OAKLAND, Calif.--(BUSINESS WIRE)--Oct 12, 2026--
e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing its bold beauty approach to ZEPETO, an immersive, avatar-based social metaverse platform. Now available on ZEPETO, e.l.f. launched “Express your e.l.f.” where players can discover the beauty trends shaping culture and turn them into complete virtual looks from head to toe.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261011222519/en/
The collaboration extends e.l.f.’s commitment to meeting its community in unexpected places and making the best of beauty - and the joy of discovery around it - accessible to every eye, lip and face wherever they choose to game. Knowing ZEPETO players update their avatars 14+ times a week, e.l.f. jumped on the opportunity to help these players look and feel their best. With the no. 1 branded makeup game on Roblox (Glow Up!), the no. 1 beauty brand on Twitch, and now ZEPETO, e.l.f. continues to surprise and delight its community with destinations to explore beauty through play.
ZEPETO sits at the intersection of culture, connecting with players all over the world. As reported by ZEPETO, they have:
“As a different kind of company, e.l.f. does not see boundaries between where beauty lives and where culture happens. From Twitch to Roblox and now ZEPETO, we meet our community where they like to play and give them a platform to fuel discovery, empowerment and self-expression. Every immersive experience we build is an extension of the same vision that drives everything we do: disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Brands.
As part of “Express your e.l.f.,” ZEPETO players can now dress their avatars in e.l.f.-designed digital looks with makeup from e.l.f.’s Power Grip family and hairstyles, bags, jewelry and special effects items all inspired by Power Grip’s colors and textures. Players can also show off their e.l.f. looks by snapping photos and videos against custom e.l.f. backgrounds and sharing them directly to the ZEPETO feed. Together, these features turn the traditional beauty counter into a social playground where experimentation, styling and community meet.
“By seamlessly blending e.l.f. Cosmetics’ iconic products with the year’s most defining trends, ZEPETO is making it possible to reimagine makeup as a comprehensive head-to-toe virtual styling. We are thrilled to pioneer these full-looks designed by e.l.f., delivering a revolutionary brand experience that pushes the boundaries of virtual self-expression,” said Annette Lee, Head of Business Development, ZEPETO.
“Express your e.l.f.” is now available on ZEPETO. Enter the experience here.
About e.l.f. Brands
e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands’ superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
About ZEPETO
ZEPETO is an immersive avatar-based social universe where users create digital identities, explore virtual worlds and connect through shared experiences. With more than 400 million registered accounts and 15-20 million monthly active users, ZEPETO’s global community is predominantly female and approximately 70% Gen Z. The platform gives creators, communities and brands tools to build, style and socialize in a constantly evolving virtual world. Learn more at zepeto.me.
e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: “Express Your e.l.f.”
BASEL, Switzerland & TOKYO--(BUSINESS WIRE)--Oct 12, 2026--
Syngenta, the global leader in agricultural innovation, and Kyoyu Agri Co. Ltd, a leading Japanese agrochemical manufacturer, today announced a strategic collaboration to bring high-performance herbicide solutions based on the active ingredient Cyclopyranil, which is a novel active ingredient developed by Kyoyu Agri, to selected rice markets across Asia.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261012556431/en/
Highly effective even at low application rates, Cyclopyranil is Syngenta’s first herbicide for rice based on the protoporphyrinogen oxidase (PPO)-inhibiting mode of action (Herbicide Group 14). It controls a wide spectrum of broadleaf and grass weeds upon contact – including weeds that have developed resistance to herbicides with different modes of action, such as ACCase and ALS herbicides. Cyclopyranil can act as a pre- or post-emergent herbicide, offering farmers greater flexibility.
“As herbicide resistance spreads, the effective toolbox of options available to rice farmers is steadily dwindling,” said Ioana Tudor, Syngenta Crop Protection’s Global Head of Marketing. “At Syngenta, we are committed to reversing this trend by delivering the next generation of innovative solutions, and our collaboration with Kyoyu Agri will bring farmers new breakthrough tools to overcome resistance, protect their yields, and ensure a productive future for rice farming.”
“Bringing our proprietary technologies to the global stage is a key milestone for us,” says Masakazu Yamada, President of Kyoyu Agri. “I believe that this innovative herbicide created by Kyoyu Agri, will be made widely available across Asia through Syngenta’s robust distribution network. With this advanced solution, we will focus our efforts on helping rice farmers overcome expanding weed resistance, secure their harvests, and reduce the burden in their daily operations.”
Herbicide-resistant weeds are spreading in rice fields across the world, and researchers have documented more than 190 cases of herbicide-resistant weeds in rice production systems globally. Barnyard grass (Echinocloa crus-galli) is widely considered among the most troublesome, outcompeting rice for vital resources and aggressively absorbing nutrients, while mimicking rice and thwarting early identification and removal efforts.
Under the agreement, Syngenta will market products based on Cyclopyranil across a number of countries in Asia.
About Syngenta Group
Syngenta Group is the world’s largest agricultural technology (AgTech) company by revenue, employing approximately 50,000 people across over 90 countries. Syngenta Group is focused on creating Breakthroughs for farmers, in every field™, so they can make the transformation required to feed a growing world population while preserving our planet. Guided by its Sustainability Goal of higher yields with lower impact, Syngenta Group’s bold scientific discoveries deliver better benefits for farmers and society on a bigger scale than ever before. Syngenta Group is ranked number one in crop protection, number one in biologicals and number three in seeds based on revenues.
Syngenta Group, which is registered in Shanghai, China, and has its management headquarters in Switzerland, draws strength from its four business units: Syngenta Crop Protection, headquartered in Switzerland; Syngenta Seeds, headquartered in the United States; ADAMA ®, headquartered in Israel; and Syngenta Group China.
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Syngenta and Kyoyu Agri partner on innovative rice herbicide
