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LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

Asia Pacific

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide  Invitation to Explore the Dynamism, Luxury, and Soul of Central
Asia Pacific

Asia Pacific

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

2026-10-09 19:00 Last Updated At:19:02

Guided by the Central Passport, LANDMARK invites visitors to experience Central anew— from Louis Vuitton’s global spectacle to cultural, dining and seasonal celebrations.

HONG KONG SAR – Media OutReach Newswire – 9 October 2026 – LANDMARK today unveils Destination CENTRAL, inviting local residents and international visitors to rediscover the many sides of Central through the collectible Central Passport. The programme celebrates the district's long-standing role as Hong Kong's gateway for arrival, exchange and discovery. Inspired by the spirit of travel, Destination CENTRAL connects experiences across Central, bringing together travel-inspired activations in partnership with Hong Kong Tramways and Asia Miles; district-wide dining privileges; a global spectacle by Louis Vuitton; and THE CHATER, an exclusive dining concept presented by LANDMARK.

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LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

Your Passport to Central

Created by LANDMARK, the luggage-inspired Central Passport is a collectible guide bringing together experiences both within LANDMARK and across the wider district into a seamless journey. Inside, a curated map is paired with personal stories and recommendations from people who know Central closely—from tram motormen, singers and public figures to athletes, celebrated chefs and bar founders—inviting visitors to uncover the area's hidden character.

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

Available from collection points across the district, the Central Passport can be personalised with stamps from eight designated locations. Visitors who collect any three stamps can visit the Destination CENTRAL Redemption Counter on 2/F, LANDMARK ATRIUM to enter a lucky draw and unlock a surprise gift. Lucky winners stand a chance to receive up to 66,000 Asia Miles—equivalent to a round-trip business-class flight to Japan—alongside photobooth experiences, limited-edition keepsakes and dining vouchers. The Central Passport also includes exclusive dining privileges from more than 40 participating partners, including Lan Kwai Fong and The Murray.

Louis Vuitton at LANDMARK

Following iconic presentations on the Champs-Élysées in Paris, 57th Street in New York and 'The Louis' in Shanghai, Louis Vuitton brings the latest chapter of its global series to Hong Kong. Unveiling soon, the Maison will present a monumental mega-art installation at LANDMARK, reimagining its enduring "Spirit of Travel". Complemented by the pop-up store currently at LANDMARK ATRIUM and the upcoming dedicated Basement Brand Exhibition , the experience offers a captivating glimpse into the world of Louis Vuitton—setting the stage for the highly anticipated Louis Vuitton Maison at LANDMARK.

Transit Through Central's Changing Landscape

The travel narrative continues with the LANDMARK Tram Station and Heritage Route, created in partnership with Hong Kong Tramways. Together, they offer an interactive look at Central's transport heritage and evolving urban landscape—from its early harbourfront and trading past to today's connected city centre. The LANDMARK Tram Station recreates one of the city's first-generation trams, fitted with authentic archive pieces from Hong Kong Tramways, including a traditional ticket punch, a coin box, driving console and "Dick, Kerr" controller.

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

A First Class Stop for Dining and Views

Taking the travel theme into hospitality, LANDMARK presents THE CHATER, an exclusive dining concept opening on 6 October, featuring an all-day menu curated by Mandarin Oriental, Hong Kong. Inspired by the elegance and anticipation of a grand station lounge, the new venue brings together Hong Kong and international flavours, with highlights including bubble tea and gourmet quick bites, alongside Pierre Hermé macarons and gelato set to be launched later in the season. The experience will extend to Platform 1889 on 3/F, a first-class railway carriage-inspired feature within THE CHATER's terrace. Named for the year Sir Paul Chater co-founded Hongkong Land, Platform 1889 pays tribute to a defining moment in Central's history while offering a prime view of Louis Vuitton's monumental mega-art installation and the Central skyline.

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

Halloween Takes Over Central

From 17 to 31 October, Hongkong Land, supported by the Hong Kong Tourism Board and district partners, presents Halloween in Central—a heritage-led celebration that transforms Central's iconic streetscape into a citywide Halloween playground.

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

LANDMARK Launches ‘Destination CENTRAL’: A District-Wide Invitation to Explore the Dynamism, Luxury, and Soul of Central

At Statue Square Gardens, South, four large-scale installations set a striking scene: I Am Watching You, a giant eyeball rising over the fountain; The Awakening, a monumental gateway; the photo-ready Coffin Throne; and The Jail, a haunted reimagining of the pavilion.

On Chater Road, the programme begins with Boo-st Your Mood – Pickleball Day in partnership with Pick & Match on 17 October, a wellness-focused afternoon of active fun. This is followed by OPEN by HE.R – Halloween in Central Kick-Off Party on 18 October, bringing live music and high-energy celebrations to the street. Monster Mash Fest – Family Day arrives on 24 October with costumes, face painting, themed bouncy-castle sessions, performances and Halloween treats, before Halloween Day Unleashed closes the programme on 31 October, featuring cosplay, roving characters, themed performances and late-night festivities. Full details are available at https://www.halloweenincentral.com/

"As a key stakeholder deeply rooted in Central, Hongkong Land is delighted to bring Destination CENTRAL to life alongside our district partners, inviting the public to discover the extraordinary charm of Central anew," said Olivia Luk, General Manager, Marketing, Hong Kong Central, Hongkong Land Limited. "Together with a rich programme of dining privileges and seasonal celebrations, we hope everyone—from daily office workers and local residents to visitors—can shape their own memorable story of Central."

Exclusive Rewards and Privileges

Destination CENTRAL brings added benefits to every qualifying LANDMARK visit with HSBC-exclusive offers for BESPOKE members. From 28 September to 18 November 2026, eligible BESPOKE members paying with an HSBC Privé Mastercard® or HSBC Premier Mastercard® can receive up to HK$3,000 in BESPOKE Bonus Reward Vouchers, up to 135,000 Bonus BESPOKE Points, and Complimentary Beverage Passes to Platform 1889 at THE CHATER upon registration of cumulative same-day eligible spending.

Terms and conditions apply. For full programme and promotional details, including specific Central Passport mechanisms, please visit https://destinationcentral.hk.

@landmarkhk #LANDMARKHK #DestinationCENTRAL

APPENDIX

Please visit the Destination CENTRAL website at https://destinationcentral.hk for the latest programme details, terms and conditions.

Central Passport Collection & Reward Details (28 September – 18 November 2026)

Collection Points Stamp Station Checkpoints
Over 20 Collection Points across Central, including:

  • Destination CENTRAL Stamping Stations
  • Destination CENTRAL Redemption Counter (2/F, LANDMARK ATRIUM)
  • Destination CENTRAL Photobooth (3/F, LANDMARK ATRIUM)
  • LANDMARK Concierges
  • Hongkong Land Office Lobby Concierges
  • The Plaza LKF Lobby (21 D'Aguilar Street, Central)
  • HSBC Main Building (LG/F, 1 Queen's Road Central — Until 7 October)

Please refer to the website for the complete list of collection points.

Eight Designated Checkpoints Across Central

  • Louis Vuitton Pop-up Store (G/F, LANDMARK ATRIUM — Until 29 October)
  • Central MTR Exit (B/F, Near LANDMARK)
  • The LANDMARK Tram Station (West Bridge, 2/F LANDMARK ATRIUM)
  • THE CHATER (2/F, LANDMARK CHATER)
  • BaseHall 01 (LG/F, Jardine House)
  • Frenchies (1/F, LANDMARK PRINCE'S)
  • HSBC Main Building (LG/F, 1 Queen's Road Central — Until 7 October)
  • The Plaza LKF Lobby (21 D'Aguilar Street, Central)

  • Destination CENTRAL Stamping Stations
  • Destination CENTRAL Redemption Counter (2/F, LANDMARK ATRIUM)
  • Destination CENTRAL Photobooth (3/F, LANDMARK ATRIUM)
  • LANDMARK Concierges
  • Hongkong Land Office Lobby Concierges
  • The Plaza LKF Lobby (21 D'Aguilar Street, Central)
  • HSBC Main Building (LG/F, 1 Queen's Road Central — Until 7 October)

Please refer to the website for the complete list of collection points.

  • Louis Vuitton Pop-up Store (G/F, LANDMARK ATRIUM — Until 29 October)
  • Central MTR Exit (B/F, Near LANDMARK)
  • The LANDMARK Tram Station (West Bridge, 2/F LANDMARK ATRIUM)
  • THE CHATER (2/F, LANDMARK CHATER)
  • BaseHall 01 (LG/F, Jardine House)
  • Frenchies (1/F, LANDMARK PRINCE'S)
  • HSBC Main Building (LG/F, 1 Queen's Road Central — Until 7 October)
  • The Plaza LKF Lobby (21 D'Aguilar Street, Central)

Other Destination CENTRAL Activities At A Glance

Experiences & Highlights
Dates

Locations

Inside LANDMARK

Destination CENTRAL Redemption Counter
28 September 2026 – 28 February 2027

2/F LANDMARK ATRIUM
The LANDMARK Tram Station & The Heritage Route

28 September 2026 – 18 November 2026

West Bridge, 2/F LANDMARK ATRIUM

Destination CENTRAL Photo Booth

28 September 2026 – 28 February 2027

3/F Edinburgh Tower

THE CHATER

From 6 October onwards

2/F LANDMARK CHATER

Platform 1889
Late October

2/F LANDMARK CHATER

Louis Vuitton At LANDMARK

Louis Vuitton Pop-up Store

11 September - 29 October

G/F LANDMARK ATRIUM

Louis Vuitton Mega Art Installation

Late October

G/F LANDMARK ATRIUM

Louis Vuitton Basement Exhibition

Late October

B/F LANDMARK ATRIUM

Halloween In Central

Central Halloween Takeover

17 October – 31 October

Statue Square Gardens, South

Boo-st Your Mood – Pickleball Day

17 October
2:00pm – 6:00pm

Chater Road

OPEN By HE.R – Halloween In Central Kick-off Party

18 October
3:00pm – 10:00pm

Chater Road

Monster Mash Fest – Family Day

24 October
12:00pm – 9:00pm

Chater Road

Halloween Night Unleashed

31 October – 1 November

2:00pm – 1:00am

Chater Road

2:00pm – 1:00am

Destination CENTRAL Redemption Gifts

  • 66,000 Asia Miles—equivalent to one Cathay Pacific Business Class round-trip ticket to Japan*
  • 26,000 Asia Miles—equivalent to one Cathay Pacific Economy Class round-trip ticket to Japan*
  • Destination CENTRAL Tram Plush Charm
  • Destination CENTRAL Magnet
  • Destination CENTRAL Photobooth Experience
  • Destination CENTRAL Mini Camera
  • Ami Signature Beef Sando
  • BaseHall HK$50 Gift Certificate
  • THE CHATER HK$50 Gift Certificate

*Based on Cathay Flight Awards – Standard Awards as of 1 September 2026. Terms and conditions apply.

Hashtag: #LANDMARKHK

The issuer is solely responsible for the content of this announcement.

About LANDMARK

LANDMARK represents the epitome of top-tier luxury shopping and lifestyle experiences. Drawing from a rich heritage which began in 1904 – LANDMARK today is the luxury shopping destination of Hongkong Land's Central portfolio including 4 iconic connected buildings, LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE'S. LANDMARK offers approximately 208 of the finest stores and restaurants, all seamlessly linked by pedestrian bridges. From high fashion and accessories to watches and jewellery, from luxury living to beauty and grooming, from international cuisine to authentic gourmet dining, LANDMARK brings the ultimate shopping experience to the discerning customer.

About Hongkong Land

Hongkong Land is a major listed property investment, management and development group. The Group focuses on developing, owning and managing ultra-premium mixed-use real estate in Asian gateway cities, featuring Grade A office, luxury retail, residential and hospitality products. Its mixed-use real estate footprint spans more than 850,000 sq. m., with flagship projects in Hong Kong, Singapore and Shanghai. Its properties hold industry leading green building certifications and attract the world's foremost companies and luxury brands. The Group's Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. The Group has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures and five retail centres on the Chinese mainland, including a luxury retail centre at Wangfujing in Beijing. In Shanghai, the Group owns a 43% interest in a 1.1 million sq. m. mixed-use project in West Bund, which is due to be completed in 2028. Hongkong Land Holdings Limited is incorporated in Bermuda and has a primary listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. Hongkong Land is a member of the Jardine Matheson Group.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

BANGKOK, THAILAND – Media OutReach Newswire – 9 October 2026 – ONYX Hospitality Group, a leading hospitality management company in Asia-Pacific specialising in hotels, resorts, serviced apartments and luxury residences, is bringing its 60th anniversary campaign, "More of What You Love," to life through a series of collaborations designed to create new experiences for today's travellers.

Strategic collaborations with partners including ChaTraMue, Benzilla and Grab bring together Thai heritage, contemporary creativity and seamless travel experiences.

Strategic collaborations with partners including ChaTraMue, Benzilla and Grab bring together Thai heritage, contemporary creativity and seamless travel experiences.

Bringing together Thai heritage, contemporary creativity and digital connectivity, ONYX Hospitality Group is collaborating with ChaTraMue, Thailand's iconic tea brand; internationally recognised Thai artist Benzilla; and Grab Thailand, a leading digital platform for mobility and everyday services. Each partnership adds a different dimension to the ONYX experience, spanning food and beverage, art, lifestyle and mobility, while connecting the Group's Thai roots and hospitality expertise with the way people travel, dine and discover today.

Two Thai Brands, One Shared Heritage

ONYX Hospitality Group and ChaTraMue unite two Thai brands with longstanding legacies and generations of consumer recognition. With a tea-making heritage dating back to 1925, ChaTraMue contributes one of Thailand's most familiar flavours, complemented by ONYX's expertise in hospitality, dining and experience creation.

The collaboration will introduce new menus, beverages and guest experiences that give a much-loved part of Thai culture a fresh expression across ONYX hotels and restaurants. From a familiar cup of Thai tea to new interpretations created for different occasions, the partnership invites guests to experience more of a flavour they already know and love.

OZO Meets the Creative World of Benzilla

For OZO, Thai artist Benzilla brings the brand's playful personality to life through a collection of four specially designed luggage stickers, turning the suitcase into a canvas for travel memories. Inspired by OZO's lively, youthful spirit and interpreted through Benzilla's bold contemporary style, the collection captures the fun and spontaneity at the heart of the brand. Designed to travel beyond the hotel, the stickers give guests a reminder of their journey while showing how Thai creative talent can translate OZO's personality into something personal, expressive and shareable.

Connecting Travel and Discovery with Grab Thailand

ONYX Hospitality Group's collaboration with Grab Thailand brings hospitality and digital convenience closer together, connecting Grab's ecosystem and consumer reach with ONYX hotels, restaurants and lifestyle experiences. By integrating transport, dining and destination discovery, the partnership helps make the guest journey more seamless while allowing travellers to engage with ONYX through a platform already part of their everyday lives. It also creates new opportunities for the Group to reach digitally active consumers before, during and beyond their stay, making its brands, dining and destinations easier to access and enjoy.

Different Strengths, More to Experience

While each initiative is distinct, they share a common idea: combining ONYX's hospitality expertise with the strengths of each partner to create meaningful value for today's guests.

Pornthip Paothong, Vice President, Brand and Marketing, ONYX Hospitality Group said: "Our 60th anniversary celebrates our Thai roots and the hospitality experience we have built over the past six decades, while also looking at what guests value today. 'More of What You Love' is about giving people more reasons to enjoy their time with us – from the hotels they stay in and the food they discover to the destinations they explore. Together, they allow us to create experiences that reflect how people live and travel today."

The collaborations form part of ONYX Hospitality Group's wider 60th anniversary campaign, creating new reasons for guests to engage with and return to its brands. Across Amari, OZO, Shama and Oriental Residence, ONYX Hospitality Group continues to develop experiences shaped around the distinct character of each brand, supported by its deep understanding of hospitality and destinations across Asia-Pacific.

As ONYX enters its seventh decade, the Group will continue to explore partnerships that connects its heritage with creativity and contemporary lifestyles, with further anniversary initiatives to be introduced throughout the year.

Hashtag: #ONYXHospitalityGroup

The issuer is solely responsible for the content of this announcement.

About ONYX Hospitality Group:

ONYX Hospitality Group is a leading hospitality management company in Asia-Pacific, with a complementary portfolio of brands comprising Amari, OZO, Shama and Oriental Residence. Together, these brands serve the diverse needs of business and leisure travellers across the region, where ONYX has deep market expertise. Beyond accommodation, the Group also operates spa and food and beverage businesses. Drawing on six decades of management experience, ONYX delivers innovative hospitality solutions across the region while upholding internationally recognised standards and maintaining operational agility. By building enduring relationships with like-minded business partners, ONYX Hospitality Group delivers distinctive experiences in a dynamic and competitive market, responding to the evolving needs of today's travellers.

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** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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