Population-scale pilot will target 100,000 of Homa Bay's most vulnerable people across five sub-counties.
MELBOURNE, Australia, Oct. 8, 2026 /PRNewswire/ -- Helfie AI ("Helfie"), an AI-powered preventive network transforming global healthcare, today announced it has signed a Memorandum of Understanding (MOU) with Kenya's Homa Bay County Ministry of Health to pilot a population-scale health screening and monitoring program.
The pilot will target 100,000 of the county's most vulnerable people across five sub-counties of Homa Bay, supporting early screening and monitoring for tuberculosis (TB) and hypertension. The program will run entirely on the user's mobile device and reflects almost nine months of on-the-ground planning and collaboration between Helfie, Homa Bay's Ministry of Health and the county's population health team.
Rania Awad, Chief Strategy Officer, Helfie AI, said: "This MOU marks the start of a preventive health pilot with the County Government of Homa Bay, focused on the early detection of tuberculosis and hypertension using Helfie. It is a concrete step towards a future where screening reaches every household, and where the intelligence to detect disease early resides in people's own hands rather than behind a clinic an hour's drive away."
Hon. Grace Mercy Osewe, Homa Bay County, said: "Innovation sits at the core of what we do and how we are continuously thinking about delivering impactful health programs at scale. Helfie will help us determine how we can reach patients where they are and help connect them to the next steps in care promptly and efficiently."
George Tomeski, CEO, Helfie AI, said: "When we say all eight billion humans, we mean the fisherman who never reaches a clinic and the household a health worker visits once a month, not just the people already well served. Homa Bay is where that commitment becomes real. Bringing early detection and proactive prevention to this community takes us a meaningful step closer to a world where optimised wellbeing is available to everyone, everywhere."
ABOUT HELFIE AI
Helfie is a global health platform for early detection, proactive prevention and optimised wellbeing for all humans. Science-backed and AI-powered, it delivers 30+ easy, instant and affordable health checks via smartphone, working with governments and businesses to make preventive health accessible to everyone.
More details: www.helfie.ai
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Helfie Signs MOU with Homa Bay Kenya Ministry of Health for TB and Hypertension Screening Pilot
The Academy and Grammy Award winning singer who co-wrote the award-winning song "Golden" reveals how she incorporates REJURAN COSMETICS into her skincare routine ahead of her wedding
SEOUL, South Korea, Oct. 8, 2026 /PRNewswire/ -- REJURAN COSMETICS, the premium skincare brand from PharmaResearch, the biopharmaceutical company behind the globally recognized REJURAN skin booster, has partnered with South Korean and American singer and songwriter EJAE to share her pre-wedding skincare routine.
EJAE is an award-winning singer, songwriter and record producer who achieved her international breakthrough in 2025 through Netflix's animated film KPop Demon Hunters, produced by Sony Pictures Animation. She provided the singing voice for Rumi and co-wrote and performed "Golden," the film's breakout hit. The song reached No. 1 on the Billboard Hot 100, bringing EJAE global recognition as both a songwriter and vocalist.
Titled "Bridal Diary," the Instagram content offers a glimpse into EJAE's skincare routine as she balances a busy international schedule with wedding preparations.
The routine features three REJURAN COSMETICS products: Turnover Ampoule, Nutritive Cream and Dual Effect Ampoule. In the morning, EJAE uses Turnover Ampoule as part of her skin-prep routine, followed by Nutritive Cream for hydration. In the evening, she incorporates Dual Effect Ampoule to help keep her skin looking smooth, hydrated, and radiant for the following day.
The content also introduces c-PDRN™, REJURAN COSMETICS' proprietary cosmetic ingredient derived from PharmaResearch's PDRN technology. Through a routine centered on hydration and consistent skincare, EJAE shares how she maintains healthy-looking skin and prepares her complexion for makeup.
The partnership highlights how REJURAN COSMETICS products can be incorporated into both everyday skincare and routines leading up to special occasions. The brand plans to continue releasing content featuring EJAE through the end of the year as it expands its engagement with consumers in the United States and other global markets.
"Through this collaboration, we wanted to show how EJAE naturally incorporates REJURAN COSMETICS into her skincare routine as she prepares for a major milestone in her life—her wedding day," said a REJURAN COSMETICS spokesperson. "By showing how the products fit naturally into her routine, we hope to introduce more consumers to PDRN skincare while continuing to build awareness of REJURAN COSMETICS in the U.S. and other key global markets."
About PharmaResearch and REJURAN COSMETICS
PharmaResearch is a pioneering South Korean biopharmaceutical company dedicated to enhancing quality of life through regenerative medicine. Its portfolio spans medicines, medical devices, cosmetics and health supplements, built around its core DOT™ PDRN and DOT™ PN technologies, which are protected by multiple patents. PharmaResearch is headquartered in Gangneung, South Korea.
The company is also behind REJURAN, its globally recognized PN-based skin booster, and REJURAN COSMETICS, its premium derma-cosmetic brand. Drawing on PharmaResearch's expertise in PN- and PDRN-based technologies and skin science, REJURAN COSMETICS combines proprietary DOT™ c-PDRN™ technology with advanced cosmetic formulations designed to support healthy-looking skin, hydration, and elasticity.
REJURAN COSMETICS continues to expand across major global beauty markets, including North America, as demand grows for science-driven Korean skincare.
Learn more at https://pharmaresearch.com/en/
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REJURAN COSMETICS Partners With EJAE to Share Her Pre-Wedding Skincare Routine
