, two new ventures that support restaurants, businesses and consumers across the Middle East. Together, they strengthen NAMAA's portfolio of digital food solutions, helping restaurant operators grow their delivery business while making workplace dining simpler.
Future Foods Opens New Revenue Opportunities for Restaurant Operators
Born out of the Kitchens business, Future Foods was created to help restaurant operators generate additional revenue through virtual delivery brands. Today, it is the largest virtual brand company in the restaurant space, with more than 1,500 live locations.
The Future Foods model allows restaurants to launch established delivery brands from their existing kitchens without investing in another location or major infrastructure. With their existing kitchens, operators can optimise food costs, reach more customers and increase delivery sales.
Future Foods also provides support with storefront setup, delivery platform integration, marketing and operations, allowing restaurant teams to focus on preparing great food while strengthening their delivery business.
Restaurant partners can choose from a portfolio of nationally recognised brands across a range of cuisines, including Pasta Glory, Brooklyn Calzones, Sunny & Fine's, Poke Picnic and Brekkie Bagels, fulfilling customer demand in the market.
Picnic Brings a Simpler Workplace Dining Experience
Alongside Future Foods, NAMAA has introduced Picnic, a workplace dining platform built around the idea of "food at work, simplified." By combining CloudKitchens with local brick-and-mortar restaurants, Picnic gives employees a wide variety of lunch options through a digital food court experience.
Orders are delivered to a designated Picnic shelf on each office floor within a 20 to 30-minute delivery window, making lunchtime easier while reducing the need to manage individual food deliveries.
Picnic also offers a more cost-effective approach to workplace dining. With no delivery fees, tips, administrative charges, nor minimum order requirements, both employers and employees benefit from greater convenience at no extra cost.
The platform offers flexible corporate solutions, including subsidised lunch programmes, non-subsidised daily deliveries, group ordering and fee-free catering for larger corporate events, allowing businesses to tailor to their employees' needs.
Together, Future Foods and Picnic reflect NAMAA's commitment to supporting restaurant growth while making workplace dining easier. As food delivery continues to evolve across the Middle East, both platforms give restaurants, businesses and consumers more flexibility and choice.
Hashtag: #NAMAA
The issuer is solely responsible for the content of this announcement.
About NAMAA
NAMAA is a leader in driving the growth of digital food solutions, quick commerce, and the underlying real estate foundations. The founding members have been laying the groundwork since 2019, guided by a philosophy centred on developing infrastructures that give consumers fast and dependable access to meals, groceries, and essentials. Part of the wider ATOMS Group, the company has since grown into a multi-sector network with operations spanning the Middle East.
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HONG KONG SAR – Media OutReach Newswire – 5 October 2026 – Amid rising operating costs and accelerating digital transformation, many small and medium-sized enterprises (SMEs) in Hong Kong are facing increasing pressure from equipment investment, limited manpower resources, and the growing complexity of print management across multiple departments. For organizations with multiple teams, office locations, or hybrid work arrangements, maintaining a reliable and efficient printing environment at a reasonable cost has become an important operational challenge.
Brother "Managed Print Service" Enables Businesses to Reduce Operating Costs and Enhance Efficiency with Flexible Deployment
Most businesses primarily print A4 documents such as contracts, invoices, reports, and administrative paperwork. When A4 printing is sufficient to meet the majority of daily business requirements, investing in larger and more expensive printing equipment may not be necessary. Brother's Managed Print Service (MPS) allows businesses to flexibly deploy printing resources according to actual operational needs without incurring substantial upfront capital expenditure. The service also provides comprehensive consumables management, maintenance, and professional technical support, making print management simpler and more efficient.
Comprehensive Print Management That Reduces Administrative and IT Workloads
Traditional printer ownership often involves purchasing equipment, replenishing consumables, arranging repairs, and managing technical support, all of which can increase administrative efforts and hidden operating costs, particularly for SMEs without dedicated IT or administrative teams.
Brother's Managed Print Service includes printer usage, consumables supply, maintenance services, and technical support. This enables businesses to enjoy a reliable printing experience without spending additional time managing day-to-day printing operations, allowing resources to be redirected toward core business development.
Eliminate Large Capital Expenditure and Improve Cash Flow Management
For growing businesses and startups, major investments in office equipment can significantly impact cash flow planning.
Under the monthly subscription model, businesses pay a fixed monthly fee to access professional-grade Brother printing equipment without making a substantial upfront investment. The service also does not impose a fixed monthly print volume limit, enabling organizations to adjust printing usage and device deployment according to operational needs. This flexibility helps businesses control costs more effectively while minimizing resource underutilization and wastage.
Flexible Multi-Device Deployment for Greater Departmental Productivity
For organizations with multiple departments or work teams, relying on a single shared printer can often result in wait times and reduced document processing efficiency.
Brother's Managed Print Service solution enables businesses to deploy multiple printers according to actual operational requirements. For example, administrative, human resources, finance, and sales departments can each be equipped with printers tailored to their specific needs. This helps minimize waiting time, reduce cross-department disruptions, improve workflow efficiency, and enhance document confidentiality.
The solution is also well-suited for organizations with multiple offices, retail outlets, or distributed business teams, providing centralized management of multiple devices while ensuring consistent technical support and after-sales service.
Proactive Consumables Replenishment Minimizes Business Disruptions
Many businesses have experienced workflow interruptions caused by depleted toner or consumables, potentially delaying important document production, customer service, and internal operations.
Brother's Managed Print Service automatically monitors printer performance and consumables usage, proactively arranging replenishment before supplies run low. For industries with high printing demands, such as insurance, financial services, logistics, professional services, and education, this not only reduces administrative workload but also minimizes inventory management and procurement-related tasks.
Designed for Hong Kong Offices and Hybrid Work Environments
As hybrid working becomes increasingly common, businesses require more flexible approaches to printer deployment.
Brother offers a range of compact yet feature-rich printers that are particularly suitable for Hong Kong's space-constrained office environments, departmental workspaces, and shared offices. With a smaller footprint while still meeting everyday business printing requirements, these devices help organizations make better use of valuable office space.
In addition, Brother provides remote technical support services to assist with device setup, network connectivity, and other technical issues, reducing the day-to-day support burden on IT teams.
Five Key Benefits of Choosing Brother "Managed Print Service"
- Reduce large upfront procurement costs and adapt flexibly to changing business needs
- Proactive consumables replenishment to minimize inventory management and purchasing efforts
- Maintenance and professional technical support to reduce equipment downtime risks
- Automated usage monitoring to lower administrative and management workload
- Compact printer design ideal for Hong Kong's limited office space
Focus on Growing Your Core Business
Through its monthly subscription model, flexible device deployment, automated consumables management, and professional technical support, Brother's Managed Print Service helps businesses simplify print management, reduce overall operating costs, and improve productivity across departments and locations.
When most printing requirements consist primarily of A4 documents, businesses can select the most suitable device configuration based on their actual operational needs without allocating additional resources to infrequent printing demands. By adopting a more flexible and streamlined print management approach, organizations can focus on growing their business, serving customers, and driving innovation, ultimately strengthening their competitive advantage.
Learn more about Brother "Managed Print Service" and limited-time offers:
Website: https://www.brother.com.hk/en/solutions/mps
WhatsApp Enquiries
Email: mpssales@brother.com.hk
Information contained in this release is accurate at the time of publication and is subject to change without prior notice.
Hashtag: #BrotherHK #BrotherMPS #BusinessSolutions #OfficeSolutions #PrintManagement #PrinterRental #OfficeSolutions #Sustainability
https://www.brother.com.hk
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https://www.instagram.com/brother_hongkong/?hl=en
The issuer is solely responsible for the content of this announcement.
About Brother International (HK) Limited
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