Apple unveils the new Apple TV 4K, supercharged by Siri AI

CUPERTINO, Calif.--(BUSINESS WIRE)--Oct 13, 2026--

Apple® today announced the next generation of Apple TV 4K®, delivering its most immersive home theater experience yet. The new Apple TV 4K features Siri® AI, an entirely new version of Siri powered by the next generation of Apple Intelligence™, transforming how users search for, discover, and enjoy their favorite movies and TV shows through a full-screen Siri AI experience. 1 With built-in far-field microphones, Apple TV 4K also lets users talk to Siri completely hands-free. 2

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The new Apple TV 4K delivers even faster performance and, when paired with four HomePod mini® 2 or HomePod® (2nd generation) speakers, unlocks the most immersive home theater surround sound setup Apple has ever offered. As a home hub, Apple TV 4K also makes managing the smart home easier than ever, with Apple Intelligence-generated camera activity descriptions and summarized notifications in the Home app, and control of accessories and scenes. 3

The new Apple TV 4K can be pre-ordered starting today, with availability beginning November 13.

“The new Apple TV 4K is our most immersive home theater experience yet,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With Siri AI, finding something to watch becomes a full-screen, conversational experience, and with built-in far-field microphones, it’s completely hands-free. Pair it with HomePod for the best surround sound setup we’ve ever offered, and it makes managing your Apple Home accessories easier than ever. Now, alongside HomeView, HomePod mini 2, and Apple Home Collection, it’s part of the most connected Apple Home we’ve ever built.”

An Entirely New Version of Siri Powered by Apple Intelligence

Apple TV 4K brings Siri AI to the living room with a rich, full-screen experience. An entirely new version of Siri powered by the next generation of Apple Intelligence, Siri AI is a profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and the ability to take even more systemwide app actions, making it effortless to find entertainment. Users can simply ask Siri “What Apple TV shows won at the Emmy Awards this year?” and see beautiful poster art pulled directly from the Apple TV app, along with relevant suggestions like “More award-winning comedies” to keep exploring. While watching, users can ask Siri AI follow-up questions and tap into Siri AI’s broad world knowledge to go deeper into a show, asking things like “Where was Pluribus filmed?” or “Is this appropriate for a 15-year-old?” Responses appear in a compact, subtle overlay, providing helpful information when viewers ask while keeping them immersed in the action. With an Apple Intelligence-enabled iPhone®, Siri AI on Apple TV 4K can now tap into a user’s personal context to answer requests like “Play the show Alinda recommended.”

A Fully Hands-Free Experience with Far-Field Microphones

The new Apple TV 4K features three far-field microphones, letting users control what they’re watching and discover new shows completely hands-free. Advanced echo cancellation intelligently isolates a user’s voice from background sound to deliver crystal-clear “Hey Siri” or “Siri” recognition, even while audio is playing.

Faster Performance, Smarter Remote

The A19 chip in the new Apple TV 4K delivers up to 50 percent faster CPU performance and up to 2x faster GPU performance than the previous generation, for greater responsiveness, faster navigation, and smoother animations. The A19 chip also includes a new, dedicated AV1 decoder, enabling more efficient, high-quality streaming while using less bandwidth.

The new Siri Remote® keeps its familiar design while adding Find My® support with Precision Finding and an option to play a sound on the remote — making it far easier to locate. 4

Apple’s Most Immersive Home Theater Ever

Pairing HomePod with Apple TV 4K already offers users an immersive viewing experience that’s easy to set up, and the new Apple TV 4K takes it even further. For the first time, users can create a four-speaker surround sound experience with Apple TV 4K (4th generation) and HomePod mini 2. The four speakers work together with Apple TV 4K to intelligently recognize their position in the room so audio timing and levels are automatically calibrated to the space. HomePod (2nd generation) can also be used in this four-speaker setup for the ultimate audio experience, as long as the front and rear speaker pairs match. 5

An Even Smarter Home Hub

The new Apple TV 4K continues to serve as a powerful home hub, giving users control of their smart home accessories from anywhere. 6 With a compatible doorbell, notifications appear directly on the TV so users can see who’s at the door, speak with them, and control other accessories like unlocking the door — all without interrupting what they’re watching. Apple TV 4K supports automations, guest mode, and secure local processing of HomeKit® Secure Video, now enhanced with Apple Intelligence-generated camera activity video descriptions and summarized notifications. Users can also use Siri AI to control smart home accessories and turn scenes on or off hands-free. And with built-in Wi-Fi and Thread, Apple TV 4K can seamlessly connect and control a user’s smart home.

More Ways to Enjoy the Living Room

Apple TV 4K is more than just a way to watch — it’s a home essential that transforms the living room to reflect what users want in the moment. With Apple Fitness+®, the living room becomes a workout studio, while Apple Arcade® and the App Store®’s library of games turn it into a home arcade. With the Apple TV app, users can stream hundreds of Apple Originals℠, including thrilling dramas, epic sci-fi, and feel-good comedies, as well as live sports such as Formula 1® in the U.S., Major League Soccer, and Friday Night Baseball. 7 Users can also make FaceTime® calls with Continuity Camera, view photos, and do even more, all from the big screen. 8 With an iPhone or iPad®, users can now customize how their iCloud® photos appear on Apple TV, making it easy to set up personalized Memories & Slideshows or Portraits screen savers without making their entire library visible. Plus, a new screen saver shuffle feature automatically rotates between categories so there is always something new to see.

Private and Secure by Design

Like every Apple product, Apple TV 4K is designed with privacy and security in mind. Apple TV 4K and the A19 chip include Secure Exclaves: protected and compartmentalized runtimes used to process microphone data separately from the rest of the system. Isolation features added across many core components of the silicon work in tandem to protect Secure Exclaves and keep them segregated from the rest of the system. Data that is processed and analyzed in the Secure Exclaves cannot be accessed by tvOS®, apps, the user, or Apple.

Siri AI takes full advantage of the bold new architecture for Apple Intelligence. Siri requests on Apple TV 4K can use on-device processing or Private Cloud Compute, which extends the privacy of the device to the cloud. When processed in Private Cloud Compute, data is neither stored nor made accessible to Apple or anyone else. HomeKit Secure Video footage is stored end-to-end encrypted and never accessible to Apple.

Apple TV 4K and the Environment

Apple TV 4K was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. Apple TV 4K features 100 percent recycled gold plating and tin solder in all Apple-designed printed circuit boards, and 100 percent recycled rare earth elements in all magnets. The thermal module is made with 80 percent recycled aluminum, while the enclosure of the Siri Remote includes 100 percent recycled aluminum. Apple TV 4K meets Apple’s high standards for energy efficiency and safe chemistry. As with all Apple products, its paper packaging is 100 percent fiber-based 9 and designed to be recycled.

Pricing and Availability

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

Footnotes

NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom ), or email Apple’s Media Helpline at media.help@apple.com.

© 2026 Apple Inc. All rights reserved. Apple, the Apple logo, Apple TV 4K, Siri, Apple Intelligence, HomePod mini, HomePod, iPhone, Siri Remote, Find My, HomeKit, Fitness+, Apple Arcade, App Store, Apple Originals, FaceTime, iPad, iCloud, tvOS, Apple Store, iPadOS, iCloud+, iPhone Duo, iPhone Air, and Apple Card are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

The new Apple TV 4K features Siri AI, which transforms how users search for, discover, and enjoy their favorite movies and TV shows; faster performance; and an even more immersive home theater experience.

Police are investigating after a man fell to his death from a roller coaster at a Six Flags near Atlanta, watched by other visitors to the amusement park as he was catapulted from the ride.

Officials have not confirmed how the man died Monday at Six Flags Over Georgia in Austell, about 15 miles (24 kilometers) northwest of Atlanta. No information has been released about the condition of several others who were hurt.

Cobb County Police Department major crimes unit detectives are investigating.

Authorities and Six Flags did not identify the ride associated with the man's death, but local TV stations showed video of passengers being evacuated from the Goliath roller coaster.

Logan Conner said he was on the Goliath with his fiancée when he saw the man come out of his seat.

“The man started levitating in the air sideways,” he told NBC. “We made direct eye contact with him.”

Britny Landry had been on the ride earlier Monday and was waiting in line to go again. She could see part of the Goliath track.

“We just look, and I just see somebody fly out,” she told KTVU-TV. She said she wasn't sure if that's what she saw at first. “Maybe somebody had a bag or something.”

Six Flags Entertainment Corporation temporarily closed nine roller coasters across six amusement parks, “out of an abundance of caution,” according to a company spokesperson, who said staff members and local authorities responded immediately and that the park is cooperating with the investigation.

“We are deeply saddened by the guest incident at our park today,” the spokesperson said, adding that the company is providing support to guests and staff who were impacted.

Police and Six Flags did not immediately respond to messages seeking additional information Tuesday. A message seeking comment also was sent to the state Office of Insurance and Safety Fire Commissioner.

Goliath, which was opened in 2006, reaches a top speed of 70 mph (113 kph) with a height of 200 feet (61 meters), according to the park’s website.

During about 3 1/2 minutes, riders “navigate through razor-sharp turns and soar over colossal hills,” the website says.

Lisa Cupid, Cobb County Board of Commissioners chairwoman, said next of kin of the man who died have been notified.

“I cannot imagine the horror the patrons and employees witnessed today, and my heart aches for the family who lost a loved one,” Cupid said. “We are all grappling with how something so devastating could happen at a place that has given generations of families such happy memories.”

The park is a major part of the county’s tourism and brings in visitors from across the Southeast, Cupid said.

The death would be at least the seventh at the Georgia park, including one in 2006 in which a man had a likely heart attack on the Goliath coaster, according to the Doan Law Firm, which tallies amusement park accidents and represents victims.

It also comes less than two weeks after Six Flags Magic Mountain in Southern California announced the retirement of its famous X2 roller coaster following lawsuits alleging serious brain injury caused by the ride. The park settled one wrongful-death lawsuit from the family of a 22-year-old man who died after riding the coaster in 2022.

Last year, a 32-year-old man died from blunt impact injuries after riding a high-speed roller coaster at the Universal Epic Universe theme park in Florida. His death was ruled accidental.

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Associated Press writer Kathy McCormack contributed to this report.

A roller coaster is shown at Six Flags over Georgia on Monday, Oct. 12, 2026 in Austell, Ga. (AP Photo/Emilie Megnien)

A roller coaster is shown at Six Flags over Georgia on Monday, Oct. 12, 2026 in Austell, Ga. (AP Photo/Emilie Megnien)