Arirang TV, Teams Up with Shindong, Kwon Hyuk-soo and Yujeong to Showcase Gyeongbuk's "Flavors and Charms" to the World!

- A single journey through the food, travel and culture of Mungyeong, Pohang, Gyeongju and Andong…showcasing Gyeongbuk's appeal to global audiences

「K-FOOD: Gyeongbuk Edition」
Premieres on Arirang TV on October 14 at 9:00 a.m. (KST)
Airs every Wednesday at 9:00 a.m. (KST) for four weeks.

SEOUL, South Korea, Oct. 12, 2026 /PRNewswire/ -- Arirang TV (CEO Kim Tae-jeong) will air "K-FOOD: Gyeongbuk Edition," a global promotional program that showcases the diverse culinary and tourism offerings of Gyeongsangbuk-do to audiences around the world, every Wednesday at 9:00 a.m. (KST) for four weeks starting October 14.

Set in Mungyeong, Pohang, Gyeongju and Andong, the series is a "taste road variety" show that weaves regional signature dishes, tourist attractions, history and culture, and hands-on experiences into a single travel story. The cast members form a "Taste Crew," sampling local food for themselves and enjoying a range of tours and activities, while turning photos and videos shot on their travels into social media content to share Gyeongbuk's appeal with global viewers.

Kwon Hyuk-soo, Yujeong and Harin make up Team A, while Shindong, Lim Do-hwa and Seungwoo form Team B.

Episode 1: Mungyeong edition spotlights the Mungyeong Coal Museum, Jinnamgyoban, rail bike and Mungyeong Saejae, presenting the region's industrial heritage and natural scenery alongside signature local foods such as spicy freshwater fish stew and Yakdol pork.

Episode 2: Pohang edition visits Yeongildae Beach, Jukdo Market, SpaceWalk and Homigot, introducing Pohang's signature dishes — snow crab and mulhoe (chilled raw fish soup) — together with the scenery of the East Sea and hands-on tourism.

Episode 3: Gyeongju edition explores the Gyeongju National Museum, Gyochon Village, House of the Gyeongju Choi Clan, Luge World and Donggung Palace and Wolji Pond, shedding light on Silla's history and traditional culture as well as a new side of Gyeongju that younger visitors can enjoy.

Episode 4: Andong edition takes place in Hahoe Folk Village, Sinse-dong Mural Village and Andong Old Market, capturing local dishes such as heotjesatbap, gan-godeungeo (salted mackerel) and Andong jjimdak, together with traditional culture and contemporary travel content.

A distinguishing feature of the program is that it does not focus on the food alone: it also showcases the history, people, nature, tourism and experiences of the regions where that food was born. The series is further designed so that global viewers can experience Gyeongbuk in a more approachable way, by showing the cast creating their own social media content and taking on a dance challenge.

Through this program, Arirang TV plans to extend the world's growing interest in K-FOOD to regional tourism in Gyeongbuk and — by promoting the food, history, nature and cultural appeal of Mungyeong, Pohang, Gyeongju and Andong overseas — to contribute to enhancing Gyeongsangbuk-do's global tourism brand value and revitalizing regional tourism.

Broadcast Information

• Arirang TV: K-FOOD: Gyeongbuk Edition
• Youtube: https://www.youtube.com/@BeMyKorea

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Arirang TV, Teams Up with Shindong, Kwon Hyuk-soo and Yujeong to Showcase Gyeongbuk's "Flavors and Charms" to the World!

Arirang TV, Teams Up with Shindong, Kwon Hyuk-soo and Yujeong to Showcase Gyeongbuk's "Flavors and Charms" to the World!

Daily storewide discounts from popular merchants — as low as 50% off
29 merchants offer storewide discounts again at the same time
(Promotion period: 12 October – 12 November 2026)

HONG KONG, Oct. 12, 2026 /PRNewswire/ -- To thank customers for their long-standing support, HKTVmall will run HKTVmall Thankful 2026 from 12 October to 12 November 2026, with two main offers:

Hit 1: Brand Thank You Days — one merchant storewide discount each day

During the promotion, HKTVmall brings together popular brands and merchants across home & furniture, toys & books, health & wellness, supermarket, skincare & beauty, and pet supplies. From 12 October to 9 November, a different merchant offers a storewide discount each day — as low as 50% off storewide, with selected spotlight products from about 22% of the original price.

Hit 2: HKTVmall Thankful 2026 Free Gift Giveaway — eight merchants take turns

Each week, two merchants give away high-value free gifts, covering 11 popular brands in total. Highlights include Colgate, Glad & Clorox, Sensodyne, Walch and Darlie toothpaste:

• Spend HK$395 on designated Colgate toothpaste and receive a neck & shoulder massager, a LuLu the Piggy cooling blanket, tissues, soft drinks and laundry pods (total value over HK$1,200)
• Buy 6 designated single tubes of Sensodyne toothpaste and receive a 26 cm frying pan plus dishwashing liquid, kitchen paper and other daily essentials (total value over HK$350)
• Spend HK$299 on Walch & Ouji Sekken products and receive peanut oil, chicken wings and cleaning products (total value over HK$200)
• Spend HK$399 on Darlie toothpaste products and receive a 24-inch suitcase, a Yohome health pot, paper products and drinks (total value over HK$800)
• Free gifts are limited and available while stocks last.

Extra deal: HK$99 below-cost supermarket lucky bags

Each lucky bag is packed with popular supermarket items — rice, oil, frozen meat, seasonings, instant noodles, tissues, cleaning products and more — sold at a below-cost price. Bags worth up to HK$168 after usual discounts are all priced at HK$99, beating traditional supermarket prices. A new lucky bag launches every Monday; customers can check the current bag on the HKTVmall App or social media.

Official campaign site (detailed info to be updated on 12 October):

https://cloud.marketing.hktvmall.com/ECMKG_2026Oct_thankful_mainpromosite/

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

HKTVmall Thankful 2026 Offers Selected products from about 22% of the original price