Five million registered users and returning production teams underpin the company’s move beyond video marketing
SINGAPORE - Media OutReach Newswire - 9 October 2026 - A filmmaker can have a script ready for years and still lack the resources to produce it. A story might call for a collapsing building, an unfamiliar world or a location that would be costly or unsafe to film. For smaller production teams, those scenes can determine whether a project moves forward at all.
Singapore-headquartered Topview AI launched Film Studio in July 2026 to help creators develop standalone AI short films. The tool extends the company's video creation platform beyond marketing content and episodic dramas into a filmmaking workflow where creators can plan, generate and refine connected scenes.
Topview AI has accumulated five million registered users across its platform. The company says 40% of its users create AI films and dramas, while approximately one million videos are generated daily across all its video creation tools. These platform-wide figures reflect the company's expanding use among filmmakers alongside its existing users, including e-commerce sellers, brands and content creators.
Giving filmmakers control over connected scenes
A creator can begin with a film idea or script and use an AI agent to develop the visual direction for a project. Within Film Studio, they can plan shots, build visual references and generate scenes in a shared workspace. They can then adjust the framing and movement of a camera, compose a shot in 3D, refine a character's expression or change the lighting before reviewing the result alongside other scenes.
That level of control matters when a film needs more than one striking clip. A director might need an establishing shot of a fictional city, a close-up of a character reacting to danger and a wider shot showing what happens next. Film Studio lets the creator work through those decisions shot by shot, keeping the visual material together as the film takes shape. Its editing tools also allow parts of generated footage to be revised without rebuilding the entire clip.
For smaller teams, these controls offer a way to explore scenes that would otherwise require physical sets, specialist locations or extensive visual effects. Creators can test different visual approaches and refine their choices as they develop the film, while retaining responsibility for the story and the final output.
Topview AI's Drama Studio serves a related but different purpose. Built for episodic and multi-part stories, it helps creators plan beat sheets, character personalities, recurring characters, environments and continuity across episodes. Film Studio is intended for a standalone short film, with closer control over individual shots and their visual execution.
"The first wave of AI video showed how quickly a clip could be made. For filmmakers, the harder question is whether they can direct the technology across a complete story," said Jensen Wu, CEO and Co-Founder of Topview AI. "The creators we work with already have their own ideas and a clear sense of what they want audiences to see. They need tools that help them make production decisions and bring those ideas to screen. There will still be limitations to solve, but the need to make ambitious stories with finite resources is not going away."
From online series to feature-film production
The company's collaborations with production teams began with Drama Studio and have since expanded to studios using Film Studio. In its collaborations, Topview AI provides access to its tools and platform credits, while creators develop their own concepts, make the creative decisions and publish their work on their own channels.
Those collaborations have resulted in published series. Hieu AI Media used Drama Studio for Episode 3 and Episode 4 of its action series Green Lightning. Both episodes have passed 200,000 views on YouTube. AZF Studio's NEON TIDE EP.1, a science-fiction series set after a kaiju catastrophe, is an official AZF and Topview series made using Drama Studio.
Topview AI is also being used in feature-film production. DRagon Studios is using Topview AI as part of its production workflow. The studio plans a December premiere in London's West End, followed by a limited theatrical release across the UK.
In feedback shared with Topview AI, DRagon Studios said the technology had changed the direction of its business. The studio is now exploring plans for a production facility centred on Topview. Its completed feature film provides a further example of how production teams are incorporating the platform into work intended for audiences beyond online video channels.
Continued use beyond the first project
Topview AI says production teams have returned to its tools for further projects, with other production houses preparing to release work later this year. For the company, returning users and completed productions provide evidence of how its tools are being incorporated into filmmaking workflows.
AI filmmaking still faces questions about the consistency of characters and performances, as well as the rights of creative contributors. Topview AI believes the technology's lasting role will depend on how well filmmakers can direct it and whether the finished work meets their standards. The company's focus is on giving creators greater control over production, while the creative decisions remain with the people making the film.
For more information about Topview AI and its filmmaking tools, visit the Topview AI website, Film Studio and Drama Studio.
The issuer is solely responsible for the content of this announcement.
About Topview AI
Topview AI is a Singapore-headquartered AI video creation platform serving creators, businesses and production teams globally. Its tools include solutions for marketing video creation, episodic storytelling through Drama Studio and standalone short-film production through Film Studio.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
DAVIS, US – Media OutReach Newswire – 9 October 2026 – BINGXUE, a mass-market tea beverage brand from Shandong, has opened its first U.S. store in Davis, California. After expanding into Southeast Asia, Central Asia, Africa, and other international markets, the brand has officially entered North America, marking another milestone in its global expansion. Backed by years of investment in supply chain capabilities, international compliance, and overseas store operations, BINGXUE is accelerating its international expansion and bringing Chinese tea beverages to consumers around the world.
BINGXUE Opens First U.S. Store in Davis, California: Shandong's First Mass-Market Tea Beverage Brand Enters North America
On October 2, BINGXUE officially opened its first U.S. store in Davis, California, drawing strong foot traffic and sustained crowds throughout the day. From the moment the store opened, large numbers of local consumers gathered to explore the brand and line up for their favorite products. The line stretched more than 50 meters along the street, creating a striking new consumer destination in the neighborhood. Several signature soft serve and beverage products sold out within half a day, while customer traffic remained consistently high throughout the day, with staff working at full capacity to serve customers. According to store data, more than 1,000 beverages were sold on opening day, quickly generating strong consumer interest in the local market. The store quickly became a popular new destination in Davis, with many local residents sharing their visits on social media and generating widespread local buzz.
The grand opening also received significant attention and support from local government and business representatives. Davis Mayor Donna Neville attended the ribbon-cutting ceremony in person, joining the BINGXUE team to mark the official opening of the brand's first North American store. Following the ceremony, Mayor Neville visited the store to learn more about BINGXUE's ingredient standards, product portfolio, and global supply chain, and sampled several of the brand's signature tea beverages. The beverages were well received for their quality and refreshing flavors, further strengthening BINGXUE's connection with the local community and highlighting its growing presence in the market. The warm and engaging exchange throughout the event helped bring the brand closer to the local community and support its deeper integration into the North American market.
Representatives from the local chamber of commerce also attended the grand opening to congratulate the BINGXUE team and engaged in in-depth discussions with the brand on topics including localized operations, integration into the local business community, and opportunities for community collaboration. The recognition and welcome from the local business community provide a strong foundation for BINGXUE to establish a long-term presence in California.
This achievement reflects the brand's long-term investment in supply chain development, compliance systems, and product localization. Although its first U.S. store opened only this year, BINGXUE began preparing for FDA requirements related to relevant ingredients three years ago, while its supply chain planning started even earlier. The company has spent years preparing its ingredients, certifications, production processes, and compliance systems for the U.S. market. The launch of its first store was therefore the result of long-term planning rather than a short-term market test.
Founded in Shandong in 2014, BINGXUE began its international expansion in 2023. In just three years, the brand has entered 18 countries and regions, with more than 5,000 contracted stores worldwide. Of these, more than 2,000 are overseas, with over 1,500 overseas stores already in operation, while the overseas store closure rate remains below 1%. From Southeast Asia to North America, BINGXUE continues to expand its global footprint.
BINGXUE's global expansion strategy did not begin simply with opening stores overseas. It began with the long-term development of its brand, supply chain, and international compliance capabilities. BINGXUE is the first Shandong-based tea beverage brand to enter the U.S. market. Its ability to establish a presence in one of the world's most competitive consumer markets, with stringent market-entry requirements, demonstrates the strength of its broader business and operational capabilities.
On the product side, BINGXUE offers a diversified portfolio spanning fresh fruit teas, milk teas, signature soft serve, yogurt smoothies, and other categories to cater to different tastes and consumption occasions. According to research by Champ Consulting, BINGXUE's matcha soft serve ranks No. 1 globally in sales.
In terms of store experience, BINGXUE's new 8.0 store format enhances customer engagement through a five-senses approach and premium aesthetics, while maintaining the same pricing structure and continuing its positioning of "premium experience at accessible prices." The choice of Davis for its first U.S. store was not a simple replication of its domestic model, but a decision based on the city's university ecosystem and young consumer base, supported by localized adjustments.
Many may ask why BINGXUE chose Davis rather than a major city such as Los Angeles or San Francisco for its first U.S. store. The answer lies in the character of the city itself.
Davis is one of the birthplaces of the U.S. "Farm-to-Fork" movement, where local ingredients and sustainable agriculture are deeply embedded in everyday life. UC Davis is consistently recognized as a leading institution in agriculture and food science. This strong emphasis on ingredients closely aligns with BINGXUE's "Global Flavors Season" concept, which explores source regions and local flavors.
As a classic college town, Davis has a large student and university-affiliated population, while its diverse and open-minded community provides a strong audience for new-style tea beverages. Rather than competing for traffic in a major metropolitan market, BINGXUE positioned its first store close to consumers who value ingredients and are willing to try new products. In Davis's competitive tea beverage market, the brand has also differentiated itself through accessible pricing and distinctive flavors that resonate with local consumers.
Successful international expansion for a tea beverage brand depends on far more than store operations. It requires an integrated system covering ingredients, production, certification, warehousing, logistics, and training. BINGXUE established its own factory as early as 2018. In August 2026, the BINGXUE Industrial Park officially opened in Qihe, Shandong, with a total investment of RMB 660 million, integrating manufacturing, R&D, training, and supply chain operations.
The industrial park includes production facilities covering key product categories such as powdered beverages, juices and jams, tea, and dairy products, supported by an R&D center and business training system. Together, these capabilities form an integrated chain spanning raw-material production, product development, staff training, warehousing, logistics, and store operations. More than 80% of BINGXUE's raw materials are currently supplied by its own factories.
The company has also established a three-tier logistics network consisting of central warehouses, regional warehouses, and partner warehouses, supporting stores worldwide through domestic warehousing, overseas warehouses, and localized production.
Meanwhile, to meet food safety and production requirements across different countries and regions, BINGXUE has continued to strengthen its international compliance capabilities and has obtained six international certifications and related qualifications, including Halal, ISO 22000, HACCP, and FDA-related certifications and approvals. From factories to overseas warehouses, and from ingredient certification to store training, BINGXUE is gradually converting years of industrial investment into overseas operating capabilities.
For BINGXUE, international expansion also means building a supply chain capable of supporting operations across different markets. The company has taken a more asset-intensive approach, building the infrastructure and capabilities needed to support its expansion into the U.S. market.
The first U.S. store is only the beginning. A second U.S. location is already in development and is expected to open on Oxnard Boulevard in California. As Jiang Huabei, founder and general manager of BINGXUE, said, "The overseas market offers greater room for growth than the domestic market. If you decide to enter it, the goal should not be simply to test the waters, but to build for the long term, develop the market thoroughly, and meet unmet consumer needs."
Going forward, BINGXUE will continue to build on its supply chain capabilities, focus on product development, and strengthen localized operations as it steadily advances toward its goal of reaching 10,000 stores worldwide within three years. With its entry into North America, BINGXUE is bringing Chinese tea beverages to more consumers around the world and opening a new chapter in the international expansion of Chinese tea culture.
Hashtag: #BINGXUE
The issuer is solely responsible for the content of this announcement.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
