Having just celebrated their 36th Founder's Day, the retail interior design and shopfitting company reflects on its regional expansion, long-standing partnerships and commitment to quality in a competitive luxury market.
SINGAPORE, Oct. 12, 2026 /PRNewswire/ -- Positive Design Pte. Ltd., a Singapore-founded retail interior design and shopfitting company, recently celebrated its 36th Founder's Day, marking more than three decades of growth. From modest local projects to serving international luxury brands across Asia, the company reflects on the regional expansion, long-standing relationships and commitment to quality that have shaped its journey.
From Singapore to a Regional Presence
Established in 1990 by Mr David Soh, Positive Design began when Singapore's retail interior and shopfitting industry was still developing. Its progression into luxury retail came gradually, as increasingly complex projects called for greater precision, craftsmanship and technical coordination.
Behind every completed luxury boutique are months of design development, engineering, fabrication, logistics and installation. For Positive Design, managing these interconnected processes has become central to its work with international brands.
A significant milestone in Positive Design's regional expansion was the growth of its Bangkok operation. What began as a small shared office with four to five employees developed into a team of more than 15 before the Covid-19 pandemic, prompting a move into its own office. Bangkok subsequently became an important base for supporting projects across the region.
Today, Positive Design maintains offices and manufacturing facilities across Thailand, China, Malaysia and Vietnam, extending its regional capabilities beyond its Singapore origins.
Staying Competitive Through Quality and Trust
Positive Design's regional growth has also brought challenges. The luxury retail slowdown in 2024 and 2025 resulted in delayed store openings, postponed refurbishments and tighter budgets. Rising material, labour and logistics costs further intensified competition from lower-cost manufacturers.
Rather than competing primarily on price, Positive Design maintained its focus on quality, technical expertise and reliable execution, and has maintained the trust of its clients.
Supporting this approach are relationships developed over decades. Many Positive Design employees and external partners have worked alongside the company for 10, 20 and even close to 30 years, fostering familiarity that enables efficient coordination and problem-solving.
Singapore Roots, Regional Expertise
Positive Design attributes much of its regional working approach to principles shaped by its Singapore roots, including planning, transparency, professionalism and accountability. These qualities are particularly important when coordinating international brand teams, contractors, factories and suppliers across different markets.
"When my father founded Positive Design in 1990, the focus was on doing good work and earning our clients' trust. Thirty-six years later, those values still guide us," Positive Design's General Manager, Marcus Soh, said. "What makes this milestone meaningful is not just how far we've grown beyond Singapore, but the people, partners and clients who have been part of that journey. As we look ahead, we hope to continue building on that trust for generations to come."
Looking ahead, Positive Design expects shorter project timelines, greater technological integration and rising sustainability expectations to reshape the luxury retail industry. As environmental responsibility becomes increasingly important across the industry, the company has taken steps to strengthen its sustainability practices through initiatives such as its EcoVadis assessment and partnership with CleanHub.
After 36 years, Positive Design aims to continue developing as a regional project partner, building on the expertise, relationships and trust established throughout its journey.
About Positive Design
Founded in Singapore in 1990, Positive Design Pte. Ltd. is a retail interior design and shopfitting company specialising in luxury retail environments. The company supports end-to-end projects across design coordination, engineering, fabrication, project management and installation, working with international brands across Singapore and the wider region.
To learn more about Positive Design's approach to luxury retail interior design, visit www.positive-design.com.
Media Contact
Positive Design Pte. Ltd.
Marcus Soh
Email: marketing@positive-design.com
Website: https://positive-design.com/
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Positive Design Marks 36 Years in Asia's Luxury Retail Industry
From the inaugural Frieze Abu Dhabi and the vibrant NOMAD Abu Dhabi to the thrill of the Formula 1 ® Etihad Airways Abu Dhabi Grand Prix and the iconic Liwa International Festival, Abu Dhabi unveils an electrifying and diverse events calendar.
ABU DHABI, UAE, Oct. 12, 2026 /PRNewswire/ -- Abu Dhabi's events season is officially underway showcasing more than 40 world-class spectacles that will captivate audiences across the emirate through early 2027.
Experience Abu Dhabi presents one of its most dynamic and exhilarating entertainment and cultural line up to date. Headline events include the Yasalam After-Race Concerts featuring acts like Lewis Capaldi and Alex Warren alongside performances throughout 2026 by Anyma, Tamer Hosny and Tamer Ashour. These experiences complement major global highlights, including Formula 1® Etihad Airways Abu Dhabi Grand Prix and Frieze Abu Dhabi.
Expect a range of events across culture, sport, music, family entertainment and lifestyle experiences, promising unforgettable moments for all. This season also highlights renowned global events, including Culture Summit Abu Dhabi, Abu Dhabi Showdown Week and UFC alongside major new cultural experiences, including the opening of Guggenheim Abu Dhabi and Public Art Abu Dhabi Biennial, marking an exciting new chapter for the emirate's cultural landscape.
Here's a look at what's on:
Culture: Art, Heritage and Immersive Experiences
Abu Dhabi's cultural programme brings together the emirate's rich heritage and world-class cultural institutions, with landmark exhibitions, immersive experiences, and programmes that invite audiences to discover, engage and connect with culture in new ways.
Unmissable Art and Culture
- Public Art Abu Dhabi Biennial: Returning with new commissions, the Public Art Abu Dhabi Biennial opens on 23 October in Al Ain Region followed by Abu Dhabi from 15 November, with works remaining on display into 2027. The Biennial brings contemporary art into public spaces across the emirate, creating opportunities for audiences to experience art as part of everyday life.
- Culture Summit Abu Dhabi: Taking place from 8-10 December at Manarat Al Saadiyat and across Saadiyat Cultural District, Culture Summit Abu Dhabi brings together cultural leaders, artists, policymakers and thinkers from around the world. Under the theme Towards a Reimagined Commons, this year's programme explores the role of culture in shaping shared memories, spaces and futures.
- Guggenheim Abu Dhabi: One of the defining moments of 2026 is the opening of Guggenheim Abu Dhabi on 11 December. Designed by the late Frank Gehry, the new museum on Saadiyat Island will be dedicated to modern and contemporary art, adding another major institution to Saadiyat Cultural District and further strengthening its position as a global destination for culture and the arts.
Vibrant Cultural Festivals and World-class Fairs
- Traditional Handicrafts Festival: Celebrating the skills and traditions that have shaped Emirati cultural identity, the Traditional Handicrafts Festival brings together master artisans, live craft demonstrations and a vibrant cultural market from 23 October - 11 November. The festival offers audiences an opportunity to discover and engage with these living traditions, while supporting their transmission to new generations.
- NOMAD Abu Dhabi: An immersive international art and design fair, NOMAD Abu Dhabi will take place from 18 – 22 November at Terminal 1 of the Old Abu Dhabi Airport. Bringing together collectors, curators and cultural leaders, the fair showcases collectible design, contemporary art and architecture inside a unique historic setting.
- Frieze Abu Dhabi: Making its debut from 19 - 22 November, Frieze Abu Dhabi marks a new chapter for the emirate's international art scene. Building on nearly two decades of Abu Dhabi Art, the inaugural fair at Manarat Al Saadiyat will connect Abu Dhabi with Frieze's global network of galleries, artists and collectors.
- Al Hosn Festival: A renewed celebration of Abu Dhabi's culture, Al Hosn Festival brings generations together through experiences that reflect the authenticity of Emirati traditions, crafts and local flavours. Taking place from 15 - 30 January 2027, the festival celebrates culture, community and shares experiences at Al Hosn Cultural Site
Compelling Milestones and Celebrations on the Calendar
- Maritime Heritage Festival: The Maritime Heritage Festival celebrates Abu Dhabi's rich coastal heritage, bringing the traditions of fishing, pearl diving, seafaring, and coastal life to new generations. Now in its fifth year, the festival returns to the Corniche from 20-29 November for 10 days of live performances, artisan demonstrations, traditional storytelling and coastal cuisine.
- Al Ain Museum One-Year Anniversary: Marking one year since reopening following extensive redevelopment in October, Al Ain Museum continues to serve as a centre of knowledge on the history and heritage of Al Ain Region. Originally founded in 1969 by the UAE's Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, the museum was the nation's first and now spans more than 8,000 square metres. It features newly discovered archaeological sites and exhibits exploring the ancient falaj irrigation system that made settlement in the region possible.
- Natural History Museum Abu Dhabi One-Year Anniversary: Celebrating its first year, Natural History Museum Abu Dhabi continues to take people on a journey spanning 13.8 billion years of history. Visitors can discover rare fossils and marvel at Stan the T. rex, one of the world's most complete dinosaur skeletons, alongside the museum's unique treasures and captivating stories from our planet's past.
- Zayed National Museum One-Year Anniversary: Marking its first anniversary, Zayed National Museum remains a landmark institution in Saadiyat Cultural District, tracing 300,000 years of human history on the land and honouring the life and vision of the UAE's Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, through six galleries exploring the nation's history and heritage.
Entertainment: Music, Sport & Big-ticket Experiences
From chart-topping performances to world-class sporting action, Abu Dhabi's entertainment line-up brings major names and events to the emirate, creating memorable experiences across some of its iconic venues.
Thrilling Headline Events
- Abu Dhabi Showdown Week (UFC): UFC®, the world's premier mixed martial arts organisation, returns to Abu Dhabi this October for a week of action-packed events. At Etihad Arena, UFC featherweight champion Alexander Volkanovski will defend his title against Movsar Evloev, while champion Petr Yan faces Merab Dvalishvili in a trilogy fight on 24 October. Beyond the main events, fans can catch open workouts, weigh-ins and fan zones across the city.
- Formula 1® Etihad Airways Abu Dhabi Grand Prix: Since 2009, the Abu Dhabi Grand Prix has welcomed fans from around the world to Yas Island each year. This year's edition takes place from 3–6 December, combining high-speed racing with one of Abu Dhabi's biggest weeks of live entertainment. The Yasalam After-Race Concerts will feature Lewis Capaldi, Imagine Dragons, The Chainsmokers and The Script, while Anyma will headline the Official After-Party on 4 December, with more artists to be announced.
- Liwa International Festival: Taking place every December in Al Dhafra desert, Liwa International Festival brings together, adventure, motorsports, music and family entertainment around the iconic Tal Moreeb, the UAE's tallest dune at 300 metres. Previous editions have featured hot air balloon rides, farm-to-table dining, Monster Jam shows and freestyle drifting. As part of the festival, Liwa Village returns with its own mix of Emirati heritage and entertainment, from a lively marketplace and traditional performances to family-friendly activities set against the backdrop of the dunes.
Events for the Super Fans
- Saadiyat Nights: Saadiyat Nights returns for its fourth season, bringing a line-up of legendary musicians and live performances to Abu Dhabi's iconic open-air amphitheatre on Saadiyat Island. Set against the island's coastal backdrop, this concert series welcomes internationally acclaimed artists for memorable evenings of live entertainment under the stars.
Fun, Fashion and Laughter
- Abu Dhabi Comedy Season: Abu Dhabi Comedy Season returns to Etihad Arena on Yas Island, starting from October, bringing together a series of international comedy performances. This year's line-up features Russell Peters, Morgan Jay, Mo Amer and Maz Jobrani, with more acts to be announced.
- Mother of the Nation (MOTN) Festival: Named in honour of Her Highness Sheikha Fatima bint Mubarak, the Mother of the Nation Festival returns with a programme of family activities, global cuisine, live entertainment and art installations across Abu Dhabi, Al Ain Region and Al Dhafra Region. Previous editions have included interactive workshops, outdoor cinema and inflatables zone, alongside more than 40 food concepts from regional and international vendors.
With more than 40 events spanning culture and entertainment from now through early 2027, Abu Dhabi's calendar offers a diverse programme experiences for residents and visitors to discover and enjoy.
For more information on events, dates, and tickets: visitabudhabi.ae/en/events
About the Department of Culture and Tourism – Abu Dhabi:
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi's culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi's wider global ambitions.
By working in partnership with the organisations that define the emirate's position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate's potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi's vision is defined by the emirate's people, heritage and landscape. We work to enhance Abu Dhabi's status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.
For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae.
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Mark Your Calendars: Abu Dhabi Unveils Its Spectacular Events Season
Mark Your Calendars: Abu Dhabi Unveils Its Spectacular Events Season
