SINGAPORE, Oct. 7, 2026 /PRNewswire/ -- Between now and December, Singapore's calendar fills up fast. Dinner and dance season, year-end galas, product launches, and a final run of conferences and trade shows all take place before the year closes, and many of them give out door gifts to attendees.
One Good Card, a Singapore-based digital name card platform, says demand for its NFC Card Live Printing for Events service typically doubles in Q4, as companies look for a door gift that guests keep using after the event ends.
"Businesses spend a significant budget on events, and it should go towards making the experience memorable for attendees," said Choong Chao Dong, Founder of One Good Card. "Personalised NFC cards give guests something they can use to network during the event and keep using long after it."
Printed and activated in seconds
At a live printing kiosk, guests enter their name and receive a personalised NFC name card, printed and activated on the spot in about 10 seconds. Each card works immediately as a networking tool, letting guests share contact details, portfolios, and social profiles. Guests share their digital name card by tapping the card on a phone or scanning its QR code. They can update their contact details at any time, and each tap of the card shares the latest version.
Organisers can customise each station with event-specific card designs and colour schemes to match the occasion. Card designs can include the event name, date and organiser's logo alongside the guest's preferred name. One Good Card now also offers wood and metal NFC cards, which can be laser engraved live at the event.
Event formats
The service has been used at school graduations, corporate dinner and dance events, product launches, conferences, trade shows, and gala dinners. Each station is staffed and set up on-site by the One Good Card team, so organisers only need to decide where to place it. A single station prints around 200 cards per hour, and larger events can book multiple stations. Common placements include registration counters and foyers, depending on the event format and venue layout. At conferences and trade shows, exhibitors place the station at their booth to give attendees a reason to stop and speak with their team.
About One Good Card
One Good Card is a Singapore-based digital business card and sales platform that helps teams share their details, capture leads, and manage what happens next. Beyond NFC business cards, QR codes, and custom profile links, the platform includes an OCR business card scanner, contact management, deal pipeline tracking, invoicing, and integrations with industry sales tools. Companies across the region use One Good Card to keep branding consistent, assign NFC cards centrally, and track leads from in-person networking through to closed deals. Learn more at onegoodcard.com.
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One Good Card reports higher Q4 demand for live NFC card printing at events
MANILA, Philippines , Oct. 7, 2026 /PRNewswire/ -- Marketing + Media Alliance (MMA) today announced the winners of the SMARTIES™ Philippines 2026 Awards, honoring the country's most outstanding marketing campaigns with measurable business impact. This year's submissions reflected a Philippine marketing landscape in confident stride: brands blending cultural insight, AI-powered personalization, and platform-native execution to deliver real commercial growth. These winning campaigns capture the very spirit of SMARTIES™. They showcase bold ideas, genuine cultural insight, and measurable impact.
"The work coming out of the Philippines this year signals a genuine shift in how great marketing gets made. The best campaigns were not asking consumers to pay attention. They were giving them something worth experiencing. Where AI featured, it was not the headline. It was the enabler that made relevance possible at a scale that was not previously achievable. That is a significant elevation, and it sets a benchmark the rest of the industry should be watching."Rohit Dadwal, CEO, MMA APAC and Global Head of SMARTIES™
"What stood out this year was how deeply Filipino brands understood their consumers not just who they are, but what matters to them in the moment. The strongest campaigns gave people a reason to participate, not just watch. That combination of cultural truth and measurable impact raises the bar for everyone." - Kinshuk Kunwar, President and General Manager of Mead Johnson Philippines and Reckitt Philippines as our Jury Chair, SMARTIES™ Philippines 2026.
SMARTIES™ Philippines 2026 Winners
Best in Show: GAMEJOY: The First Universal Gamer Money (Jollibee Foods Corporation / Octopus&Whale)
Advertiser of the Year: Jollibee Foods Corporation
Brand of the Year: Coca-Cola
Juror's Choice Award of the Year: Kween Yasmin (Canva / GIGIL)
Holding Agency Company of the Year: Publicis Groupe
Media Agency of the Year: OMD Philippines - Omnicom Media
Creative Agency of the Year: Leo Manila
Independent Agency of the Year: GIGIL
Specialist Agency of the Year: Octopus&Whale
Publisher of the Year: Grab
Most Resilient Brand of the Year: GCash
Enabling Technology Company of the Year: POKKT Mobile Ads
View the complete list of winners.
All submissions underwent a two-stage evaluation. A Qualifying Jury of senior marketing and industry professionals reviewed every entry. An esteemed Grand Jury comprising exclusively of marketers, including CEOs and CMOs, assessed each campaign with a strict focus on measurable business impact. Winners earn global recognition through the SMARTIES™ Business Impact Index, WARC Media 100, and RECMA's global agency scoring.
The SMARTIES™ Philippines 2026 Gala Night took place on October 6, 2026, at Shangri-La The Fort, Manila. View the full results.
About Marketing + Media Alliance (MMA)
Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers' ability to create value. SMARTIES™ is the only global awards program that measures marketing innovation through business impact. mmaglobal.com
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MMA Recognizes 2026 SMARTIES™ Philippines Winners: Celebrating Marketing Excellence Rooted in Business Impact
