Four fruit-themed Quby coin banks are being released two weeks apart at all 24 Prime Supermarket outlets until 31 December 2026. Singapore-headquartered creative merchandise company DTC World handled the Quby licensing, character design, production and fulfilment.
BANGKOK, THAILAND – Media OutReach Newswire – 5 October 2026 – Prime Supermarket has launched the Fresh Quby Fruity Coin Banks, a purchase-with-purchase (PWP) collection of four collectible Quby coin banks. DTC World Corporation developed the merchandise and managed the project from licensing through to fulfilment.
The PWP runs from 1 October to 31 December 2026 at all Prime Supermarket outlets in Singapore. Shoppers earn one point for every S$10 spent and can redeem a Quby coin bank with five points plus a S$15 top-up, while stocks last. Terms and conditions apply.
The Fresh Quby Fruity Coin Banks are released in four drops:
- Cheery Apple — from 1 October
- Smarty Melon — from 15 October
- Happy Berry — from 29 October
- Lucky Banana — from 12 November
The release schedule was designed to bring shoppers back. Instead of launching the full set at once, a new character arrives every two weeks, giving shoppers a fresh reason to return to Prime Supermarket throughout the three-month campaign and keep earning points towards the complete collection.
The fruit theme ties the collectible to what Prime Supermarket stands for. Quby began as a set of messaging stickers and has since built a following across Asia. For this campaign, the character has been reimagined as an apple, a watermelon, a strawberry and a banana, linking the coin banks to the supermarket's fresh-produce focus and its tagline, "Everything Fresh, Everyday Prime." As coin banks, the collectibles also have an everyday use at home, on a desk or on a child's shelf.
"A good PWP gives shoppers a reason to come back, not just a reason to buy once," said Jason Cheng, Managing Director of DTC World. "By turning Quby into four fruit characters that arrive one at a time, we gave Prime's shoppers something to look forward to on every grocery run."
DTC World worked with Prime Supermarket from the early planning stage, starting with the campaign proposal and merchandise concept, the same end-to-end approach it takes on gift-with-purchase and PWP campaigns for brands across Asia. It then managed the Quby licensing, adapted and designed the four characters, and oversaw production and fulfilment.
DTC World has produced licensed Quby merchandise for several brands, including a licensed Quby blind box series for 4Fingers, which was fully redeemed across Singapore, Malaysia and Indonesia.Hashtag: #PrimeSupermarket
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About DTC World
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SHENZHEN, CHINA – Media OutReach Newswire – 5 October 2026 – Huawei and Qualcomm today announced a multi-year, broad patent license agreement that includes cross licenses to the companies' patent portfolios across a range of technology fields, including 5G, compute, AI, and networking, together with Qualcomm's purchase of certain Huawei U.S. patents in the areas of compute, AI, networking, and other technologies. This transaction will close following receipt of the necessary regulatory approvals. The agreement reflects the companies' shared commitment to intellectual property rights and to licensing practices consistent with fair, reasonable and non-discriminatory (FRAND) principles.
Huawei and Qualcomm Announce Broad Patent License Agreement
"Huawei's decades of sustained investment in fundamental R&D have driven innovation and progress in mobile communications and other technology fields. Huawei's broad contributions to the 4G/5G standards, such as the near-physical-limit signal transmission technology using polar codes, have established Huawei's leadership in the mobile communications industry, and continuously transformed the way people communicate and live," said Alan Fan, Huawei's Chief Intellectual Property Officer. "This agreement not only demonstrates the value of Huawei's innovations, but also recognizes Qualcomm's foundational contributions to modern communication technologies."
"Qualcomm has invested in foundational wireless technologies that have enabled successive generations of mobile innovation and earned broad recognition across the global wireless industry. This agreement reaffirms industry recognition of Qualcomm's 5G technology leadership and the success of Qualcomm's 5G SEP licensing program," said John Han, Executive Vice President and General Manager of Qualcomm Technology Licensing. "This agreement likewise reflects Qualcomm's recognition of Huawei's continued innovation and intellectual property in 5G and other technology fields."
Hashtag: #Huawei
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About Qualcomm
Qualcomm is a global computing leader at the center of the AI era, enabling intelligence to scale from the most personal devices to large‑scale infrastructure. Building on more than four decades of innovation, we develop platforms and solutions that bring together advanced AI, high‑performance low power computing, and industry‑leading connectivity—powering products and services used around the world. At Qualcomm, we are engineering human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated. Qualcomm, Snapdragon, Qualcomm Dragonwing and Qualcomm Dragonfly are trademarks or registered trademarks of Qualcomm Incorporated.
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